Market Research Logo

Consumer Health in Thailand

Consumer Health in Thailand

OTC sales continue to grow in Thailand, driven by the lower unit prices of such medicines in Thailand compared to the higher prices of prescribed medicines in hospital or in medical consultations. Cough, cold and allergy (hay fever) remedies remain the largest OTC category in value terms in 2019, while vitamins and dietary supplements, including tonics, and herbal/traditional products also continue to be very important categories in overall consumer health. Thai consumers are generally showing s...

Euromonitor International's Consumer Health in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Consumer Health in Thailand
Euromonitor International
October 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Consumer Investment in Health and Medical Tourism Provide A Boost
Consumers Move Towards Self-medication
International Players Lead Consumer Health in Thailand
Health and Beauty Specialist Retailers Still Dominate, But Internet Retailing Is Growing
Consumer Health Expected To Continue Growing
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019
Market Data
Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Distribution of Consumer Health by Format: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format and Category: % Value 2019
Table 9 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Analgesics Expected To Continue Growing
Introduction of New Products To Maintain Consumer Interest
Possible Expansion of Analgesics Distribution Thanks To Souvenir Trade
Competitive Landscape
Gsk Consumer Healthcare the New Leader in Analgesics
A Number of Brands Are Launching Ibuprofen in Soft Capsules
Golden Cup Targeting Tourists
Category Data
Table 11 Sales of Analgesics by Category: Value 2014-2019
Table 12 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Analgesics: % Value 2015-2019
Table 14 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 15 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024
Prospects
Headlines
Prospects
Climate and Pollution Drive Growth in Cough, Cold and Allergy (hay Fever) Remedies
Some Cough Remedies Disappear As Diphenhydramine Products Become Controlled Drugs
Neomycin Banned in Pharyngeal Preparations
Competitive Landscape
Medicated Confectionery Brands Feature Prominently
Users of Inhalant Decongestants Remain Brand Loyal
Aggressive Marketing Campaign for Pharyngeal Preparation Mybacin After Removal of Neomycin
Category Data
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Antipruritics To See Dynamic Growth in the Forecast Period
Beauty and Personal Care Products A Threat To Dermatologicals?
Sports and Outdoor Activities To Contribute To Strong Growth
Competitive Landscape
Strong Presence of International Brands in Dermatologicals
Local Brands Retain A Strong Foothold
Betadine and Dettol Neck and Neck in Topical Germicidals/antiseptics
Category Data
Table 23 Sales of Dermatologicals by Category: Value 2014-2019
Table 24 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 25 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 26 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 27 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 28 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024
Headlines
Prospects
Digestive Remedies Benefits From Consumer Lifestyles and Popularity of Street Food
Antacids Will Continue To Be Most Dynamic
Solid Presence of Herbal/traditional Products
Competitive Landscape
Familiar Brands Lead Digestive Remedies
Gaviscon A Very Active and Dynamic Brand in Digestive Remedies
New Packaging and Marketing Support for Flying Rabbit
Category Data
Table 30 Sales of Digestive Remedies by Category: Value 2014-2019
Table 31 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 32 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 33 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 34 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Eye Care To Continue Growing on the Back of Rising Pollution, An Ageing Population and Tired Eyes
Standard Eye Care To See Faster Growth Than Allergy Eye Care
Industry Players Look To Educate Consumers on bad Habits With Allergy Eye Care Products
Competitive Landscape
Local Players Lead Eye Care
Price Is A Key Purchasing Decision in Standard Eye Care
Investment in Marketing Or New Products Remains Rare
Category Data
Table 36 Sales of Eye Care by Category: Value 2014-2019
Table 37 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 38 NBO Company Shares of Eye Care: % Value 2015-2019
Table 39 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 40 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 41 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Planned Tobacco Tax Rises Could Help Nrt Smoking Cessation Aids
Nrt Gum To Remain Much More Dynamic Than the Less Popular Nrt Patches
Authorities Encourage Smokers To Quit
Competitive Landscape
Nrt Smoking Cessation Aids Has A Very Consolidated Competitive Landscape
Nicorette Tends To Sell Through Chained Outlets and Nicomild-2 Through Local/provincial Stores
Antismoking Laws and Initiatives Discourage Investment in Tobacco Industry
Category Data
Table 42 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 43 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 44 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 45 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 46 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 47 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Headlines
