Consumer Health in Thailand

Consumer Health in Thailand

2020 is not expected to be a good year for consumer health in Thailand, with a strong current value decline expected, after seeing strong growth in all other years of the review period. At the beginning of the year the country was already suffering from a soft economic environment, as well as other factors, including droughts, high household debt, unemployment and a slowdown in tourism. Technological disruption was also leading to an escalating number of job losses and unemployment, impacting pu...

Euromonitor International's Consumer Health in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Consumer Health in Thailand
Euromonitor International
November 2020
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 2 Life Expectancy at Birth 2015-2020
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2015-2020
Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 7 Distribution of Consumer Health by Format: % Value 2015-2020
Table 8 Distribution of Consumer Health by Format and Category: % Value 2020
Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2019-2020
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Systemic analgesics maintains growth, although at a slower rate
Topical analgesics/anaesthetic suffers from a lack of tourists and less exercise
Company performances depend on their key categories
RECOVERY AND OPPORTUNITIES
Slow return to previous rates of growth
Several factors expected to contribute to the return to growth
New product launches likely from players aiming to maintain growth
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2015-2020
Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Analgesics: % Value 2016-2020
Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020
Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Fewer coughs, colds and allergies, but some consumers stock up in case
New product developments contribute to growth
High sales of medicated confectionery maintain Mondelez International’s lead
RECOVERY AND OPPORTUNITIES
Pollution set to lead to strong demand for antihistamines/allergy remedies
Attempts at product differentiation to continue in inhalant decongestants
Continued rise in demand for herbal/traditional products
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Home-cooked meals and smaller portions reduce demand in several categories
Share growth for local store-based retailers, as well as e-commerce
Both local and international brands are popular
RECOVERY AND OPPORTUNITIES
Growth forecast as digestive problems set to return after COVID-19 due to busy lives
Antacids and proton pump inhibitors expected to perform well
Rising demand expected for herbal/traditional products
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2015-2020
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
Table 25 NBO Company Shares of Digestive Remedies: % Value 2016-2020
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Opposing forces resulting from COVID-19 lead to a slowdown in growth
Competition for dermatologicals from beauty and personal care
International brands lead, but local brands are popular for their competitive prices
RECOVERY AND OPPORTUNITIES
Less essential products likely to be slow to return to growth
Antipruritics and topical germicidals/antiseptics set to remain dynamic
Alternatives outside of dermatologicals could hamper growth
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2015-2020
Table 30 Sales of Dermatologicals by Category: % Value Growth 2015-2020
Table 31 NBO Company Shares of Dermatologicals: % Value 2016-2020
Table 32 LBN Brand Shares of Dermatologicals: % Value 2017-2020
Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
Table 34 Forecast Sales of Dermatologicals by Category: Value 2020-2025
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Price-consciousness hampers growth despite greater health risks from COVID-19
Strength of NRT gum used depends on the number of cigarettes smoked
NRT smoking cessation aids has a very consolidated competitive landscape
RECOVERY AND OPPORTUNITIES
Limited but sustained growth as tobacco tax rises set to continue
Wide availability and convenience set to maintain the lead of NRT gum
Health Promotion Foundation encourages the use of NRT gum
CATEGORY INDICATORS
Table 36 Number of Smokers by Gender 2015-2020
CATEGORY DATA
Table 37 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
Table 38 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
Table 39 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
Table 40 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
2020 IMPACT
KEY DATA FINDINGS
2020 IMPACT
Lockdown contributes to a slower but still positive performance
With little product innovation or marketing, brand image attracts consumers
Increasing consolidation as branding is important in eye care
RECOVERY AND OPPORTUNITIES
Growth expected, but slower than in the review period
Demographic and lifestyles factors set to maintain growth
Consumers value advice from a pharmacist, hampering growth in e-commerce
CATEGORY DATA
Table 43 Sales of Eye Care by Category: Value 2015-2020
Table 44 Sales of Eye Care by Category: % Value Growth 2015-2020
Table 45 NBO Company Shares of Eye Care: % Value 2016-2020
Table 46 LBN Brand Shares of Eye Care: % Value 2017-2020
Table 47 Forecast Sales of Eye Care by Category: Value 2020-2025
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Minor slowdown in growth during lockdown, but this should be temporary
Sales via e-commerce double, but its distribution share remains low
