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Consumer Health in Norway

Consumer Health in Norway

Norway is a comparatively affluent country that has a well-educated and informed population with this helping to support the ongoing growth of consumer health in the country. Consumers typically follow the latest advice when it comes to which medicines to use and this had an impact on consumer health in 2019. In analgesics, for example, adult acetaminophen benefited from negative publicity around the use of diclofenac in a pill form, following studies in Denmark which provided links to cardiovas...

Euromonitor International's Consumer Health in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Consumer Health in Norway
Euromonitor International
October 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Consumer Health Sees Steady Growth As Norwegians Show Willingness To Invest in Health
Changing Face of Norway Sees Shifts in Demand Within Consumer Health
GlaxoSmithKline and Pfizer Combine To Push Gsk Consumer Healthcare Into the Lead
Distribution Focuses on Convenience, Quality and Availability
An Ageing Population, A Greater Focus on Health and Wellbeing and Climate Change Just Some of the Issues Expected To Drive Growth Over the Forecast Period
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019
Market Data
Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format: % Value 2014-2019
Table 9 Distribution of Consumer Health by Format and Category: % Value 2019
Table 10 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Rise in Prescription Analgesics Impacts Growth
Topical Analgesics/anaesthetic Benefiting From Rise in Muscle and Skeletal Problems
Side Effects of Diclofenac Sees Consumers Switching To Acetaminophen
Competitive Landscape
Well-known Products Take Preference Among Brand Loyal Norwegians
Weifa Maintains Lead Thanks To Its Dominance in Key Categories
Gsk Sees Mixed Performance But Benefits From Growth of Topical Analgesics/anaesthetic
Category Data
Table 12 Sales of Analgesics by Category: Value 2014-2019
Table 13 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 14 NBO Company Shares of Analgesics: % Value 2015-2019
Table 15 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 16 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024
Headlines
Prospects
Insomnia on the Rise But Consumers Keen To Avoid Prescribed Sleep Aids
Melatonin Seen As Safe Alternative To OTC Sleep Aids
New Players Helping To Add Interest To Sleep Aids
Competitive Landscape
Growing Awareness of the Benefits of Passion Flower Key To Sedix's Lead
Packaging Design Key in Sedix's Plan To Corner the Market in OTC Sleep Aids
Opportunities Still Available in Sleep Aids
Category Data
Table 18 Sales of Sleep Aids: Value 2014-2019
Table 19 Sales of Sleep Aids: % Value Growth 2014-2019
Table 20 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 21 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 22 Forecast Sales of Sleep Aids: Value 2019-2024
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2019-2024
Headlines
Prospects
Rising Incidence of Allergies Not To Be Sneezed at With Related Products Set for Growth
Nasal Sprays Set To Benefit From Fast Acting Application
New Mouth Spray Adds Interest To Pharyngeal Preparations
Competitive Landscape
Gsk Retains Lead Thanks To the Strength of Its Otrivin Nasal Sprays
Competition Increasing in Pharyngeal Preparations As Bertolix Enters the Fold
Bold Packaging Provides Competitive Edge in Paediatric Cough, Cold and Allergy Remedies
Category Data
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 27 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Pollution, Climate Change and Ageing Population Key Growth Drivers
Growing Awareness of the Efficacy of Antipruritics Boosts Demand
Hair-related Dermatologicals Losing Foothold As Consumers Turn To Alternatives
Competitive Landscape
Canoderm Continues To Support the Rapid Rise of Aco Hud Norge
Bayer Remains in Second Place Due To Lack of Presence in Antipruritics
Well-known Brands Retain the Trust of Consumers Creating A Barrier To Entry
Category Data
Table 30 Sales of Dermatologicals by Category: Value 2014-2019
Table 31 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 32 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 33 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 35 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024
Headlines
Prospects
Demand Set To Increase Thanks To Ageing Population
Improving Diet and Greater Focus on Health Could Limit Development of Digestive Remedies
Faster Acting Proton Pump Inhibitors Attract Consumers Away From H2 Blockers
Competitive Landscape
Johnson & Johnson Sees Mixed Performance in 2019 But Retains the Lead
Somac Control Benefits From Monopoly in Proton Pump Inhibitors
Warmer Weather Driving Demand for Diarrhoeal Remedies With Rehydration Properties
Category Data
Table 37 Sales of Digestive Remedies by Category: Value 2014-2019
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Allergy Sufferers Driving Demand for Eye Care As Pollen Count Rises
Screen Time Impacts Eye Health Driving Demand for Standard Eye Care
Technological Improvements in Contact Lenses Could Pose Threat To Growth
Competitive Landscape
Wide Offer Helps Théa Nordic Retain Strong Lead
Success of Santen's New Products Suggests Potential Remains for New Entrants
Norwegians Prefer To Place Their Faith in Branded Eye Care Products
Category Data
Table 43 Sales of Eye Care by Category: Value 2014-2019
Table 44 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Eye Care: % Value 2015-2019
Table 46 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 47 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Smoking Population Set To Decline As Health Awareness Grows
