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Consumer Health in Serbia

Consumer Health in Serbia

Overall, consumer health continues to see positive retail value sales growth in 2019. Growth is being driven by a number of factors, such as a general improvement in the economic situation, including rising consumer disposable incomes, and the developing self-medication and health trends. In particular, consumers are leading increasingly hectic and stressful lifestyles. Longer work hours significantly reduce the time and energy available to visit a doctor’s surgery for minor or even mild ailment...

Euromonitor International's Consumer Health in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Consumer Health in Serbia
Euromonitor International
October 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Health and Self-medication Trends Maintain Positive Value Growth Performance
Focus on Marketing and Distribution As New Product Development Is Limited
the Main Players Use Advertising To Gain An Edge in A Highly Fragmented Landscape
Drugstores/pharmacies and Grocery Retailers Continue To Develop As Alternatives To Chemists/pharmacies
Healthy But Slower Value Growth As Signs of Maturity Appear in Bigger Categories
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019
Market Data
Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Penetration of Private Label by Category: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format: % Value 2014-2019
Table 9 Distribution of Consumer Health by Format and Category: % Value 2019
Table 10 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Improving Offer and Distribution Push Value Growth in Topical Analgesics/anaesthetic
Convenience and Growing Awareness Foster Self-medication Trend
Adult Aspirin Benefits From Self-medication Trend To Enhance First Choice Status
Competitive Landscape
Major Players Use Financial Resources To Increase Category Consolidation
Brand Loyalty Erects An Entry Barrier To Potential New Players
Strong Marketing and New Product Development Anticipated in the Forecast Period
Category Data
Table 12 Sales of Analgesics by Category: Value 2014-2019
Table 13 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 14 NBO Company Shares of Analgesics: % Value 2015-2019
Table 15 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 16 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024
Headlines
Prospects
Increasing Allergy Rate and Wider Offer Boost Demand for Allergy Products
Convenience Plays A Key Role in Medicated Confectionery's Fast Growth
Fear of Adverse Effects Limits Demand for Paediatric Remedies
Competitive Landscape
Some Movement in Distribution for Convenience Reasons
the Most Advertised Brands Lead the Field
Higher Resources and Stable Name See Influrex Post the Highest Value Growth
Category Data
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Fading Stigma Supports Value Growth in A Number of Product Types
Antipruritics Sees Fastest Value Growth Due To Improving Image, Availability and Marketing
Wider Availability Lessens the Concentration on Chemists/pharmacies
Competitive Landscape
Positive Category Development Stimulates Value Growth for All Significant Players
Nivea Baby Enjoys Strong Marketing and Distribution To Lead the Field
Well-supported Brands Enjoy Strong Performances in 2019
Category Data
Table 24 Sales of Dermatologicals by Category: Value 2014-2019
Table 25 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 27 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 28 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024
Headlines
Prospects
Fast Food and Health Trends Provide Push-pull Factors for Digestive Remedies
Rising Product Awareness and Offer Weakens Stigma Around Laxatives
Paediatric Digestive Remedies Sees Value Growth, But Parents Remain Cautious
Competitive Landscape
Gradual Consolidation Is Visible As the Key Players Maintain Or Grow Value Shares
Companies Focus on Marketing To Boost Brand Awareness and Sales
Berlin-chemie Grows Value Share Through Heavy Advertising and Strong Distribution
Category Data
Table 30 Sales of Digestive Remedies by Category: Value 2014-2019
Table 31 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 32 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 33 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 34 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
A Level of Saturation Limits Growth in First Aid Kits
Gauze, Tape and Other Wound Care Sees Healthy Value Growth Despite Seasonality
Successful Appeal To Children Boosts Sticking Plasters/adhesive Bandages
Competitive Landscape
Higher Resources Enable Galenika and Beiersdorf To Consolidate Their Leadership
Strong Marketing Boosts Hansaplast's Performance in 2019
Slow, But Steady Shift in the Distribution Landscape As Channels Expand
Category Data
Table 36 Sales of Wound Care by Category: Value 2014-2019
Table 37 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 38 NBO Company Shares of Wound Care: % Value 2015-2019
Table 39 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 40 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Rising Number of Gyms Stimulates Interest in Exercise and Sports Nutrition
Powder Format Loses Value Share To More Convenient Protein/energy Bars
Shift To Sports Non-protein Products As Fear Over Health Effects of Protein Options Grows
Competitive Landscape
Leading Players Set To Invest To Push Consolidation in the Category
Penetration of Key Marketing Channels May Offset Negative Perception
Health Positioning and New Product Development Offer Value Growth Opportunities
Category Data
Table 42 Sales of Sports Nutrition by Category: Value 2014-2019
Table 43 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 44 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 45 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 46 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 47 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Headlines
Prospects
Dietary Supplements Continues To Benefit From Healthy Perception in 2019
the Main Consumer Group Determines Key Positioning
Natural Trend Boosts Interest in Herbal/traditional Dietary Supplements
Competitive Landscape
the Leading Internationals Leverage Strong Resources To Consolidate Their Positions
Elephant's Latest Offering Contains Increasingly Demanded Ingredients
Lidl Lays the Foundation for the Re-emergence of Private Label
Category Data
Table 48 Sales of Dietary Supplements by Category: Value 2014-2019
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 50 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 51 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 52 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 53 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Headlines
Prospects
Improving Perception and Positioning of Vitamins Stimulates Value Growth in 2019
General Health and Economy Trends Favour Multivitamins Over Single Vitamins
Media Publicity Supports Fast Growth of Vitamin D
Competitive Landscape
the Leading Players Compete on the Basis of Marketing, Price and Reputation
Private Label Sees Signs of Re-emergence, But Requires Time To Prosper
Bayer Pharma Invests in Marketing and Shelf Positioning To Secure Fast Value Growth
Category Data
Table 55 Sales of Vitamins by Category: Value 2014-2019
Table 56 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 57 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 58 NBO Company Shares of Vitamins: % Value 2015-2019
Table 59 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 60 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 61 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Headlines
Prospects
Familiar and Trusted Meal Replacement Continues To Lead the Category
Slimming Teas Benefits From the Health and Wellness Trend and Company Activity
Bars Is Set To Gain Ground As A Convenient, On-the-go Format in Meal Replacement
Competitive Landscape
Biomed Leverages Consumer Trust To Lead Familiar Names in Dietary Supplements
Dietx Follows Typical Marketing Strategy To Seek Space in A Strong Field
Biomed's Online Shop Provides Foundation for Internet Retailing's Growth
Category Data
Table 62 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 63 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 64 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 65 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 66 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 67 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Headlines
Prospects
Consumers Turn To Natural Products To Avoid Chemicals and Undesirable Ingredients
More Consumers Look To Natural Options To Treat Mild Ailments Like Coughs and Colds
Herbal/traditional Sleep Aids Derives Demand From Busy and Stressed Consumers
Competitive Landscape
Esi and Others Leverage Recognition in Dietary Supplements To Lead the Way
Pfizer Uses High Resources To Support Bengay With Prime-time TV Advertising
Retailing Development Improves the Offer and Value Shares Via Modern Formats
Category Data
Table 68 Sales of Herbal/Traditional Products: Value 2014-2019
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2014-2019
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2019-2024
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2019-2024
Headlines
Prospects
Healthy Value Growth As Parents Remain Cautious But Less Price-sensitive in This Category
Manufacturers Seek Untapped Growth Opportunities in Paediatric Dietary Supplements
Parents See Paediatric Dermatologicals As Potentially Harmful To Babies' Gentle Skin
Competitive Landscape
More Manufacturers Look To Diversify Their Offer Through the Paediatric Space
Focus on Adults Informs Low Marketing Support for Paediatric Consumer Health
Parents Value Professional Advice on Offer in Specialist Retail Outlets
Category Data
Table 74 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 76 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 77 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 78 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

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