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Consumer Health in Sweden

Consumer Health in Sweden

Consumer health displayed continued positive value growth in 2017. Internet retailing has quickly gained ground and webshops of chemists/pharmacies or pure online chemists/pharmacies are using aggressive pricing strategies as competition strategies to gain further value sales. Consumers’ interest in health and wellness continued, which was evident in the ongoing decline of weight management and wellbeing, as well as the strong growth of sports nutrition. Swedes are also displaying a continued fo...

Euromonitor International's Consumer Health in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER HEALTH IN SWEDEN
Euromonitor International
November 2017
LIST OF CONTENTS AND TABLES
Executive Summary
Positive Growth With Continued Importance of the Health and Wellness Trend
Pressurised Retailing Changes and Free Paediatric Prescribed Drugs
Consumer Loyalty in OTC and Curiosity for Newcomers in Other Categories
Unit Prices Pressured Due To Changes in the Retailing Landscape
Behind-the-counter Sales May Become A Reality Over the Forecast Period
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017
Market Data
Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format: % Value 2012-2017
Table 9 Distribution of Consumer Health by Format and Category: % Value 2017
Table 10 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2016-2017
Sources
Summary 2 Research Sources
Headlines
Prospects
Ban on Acetaminophen Pills Results in Strong Dynamics Within Analgesics
Analgesics Value Growth Is Expected To Slow Down Over the Forecast Period
Generics Will Continue To Move Forward
Competitive Landscape
GlaxoSmithKline Consumer Healthcare Continues To Lead Analgesics
Leadership Challenged by Generics
Future for Brand Loyalty
Category Data
Table 12 Sales of Analgesics by Category: Value 2012-2017
Table 13 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 15 NBO Company Shares of Analgesics: % Value 2013-2017
Table 16 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 17 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022
Headlines
Prospects
Scepticism Over Effectiveness of Sleep Aids
Rise of Prescribed Melatonin Hinders Growth
Lack of Innovation Due To Competition From Rx and Natural Remedies
Competitive Landscape
Two Players Dominate Concentrated Sleep Aids Landscape
Preference for Higher Concentration of Active Substances
Category Data
Table 19 Sales of Sleep Aids: Value 2012-2017
Table 20 Sales of Sleep Aids: % Value Growth 2012-2017
Table 21 NBO Company Shares of Sleep Aids: % Value 2013-2017
Table 22 LBN Brand Shares of Sleep Aids: % Value 2014-2017
Table 23 Forecast Sales of Sleep Aids: Value 2017-2022
Table 24 Forecast Sales of Sleep Aids: % Value Growth 2017-2022
Headlines
Prospects
Pharmacies' Cold Campaigns in 2016 Drive Sales in 2017
Strong Pollen Season Supports Category's Performance
Maturity of the Category and the Role of the Pollen Season Over the Forecast Period
Competitive Landscape
Low-priced Pharmacy Brands and Brands Distributed in Grocery Retailers Perform Well in 2017
Cloetta Sverige Retains Leadership Despite Loss of Share
Threat From Generics To Larger Brands Over Forecast Period Differs Depending on Category
Category Data
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 26 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 27 Sales of Decongestants by Category: Value 2012-2017
Table 28 Sales of Decongestants by Category: % Value Growth 2012-2017
Table 29 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 30 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 32 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Maturity and Low Level of Product Development Hinders Growth in 2017
Growing Interest in Appearance Supports Certain Products
Internet Retailing To Gain From Consumer Embarrassment
Competitive Landscape
Fragmented Category With Many Swedish Players Present With Strong Brands
Aco Hud Nordic Retains Leadership
Switch From Rx To OTC Continues To Benefit From Consumer Interest
Category Data
Table 33 Sales of Dermatologicals by Category: Value 2012-2017
Table 34 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 35 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 36 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 37 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
Table 38 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 39 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022
Headlines
Prospects
Education Aids Sales
Search for Rapid Relief Leads To Strong Growth for Proton Pump Inhibitors
Stable Growth Predicted for the Forecast Period
Competitive Landscape
Generics Hold Strong Positions in Several Categories But Omitted From Others
Local Player Retains Lead
Generics Will Continue To Enter Digestive Remedies
Category Data
Table 40 Sales of Digestive Remedies by Category: Value 2012-2017
Table 41 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 42 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 43 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 44 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 45 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Pollen Season Leads To High Growth for Allergy Eye Care in 2017
Continued Maturity of Eye Care With Price Competition Threatens Performance
Technology Is Potential Threat To Standard Eye Care
Competitive Landscape
Multinationals Dominate Eye Care in Sweden
Local Players Hold Respected Positions in Eye Care
New Advanced Formulations for Eye Care Over the Forecast Period
Category Data
Table 46 Sales of Eye Care by Category: Value 2012-2017
Table 47 Sales of Eye Care by Category: % Value Growth 2012-2017
Table 48 Sales of Standard Eye Care by Format: % Value 2012-2017
Table 49 Sales of Standard Eye Care by Positioning: % Value 2012-2017
Table 50 NBO Company Shares of Eye Care: % Value 2013-2017
Table 51 LBN Brand Shares of Eye Care: % Value 2014-2017
Table 52 Forecast Sales of Eye Care by Category: Value 2017-2022
Table 53 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Inconvenience of Smoking Drives Sales
Health and Wellness Trend Contributes To Declining Smokers
E-cigarettes and Non-smoking Tobacco Are Threats To Forecast Growth
Competitive Landscape
Mcneil Sweden Leads Nrt Smoking Cessation Aids With Nicorette
