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Consumer Health in Poland

Consumer Health in Poland

The key trends in consumer health in 2017 were improving consumer sentiment and rising disposable incomes, due to rising salaries and declining unemployment. The social programme Family 500 Plus also had an extraordinary influence on the purchasing power of many Polish consumers, considering the monthly benefit of PLN500 for every second and subsequent child in a family. This reduced the poverty rate in Poland, translating into rising demand for necessities. Domestic consumers were thus able to...

Euromonitor International's Consumer Health in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER HEALTH IN POLAND
Euromonitor International
October 2017
LIST OF CONTENTS AND TABLES
Executive Summary
Favourable Consumer Sentiment Fuels Sales in Consumer Health in 2017
Increase in Flu Leads To Rising Self-medication
Continued Dominance of Chemists/pharmacies in Poland
Continued Growth of Consumer Health in the Forecast Period
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017
Market Data
Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2016-2017
Sources
Summary 2 Research Sources
Headlines
Prospects
Rising Self-medication Fuels the Growth of Analgesics
Advertising and Availability Also Boost Growth
Barriers To Growth
Competitive Landscape
Domestic Player US Pharmacia Leads Analgesics in Poland
Concentration in Analgesics in Poland
Category Data
Table 11 Sales of Analgesics by Category: Value 2012-2017
Table 12 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 14 NBO Company Shares of Analgesics: % Value 2013-2017
Table 15 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 16 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022
Headlines
Prospects
Hectic Lifestyles A Reason for Sleeplessness
Preference for Herbal Sleep Aids
Healthy Lifestyles Hamper Sales of Sleep Aids
Competitive Landscape
Balanced Competition Between Domestic Companies and Multinationals
Room for Development for Domestic Companies
Consumers' Desire for Natural Sleep Aids To Boost Domestic Operators
Category Data
Table 18 Sales of Sleep Aids: Value 2012-2017
Table 19 Sales of Sleep Aids: % Value Growth 2012-2017
Table 20 NBO Company Shares of Sleep Aids: % Value 2013-2017
Table 21 LBN Brand Shares of Sleep Aids: % Value 2014-2017
Table 22 Forecast Sales of Sleep Aids: Value 2017-2022
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2017-2022
Headlines
Prospects
Rising Incidences of Coughs, Colds and Allergies
Advertising and Availability Are Two Driving Factors
Pontetial Barriers To Growth
Competitive Landscape
GlaxoSmithKline Is the Strong Leader
Advertising Boosts Sales
A Single Brand Policy Is A Potential Weakness
Category Data
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 26 Sales of Decongestants by Category: Value 2012-2017
Table 27 Sales of Decongestants by Category: % Value Growth 2012-2017
Table 28 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 29 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 30 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Fungal Infections Are the Main Dermatological Problems in Poland
Paediatric Dermatologicals Sees Above-average Growth
Vaginal Antifungals Benefits From Self-medication Amongst Women
Competitive Landscape
Wide Range of Strong Brands Held by the Leader
GlaxoSmithKline Consumer Healthcare Sp Zoo Holds Second Position
Fragmentation in Dermatologicals
Category Data
Table 32 Sales of Dermatologicals by Category: Value 2012-2017
Table 33 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 34 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 35 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 36 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
Table 37 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 38 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022
Headlines
Prospects
Gastric Problems Bound Up With Contemporary Lifestyles
Travel Is An Important Demand Factor
Ageing Process Fuels Sales of Digestive Remedies
Competitive Landscape
Bayer Sp Zoo Is Challenged by US Pharmacia Sp Zoo
Wide Product Variety Boosts Sales
Category Data
Table 39 Sales of Digestive Remedies by Category: Value 2012-2017
Table 40 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 41 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 42 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 43 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 44 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Worsening Eye Health Conditions
Ageing Fuels Growth
Self-medication Plays A Minor Role in Eye Care
Competitive Landscape
Specialisation Bound With Concentration
Few Brands With A Noticeable Presence
Category Data
Table 45 Sales of Eye Care by Category: Value 2012-2017
Table 46 Sales of Eye Care by Category: % Value Growth 2012-2017
Table 47 Sales of Standard Eye Care by Format: % Value 2012-2017
Table 48 Sales of Standard Eye Care by Positioning: % Value 2012-2017
Table 49 NBO Company Shares of Eye Care: % Value 2013-2017
Table 50 LBN Brand Shares of Eye Care: % Value 2014-2017
Table 51 Forecast Sales of Eye Care by Category: Value 2017-2022
Table 52 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Smokers Wanting To Quit Are the Main Target
Significant Constraints for Nrt Smoking Cessation Aids
Electronic Cigarettes Compete With Nrt Smoking Cessation Aids
Competitive Landscape
Three Main Operators
Johnson & Johnson Poland Sp Zoo Leads
Category Indicators
