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Consumer Health in Turkey

Consumer Health in Turkey

Consumer health in Turkey continued to register a positive performance in 2018. Increasing health awareness among the Turkish population, new product launches and the current government’s increasing focus on health problems were the main drivers of growth. Moreover, in urban areas, sales continued to be driven by the increasing availability of OTC products in chemists/pharmacies. Consumers in Turkey are also becoming more knowledgeable about the use of medicines and thus are increasingly comfort...

Euromonitor International's Consumer Health in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER HEALTH IN TURKEY
Euromonitor International
January 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Consumer Health Continues To Post Healthy Growth in 2018
Turkey Drops A Proposed Rx To OTC Bill
Leading Pharmaceutical Players Focus on OTC Products
Chemists/pharmacies Remains the Leading Distribution Channel
Consumer Health Expected To Register Further Solid Growth Over the Forecast Period
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018
Market Data
Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Distribution of Consumer Health by Format: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format and Category: % Value 2018
Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Analgesics Continues To Perform Well
Adult Aspirin Outperforms Paediatric Aspirin
New Formats of Topical Analgesics/anaesthetic
Competitive Landscape
International Companies Continue To Lead Sales
OTC Products Continue To Be Challenged by Rx Medications
Herbal Ingredients on the Rise
Category Data
Table 11 Sales of Analgesics by Category: Value 2013-2018
Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 14 NBO Company Shares of Analgesics: % Value 2014-2018
Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023
Headlines
Prospects
Sales Driven by A Longer Flu Season and Increasing Air Pollution
Future of Cough, Cold and Allergy (hay Fever) Remedies in Turkey
Increasing Sales of Rx Products Remains the Biggest Threat To Future Growth
Competitive Landscape
Local Companies Account for the Majority of Sales
Reckitt Benckiser Remains the Clear Leader in Pharyngeal Preparations
Own Production To Be Preferred Over Licensing
Category Data
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 20 Sales of Decongestants by Category: Value 2013-2018
Table 21 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 22 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 23 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 24 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 25 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Growth Largely Driven by Paediatric Dermatologicals
Innovation Shapes Hair Loss Treatments
New Formats Benefit Topical Antifungals
Competitive Landscape
Bayer Remains the Leading Player in Dermatologicals
Dermatologicals Split Between Domestic and International Players
Marketing of Dermatologicals Differs According To Category
Category Data
Table 26 Sales of Dermatologicals by Category: Value 2013-2018
Table 27 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 28 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 29 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 30 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018
Table 31 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 32 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023
Headlines
Prospects
Increasing Demand for Digestive Remedies
Antacids Account for the Majority of Sales
Paediatric Laxatives the Best Performing Category
Competitive Landscape
Multinational Companies Account for the Lion's Share of Sales
Berko Ilac Remains the Leading Domestic Player
Traditional Remedies Remain the Biggest Obstacle To Stronger Growth
Category Data
Table 33 Sales of Digestive Remedies by Category: Value 2013-2018
Table 34 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 35 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 36 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 37 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 38 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Eye Care Growth Supported by Prolonged Exposure To Screens
Standard Eye Care Remains the Only OTC Category Present
Use of Vitamins and Dietary Supplements As A Preventive Measure
Competitive Landscape
Eye Care Competitive Landscape Remains Very Concentrated
International Players Dominate Eye Care
Innovation Mainly Focused on Products for Dry Eye
Category Data
Table 39 Sales of Eye Care by Category: Value 2013-2018
Table 40 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 41 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 42 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 43 NBO Company Shares of Eye Care: % Value 2014-2018
Table 44 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 45 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 46 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023
Headlines
Prospects
the Future of Nrt Smoking Cessation Aids in Turkey
Use of Electronic Cigarettes Also Set To Hamper Growth
Nrt Gum the Best Performing Category
Competitive Landscape
Multinational Companies Continue To Dominate Nrt Smoking Cessation Aids
Gsk Consumer Healthcare Remains the Leading Player
Johnson & Johnson Ranks A Close Second
Category Indicators
Table 47 Number of Smokers by Gender 2013-2018
Category Data
Table 48 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
Table 49 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018
Table 50 Sales of NRT Gum by Flavour: % Value 2013-2018
Table 51 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018
Table 52 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018
Table 53 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Headlines
Prospects
Product Positioning in Dietary Supplements
Paediatric Dietary Supplements Registers Healthy Growth
Collagen the Best Performing Category in 2018
Competitive Landscape
Solgar Remains the Clear Category Leader
Multinational Brands Dominate Dietary Supplements
Direct Sellers Have A Notable Presence in Dietary Supplements
Category Data
Table 55 Sales of Dietary Supplements by Category: Value 2013-2018
Table 56 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 57 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 58 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 59 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 60 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 61 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 62 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Headlines
Prospects
Herbal/traditional Products Continues To Perform Well
the Main Threats To Herbal/traditional Products
Herbal/traditional Cough, Cold and Allergy (hay Fever) Remedies Remains the Best Performing Category
Competitive Landscape
International Manufacturers Continue To Lead Herbal/traditional Products
Abdi Ibrahim Maintains Its Leading Position
Marketing of Herbal/traditional Products Focuses on Their Natural Positioning
Category Data
Table 63 Sales of Herbal/Traditional Products by Category: Value 2013-2018
Table 64 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
Table 65 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 66 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 67 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 68 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Headlines
Prospects
Improved Childcare Education and Awareness Support Growth
Paediatric Vitamins and Dietary Supplements Remains by Far the Largest Category
Herbal/traditional Products Remain the Most Popular
Competitive Landscape
Bayer Remains the Leading Player in Paediatric Consumer Health
International Manufacturers Continue To Lead Paediatric Consumer Health
Company Shares Anticipated To Remain Stable Over the Forecast Period
Category Data
Table 69 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 70 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 71 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 72 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
Table 73 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
Table 74 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 75 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

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