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Consumer Health in Tunisia

Consumer Health in Tunisia

With the healthcare system in significant deficit in Tunisia and the increasing difficulties in reimbursing the cost of medicines and other medical procedures, a growing proportion of Tunisians started taking control of their health through preventive measures and turned to self-medication wherever possible rather than consulting a doctor. Furthermore, despite the high obesity rate, a growing proportion of Tunisian people started paying more and more attention to their health through healthy eat...

Euromonitor International's Consumer Health in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER HEALTH IN TUNISIA
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Growing Health Awareness Positively Affects Consumer Health in Tunisia
Growth Remains Steady in 2018
Good Quality and Natural Products Shape the Competitive Landscape
Chemists/pharmacies Remains the Dominant Distribution Channel
Positive Performance To Be Sustained by Rising Domestic Product Supply
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018
Market Data
Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Distribution of Consumer Health by Format: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format and Category: % Value 2018
Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources
Headlines
Prospects
Demand for Self-medication Drives Growth
Health and Beauty Specialist Retailers Remains Key Distribution Channel
Paediatric Analgesics Records Strong Value Growth
Competitive Landscape
Sanofi-aventis Pharma Continues To Lead Analgesics
Manufacturing Global Brands Locally Remains A Solution To Rising Prices
Analgesics Sees A Lack of Innovation and Advertising
Category Data
Table 11 Sales of Analgesics by Category: Value 2013-2018
Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 14 NBO Company Shares of Analgesics: % Value 2014-2018
Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023
Headlines
Prospects
Climate Change, Urbanisation and Pollution Drive Growth in the Category
Cough, Cold and Allergy (hay Fever) Remedies Benefits From Air Pollution in Tunisia
Bright Future for Cough, Cold and Allergy (hay Fever) Remedies
Competitive Landscape
Category Witnesses Increasing Competition
Advertising Via Foreign TV Channels Continues To Play Key Role
Domestic Manufacturers Lead the Competitive Landscape
Category Data
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Dermatologicals Continues To See Strong Growth
Consumers Shift Away From Home-made Dermatologicals
Growing Awareness of OTC Products Drives Growth
Competitive Landscape
Laboratoires Opalia Tunisia Leads Dermatologicals
Domestic Manufacturers Remain Dominant
Ban Remains on Local Advertisements
Category Data
Table 24 Sales of Dermatologicals by Category: Value 2013-2018
Table 25 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 27 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 28 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023
Headlines
Prospects
Changing Lifestyles Support Digestive Remedies
Travel Also Impacts Category
Up To Half of Tunisians May Suffer From Digestive Disorders
Competitive Landscape
Category Is Stable With One Clear Leader
Domestic Manufacturers Hold the Largest Share of Sales
Duphalac Faces Severe Competition From Smecta
Category Data
Table 30 Sales of Digestive Remedies by Category: Value 2013-2018
Table 31 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 33 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 34 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Limited Availability of Wound Care in Public Hospitals Supports Growth
Positive Performance Set for the Forecast Period
Government Focuses on Reducing Imports and Increasing Local Production
Competitive Landscape
Kingflex SA Retains Lead in Wound Care in 2018
Domestic Companies Dominate the Category
Advertising Remains Very Limited in 2018
Category Data
Table 36 Sales of Wound Care by Category: Value 2013-2018
Table 37 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Wound Care: % Value 2014-2018
Table 39 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 40 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Sports Nutrition Attracts A New Audience, in Line With Rise of Franchised Health Clubs
Sports Protein Powder Remains Key Category in Tunisia
Fitness Trends Will Drive Growth of Sports Nutrition Sales
Competitive Landscape
Aecor Nutrition Remains the Dominant Player in Tunisia
Black Market Still Represents A Threat To Sports Nutrition
Sports Nutrition Sees A Rise in Marketing and Advertising Over the Internet
Category Data
Table 42 Sales of Sports Nutrition by Category: Value 2013-2018
Table 43 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 44 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 45 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 46 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 47 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Headlines
Prospects
Tunisians Continue To Invest in Long-term Health
Probiotic Supplements Set To Continue Its Dynamism
Women Will Keep Representing the Primary Target of Manufacturers
Competitive Landscape
Laboratoires Pierre Fabre SA Retains Its Clear Lead in 2018
Tunisia Has Strict Marketing and Advertising Regulations
Multinational Brands Dominate Dietary Supplements
Category Data
Table 48 Sales of Dietary Supplements by Category: Value 2013-2018
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 50 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 51 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 52 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 53 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Headlines
Prospects
Government Campaigns Set To Raise Further Awareness Among Tunisians
Vitamin D Records Further Growth
Reduced Disposable Consumer Incomes Threaten Sales
Competitive Landscape
Bristol-Myers Squibb Upsa Tunisie Leads, Closely Followed by Bouchara Recordati
Consumers Tend To Prefer Recognised Brands
Domestic Players Focus on Improving Quality and Packaging of Their Brands
Category Data
Table 55 Sales of Vitamins by Category: Value 2013-2018
Table 56 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 57 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 58 NBO Company Shares of Vitamins: % Value 2014-2018
Table 59 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 60 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 61 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023
Headlines
Prospects
Obesity Remains A Major Problem in Tunisia
Image Consciousness Boosts Product Awareness and Sales
Growth Is Set To Continue Over the Forecast Period
Competitive Landscape
3chéne Tunisie Leads Weight Management and Wellbeing in Tunisia
International Brands Win the Trust of Tunisian Consumers
Players Continue Focusing Their Sales on Health and Beauty Specialist Retailers
Category Data
Table 62 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 63 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 64 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 65 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 66 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 67 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Headlines
Prospects
Strong Herbal Tradition and Growing Interest in Natural Solutions Ensure Solid Growth
Herbal/traditional Digestive Remedies Is Set To Be Dynamic Over the Forecast Period
Traditional Herbs and Spices Will Provide the Main Challenge
Competitive Landscape
Société Arabe Des Industries Pharmaceutiques Leads Herbal/traditional Products
Category Faces Competition From Two Sides
Companies To Invest More in Herbal Products
Category Data
Table 68 Sales of Herbal/Traditional Products: Value 2013-2018
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2013-2018
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2018-2023
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2018-2023
Headlines
Prospects
Education Will Support Rising Awareness of Paediatric Consumer Health
Paediatric Dermatologicals Registers the Best Performance
Competitive Landscape
No Notable Changes in the Positions of the Key Players
Domestic Manufacturers Producing International Products Under Licence Dominate
Marketing and Advertising Ban Limits Development
Category Data
Table 74 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

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