Consumer Health in Romania

Consumer Health in Romania

Consumer health in Romania recorded strong growth in 2019, especially due to a strong increase in disposable incomes, which have facilitated changes in lifestyle and boosted the trend of self-medication. The greater number of people pursuing a healthy lifestyle, especially in Bucharest and other large cities, contributed to the rising penetration of consumer health products across households of all incomes and professions. Purchasing habits in regard to OTC medicines have also changed, with cons...

Euromonitor International's Consumer Health in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Consumer Health in Romania
Euromonitor International
October 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Rising Incomes Push Romanians To Make Healthier Choices
Ageing and Busier Schedules Provide Consumer Health With Strong Demand Sources
Local and International Companies Vie Strongly for Share
Chemists/pharmacies Remains the Go-to Channel
Healthy Growth Rates Will Persist
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019
Market Data
Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format: % Value 2014-2019
Table 9 Distribution of Consumer Health by Format and Category: % Value 2019
Table 10 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Growth Is Arising From Multiple Sources in Analgesics
Not Just for Headaches, Adult Aspirin Remains Popular
Adult Naproxen Leads Growth Thanks To OTC Pioneer Nalgesin
Competitive Landscape
Nurofen Gives Rival Brands A Headache
International Players Have the Edge
High Import Level Causes Price Rises, While Topical Analgesics/anaesthetic Products Receive the Limelight
Category Data
Table 12 Sales of Analgesics by Category: Value 2014-2019
Table 13 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 14 NBO Company Shares of Analgesics: % Value 2015-2019
Table 15 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 16 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024
Headlines
Prospects
More Income But Less Health for Romanians
the Growing Elderly Population Reinforce the Consumer Base
Consumers Find It Hard To Switch Off
Competitive Landscape
Gedeon Still Rests Comfortably at the Top of Sleep Aids
Walmark Offers A Natural Night's Sleep
Popular and With Less Red Tape, Herbal/traditional Varieties Drive Sales Fragmentation
Category Data
Table 18 Sales of Sleep Aids: Value 2014-2019
Table 19 Sales of Sleep Aids: % Value Growth 2014-2019
Table 20 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 21 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 22 Forecast Sales of Sleep Aids: Value 2019-2024
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2019-2024
Headlines
Prospects
Economic Improvement, An Ageing Population and Convenience Drive Sales Growth
Self-medication Trend Sees Consumers More Proactive When Buying Remedies
Paediatric Remedies Begin To Penetrate Romania, While Busier Lifestyles Stimulate Extra Demand
Competitive Landscape
Reckitt Benckiser Leads Through Know-how and Brand Strength
Domestic Players Aim To Relieve Consumers From High Prices
Advertising Is Frequent, While Well-established Brands Hold A Key Advantage
Category Data
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 27 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Higher Personal Care Standards and Knowledge Support Sales Rises
Medicated Shampoos Heads Value Sales Growth Over the Review Period
Stretching Product Distribution Is Key in Unlocking Category Potential
Competitive Landscape
Strong Advertising Propels Canesten To the Summit
International Prestige Assures the Quality-conscious
Low Barriers To Entry in A Highly Competitive Category
Category Data
Table 30 Sales of Dermatologicals by Category: Value 2014-2019
Table 31 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 32 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 33 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 35 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024
Headlines
Prospects
Rising Self-medication for Mild Symptoms Stimulates Sales Growth
Higher Lifestyle Stress Takes Its Toll on the Digestive System
Some Categories Remain Prescription To Limit Self-medication
Competitive Landscape
Sanofi Leads Overall Sales and Makes Ground in the Competitive Laxatives Category
Domestic Players in Digestive Remedies Act Fast
Convenience and More Natural Remedies Are Strengthening Trends
Category Data
Table 37 Sales of Digestive Remedies by Category: Value 2014-2019
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
More Screen-time Fuels Growth in Eye Care
Self-medication for Eye Care Is Still Low, But Has Potential To Rise Thanks To Greater Health Knowledge
Quick and Painless, Eye Drop Products Dominate Sales
Competitive Landscape
Consumers Find Optrex To Be the Optimal Brand
Visine Does Not Trail Optrex by Much
Brands Proliferate But Visibility Remains Low
Category Data
Table 43 Sales of Eye Care by Category: Value 2014-2019
Table 44 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Eye Care: % Value 2015-2019
Table 46 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 47 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Smoking Prevalence Remains Considerable, Offering Potential for Cessation Aids