Popularity of Snus Could Limit the Growth of Nrt Smoking Cessation Aids
Mouth Sprays Helping To Drive Demand for Other Nrt
Competitive Landscape
Nicorette Remains the Number One Choice Thanks To Wide Offer of Options
Zonnic Sees Growth Slow As It Loses Its Novelty Appeal
Limited Opportunities Available Due To Dominance of the Leading Brands
Category Data
Table 49 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 50 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 51 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 52 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 53 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Headlines
Prospects
Changing Demographics Within Norway Set To Impact Sales of Wound Care
Warmer Weather and Health and Wellness Trend Could Boost Sales
Consumers Place Their Trust in Chemists/pharmacies When It Comes To Wound Care
Competitive Landscape
Local Player Norgesplaster Benefits From Large Portfolio and Brand Loyalty
Private Label Finds A Home in Wound Care
Interesting Designs Help Draw Attention To Wound Care Products
Category Data
Table 55 Sales of Wound Care by Category: Value 2014-2019
Table 56 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 57 NBO Company Shares of Wound Care: % Value 2015-2019
Table 58 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 59 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Growing Maturity in Some Areas of Sports Nutrition Sees Players Diversify Their Offer
Consumers Turning Their Back on Sugar When It Comes To Sports Nutrition
Domestic Retailers Benefit From Article Highlighting Dangers of Foreign Websites
Competitive Landscape
Proteinfabrikken Extends Its Lead As It Adds Tech Nutrition To Its Portfolio
Gymgrossisten Retains Strong Position Thanks To Popular Online Store
Grocery Retailers and Direct Selling Companies Look To Increase Footprint in Sports Nutrition
Category Data
Table 61 Sales of Sports Nutrition by Category: Value 2014-2019
Table 62 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 63 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 64 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 65 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Headlines
Prospects
Fish Oils/omega Fatty Acids and Mineral Supplements Support Growth of Dietary Supplements
Sustainability A Growing Concern in Fish Oils
Health and Fitness Trends Helping Drive Demand for Mineral Supplements and Tonics
Competitive Landscape
Orkla Extends Lead With It Introducing Sustainability Labelling for Møller's Brand
Weifa Reduces Its Investment in Dietary Supplements As It Focuses on OTC
Internet Retailing Booming Thanks To Convenience and Wide Choice
Category Data
Table 67 Sales of Dietary Supplements by Category: Value 2014-2019
Table 68 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 69 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 70 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 71 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 72 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 73 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Headlines
Prospects
Long Dark Winters Create Need for Vitamin D and Vitamin K2
Proposed Legislation for Fortified Food Could Threaten Growth of Vitamins
Shift To Plant-based Diets Creates New Audience for Single Vitamins
Competitive Landscape
Takeda Nycomed Leads Thanks To Trust in Its Brands
Orkla Benefits From Strong Distribution
Consumers Increasingly Going Online in Search of Vitamins
Category Data
Table 74 Sales of Vitamins by Category: Value 2014-2019
Table 75 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 76 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 77 NBO Company Shares of Vitamins: % Value 2015-2019
Table 78 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 79 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 80 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Headlines
Prospects
Supplement Nutrition Drinks on the Rise As A Convenient Solution
Norwegians Show Growing Scepticism Towards Weight Loss Supplements
Consumers Showing Preference for Products Promoting General Wellbeing
Competitive Landscape
Strong Position in Supplement Nutrition Drinks Helps Support Nutricia Norway's Lead
Orkla Benefits From Widespread Distribution
Xl-s Continues To Decline Due To Changing Perception of Weight Loss Supplements
Category Data
Table 81 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 82 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 83 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 84 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 85 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Headlines
Prospects
Medicated Confectionery Key To Sales While Some Categories Suffer From Scepticism
New Brands Help To Drive Interest in Herbal/traditional Sleep Aids
Growing Focus on Alternative Therapy Could Boost Retail Sales of Herbal/traditional Products
Competitive Landscape
Popularity of Medicated Confectionery Benefits Leading Brand Läkerol
Gerimax Benefits From Distribution Boost While Sedix Blossoms Thanks To Growing Interest in Passionflower As A Natural Sleep Aid
Convenience Important in the Distribution of Herbal/traditional Products
Category Data
Table 87 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Affluent Parents Support Spending on Paediatric Consumer Health
Safety and Efficacy of Paediatric Acetaminophen Drives Growth
Paediatric Vitamins and Dietary Supplements Support Healthy Growth in Children
Competitive Landscape
Norwegian Parents Place Their Trust in Branded Products To Detriment of Private Label
Retailers See the Benefit of Paediatric Consumer Health
Orkla and Weifa Lead With Tried and Trusted Brands
Category Data
Table 93 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

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