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Consumer Health in Pakistan

Consumer Health in Pakistan

Consumer health maintained strong growth across most categories in Pakistan in 2019. Rising consumer health-consciousness, supported by increasing access to the internet, is encouraging growing confidence in self-medication and bolstering demand for a range of OTC products. The impact of ongoing urbanisation on consumer lifestyles and diets is also playing a key role in driving sales, as consumers turn to products such as OTC analgesics and digestive remedies to address health issues such as hea...

Euromonitor International's Consumer Health in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Consumer Health in Pakistan
Euromonitor International
October 2019
LIST OF CONTENTS AND TABLES
Executive Summary
City Living Boosting Demand Across Consumer Health
Drap Expected To Maintain Price Control Despite 2019 Increase
Major Multinationals Continue To Dominate
Advice From Store Staff Growing in Importance in Light of Self-medication Trend
Favourable Conditions for Ongoing Growth
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019
Market Data
Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Distribution of Consumer Health by Format: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format and Category: % Value 2019
Table 9 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Medicines See Price Increase in 2019
Growing Confidence in Self-medication
Increasing Investment in Marketing and Innovation Expected
Competitive Landscape
Foreign Multinationals Dominate
Domestic Players Likely To Focus on Competitive Pricing
Marketing Activity Supports International Brands' Strength
Category Data
Table 11 Sales of Analgesics by Category: Value 2014-2019
Table 12 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Analgesics: % Value 2015-2019
Table 14 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 15 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024
Headlines
Prospects
High Levels of Pollution Driving Up Demand
Combination Products Expected To Remain Dynamic
Channel Expansion Making Products More Widely Available
Competitive Landscape
Vicks Gives Procter & Gamble the Lead
Targeting Demand for Instant Relief
International Companies Dominate
Category Data
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Growing Consumer Emphasis on Beauty
Increasing Onus on Brand Development Strategies
Growth Across All Categories
Competitive Landscape
Selsun Medicated Shampoo Gives Abbott the Lead
Foreign Players Benefit From Significant Resources
Emphasis on Hygiene
Category Data
Table 23 Sales of Dermatologicals by Category: Value 2014-2019
Table 24 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 25 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 26 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 27 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 28 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024
Headlines
Prospects
Urban Lifestyles Leading To Digestive Problems
Innovation Focusing on Convenience and Instant Relief
Antacids Particularly Suited To Modern Digestive Issues
Competitive Landscape
Major Multinationals Benefit From Strong Brand Development and Extensive Distribution
Risec Retains Lead As It Benefits From Distribution Expansion and Recommendations
Brand Development and Distribution Reach Support Multinationals' Strength
Category Data
Table 29 Sales of Digestive Remedies by Category: Value 2014-2019
Table 30 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 31 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 32 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 33 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 34 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Local Brands Competing on Price
Local Brands May Have Opportunities in Rural Areas
Birth Rate and Fitness Trend To Have A Positive Impact on Sales
Competitive Landscape
Major International Brands Benefit From Local Distributors
Manufacturers Working To Widen Distribution
Little Incentive for New Players
Category Data
Table 35 Sales of Wound Care by Category: Value 2014-2019
Table 36 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 37 NBO Company Shares of Wound Care: % Value 2015-2019
Table 38 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 39 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
Prospects
Headlines
Prospects
Fitness Trend Boosting Demand
Growing Awareness of Nutritional Requirements
Age-related Problems Boosting Demand for Dietary Supplements
Competitive Landscape
Merck Holds A Strong Lead
Affluent Consumer Base Supports Sales of International Brands
Major Manufacturers Expected To Target Consumer Base Expansion
Category Data
Table 41 Sales of Dietary Supplements by Category: Value 2014-2019
Table 42 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 43 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 44 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 45 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 46 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 47 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Headlines
Prospects
Urbanisation Creating Conditions for Expansion
Potential Amongst Older Consumers
Healthcare Professionals Exert Key Influence on Demand
Competitive Landscape
International Brands Dominate
Major Players Have Resources To Expand the Consumer Base
Smaller Players Likely To Target Less Affluent Consumers
Category Data
Table 48 Sales of Vitamins by Category: Value 2014-2019
Table 49 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 50 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 51 NBO Company Shares of Vitamins: % Value 2015-2019
Table 52 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 53 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 54 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Headlines
Prospects
Growing Emphasis on Personal Appearance and Grooming
Increase in Obesity Presents Opportunities
Domestic Companies Expected To Target Less Affluent Consumers
Competitive Landscape
Leaders Gain Share
Internet Retailing Gaining Share
Distribution Expansion Set To Play Key Role
Category Data
Table 55 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 56 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 57 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 58 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 59 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Headlines
Prospects
Traditional Medical Practices Provide Solid Foundation for Development
Concerns About OTC Products Boost Demand
Herbal/traditional Trend Exerting A Growing Influence on Positioning
Competitive Landscape
Local Players Benefit From Long-standing Traditions
A Fragmented Category Undergoing Consolidation
Foreign Players Have Their Work Cut Out To Compete
Category Data
Table 61 Sales of Herbal/Traditional Products: Value 2014-2019
Table 62 Sales of Herbal/Traditional Products: % Value Growth 2014-2019
Table 63 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 64 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 65 Forecast Sales of Herbal/Traditional Products: Value 2019-2024
Table 66 Forecast Sales of Herbal/Traditional Products: % Value Growth 2019-2024
Headlines
Prospects
High Birth Rate, Increased Purchasing Power and Rising Health-awareness Support Growth
Prescriptions of Paediatric Vds To Raise Awareness
Urbanisation Boosting Demand
Competitive Landscape
Foreign Multinationals Benefit From Consumer Trust
Innovation Expected During the Forecast Period
Parents Increasingly Focusing on Prevention and Wellness
Category Data
Table 67 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 68 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 69 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 70 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 71 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

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