Consumer Health in Sweden
Consumer health in Sweden has seen exceptional times in many ways since the beginning of the COVID-19 crisis and several categories and distribution channels have seen dramatic ups and downs. However, the overall picture has not been as dramatic as it could have been in light of the development of various categories and looking at the overall impact of the pandemic on Swedish society and lifestyles. In 2020, overall consumer health sales declined marginally, with some increase in 2021 and strong...
Euromonitor International's Consumer Health in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Consumer Health in Sweden
- Euromonitor International
- October 2022
- List Of Contents And Tables
- CONSUMER HEALTH IN SWEDEN
- EXECUTIVE SUMMARY
- Consumer health in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
- Table 2 Life Expectancy at Birth 2017-2022
- MARKET DATA
- Table 3 Sales of Consumer Health by Category: Value 2017-2022
- Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
- Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
- Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
- Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
- Table 8 Distribution of Consumer Health by Format: % Value 2017-2022
- Table 9 Distribution of Consumer Health by Format and Category: % Value 2022
- Table 10 Forecast Sales of Consumer Health by Category: Value 2022-2027
- Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 1 Research Sources
- ANALGESICS IN SWEDEN
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Return to positive performance
- Strong pricing competition
- Chemists/pharmacies remains largest distribution channel
- PROSPECTS AND OPPORTUNITIES
- Potential restrictions on sale of diclofenac-based topical analgesics
- Easy access has downside
- Potential for variation
- CATEGORY DATA
- Table 12 Sales of Analgesics by Category: Value 2017-2022
- Table 13 Sales of Analgesics by Category: % Value Growth 2017-2022
- Table 14 NBO Company Shares of Analgesics: % Value 2018-2022
- Table 15 LBN Brand Shares of Analgesics: % Value 2019-2022
- Table 16 Forecast Sales of Analgesics by Category: Value 2022-2027
- Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
- COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SWEDEN
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Revival of long-term growth trend
- Medicated confectionery a special case
- Still room for new brands and variants
- PROSPECTS AND OPPORTUNITIES
- Inflation and pricing competition
- Allergies to remain an issue, while pharmacies retain important role
- Budget-conscious consumers unlikely to sacrifice products, though lifestyle changes may affect demand
- CATEGORY DATA
- Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
- Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
- Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
- Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
- Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
- Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
- DIGESTIVE REMEDIES IN SWEDEN
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Digestive remedies back on growth track
- Diarrhoeal remedies’ performance affected by COVID-19’s impact on hygiene and travel
- Digestive remedies continues to attract investment
- PROSPECTS AND OPPORTUNITIES
- Price rises unlikely to be as dramatic as in some industries
- Attitudes to hygiene and travel to remain important
- Digestive issues still a cause of embarrassment
- CATEGORY DATA
- Table 24 Sales of Digestive Remedies by Category: Value 2017-2022
- Table 25 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
- Table 26 NBO Company Shares of Digestive Remedies: % Value 2018-2022
- Table 27 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
- Table 28 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
- Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
- DERMATOLOGICALS IN SWEDEN
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Less volatile than other OTC categories
- Incidence of mask wearing and hand sanitising declines
- Reduced stigma benefiting vaginal antifungals and haemorrhoid treatments
- PROSPECTS AND OPPORTUNITIES
- Online pricing competition
- Fragmented competitive landscape
- Growing competition from beauty and personal care
- CATEGORY DATA
- Table 30 Sales of Dermatologicals by Category: Value 2017-2022
- Table 31 Sales of Dermatologicals by Category: % Value Growth 2017-2022
- Table 32 NBO Company Shares of Dermatologicals: % Value 2018-2022
- Table 33 LBN Brand Shares of Dermatologicals: % Value 2019-2022
- Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
- Table 35 Forecast Sales of Dermatologicals by Category: Value 2022-2027
- Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
- NRT SMOKING CESSATION AIDS IN SWEDEN
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Low smoking prevalence and lack of popularity of smoking mean a small base for NRT smoking cessation aids
- Specifics of Swedish legislation and culture undermine potential
- Consolidated competitive landscape
- PROSPECTS AND OPPORTUNITIES
- Inflation and economic hardship
- Grocery retailers to remain important
- Forecast period unlikely to see significant change in competitive landscape
- CATEGORY INDICATORS
- Table 37 Number of Smokers by Gender 2017-2022
- CATEGORY DATA
- Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
- Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
- Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
- Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
- Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
- Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027
- SLEEP AIDS IN SWEDEN
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- High stress levels support demand for sleep aids
- Many Swedes have problems with their sleep
- Herbal/traditional options dominate despite some consumers doubting efficacy
- PROSPECTS AND OPPORTUNITIES
- Sleep aids suitable for e-commerce
- Opportunities for melatonin
- Untapped potential
- CATEGORY DATA
- Table 44 Sales of Sleep Aids: Value 2017-2022
- Table 45 Sales of Sleep Aids: % Value Growth 2017-2022
- Table 46 NBO Company Shares of Sleep Aids: % Value 2018-2022
- Table 47 LBN Brand Shares of Sleep Aids: % Value 2019-2022