Competition Comes in the Form of Smaller Brands
Companies Focus on Product Innovation and Generics Are To Expand by 2022
Category Indicators
Table 54 Number of Smokers by Gender 2012-2017
Category Data
Table 55 Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
Table 56 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017
Table 57 Sales of NRT Gum by Flavour: % Value 2012-2017
Table 58 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2013-2017
Table 59 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2014-2017
Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 61 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Headlines
Prospects
Maturity Hinders Growth of Wound Care
Small Category Does Not Inspire Great Innovation
Marginal Premiumisation To Emerge Over the Forecast Period
Competitive Landscape
Orkla Care Is Strong Leader of Wound Care
Private Label Continues To Gain Share
Manufacturers Looking for Premiumisation
Category Data
Table 62 Sales of Wound Care by Category: Value 2012-2017
Table 63 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 64 NBO Company Shares of Wound Care: % Value 2013-2017
Table 65 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 66 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 67 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Mixed Results for Sports Nutrition in 2017
Consumers Value Convenience in 2017
Dynamics Anticipated for the Forecast Period
Competitive Landscape
Gymgrossisten Retains Leadership Despite Loss of Share
Barebells Challenges Longstanding Players Within Sports Nutrition
Innovative Marketing Strategies and Sponsorship for Successful Brands
Category Data
Table 68 Sales of Sports Nutrition by Category: Value 2012-2017
Table 69 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 70 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 71 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 72 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 73 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Headlines
Prospects
Health and Wellness Trend Fosters Growth for Dietary Supplements
Varied Performance for Category
Maturity and Low Unit Prices Remain Threats To Forecast Period Growth
Competitive Landscape
Dietary Supplements Remains Fragmented
Competitive Landscape for Garlic Changes in 2017
Availability and Product Launches Are Expected To Be Beneficial for Brands Over Forecast Period
Category Data
Summary 3 Dietary Supplements: Brand Ranking by Positioning 2017
Table 74 Sales of Dietary Supplements by Category: Value 2012-2017
Table 75 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 76 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 77 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 78 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 79 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 80 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 81 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Headlines
Prospects
Raised Scepticism Over Need for Some Vitamins Hinders Growth
Vitamin D Strongest Performer Due To Lack of Sunlight During Winter Months
Health and Wellness Trend and Private Label Expected To Change Dynamics Over Forecast Period
Competitive Landscape
Midsona Maintains Its Leading Position Despite Increased Competition
Private Label Gains Ground
Innovation and Differentiation Is Expected To Be Beneficial for Brands Over Forecast Period
Category Data
Summary 4 Multivitamins: Brand Ranking by Positioning 2017
Table 82 Sales of Vitamins by Category: Value 2012-2017
Table 83 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 84 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 85 NBO Company Shares of Vitamins: % Value 2013-2017
Table 86 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 87 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 88 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022
Headlines
Prospects
Weight Management and Wellbeing Continues To Decline
More Positive Performance for Supplement Nutrition Drinks
Slower Decline Over the Forecast Period and Anticipated Change in Consumer Preferences
Competitive Landscape
Intense Competition Amongst the Top Three Companies in Weight Management
Several Weight Loss Supplement Brands Exit the Category in 2017
Health Focus for Successful Brands Over the Forecast Period
Category Data
Table 89 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 90 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 91 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 92 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 93 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 94 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Headlines
Prospects
Lack of Trust in Some Herbal/traditional Products
Positive Media Coverage Aids Growth for Some Products
Pharmacies Can Aid Future Growth
Competitive Landscape
Cloetta Sverige Retains Leadership of Herbal/traditional Products
Strong Prevalence of Domestic Brands
Scientific Findings and Marketing Will Be Essential for Growth
Category Data
Table 95 Sales of Herbal/Traditional Products by Category: Value 2012-2017
Table 96 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
Table 97 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 98 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 99 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 100 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Headlines
Prospects
Government's Policy of Free Prescribed Drugs for Children Under 18 Does Not Influence Paediatric Consumer Health
Professional Recommendations Aid Sales of Some Categories
Maturity and the Threat of Free Paediatric Prescribed Drugs
Competitive Landscape
International Players Hold Major Share Within Some Paediatric Categories
Local Players Dominate Paediatric Vitamins and Dietary Supplements
Limited Dynamics in the Competitive Landscape for the Forecast Period
Category Data
Table 101 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 102 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 103 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 104 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
Table 105 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
Table 106 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 107 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

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