Market Research Logo

Consumer Health in Switzerland

Consumer Health in Switzerland

Overall consumer health again recorded a retail value decline in 2019, with weak performances observed in many categories, a trend visible over the latter part of the review period. OTC, the largest product group, is at a disadvantage due to maturity and saturation, while the stringent legislation regulating OTC drugs in Switzerland impedes the efforts of companies to expand their ranges and to launch innovative products that add momentum. Given the widespread trend towards taking less medicatio...

Euromonitor International's Consumer Health in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Consumer Health in Switzerland
Euromonitor International
October 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Further Declines for Consumer Health
the Health and Wellness Trend A Two-edged Sword for Consumer Health
Leading Companies Maintain Their Strong Positions
Internet Retailing Is Limited by Stringent Legislation
Consumer Health Set To See A Slightly Positive Improvement Over the Forecast Period
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019
Market Data
Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format: % Value 2014-2019
Table 9 Distribution of Consumer Health by Format and Category: % Value 2019
Table 10 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Demand for Analgesics Continues To Decline As Consumers Remain Cautious
the Increasing Popularity of Natural Remedies Also Leads To Declines
OTC Product Maturity Reduces Consumer Demand, While Regulation Discourages Investment in Innovation
Competitive Landscape
in Spite of Falling Demand, Consumer Trust Drives Growth for Leading Brands
Domestic Companies Struggle With the High Costs of Production and Research and Development
Generics Continue To Lose Traction
Category Data
Table 12 Sales of Analgesics by Category: Value 2014-2019
Table 13 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 14 NBO Company Shares of Analgesics: % Value 2015-2019
Table 15 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 16 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024
Headlines
Prospects
Stressful Lifestyles Drive Demand for Sleep Aids
Growth Potential Dampened by Concerns Around Addiction
Traditional/herbal Sleep Aids Popular As They Are Perceived As Safer
Competitive Landscape
Only the Most Trusted Brands Make It To the Top
Herbal Sleep Aids of All Kinds Perform Well
Sleep Aids Mainly the Province of Domestic Players
Category Data
Table 18 Sales of Sleep Aids: Value 2014-2019
Table 19 Sales of Sleep Aids: % Value Growth 2014-2019
Table 20 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 21 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 22 Forecast Sales of Sleep Aids: Value 2019-2024
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2019-2024
Headlines
Prospects
Strong Flu and Allergy Seasons in 2019 Balance the Negative Trends
Strong Preference for Natural Remedies Leads To Sluggish Demand
Easy-to-use Products Help To Drive Growth in Some Categories
Competitive Landscape
Fragmentation Creates Intense Competition
Ricola Strengthens Its Share
the Top Five Players Strengthen Their Positions
Category Data
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 27 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Ageing Population and Desire for A Youthful Appearance Support Growth
Environmental Issues Lead To Skin and Allergy Problems, Supporting Growth
Paediatric Products More Popular in Dermatologicals As Parents Seek Specially Formulated Products
Competitive Landscape
Multinationals and Large European Players Continue To Lead Dermatologicals
Interdelta Extends Its Lead in Cold Sore Treatments
Fragmentation in the Rest of the Competitive Landscape
Category Data
Table 30 Sales of Dermatologicals by Category: Value 2014-2019
Table 31 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 32 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 33 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 35 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024
Headlines
Prospects
Consumers Resort To A Healthy Lifestyle To Tackle Digestive Illnesses
Maturity and Saturation Negatively Affect Sales Growth
Competition From Alternatives Also Adds To Pressure on Sales
Competitive Landscape
Leading Brands Register Success Even Though Demand Is Falling
Multi-brand Strategy Helps Bayer (schweiz) Strengthen Its Position
Leading Multinational Brands Set To Maintain Their Strength, But Competition From Probiotic Products Is Expected To Persist
Category Data
Table 37 Sales of Digestive Remedies by Category: Value 2014-2019
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Allergy Eye Care Drives Declines As Consumers Seek Alternative Remedies
Modern Lifestyles To Ensure Continuing Need for Standard Eye Care
Ageing Population Prone To Eye Issues To Support Growth
Competitive Landscape
Multinationals Lead With Strong Brands
Verfora Records Strong Growth
Little Change Expected in the Competitive Positions
Category Data
Table 43 Sales of Eye Care by Category: Value 2014-2019
Table 44 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Eye Care: % Value 2015-2019
Table 46 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 47 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Smokers Seek Convenient Ways To Help Them Quit
