Consumer Health in Serbia

Consumer Health in Serbia

In 2021, consumer health is expected to rebound from an overall decline in retail current value sales in 2020. The negative industry performance in 2020 was due mainly to strong declines in cough, cold and allergy (hay fever) remedies and digestive remedies. Lockdown, the wearing of face masks and limited social interaction reduced the potential to catch colds and flu. The economic fallout of Coronavirus (COVID-19) saw consumer economise on perceived unnecessary or non-immediate need products li...

Euromonitor International's Consumer Health in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Consumer Health in Serbia
Euromonitor International
October 2021
List Of Contents And Tables
CONSUMER HEALTH IN SERBIA
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 2 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2016-2021
Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 7 Penetration of Private Label by Category: % Value 2016-2021
Table 8 Distribution of Consumer Health by Format: % Value 2016-2021
Table 9 Distribution of Consumer Health by Format and Category: % Value 2021
Table 10 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN SERBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Positive growth expected as self-medication remains a growing trend
Convenience and fast relief needs spur paediatric ibuprofen and topical analgesics/anaesthetic
Company focus shifts from COVID-19 to CSR and marketing and advertising as the pandemic eases
PROSPECTS AND OPPORTUNITIES
Convenience and fast relief expected to drive category performances
Marketing and advertising set to remain a core competitive strategy
Growing outlet networks and wider choice benefits drugstores/parapharmacies
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2016-2021
Table 13 Sales of Analgesics by Category: % Value Growth 2016-2021
Table 14 NBO Company Shares of Analgesics: % Value 2017-2021
Table 15 LBN Brand Shares of Analgesics: % Value 2018-2021
Table 16 Forecast Sales of Analgesics by Category: Value 2021-2026
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SERBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Return to more outdoor pre-pandemic lifestyles slows the decline in sales over 2021
Antihistamines/allergy remedies (systemic) benefits from the self-medication trend, while convenience favours medicated confectionery
Leading players leverage marketing strength to foster consolidation
PROSPECTS AND OPPORTUNITIES
Improving distribution and convenience trend set to stimulate sales of medicated confectionery and antihistamines/allergy remedies (systemic)
Strong marketing support and education likely to boost category development
Modern formats and private label development predicted to offer more competition to dominant chemists/pharmacies
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026
DIGESTIVE REMEDIES IN SERBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Laxatives continues to benefit from review period trends to drive growth in 2021
Modern retailing developments act as a brake on the dominance of chemists/pharmacies
Galenika invests in CSR and education to reach young consumers
PROSPECTS AND OPPORTUNITIES
Health eating trend expected to limit growth potential in digestive remedies
Distribution set to diversify as more modern formats develop a wider presence and offer
Growing use of digital media marketing to pique the interest and gain the loyalty of a wider audience
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2016-2021
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of Digestive Remedies: % Value 2017-2021
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026
DERMATOLOGICALS IN SERBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Stable growth performance as the category avoids strong Coronavirus (COVID-19) impact
Marketing helps to reduce the stigma around the use of dermatologicals
Financial entry barriers push consolidation in dermatologicals
PROSPECTS AND OPPORTUNITIES
Marketing and fading stigma offer positive outlook for dermatologicals
Lilly Drogerie’s expansion could see private label emerge as a significant alternative in the forecast period
Modern retailing development fosters diversity in the distribution of dermatologicals
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2016-2021
Table 31 Sales of Dermatologicals by Category: % Value Growth 2016-2021
Table 32 NBO Company Shares of Dermatologicals: % Value 2017-2021
Table 33 LBN Brand Shares of Dermatologicals: % Value 2018-2021
Table 34 Forecast Sales of Dermatologicals by Category: Value 2021-2026
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026
WOUND CARE IN SERBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Return to more active lifestyles sustains demand growth for wound care in 2021
Modern retail developments widen access to wound care
Masterpharm’s innovative new spray patch responds to speed and convenience demand
PROSPECTS AND OPPORTUNITIES
More active population and innovations offer volume and value growth potential
Shift in marketing focus to build brand awareness and direct engagement via digital media
Wider product offer and longer opening hours favour more modern retail formats
CATEGORY DATA
Table 36 Sales of Wound Care by Category: Value 2016-2021
Table 37 Sales of Wound Care by Category: % Value Growth 2016-2021
Table 38 NBO Company Shares of Wound Care: % Value 2017-2021
Table 39 LBN Brand Shares of Wound Care: % Value 2018-2021
Table 40 Forecast Sales of Wound Care by Category: Value 2021-2026
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026