Well-known brands lead, but consumers are becoming more price-conscious
RECOVERY AND OPPORTUNITIES
Growth expected as people will continue to sustain injuries at home
Higher growth expected for sticking plasters/adhesive bandages
Differentiation will be important in the forecast period
CATEGORY DATA
Table 49 Sales of Wound Care by Category: Value 2015-2020
Table 50 Sales of Wound Care by Category: % Value Growth 2015-2020
Table 51 NBO Company Shares of Wound Care: % Value 2016-2020
Table 52 LBN Brand Shares of Wound Care: % Value 2017-2020
Table 53 Forecast Sales of Wound Care by Category: Value 2020-2025
Table 54 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Proactive purchases increase the growth rate for vitamins
New launches in paediatric vitamins and vitamin C contribute to growth
Multinationals continue to hold the top two positions
RECOVERY AND OPPORTUNITIES
Continued strong growth as consumers take a proactive approach to health
More brands and digital content expected to attract consumers
Segmentation and personalisation set to increase in vitamins
CATEGORY DATA
Table 55 Sales of Vitamins by Category: Value 2015-2020
Table 56 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 57 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 58 NBO Company Shares of Vitamins: % Value 2016-2020
Table 59 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 60 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 61 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Varied performances, with immunity-boosting products especially popular
More targeted products are available which segment the market
International players lead, but local players are expanding
RECOVERY AND OPPORTUNITIES
Strong growth set to be maintained as consumers look to boost their immunity
A proactive approach to health will support growth
Innovation will be needed to address the challenge from packaged food and drinks
CATEGORY DATA
Table 62 Sales of Dietary Supplements by Category: Value 2015-2020
Table 63 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 64 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 65 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 66 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 67 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 68 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Continued slowdown in growth as priorities lay elsewhere
Channel switching as brands invest in home shopping and e-commerce
Consumers move towards well-known brands for reasons of safety and efficacy
RECOVERY AND OPPORTUNITIES
Growth expected, although at a slower rate due to challenges
Higher growth for supplement nutrition drinks as the consumer base widens
Slimming teas set to continue its volume decline
CATEGORY DATA
Table 69 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
Table 70 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
Table 71 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
Table 72 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
Table 73 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 74 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Significant decline as consumers participate less in sport and are price-conscious
Strong move towards e-commerce and more use of promotions
Players use celebrity endorsement and CSR to raise awareness
RECOVERY AND OPPORTUNITIES
Slow return to growth, but opportunities will still abound
Stronger competition expected as more players see the potential
Men are the key users of sports nutrition, but players also now target women
CATEGORY DATA
Table 75 Sales of Sports Nutrition by Category: Value 2015-2020
Table 76 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
Table 77 NBO Company Shares of Sports Nutrition: % Value 2016-2020
Table 78 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
Table 79 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
Table 80 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Strong decline for herbal/traditional tonics due to COVID-19
Growth for herbal/traditional dietary supplements, with misinformation playing a part
Company performances depend on the categories in which they have a presence
RECOVERY AND OPPORTUNITIES
Slow return to growth due to herbal/traditional tonics
Consumers will be more proactive in their approach to health
Investment in the development of new products, including hemp and CBD products
CATEGORY DATA
Table 81 Sales of Herbal/Traditional Products by Category: Value 2015-2020
Table 82 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
Table 83 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
Table 84 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
Table 85 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 86 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Parents are more willing to self-medicate to avoid risk contracting COVID-19
Immunity-boosting vitamins and dietary supplements for prevention
GSK Consumer Healthcare extends its lead due to its reputation and accessibility
RECOVERY AND OPPORTUNITIES
Dynamic growth as parents prioritise their children’s health
Preventative products likely to remain popular
The launch of more child-specific products is expected, including premium products
CATEGORY DATA
Table 87 Sales of Paediatric Consumer Health by Category: Value 2015-2020
Table 88 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
Table 89 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025

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