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Consumer Health in Sweden

Consumer Health in Sweden

Increasing technological transformation shaped distribution in consumer health in Sweden 2018, and will lead to a fierce competitive environment and lower projected growth in the forecast period. The disruption of new technologies is largest in the distribution of OTC products, which in the review period were more protected. One of the major factors for the increased transfer of purchases to the internet is convenience, combined with better service, as same day delivery is becoming a key factor.

Euromonitor International's Consumer Health in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER HEALTH IN SWEDEN
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Technology Changes Consumer Behaviour in Sweden
Changing Consumer Preference Affects Developments in Consumer Health
Broadening Profiles and Multichannel Penetration Will Increase the Competition
Pharmacies Are Evolving in the Era of Internet Retailing
Sports Nutrition Will Sprint Ahead in Consumer Health
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018
Market Data
Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format: % Value 2013-2018
Table 9 Distribution of Consumer Health by Format and Category: % Value 2018
Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
the Ban on Acetaminophen Tablets in Grocery Retailers
A Decline Is Seen by Topical Analgesics/anaesthetic
Swedes Tend Not To Purchase Generics
Competitive Landscape
Brand Loyalty Determines Value Shares
Protection in the Coming Price War in Analgesics
Internet Retailing Could Be Next To See Regulatory Limits on Sales
Category Data
Table 12 Sales of Analgesics by Category: Value 2013-2018
Table 13 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 15 NBO Company Shares of Analgesics: % Value 2014-2018
Table 16 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 17 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023
Headlines
Prospects
New Products Are Used As Sedatives, With No Side-effects
Increased Pressure Amongst Adolescents Could Stimulate Growth in Sleep Aids
Herbal/traditional Medication Dominates Sleep Aids in Sweden
Competitive Landscape
New Competitors Shake Up the Positions and Expand in Sleep Aids
Growth in Rx Sleep Aids Could Hamper the Growth of OTC Sleep Aids
Herbal/traditional Classification Limits Channel Competition
Category Data
Table 19 Sales of Sleep Aids: Value 2013-2018
Table 20 Sales of Sleep Aids: % Value Growth 2013-2018
Table 21 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 22 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 23 Forecast Sales of Sleep Aids: Value 2018-2023
Table 24 Forecast Sales of Sleep Aids: % Value Growth 2018-2023
Headlines
Prospects
the Severe Influenza and Pollen Season Sustain Growth
Growth in Cold Treatments Due To the Severe Influenza Season
Cough Remedies Is on the Decline
Competitive Landscape
Strong Competition To Remedy Swedes' Sore Throats
Consumer Behaviour Hampers Growth in Internet Retailing
Recognisable Products on the Rise As Swedes Turn To the Internet
Category Data
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 26 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 27 Sales of Decongestants by Category: Value 2013-2018
Table 28 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 29 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 30 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 32 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Discomfort for Increasingly Sporty Swedes
Premiumisation Turns Swedish Parents From Pharmacy Counters Towards Nature
Increasing Eczema Problems for Young Children Impacts Antipruritics
Competitive Landscape
Slow Innovation Leads To Stagnation and Increases Brand Importance
Increasing Dynamism and the Broadening of Skin Care Products
Changing Consumer Behaviour Will Influence the Growth of Dermatologicals
Category Data
Table 33 Sales of Dermatologicals by Category: Value 2013-2018
Table 34 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 35 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 36 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 37 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018
Table 38 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 39 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023
Headlines
Prospects
Younger Women Do Not Take Digestive Issues Seriously
Extreme Temperatures Aid Sales of Some Diarrhoeal Remedies
Digestive Remedies To See Competition From Outside the Category
Competitive Landscape
Segmentation in Digestive Remedies
Digestive Remedies Loses Out To Probiotics
Combatting False Medication With A New Packaging Requirement
Category Data
Table 40 Sales of Digestive Remedies by Category: Value 2013-2018
Table 41 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 42 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 43 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 44 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 45 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
the Severe Pollen Season Drives Growth in Allergy Eye Care
Dry Eye Formulations Are Key To Growth in Eye Care
New Dry Eye Treatments Could Lower the Growth in Eye Care
Competitive Landscape
Internet Retailing Increases the Competition in Standard Eye Care
Stagnant Competition in Allergy Eye Care
Opticians Could Increase the Channel Competition in Dry Eye Treatments
Category Data
Table 46 Sales of Eye Care by Category: Value 2013-2018
Table 47 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 48 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 49 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 50 NBO Company Shares of Eye Care: % Value 2014-2018
Table 51 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 52 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 53 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Social Acceptance and the Health Trend Drive Growth
the Popularity of Mouth Powder Products
the Uncertain Effect of Vaping on Nrt Smoking Cessation Aids
Competitive Landscape
Innovative Company To Fight for An Increasing Share
