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Consumer Health in Turkey

Consumer Health in Turkey

Turkish consumers are becoming more proactive in terms of staying healthy and preventing chronic diseases as a result of the increasing government focus on health issues and stronger media coverage of obesity, heart disease, osteoporosis and diabetes. This stimulated strong retail value growth in consumer health over the review period. The establishment of the Family Doctors System, designed to provide personal healthcare, entitled many households to appointments in small clinics, which benefite...

Euromonitor International's Consumer Health in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER HEALTH IN TURKEY
Euromonitor International
November 2017
LIST OF CONTENTS AND TABLES
Executive Summary
Consumer Health Continues To Develop in Turkey
OTC Legislation Is Still Lacking in 2017
Leading Pharmaceutical Players Focus on OTC
Chemists/pharmacies Continues To Dominate Distribution
Positive Outlook for the Forecast Period
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017
Market Data
Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
General Overview of Analgesics
Increasing Demand for Adult Analgesics Boosts Value Growth
New Topical Analgesic/anaesthetic Formats
Competitive Landscape
International Companies Continue To Lead
the Use of Herbal Ingredients Is on the Rise
Rx Products Continue To Challenge
Category Data
Table 11 Sales of Analgesics by Category: Value 2012-2017
Table 12 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 14 NBO Company Shares of Analgesics: % Value 2013-2017
Table 15 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 16 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022
Headlines
Prospects
Hectic Lifestyles Benefit Sleep Aids
Passiflora Incarnata and Valerian Root Are Among the Most Popular Ingredients
Sleep Trackers Gain Traction
Competitive Landscape
International Players Dominate Sleep Aids
Marketing Restrictions on Sleep Aids in Turkey
Traditional Alternatives Threaten OTC Sales
Category Data
Table 18 Sales of Sleep Aids: Value 2012-2017
Table 19 Sales of Sleep Aids: % Value Growth 2012-2017
Table 20 NBO Company Shares of Sleep Aids: % Value 2013-2017
Table 21 LBN Brand Shares of Sleep Aids: % Value 2014-2017
Table 22 Forecast Sales of Sleep Aids: Value 2017-2022
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2017-2022
Headlines
Prospects
General Overview
Herbal Ingredients Grow in Popularity
Positive Outlook
Competitive Landscape
Local Companies Lead the Way
Growth of Indirect and Newer Marketing Channels
Preference for Own Production Over Licensed Manufacture
Category Data
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 26 Sales of Decongestants by Category: Value 2012-2017
Table 27 Sales of Decongestants by Category: % Value Growth 2012-2017
Table 28 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 29 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 30 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Slower Value Growth in 2017
Paediatric Dermatologicals Stimulates Value Growth
Threat To Hair Loss Treatments
Competitive Landscape
International and Domestic Companies Remain Key Players
Innovation Continues in Hair Loss Treatments
New Pen Format in Topical Antifungals
Category Data
Table 32 Sales of Dermatologicals by Category: Value 2012-2017
Table 33 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 34 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 35 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 36 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
Table 37 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 38 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022
Headlines
Prospects
Higher Demand for Digestive Remedies
Antacids Dominates Retail Value Sales
Surge in Demand for Paediatric Indigestion and Heartburn Remedies
Competitive Landscape
Multinational Companies Account for the Bulk of Value Sales
Berko Ilac Responds To Consumer Demand
Traditional Treatments Remain the Biggest Threat To Company Sales
Category Data
Table 39 Sales of Digestive Remedies by Category: Value 2012-2017
Table 40 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 41 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 42 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 43 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 44 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Modern Lifestyles Grow the Demand for Eye Care
Only Standard Eye Care Is Available in Turkey
Rx Eye Care and Vitamins and Dietary Supplements Are the Main Threats
Competitive Landscape
International Players Dominate Eye Care
Companies Set To Pay Attention To Herbal/traditional Products
Eye Doctors Remain the Most Important Marketing Tool
Category Data
Table 45 Sales of Eye Care by Category: Value 2012-2017
Table 46 Sales of Eye Care by Category: % Value Growth 2012-2017
Table 47 Sales of Standard Eye Care by Format: % Value 2012-2017
Table 48 Sales of Standard Eye Care by Positioning: % Value 2012-2017
Table 49 NBO Company Shares of Eye Care: % Value 2013-2017
Table 50 LBN Brand Shares of Eye Care: % Value 2014-2017
Table 51 Forecast Sales of Eye Care by Category: Value 2017-2022