VITAMINS IN SERBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Immune system and general health claims boost sales of vitamins C and D in 2021
Economy factor and a shift towards specific positioning boost sales of multivitamins
CaliVita International invests in marketing and e-commerce to stay ahead of fierce rivals in 2021
PROSPECTS AND OPPORTUNITIES
Health positioning of vitamins set to sustain interest in the forecast period
Modern retailing development offers potential way back for private label
Economic recovery and category growth potential suggest renewed investment in new product development
CATEGORY DATA
Table 42 Sales of Vitamins by Category: Value 2016-2021
Table 43 Sales of Vitamins by Category: % Value Growth 2016-2021
Table 44 Sales of Multivitamins by Positioning: % Value 2016-2021
Table 45 NBO Company Shares of Vitamins: % Value 2017-2021
Table 46 LBN Brand Shares of Vitamins: % Value 2018-2021
Table 47 Forecast Sales of Vitamins by Category: Value 2021-2026
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026
DIETARY SUPPLEMENTS IN SERBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Slight upturn in retail current value growth as consumer economic confidence improves
Ongoing shift towards more specific positioning influences value share movements
Leading players launch new products in response to immunity fears
PROSPECTS AND OPPORTUNITIES
Non-herbal/traditional products set to hold sway as consumers seek fast effectiveness
Players look to engage the scientific community to allay consumer concerns over benefits and effectiveness
Modern retailing trend expected to cement shifts in distribution
CATEGORY DATA
Table 49 Sales of Dietary Supplements by Category: Value 2016-2021
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
Table 51 Sales of Dietary Supplements by Positioning: % Value 2016-2021
Table 52 NBO Company Shares of Dietary Supplements: % Value 2017-2021
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026
WEIGHT MANAGEMENT AND WELLBEING IN SERBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Faster current value growth in 2021 as the return to outdoor lifestyles increases focus on weight and appearance
More natural solution to weight control boosts appeal of slimming teas
Strong association with weight management retains popularity of and trust in Biomed
PROSPECTS AND OPPORTUNITIES
Slimming teas expected to benefit from more natural positioning to drive growth
Infrastructure investments and growing confidence in online purchasing set to see more consumers shift to e-commerce
Players may need to shift the focus of marketing to reach a more active and diet-aware population
CATEGORY DATA
Table 56 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026
SPORTS NUTRITION IN SERBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Reopening of gyms sees rebound in the use of sports nutrition
Sports non-protein products benefits from a healthier image to post the fastest retail value growth
E-commerce continues to benefit as consumers remain reluctant to travel to the shops for sports nutrition
PROSPECTS AND OPPORTUNITIES
Convenience and a wider offer boost protein/energy bars, while protein consumption concerns favour sports non-protein products
Marketing aims to widen potential audience and improve image of sports nutrition
New product developments expected to tap into the health and wellness trend
CATEGORY DATA
Table 62 Sales of Sports Nutrition by Category: Value 2016-2021
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Table 64 NBO Company Shares of Sports Nutrition: % Value 2017-2021
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026
HERBAL/TRADITIONAL PRODUCTS IN SERBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Preference for “all natural” solutions to mild health and sleep problems favours herbal/traditional products
New product development and marketing help Pharmanova stand out from the crowd
Limited marketing investments restrain movements in company shares and rankings
PROSPECTS AND OPPORTUNITIES
“All-natural” trend expected to persist and drive growth, although fast solutions to digestive and dermatological problems may limit performances
Hectic lifestyles set to increase the incidence of sleep disorders and the call for herbal/traditional sleep aids
Modern retailing development increases pressure on the dominant channel and may provide some space for private label
CATEGORY DATA
Table 68 Sales of Herbal/Traditional Products: Value 2016-2021
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2016-2021
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2021-2026
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2021-2026
PAEDIATRIC CONSUMER HEALTH IN SERBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Slower sales downturn in paediatric cough, cold and allergy remedies as consumers resume pre-pandemic lifestyles
Relatively high unit prices support value growth, although caution over self-medicating children limits growth potential
Esensa raises profile through innovative marketing and welfare activities
PROSPECTS AND OPPORTUNITIES
Paediatric ibuprofen set to remain the fastest-growing category as parents seek quick and effective treatment of fevers
Retail modernisation increases challenge to chemists/pharmacies
New product development and price competition may weaken premium positioning of paediatric consumer health
CATEGORY DATA
Table 74 Sales of Paediatric Consumer Health by Category: Value 2016-2021
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
Table 76 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
Table 77 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
Table 78 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026

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