Table 53 Number of Smokers by Gender 2012-2017
Category Data
Table 54 Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
Table 55 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017
Table 56 Sales of NRT Gum by Flavour: % Value 2012-2017
Table 57 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2013-2017
Table 58 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2014-2017
Table 59 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Headlines
Prospects
Saturation in Wound Care
Injuries Related To Physical Activity Boost Sales
Motorisation Fuels Sales of First Aid Kits
Competitive Landscape
3m Poland Sp Zoo Dominates
New Sophisticated Product Launches
Domestic Operator Leads Gauze, Tape and Other Wound Care
Category Data
Table 61 Sales of Wound Care by Category: Value 2012-2017
Table 62 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 63 NBO Company Shares of Wound Care: % Value 2013-2017
Table 64 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 65 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 66 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Health and Wellness Trend Boosts Sales
Potential Restrictions on Distribution
Diverse Distribution Channels
Competitive Landscape
Olimp Laboratories Sp Zoo Leads
A Mix of Domestic Companies and Multinationals
Few Novelties in Sport Nutrition
Category Data
Table 67 Sales of Sports Nutrition by Category: Value 2012-2017
Table 68 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 69 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 70 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 71 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 72 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Headlines
Prospects
Strong Position of Dietary Supplements in Poland
Possible Introduction of Strict Regulations
Advertising Self-regulation
Competitive Landscape
Fragmented Category With Numerous Operators
Presence of Both Domestic Companies and Multinationals
Advertising and New Launches Fuel Sales
Category Data
Summary 3 Dietary Supplements: Brand Ranking by Positioning 2017
Table 73 Sales of Dietary Supplements by Category: Value 2012-2017
Table 74 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 75 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 76 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 77 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 78 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 79 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 80 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Headlines
Prospects
Growth Boosted by the Health Trend
Flu Drives Sales of Vitamins
Negative Pr Hampers Sales of Vitamins
Competitive Landscape
Fragmentation in Vitamins
Presence of Both Domestic and Multinational Brands
Polski Lek Benefits From Its Popular Plusssz Brand
Category Data
Summary 4 Multivitamins: Brand Ranking by Positioning 2017
Table 81 Sales of Vitamins by Category: Value 2012-2017
Table 82 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 83 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 84 NBO Company Shares of Vitamins: % Value 2013-2017
Table 85 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 86 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 87 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022
Headlines
Prospects
Growth in Obesity Fuels Sales
Adverse Publicity Limits Sales
Physical Exercise and Dieting Versus Weight Management
Competitive Landscape
Naturhouse Sp Zoo Leads, Followed by Herbalife Polska Sp Zoo
Naturhouse Sp Zoo Has the Most Advanced Approach To Weight Management
Domestic Operators Have Ambitious Plans
Category Data
Table 88 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 89 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 90 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 91 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 92 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 93 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Headlines
Prospects
Herbal/traditional Products Traditionally Have A Good Reputation in Poland
Competition From Non-herbal Products, Which Are Perceived As More Efficient
Competitive Landscape
Aflofarm Farmacja Polska Sp Zoo Is the Clear Leader in Herbal/traditional Products
Similar Value Shares for Domestic Companies and Multinationals
Poor Position of Private Label
Category Data
Table 94 Sales of Herbal/Traditional Products by Category: Value 2012-2017
Table 95 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
Table 96 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 97 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 98 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 99 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Headlines
Prospects
Sales Fuelled by the Rising Birth Rate
Improving Economic Circumstances Boost Sales
Barriers To Growth
Competitive Landscape
Paediatric Consumer Health Dominated by International Operators
Solid Chance of Further Growth
Indirect Advertising Raises Awareness
Category Data
Table 100 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 101 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 102 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 103 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
Table 104 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
Table 105 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 106 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

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