Prospects
Outdoor Pursuits Are Boosting Sales of Wound Care
Performance Is Expected To Remain Positive Over the Forecast Period
More Flexible Gauze Showing Greater Dynamism
Competitive Landscape
Jack Chia and 3m Dominate Wound Care
Product Variety Is Key To Success in Wound Care
Private Label Has A Presence in Wound Care
Category Data
Table 48 Sales of Wound Care by Category: Value 2014-2019
Table 49 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 50 NBO Company Shares of Wound Care: % Value 2015-2019
Table 51 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 52 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 53 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Male Consumers the Key Sports Nutrition Users, But Players Are Also Targeting Women
Sports Protein Powder Dominates But Faces Competition
Internet Retailing Sees Growth Potential
Competitive Landscape
Ssup Total Wellness Using Celebrity Endorsements and Social Media To Market Its Products
Non-sports Nutrition Players Launching Whey Protein Products
Fitness Centres and Gyms Importing Sports Nutrition Products
Category Data
Table 54 Sales of Sports Nutrition by Category: Value 2014-2019
Table 55 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 56 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 57 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 58 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 59 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Headlines
Prospects
Dietary Supplements Benefiting From Healthy Lifestyle Trend
Demand Moves Towards More Specific Supplements
Possible Sales Cannibalisation
Competitive Landscape
Vistra Continues Growing Dynamically
Handy Herb Modernises Its Ginseng, Advanced Spirulina Biotechnology Withdraws From Dietary Supplements
Many Brands Drive Sales With Female-focused Products
Category Data
Table 60 Sales of Dietary Supplements by Category: Value 2014-2019
Table 61 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 62 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 63 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 64 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 65 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 66 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Headlines
Prospects
Growth Opportunities for Vitamins
Vitamin E To Lead Growth and Vitamin A To Be Least Dynamic Over the Forecast Period
Online Sales Growing But Consumers Still Wary About Making Internet Transactions
Competitive Landscape
Multivitamins Leader Amway Is Also the Number One Player in Overall Vitamins
Single Vitamins Leader Blackmores Using Corporate Social Responsibility Marketing
360-degree Marketing Communication Via Social Media
Category Data
Table 67 Sales of Vitamins by Category: Value 2014-2019
Table 68 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 69 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 70 NBO Company Shares of Vitamins: % Value 2015-2019
Table 71 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 72 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 73 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Headlines
Prospects
Meal Replacement and Weight Loss Supplements Set To See Fast Growth
Stricter Controls Hurting Smaller Players and Benefiting the Big Guns
Slimming Teas To Continue Underperforming
Competitive Landscape
Amway and Herbalife Looking To Expand Their Reach With An Increasing Internet Presence
Players in Supplement Nutrition Drinks Broaden Their Distribution Coverage
Local Players Have Their Greatest Presence in Weight Loss Supplements
Category Data
Table 74 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 75 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 76 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 77 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 78 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 79 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Headlines
Prospects
Herbal/traditional Products Play A Strong Role in Consumer Health
Dynamic Herbal/traditional Topical Analgesics and Cough, Cold and Allergy (hay Fever) Remedies
Growing Interest Creates Investment Opportunities
Competitive Landscape
Cerebos Still the Clear Leading Player
Takabb Enjoys Strong Demand Among Tourists
Players Look To Expand Their Portfolios
Category Data
Table 80 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 81 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 82 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 83 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 84 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 85 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Paediatric Consumer Health Retains Growth Potential
Acetaminophen and Cough/cold Remedies Will Be Most Dynamic, Vitamin and Supplements Will Add Most Sales
Modern Parents Look To the Internet
Competitive Landscape
Gsk Consumer Healthcare Continues To Lead Paediatric Consumer Health
Players Look To Provide Easy Ways of Administration for Children
Tonics Players Engage Children
Category Data
Table 86 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 87 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 88 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 89 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 90 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 91 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 92 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook