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Consumer Health in Serbia

Consumer Health in Serbia

In 2018, an increasing number of consumers in Serbia chose to self-medicate rather than pay a visit to the doctor when facing minor health issues. This naturally had a positive effect on OTC sales, with the consumer health industry thus posting relatively strong current value growth.

Euromonitor International's Consumer Health in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER HEALTH IN SERBIA
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Self-medication Becomes More Common Due To Stressful Modern Lifestyles
Value Growth Slows Slightly in 2018 But Remains Healthy
No Major Changes Seen in the Competitive Landscape
Drugstores/parapharmacies Strengthens Its Position at the Expense of Chemists/pharmacies
Growth of Consumer Health Expected To Slow Over the Forecast Period
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018
Market Data
Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Penetration of Private Label by Category: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format: % Value 2013-2018
Table 9 Distribution of Consumer Health by Format and Category: % Value 2018
Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches
Sources
Summary 2 Research Sources
Headlines
Prospects
Topical Analgesics/anaesthetic Growing in Popularity
Increasing Self-medication Positively Impacts Analgesics
Adult Aspirin Remains the Biggest Category in Value Terms
Competitive Landscape
GlaxoSmithKline One of the Best Performing Companies in Analgesics in 2018
Galenika Maintains Its Leading Position
No Switches and No New Product Launches Observed in 2018
Category Data
Table 12 Sales of Analgesics by Category: Value 2013-2018
Table 13 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 15 NBO Company Shares of Analgesics: % Value 2014-2018
Table 16 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 17 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023
Headlines
Prospects
Stronger Investment in Marketing Helps Drive Sales of Systemic Antihistamines/allergy Remedies
Medicated Confectionery Posts the Best Performance in 2018
Paediatric Cough, Cold and Allergy Remedies Benefiting From A Wider Offer
Competitive Landscape
Competition Remains Intense
Hemofarm Records the Strongest Increase in Value Sales
Quiet Year in Terms of Switches and New Product Launches
Category Data
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 21 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 22 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 24 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Marketing Support Benefits Antipruritics and Topical Antifungals
Category Witnesses A Further Loss in Value Share for Chemists/pharmacies
Stigma Fades Surrounding Various Dermatologicals
Competitive Landscape
the Leading Players All Perform Well in 2018
Beiersdorf Maintains Its Leading Position
Private Label Products Starting To Emerge
Category Data
Table 25 Sales of Dermatologicals by Category: Value 2013-2018
Table 26 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 28 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 29 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 30 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023
Headlines
Prospects
Laxatives Remains the Best Performing Category in 2018
Antacids Continuing To Lose Value Share
Paediatric Digestive Remedies Remains Very Small When Compared To Other Categories
Competitive Landscape
Domperidone Switched From OTC To Rx
Berlin-chemie and Institut Za Lekovito Bilje Dr Josif Pancic Post the Best Performances in 2018
No Notable New Launches Seen in 2018
Category Data
Table 31 Sales of Digestive Remedies by Category: Value 2013-2018
Table 32 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 34 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 35 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 36 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Growth of First Aid Kits Continues To Slow
Distribution Landscape Changes in Favour of Modern Grocery Retailers and Drugstores/parapharmacies
Gauze, Tape and Other Wound Care the Best Performing Category in 2018
Competitive Landscape
Products Targeting Children on the Rise
Wound Care Continues To Be Dominated by Two Manufacturers
Most Manufacturers See An Increase in Value Sales
Category Data
Table 37 Sales of Wound Care by Category: Value 2013-2018
Table 38 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Wound Care: % Value 2014-2018
Table 40 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 41 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 42 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Sports Protein Powder Loses Share in Sports Protein Products But Continues To Dominate Sales
Sports Non-protein Products Records the Strongest Growth
Number of People Who Visit Gyms and Use Sports Nutrition Continuing To Rise
Competitive Landscape
Sports Nutrition in Serbia Remains Highly Fragmented
Leading Players All Record An Increase in Value Sales in 2018
Manufacturers Move From A Focus on Specialist Publications To Mass-media Channels To Market Their Products
Category Data
Table 43 Sales of Sports Nutrition by Category: Value 2013-2018
Table 44 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 45 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 46 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 47 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 48 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Headlines
Prospects
the Growing Health and Wellness Trend Benefits Dietary Supplements in Serbia
Products Targeting Women's Health and General Health the Most Popular
Rising Popularity of Herbal/traditional Dietary Supplements
Competitive Landscape
the Leading Players All Post Positive Value Gains in 2018
Most Manufacturers Record Positive Results
No Notable Private Label Products As Yet
Category Data
Table 49 Sales of Dietary Supplements by Category: Value 2013-2018
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 51 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 52 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 53 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 54 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 55 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 56 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Headlines
Prospects
Multivitamins Continues To Outperform Single Vitamins
Vitamin B Continues To Dominate Single Vitamins But Sees A Decline in Share of Value Sales
Multivitamins Witnessing Increasing Segmentation
Competitive Landscape
Level of Competition Remains Strong in 2018
Private Label Products Still Not Available
Domestic Company Lomax the Best Performer in 2018
Category Data
Table 57 Sales of Vitamins by Category: Value 2013-2018
Table 58 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 59 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 60 NBO Company Shares of Vitamins: % Value 2014-2018
Table 61 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 62 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 63 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023
Headlines
Prospects
OTC Obesity and Supplement Nutrition Drinks Remain Unavailable
Slimming Teas the Best Performing Category in 2018
Powder the Most Popular Format in Meal Replacement But Losing Share
Competitive Landscape
Biomed Maintains Its Leading Position
Labrada Nutrition Posts the Strongest Performance While Oriflame Suffers Another Heavy Decline
No Private Label Products Available
Category Data
Table 64 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 65 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 66 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 67 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 68 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 69 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Headlines
Prospects
Herbal/traditional Cough, Cold and Allergy (hay Fever) Remedies Accounts for A Significant Share of Sales
Herbal/traditional Tonics the Best Performing Category
Overall Demand for Herbal/traditional Products Increases
Competitive Landscape
Calivita International Records the Strongest Increase in Value Sales
No Clear Leader
Private Label Sales Remain Negligible
Category Data
Table 70 Sales of Herbal/Traditional Products: Value 2013-2018
Table 71 Sales of Herbal/Traditional Products: % Value Growth 2013-2018
Table 72 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 73 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 74 Forecast Sales of Herbal/Traditional Products: Value 2018-2023
Table 75 Forecast Sales of Herbal/Traditional Products: % Value Growth 2018-2023
Headlines
Prospects
Improved Offer Reflected in Strong Growth Rates
Paediatric Vitamins Much More Popular Than Paediatric Dietary Supplements
Paediatric Ibuprofen and Paediatric Vitamins and Dietary Supplements the Best Performers in 2018
Competitive Landscape
Several Strong Players in Paediatric Vitamins and Dietary Supplements Further Grow Their Combined Value Share
Paediatric Consumer Health Continues To Benefit From A Wider Product Offer
Claims About Lack of Side-effects Remain Very Important
Category Data
Table 76 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 77 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 78 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 79 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 80 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

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