Anti-smoking Campaigns Foster Greater Awareness, But To Limited Effect
Smokers Are Still Foggy As To the Product Benefits
Competitive Landscape
Nicorette Is the Face of Nrt Smoking Cessation Aids
Only Willpower Can Make A Smoker Quit
Static Competitive Landscape Means Sales Rely Mainly on Nicorette
Category Data
Table 49 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 50 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 51 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 52 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 53 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Headlines
Prospects
Romania Has Potential for Sustained Wound Care Growth
Innovation Is on the Up
Sales Speedbumps in Place for First Aid Kits As They Are Mainly Limited To Car Owners
Competitive Landscape
Urgo Sticks To the Top of Wound Care
Mebra SRL Harnesses Distribution Power To Lead Sales
Internationals Have Wound Care Covered
Category Data
Table 55 Sales of Wound Care by Category: Value 2014-2019
Table 56 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 57 NBO Company Shares of Wound Care: % Value 2015-2019
Table 58 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 59 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Sports Nutrition Fuels More Consumers As the Health Trend Strengthens
Urbanites See Fit To Purchase More Sports Protein/energy Bars
on the Whey To Being Mainstream
Competitive Landscape
Vp Is Still A Vip in Sports Nutrition
Much of A Muchness Among Products
Redis and Nutrivita Follow Vp With Enduring Local and International Brands
Category Data
Table 61 Sales of Sports Nutrition by Category: Value 2014-2019
Table 62 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 63 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 64 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 65 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Headlines
Prospects
Romanians Address Their Health More Closely, Promoting Good Sales Growth
Consumers Become More Vigilant About Specific Illness Prevention
Convenience and Cost-savings Are A Great Combination
Competitive Landscape
Very Little Difference Between the Leading Players Calls for Innovation
Terapia Has the Best of Both Worlds
Intensive Advertising Pays Off for A Few
Category Data
Table 67 Sales of Dietary Supplements by Category: Value 2014-2019
Table 68 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 69 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 70 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 71 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 72 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 73 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Headlines
Prospects
Urbanites Are the Prime Consumer Group for Vitamins As the Pace of Life Increases
Multivitamins Are Convenient and Cost-effective, While Vitamin C Is Strengthening
Rising Competition Will See A More Diverse Vitamins Offering
Competitive Landscape
Hipocrate Continues To Receive A Vitamins Boost
Zdrovit Leads Multivitamins for Multiple Reasons
Local Players Have the Upper Hand in A Fragmented Category
Category Data
Table 74 Sales of Vitamins by Category: Value 2014-2019
Table 75 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 76 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 77 NBO Company Shares of Vitamins: % Value 2015-2019
Table 78 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 79 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 80 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Headlines
Prospects
Romanians' Drive To Improve Their Appearance Is Good News for the Category
Slimming Teas Continues To Win Fans
the Category Misses Out on Obesity Product Sales, While Ingredients Are Set To Reflect A More Health-mindful Consumer
Competitive Landscape
Herbalife Is Still A Heavyweight Player
Consumers Now Prefer Natural Weight Loss Supplements
Internationals Weigh in With the Most Sales, While Direct Selling's Share Is Slimming Down
Category Data
Table 81 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 82 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 83 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 84 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 85 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Headlines
Prospects
Full Steam Ahead for Natural Alternatives
Less Time for Self-care Creates A Gap for Dietary Supplements To Fill
Players Need To Show Herbal/traditional Products Get Results
Competitive Landscape
Himalaya Is at the Peak of the Category
Romanians Prefer To Go Local
A Dense Competitive Environment Leaves Little Room for Large Shares
Category Data
Table 87 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Parents Prioritise Quality Over Price in the Category, Fuelling Strong Sales Growth
Greater Product Segmentation Will Give Vitamins and Dietary Supplements A Boost
Word of Mouth Can Determine Success Or Failure
Competitive Landscape
Fiterman Finds the Optimal Balance To Lead Sales
Biofarm Is Strong Thanks To Well-trusted Analgesics Offering
Both Local and Foreign Players Amass Considerable Shares
Category Data
Table 93 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

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