Nrt Smoking Cessation Aids To Face Stronger Competition From New Alternatives
New reduced Risk Products May Mean Fewer Smokers Will Want To Quit
Competitive Landscape
High Level of Concentration Continues
High Barriers for New Players
Convenience Is A Vital Consideration When Choosing These Products
Category Data
Table 49 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 50 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 51 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 52 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 53 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Headlines
Prospects
Low-value Products Reduce Value Growth
Polarisation Between Low-value Items and Added-value Products
Low Value Growth Expected, With Value-added Products Giving Wound Care A Slight Boost
Competitive Landscape
Wound Care Is in the Collective Hands of Leading Multinationals
Basic Wound Care Is in the Hands of Private Label
Innovation Only Likely by Large Multinationals
Category Data
Table 55 Sales of Wound Care by Category: Value 2014-2019
Table 56 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 57 NBO Company Shares of Wound Care: % Value 2015-2019
Table 58 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 59 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Sports Nutrition Is Increasingly A Mass Market Item
High-protein, Low-carb Is A Key Growth Driver
Convenience, Wide Availability and Increasing Demand To Boost Sports Nutrition
Competitive Landscape
Leading Brands Maintain Their Top Rankings
Whilst the Leaders Will Likely Maintain Their Positions, Competition Is Set To Intensify
Social Media Increasingly Important in Driving Growth
Category Data
Table 61 Sales of Sports Nutrition by Category: Value 2014-2019
Table 62 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 63 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 64 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 65 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Headlines
Prospects
Targeted Dietary Supplements Drive Value Growth
More Traditional Dietary Supplements Increasingly Replaced by Modern Products
Fortified/functional Foodstuffs Remain A Threat To Dietary Supplements
Competitive Landscape
Swiss Player, Antistress, Maintains Its Lead
Fragmentation in Dietary Supplements
Limited Presence of Private Label Products
Category Data
Table 67 Sales of Dietary Supplements by Category: Value 2014-2019
Table 68 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 69 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 70 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 71 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 72 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 73 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Headlines
Prospects
Health and Wellness Trend Exerts Contrasting Pressures on Sales of Vitamins
Products With A Specific Health Positioning Support Growth
Ageing Population Supports Growth
Competitive Landscape
Vitamins Is in the Hands of Two Major Companies
Private Label Has A Strong Offer of Low-priced Vitamins
Many Consumers Prefer To Buy Local
Category Data
Table 74 Sales of Vitamins by Category: Value 2014-2019
Table 75 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 76 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 77 NBO Company Shares of Vitamins: % Value 2015-2019
Table 78 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 79 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 80 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Headlines
Prospects
Weight Management and Wellbeing Loses Consumer Support
Meal Replacement Products Continue To Improve, Supporting Growth
Continued Declines in Demand Expected for Weight Loss Supplements and OTC Obesity
Competitive Landscape
Highly Fragmented Category
Further Fragmentation Expected, Whilst Social Media, Tabloids Likely To Increasingly Influence Trends
Alternative Products Likely To Pose An Increasing Threat
Category Data
Table 81 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 82 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 83 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 84 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 85 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Headlines
Prospects
Alternative Therapies Pose Competition
Herbal/traditional Products Often Regarded As Inefficient, Leading To A Lacklustre Performance Going Forward
Herbal/traditional Sleep Aids the Positive Exception
Competitive Landscape
Low Presence of Multinationals in Herbal Remedies
Highly Fragmented Category
Domestic Players To Retain Their Strong Overall Positions
Category Data
Table 87 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Child-specific Medication Is Highly Regulated in Switzerland
Parents Also Opt for Alternatives To Paediatric Consumer Health in the Search for More Natural Remedies
Low Birth Rates Also Contribute To Weak Growth
Competitive Landscape
Leading Brand Is in Paediatric Dermatologicals
Large International Players in Strong Positions
Restricted Market Opportunities Force Companies To Withdraw Products
Category Data
Table 93 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report