- Table 48 Forecast Sales of Sleep Aids: Value 2022-2027
- Table 49 Forecast Sales of Sleep Aids: % Value Growth 2022-2027
- EYE CARE IN SWEDEN
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Return to normality after COVID-19 crisis
- Upward pressure on prices
- Fierce competition to provide counter pressure
- PROSPECTS AND OPPORTUNITIES
- Potential for increased demand
- Increased cost of living
- Demographic developments to generate demand
- CATEGORY DATA
- Table 50 Sales of Eye Care by Category: Value 2017-2022
- Table 51 Sales of Eye Care by Category: % Value Growth 2017-2022
- Table 52 NBO Company Shares of Eye Care: % Value 2018-2022
- Table 53 LBN Brand Shares of Eye Care: % Value 2019-2022
- Table 54 Forecast Sales of Eye Care by Category: Value 2022-2027
- Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027
- WOUND CARE IN SWEDEN
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Return to more normal lifestyles boosts demand
- Surge in demand after Russian invasion of Ukraine
- Orkla retains lead
- PROSPECTS AND OPPORTUNITIES
- Wound care unlikely to suffer severely from consumer cutbacks
- Lack of innovation
- Range of distribution options
- CATEGORY DATA
- Table 56 Sales of Wound Care by Category: Value 2017-2022
- Table 57 Sales of Wound Care by Category: % Value Growth 2017-2022
- Table 58 NBO Company Shares of Wound Care: % Value 2018-2022
- Table 59 LBN Brand Shares of Wound Care: % Value 2019-2022
- Table 60 Forecast Sales of Wound Care by Category: Value 2022-2027
- Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
- VITAMINS IN SWEDEN
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Return of common illnesses maintains focus on immunity
- Supply issues
- E-commerce to remain popular
- PROSPECTS AND OPPORTUNITIES
- Debates around vitamin D
- Vitamins to benefit from expanded consumer base
- Further development of private label segment
- CATEGORY DATA
- Table 62 Sales of Vitamins by Category: Value 2017-2022
- Table 63 Sales of Vitamins by Category: % Value Growth 2017-2022
- Table 64 Sales of Multivitamins by Positioning: % Value 2017-2022
- Table 65 NBO Company Shares of Vitamins: % Value 2018-2022
- Table 66 LBN Brand Shares of Vitamins: % Value 2019-2022
- Table 67 Forecast Sales of Vitamins by Category: Value 2022-2027
- Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
- DIETARY SUPPLEMENTS IN SWEDEN
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Dietary supplements taking up increasing share of consumer health
- Strong e-commerce influence
- Products targeting general health and immunity perform well
- PROSPECTS AND OPPORTUNITIES
- Many consumers unclear about benefits of dietary supplements
- Ethical issues coming into focus
- A number of trends set to influence development of dietary supplements
- CATEGORY DATA
- Table 69 Sales of Dietary Supplements by Category: Value 2017-2022
- Table 70 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
- Table 71 Sales of Dietary Supplements by Positioning: % Value 2017-2022
- Table 72 NBO Company Shares of Dietary Supplements: % Value 2018-2022
- Table 73 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
- Table 74 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
- Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
- WEIGHT MANAGEMENT AND WELLBEING IN SWEDEN
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Less directly impacted by COVID-19 crisis than other categories
- Swedish consumers likely to employ other methods to address weight issues
- Challenges with distribution
- PROSPECTS AND OPPORTUNITIES
- An unpromising future
- Consumers likely to continue to favour other methods of addressing weight problems
- Unpredictable trends and habits
- CATEGORY DATA
- Table 76 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
- Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
- Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
- Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
- Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
- Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
- SPORTS NUTRITION IN SWEDEN
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Sports nutrition performing well in 2022
- Wider trend towards interest in protein
- Trend towards exercising at home
- PROSPECTS AND OPPORTUNITIES
- Continued interest in sport and exercise
- Central role for e-commerce
- Live fast, buy fast
- CATEGORY DATA
- Table 82 Sales of Sports Nutrition by Category: Value 2017-2022
- Table 83 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
- Table 84 NBO Company Shares of Sports Nutrition: % Value 2018-2022
- Table 85 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
- Table 86 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
- Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
- HERBAL/TRADITIONAL PRODUCTS IN SWEDEN
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Stable demand
- Ongoing shift towards dietary supplements
- Continued interest in e-commerce
- PROSPECTS AND OPPORTUNITIES
- Inflation and price pressure
- Longer lasting impact of COVID-19?
- Environmental issues likely to return to prominence
- CATEGORY DATA
- Table 88 Sales of Herbal/Traditional Products by Category: Value 2017-2022
- Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
- Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
- Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
- Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
- Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
- PAEDIATRIC CONSUMER HEALTH IN SWEDEN
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Minor role in consumer health
- New launches in paediatric consumer health
- Refugees from Ukraine increase demand for paediatric consumer health products
- PROSPECTS AND OPPORTUNITIES
- Paediatric consumer health likely to prove resilient
- E-commerce plays important role
- New launches to form part of broader segmentation trend
- CATEGORY DATA
- Table 94 Sales of Paediatric Consumer Health by Category: Value 2017-2022
- Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
- Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
- Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
- Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
- Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
- Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027