Table 52 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Legislation Leads To A Dip in Smoking Prevalence
Nrt Gum Drives Retail Value Sales Growth
Use of Electronic Cigarettes Hinders Sales Growth
Competitive Landscape
Multinationals Dominate Sales
the Government and Professionals Hinder Companies
New Products and Formats To Stimulate Interest
Category Indicators
Table 53 Number of Smokers by Gender 2012-2017
Category Data
Table 54 Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
Table 55 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017
Table 56 Sales of NRT Gum by Flavour: % Value 2012-2017
Table 57 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2013-2017
Table 58 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2014-2017
Table 59 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Headlines
Prospects
the Increasing Availability of Premium Products Supports Sales Growth
Lifestyle Trends Impact the Use of Wound Care Products
Children To Become A Key Target Audience
Competitive Landscape
Domestic Manufacturers Dominate Wound Care
Weak International Presence in Wound Care
Private Label Develops in Wound Care
Category Data
Table 61 Sales of Wound Care by Category: Value 2012-2017
Table 62 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 63 NBO Company Shares of Wound Care: % Value 2013-2017
Table 64 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 65 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 66 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Growing Fitness Trend Boosts Sales
Switch From Non-protein To Protein Products
Adverse Publicity Is the Main Potential Threat To Forecast Growth
Competitive Landscape
the Competitive Landscape Sees Significant Movement
Significant Marketing and Promotion of Sports Nutrition
Internet Retailing Offers Growth Potential
Category Data
Table 67 Sales of Sports Nutrition by Category: Value 2012-2017
Table 68 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 69 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 70 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 71 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 72 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Headlines
Prospects
Value Sales Continue To Grow Despite the Withdrawal of Gnc
Growing Consumption of Vitamin D
Reduced Consumer Disposable Incomes Threaten Sales of Vitamins
Competitive Landscape
Pharmaton Remains the Key Brand
Multivitamins and Single Vitamins See New Product Launches
Companies Use Different Marketing and Advertising Channels
Category Data
Summary 2 Multivitamins: Brand Ranking by Positioning 2017
Table 73 Sales of Vitamins by Category: Value 2012-2017
Table 74 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 75 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 76 NBO Company Shares of Vitamins: % Value 2013-2017
Table 77 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 78 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 79 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022
Headlines
Prospects
Modern Eating Habits and Lifestyles Stimulate Demand
Image Consciousness Boosts Product Awareness and Sales
Threats To Sales Growth
Competitive Landscape
International Brands Win the Trust of Turkish Consumers
Companies Respond To the Needs of Modern Consumers
Manufacturers Tie Their Products To General Health and Wellbeing
Category Data
Table 80 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 81 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 82 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 83 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 84 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 85 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Headlines
Prospects
Health and Wellness Trend Boosts Value Sales
Cough, Cold and Allergy (hay Fever) Remedies Drives Retail Value Growth
Traditional Herbs and Spices Provide the Main Challenge
Competitive Landscape
International Brands Dominate Herbal/traditional Products
Companies Set To Invest More in Herbal Products
Competition From Aromatherapy and Homeopathic Products
Category Data
Table 86 Sales of Herbal/Traditional Products by Category: Value 2012-2017
Table 87 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
Table 88 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 89 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 90 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 91 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Headlines
Prospects
Education Supports Rising Awareness of Paediatric Consumer Health
Demographic Trends Boost Paediatric Consumer Health
Paediatric Vitamins and Dietary Supplements Drive Value Sales
Competitive Landscape
Bayer Becomes the Leading Player in Paediatric Consumer Health
New Format in Nappy (diaper) Rash Treatments
Marketing Strategies Vary
Category Data
Table 92 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 93 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 94 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 95 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
Table 96 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
Table 97 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 98 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

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