Internet Retailing Causes Disruption in Nrt Smoking Cessation Aids
Increased Out of Category Competition To Shake Up Nrt Smoking Cessation Aids
Category Indicators
Table 54 Number of Smokers by Gender 2013-2018
Category Data
Table 55 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
Table 56 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018
Table 57 Sales of NRT Gum by Flavour: % Value 2013-2018
Table 58 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018
Table 59 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018
Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 61 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Headlines
Prospects
Outdoor Activities and Premiumisation Increase Growth in 2018
the Health Trend Increases Sales of Blister Plasters
Wound Care Has Matured and Is Projected To See Slowing Growth
Competitive Landscape
Orkla Care Strengthens Its Grip on Wound Care
Private Label Lines Challenge, But Only One Truly Competes
Internet Retailing Could Open Up Wound Care
Category Data
Table 62 Sales of Wound Care by Category: Value 2013-2018
Table 63 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 64 NBO Company Shares of Wound Care: % Value 2014-2018
Table 65 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 66 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 67 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023
Headlines
Prospects
the Normalisation of Sports Nutrition Offers New Opportunities
Increased Sports Angle Blurs the Line Between Snack Bars and Sports Nutrition Bars
the Future for Sports Non-protein Products in Sports Nutrition
Competitive Landscape
Orkla Acquires Scandinavia's Largest Internet Retailer of Sports Nutrition
New Competitive Landscape in Sports Nutrition
the Normalisation of Sports Nutrition Offers Opportunities for Grocery Retailers
Category Data
Table 68 Sales of Sports Nutrition by Category: Value 2013-2018
Table 69 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 70 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 71 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 72 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 73 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Headlines
Prospects
Increased Interest in Certified Vegan Products
the Sustained Sports Trend Supports Strong Sales of Mineral Supplements
Sales of Joint Health Dietary Supplements Increase Along With the Ageing Population
Competitive Landscape
the Landscape Is Changing in Dietary Supplements
Holland & Barrett Expands and Is Set To Conquer
Internet Retailing Increases the Opportunities for Dietary Supplements
Category Data
Table 74 Sales of Dietary Supplements by Category: Value 2013-2018
Table 75 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 76 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 77 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 78 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 79 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 80 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 81 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Headlines
Prospects
Clouds on the Horizon for the sun Vitamin Craze
Potential Limits on Maximum Dosages To Curb Swedes' Consumption of Vitamins
Competitive Landscape
Brand Balance and Potential for Growth
Price Pressure From Two Fronts
Retail Channels Create Natural Differentiation in Vitamins
Category Data
Table 82 Sales of Vitamins by Category: Value 2013-2018
Table 83 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 84 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 85 NBO Company Shares of Vitamins: % Value 2014-2018
Table 86 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 87 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 88 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023
Headlines
Prospects
the Health Trend Hampers Growth in Weight Management and Wellbeing
Sports Nutrition Outperforms Weight Management
the Ageing Population Ensures Growth in Supplement Nutrition Drinks
Competitive Landscape
Channel Competition Affects Brand Growth
Herbalife Continues To Grow
Expansion in Pharmacies Could Positively Affect Weight Management
Category Data
Table 89 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 90 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 91 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 92 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 93 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 94 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Headlines
Prospects
Harsh Legislation Puts A Lid on Brand Availability and Competition
Internet Retailing Could Increase the Availability of Herbal/traditional Remedies
Expansion of Herbal/traditional Sleep Aids Due To New Products
Competitive Landscape
Players in Medicated Confectionery Remain the Largest
the Effect of Holland and Barrett's Expansion
Brand Management As Internet Retailing Enters the Fray
Category Data
Table 95 Sales of Herbal/Traditional Products by Category: Value 2013-2018
Table 96 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
Table 97 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 98 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 99 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 100 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Headlines
Prospects
the Positioning of Paediatric Vitamins and Dietary Supplements Becomes Important
Vitamin D Recommendation for Children Sustains Sales
the Increasing Child Population and Changes in Parents' Consumption Patterns
Competitive Landscape
GlaxoSmithKline Consumer Healthcare Remains on Top
Internet Retailers Compete With Store-based Retailers
Increased Brand Innovation and Positioning Drive the Competition
Category Data
Table 101 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 102 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 103 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 104 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
Table 105 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
Table 106 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 107 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

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