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Consumer Health in Switzerland

Consumer Health in Switzerland

Consumer health in Switzerland is recording declining sales, with consumer demand falling steadily and flat value growth for most categories in 2018 – a trend that has been visible since 2016. This is caused by the loss of momentum in the majority of the categories within consumer health, because of product-specific reasons. OTC, the largest product group, is at a disadvantage due to maturity and saturation, but the stringent legislation that regulates OTC drugs in Switzerland impedes the effort...

Euromonitor International's Consumer Health in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER HEALTH IN SWITZERLAND
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Demand Drops for Consumer Health, Leading To A Weaker Performance
High Costs Force Consumers To Find Ways To Save
Leading Brands Maintain Their Top Positions
Online Retailing Is Hit by Stringent Legislation
Consumer Health Set To See Slightly Positive Improvement Over the Forecast Period
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018
Market Data
Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format: % Value 2013-2018
Table 9 Distribution of Consumer Health by Format and Category: % Value 2018
Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources
Headlines
Prospects
Demand for Analgesics Drops As Consumers Become Cautious
OTC Product Maturity Reduces Consumer Demand, But Regulation Discourages Investment in Innovation
Swiss Consumers Favour Insurance-covered Prescription Drugs
Competitive Landscape
in Spite of Falling Demand, Consumer Trust Drives Growth for Leading Brands
Small Companies More Active With Innovations
But Their Future Presence in Analgesics Is Threatened by Increasing Competition
Category Data
Table 12 Sales of Analgesics by Category: Value 2013-2018
Table 13 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 15 NBO Company Shares of Analgesics: % Value 2014-2018
Table 16 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 17 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023
Headlines
Prospects
Stressful Lifestyles Drive Demand for Sleep Aids
Traditional Herbal Culture Benefits Herbal-based Products
Perceived As Safer, Herbal-based Products Will Grow
Competitive Landscape
Only the Most Trusted Brands Make It To the Top
Herbal Sleep Aids of All Kinds Perform Well But Not As Well As Valverde
Sleep Aids Do Not Attract Multinationals
Category Data
Table 19 Sales of Sleep Aids: Value 2013-2018
Table 20 Sales of Sleep Aids: % Value Growth 2013-2018
Table 21 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 22 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 23 Forecast Sales of Sleep Aids: Value 2018-2023
Table 24 Forecast Sales of Sleep Aids: % Value Growth 2018-2023
Headlines
Prospects
A Mild Flu Season Suppresses Demand and Leads To Value Stagnation
Easy-to-use Products Help To Drive Growth in Some Categories
Stagnant Growth Expected Over the Forecast Period
Competitive Landscape
High Fragmentation Creates High Competition
Swiss Herbal Tradition Benefits Small Players
Several New Herbal Remedies Are Introduced, But Small Companies Face Uncertain Future Given the Intensity of Competition
Category Data
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 26 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 27 Sales of Decongestants by Category: Value 2013-2018
Table 28 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 29 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 30 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 32 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Dermatologicals Loses Momentum As It Suffers From A Drop in Consumer Demand
Low Price of Mass Market Products Attracts Consumers
Lack of Innovation, Competition From Mass Market Products With Medicinal Properties and Cosmeceuticals Reduce Prospects for Dermatologicals
Competitive Landscape
Multinationals and Large European Players Continue To Lead Dermatologicals in 2018, With Bayer at Their Head
Nestlé Subsidiary Galderma Schweiz Follows Bayer in Highly Competitive Landscape
Fragmentation in the Rest of the Competitive Landscape
Category Data
Table 33 Sales of Dermatologicals by Category: Value 2013-2018
Table 34 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 35 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 36 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 37 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018
Table 38 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 39 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023
Headlines
Prospects
Consumers Resort To A Healthy Lifestyle To Tackle Digestive Illnesses
Maturity and Saturation Affect Sales Growth
Low Consumer Demand and Limited Distribution Expected To Deter Innovation in This Category
Competitive Landscape
Leading Brands Register Success Even Though Demand Is Falling
Probiotic Foods Are Eroding Sales for Digestive Remedies
Leading Multinational Brands Set To Maintain Their Strength, But Competition From Probiotic Products Is Expected To Persist
Category Data
Table 40 Sales of Digestive Remedies by Category: Value 2013-2018
Table 41 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 42 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 43 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 44 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 45 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Low Consumer Demand Affects Value Growth
Eye Health Is Paramount To Swiss Consumers
Modern Lifestyles Will Ensure Continuing Need for Eye Care
Competitive Landscape
Multinationals Lead Thanks To Strong Brands
Small Companies Face Competition From Multinationals
Little Change Expected in the Competitive Positions
Category Data
Table 46 Sales of Eye Care by Category: Value 2013-2018
Table 47 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 48 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 49 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 50 NBO Company Shares of Eye Care: % Value 2014-2018
Table 51 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 52 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 53 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Nrt Smoking Cessation Aids Loses Consumers To New Products
the High Prices in Switzerland Encourage Cross-border Shopping
Nrt Smoking Cessation Aids To Face Stronger Competition From E-cigarettes and Other Alternatives Later in the Forecast Period
Competitive Landscape
High Concentration in the Category Continues
Leading Brands Offer A Wide Product Range To Attract Consumers
Convenience Is A Vital Consideration When Choosing These Products
Category Indicators
Table 54 Number of Smokers by Gender 2013-2018
Category Data
Table 55 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
Table 56 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018
Table 57 Sales of NRT Gum by Flavour: % Value 2013-2018
Table 58 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018
Table 59 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018
Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 61 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Headlines
Prospects
Low-value Products Reduce Value Growth
Polarisation Between Low-value Items and Added-value Products
Marginal Value Growth Expected, With Value-added Products Giving Wound Care A Bit of A Boost
Competitive Landscape
Large Value Share Is in the Collective Hands of Leading Multinationals
Basic Wound Care Is in the Hands of Private Label
Private Label Expected To Grow, But Not Set To Become A Threat To Leading Multinational Brands
Category Data
Table 62 Sales of Wound Care by Category: Value 2013-2018
Table 63 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 64 NBO Company Shares of Wound Care: % Value 2014-2018
Table 65 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 66 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 67 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Sports Nutrition Is A Mass Market Item
Innovative Products Are Key Growth Drivers
Convenience, Wide Availability and Increasingly Higher Demand To Boost the Category Over the Forecast
Competitive Landscape
Leading Brands Maintain Their Top Rankings
Online Retailing Is Very Strong in Sports Nutrition
Whilst Leaders Will Maintain Their Positions, Competition Is Set To Intensify
Category Data
Table 68 Sales of Sports Nutrition by Category: Value 2013-2018
Table 69 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 70 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 71 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 72 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 73 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Headlines
Prospects
Consumer Confidence in Dietary Supplements Diminishes
Minerals Benefits From Individualisation
As Manufacturers Generally Focus on Appealing To Modern Consumers To Stem Value Loss, Minerals Looks Set To Continue Seeing Higher Value Growth
Competitive Landscape
Fragmentation in Dietary Supplements Competitive Landscape
Swiss Player Antistress Maintains Its Lead
Limited Presence of Private Label Products
Category Data
Table 74 Sales of Dietary Supplements by Category: Value 2013-2018
Table 75 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 76 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 77 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 78 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 79 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 80 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 81 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Headlines
Prospects
Consumers Count on A Wholesome Diet for Their Vitamin Intake
Multivitamins That Target Specific Conditions Enjoy Momentum
Current Consumer Preference for A Wholesome Diet Set To Continue, Further Lowering Value Growth
Competitive Landscape
Vitamins Is in the Hands of Three Leading Companies
Individualisation Benefits Multinationals
Convenience Is A Growth Driver
Category Data
Table 82 Sales of Vitamins by Category: Value 2013-2018
Table 83 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 84 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 85 NBO Company Shares of Vitamins: % Value 2014-2018
Table 86 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 87 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 88 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023
Headlines
Prospects
Weight Management Loses Consumer Support
Continued Sales Decline Expected for Weight Loss Supplements and OTC Obesity
Weight-related Problems Burden the Health System
Competitive Landscape
Highly Fragmented Category
Convenience Plays An Important Role in Increasing Demand
Low Entry Barriers Set To Invite Further Fragmentation, Whilst Social Media, Tabloids Expected To Increasingly Influence Trends
Category Data
Table 89 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 90 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 91 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 92 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 93 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 94 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Headlines
Prospects
Herbal Medication Is Used Only for Minor Illnesses
Alternative Therapies Pose Competition
High Unit Prices and Low Visibility Will Also Contribute To Further Slight Sales Decline Over the Forecast Period
Competitive Landscape
Low Presence of Multinationals in Herbal Remedies
Strong Herbal Tradition Seen in Some Categories
Slight Value Sales Decline Expected As Smaller Companies and Herbal Brands in General Continue To Compete With Standard Medication
Category Data
Table 95 Sales of Herbal/Traditional Products by Category: Value 2013-2018
Table 96 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
Table 97 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 98 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 99 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 100 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Headlines
Prospects
Child-specific Medication Is Highly Regulated in Switzerland
Parents Use OTC Medication To Treat Minor Conditions
Parental Cautiousness Expected To Continue Restricting Category Growth
Competitive Landscape
the Category Is Fragmented
Restricted Market Opportunities Force Companies To Withdraw Products
Continued Product Withdrawal Expected To Lower Multinational Presence and Further Limit Choices
Category Data
Table 101 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 102 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 103 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 104 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
Table 105 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
Table 106 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 107 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

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