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Consumer Health in Norway

Consumer Health in Norway

Consumer health continued to display moderate current value growth in Norway in 2018. Many product categories have existed for many years and see limited dynamism. However, new product launches and the health and fitness trends had a strong effect on several categories in 2018, such as sports nutrition, weight management and wellbeing and vitamins and dietary supplements. The growing elderly population also drove sales in several categories. Other contextual circumstances affecting consumer heal...

Euromonitor International's Consumer Health in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER HEALTH IN NORWAY
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Modest Growth Due To Maturity
Demographic Trends and the Weather Affect Sales of Consumer Health Products
Norwegians Are Reluctant To Try New Brands in OTC Categories
Store-based Retailing Remains the Main Channel; Albeit Internet Retailing Is Growing
Most Trends Are Projected To Continue Throughout the Forecast Period
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018
Market Data
Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format: % Value 2013-2018
Table 9 Distribution of Consumer Health by Format and Category: % Value 2018
Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches
Sources
Summary 2 Research Sources
Headlines
Prospects
the Growth of Prescribed Acetaminophen and Maturity Prevent Higher Growth
Combination Analgesics and Topical Analgesics/anaesthetic See Strong Growth
Lifestyle Changes Stimulate Growth
Competitive Landscape
Larger Brands Gain Share
Weifa Is Acquired by Karo Pharma
Voltarol Forte Sees the Strongest Sales in Topical Analgesics/anaesthetic
Category Data
Table 12 Sales of Analgesics by Category: Value 2013-2018
Table 13 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 15 NBO Company Shares of Analgesics: % Value 2014-2018
Table 16 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 17 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023
Headlines
Prospects
Insomnia and the Decline in Prescriptions for Hypnotics and Sedatives Drive Growth
Melatonin Continues To Prevent Higher Growth
Product Launches Increase Awareness of Sleep Aids
Competitive Landscape
New Brands Challenge Traditional Brands
Packaging Styles Greatly Differ
Intensification of the Competition in the Forecast Period
Category Data
Table 19 Sales of Sleep Aids: Value 2013-2018
Table 20 Sales of Sleep Aids: % Value Growth 2013-2018
Table 21 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 22 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 23 Forecast Sales of Sleep Aids: Value 2018-2023
Table 24 Forecast Sales of Sleep Aids: % Value Growth 2018-2023
Headlines
Prospects
Cough, Cold and Allergy (hay Fever) Remedies Is Set To See Modest Growth
Sales Are Boosted by the Higher Prevalence of Allergies Amongst Norwegians
Pharyngeal Preparations Is Projected To See Strong Growth
Competitive Landscape
Gsk Consumer Healthcare Leads
Cloetta Norge and Orkla Care Confectionery & Snacks Norge Remain Strong
Dynamism in Pharyngeal Preparations
Category Data
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 26 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 27 Sales of Decongestants by Category: Value 2013-2018
Table 28 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 29 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 30 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 32 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Dermatologicals Sees Strong Growth
Antipruritics Is Set To See the Strongest Growth
Several Categories Are Set To Decline in the Forecast Period
Competitive Landscape
Aco Hud Norge Leads Dermatologicals
Bayer Is the Second Largest Company
Well-recognised Brands Benefit From Consumer Scepticism of Lesser-known Brands
Category Data
Table 33 Sales of Dermatologicals by Category: Value 2013-2018
Table 34 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 35 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 36 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 37 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018
Table 38 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 39 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023
Headlines
Prospects
Digestive Remedies Sees Slow Growth During 2018
Proton Pump Inhibitors Increasingly Substitute H2 Blockers
Older Norwegians Suffer From Digestive Problems
Competitive Landscape
Johnson & Johnson Consumer Nordic Leads Digestive Remedies
Rehydration Diarrhoeal Remedies Brands See Strong Growth During 2018
Pepcid Is the Sole Player Within H2 Blockers
Category Data
Table 40 Sales of Digestive Remedies by Category: Value 2013-2018
Table 41 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 42 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 43 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 44 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 45 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Pollen Allergies Drive Sales in 2018
Standard Eye Care Is Projected To See the Strongest Growth
the Growth of Other Eye Products and Surgery Are Threats To Eye Care
Competitive Landscape
Théa Nordic Remains the Leader in Eye Care
Private Label and Generics Still Non-existent
Product Launches Affect Sales in 2018
Category Data
Table 46 Sales of Eye Care by Category: Value 2013-2018
Table 47 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 48 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 49 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 50 NBO Company Shares of Eye Care: % Value 2014-2018
Table 51 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 52 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 53 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023
Headlines
Prospects
the Inconvenience of Smoking and Healthy Lifestyles Promote Sales
Snus and E-cigarettes Remain A Threat To Forecast Growth
Growing Interest in New Products and Formulations
Competitive Landscape
Johnson & Johnson Consumer Nordic Leads
Niconovum Increases Its Value Share
New Brands Have Difficulty Penetrating the Market
Category Indicators
Table 54 Number of Smokers by Gender 2013-2018
Category Data
Table 55 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
Table 56 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018
Table 57 Sales of NRT Gum by Flavour: % Value 2013-2018
Table 58 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018
Table 59 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018
Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 61 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Headlines
Prospects
Sales Are Driven by Seasonality
Global Warming Could Drive Growth in Wound Care
Population Growth and Trends for Children Determine Sales
Competitive Landscape
Norgesplaster Continues To Lead Wound Care
Private Label Holds A Sizeable Share in Wound Care
Packaging and Product Development in Wound Care
Category Data
Table 62 Sales of Wound Care by Category: Value 2013-2018
Table 63 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 64 NBO Company Shares of Wound Care: % Value 2014-2018
Table 65 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 66 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 67 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023
Headlines
Prospects
the Fitness and Wellness Trends Drive Sales in Sports Nutrition in Norway
Sports Protein Bars Exhibits the Strongest Growth
Consumers Are Attracted by New Products
Competitive Landscape
Proteinfabrikken Holds the Highest Value Share in Sports Nutrition
Changes in Distribution
Many New Players and Product Launches
Category Data
Table 68 Sales of Sports Nutrition by Category: Value 2013-2018
Table 69 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 70 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 71 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 72 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 73 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Headlines
Prospects
Dietary Supplements Sees Sluggish Growth Due To Scepticism and Withdrawals
Mineral Supplements and Tonics Are Set To Drive Sales in the Forecast Period
Digestive Remedies Containing Fibre Are Expected To Perform Well
Competitive Landscape
Orkla Care Continues To Lead Dietary Supplements
Private Label Is Growing
Differences Between Dietary Supplements and OTC Products
Category Data
Table 74 Sales of Dietary Supplements by Category: Value 2013-2018
Table 75 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 76 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 77 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 78 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 79 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 80 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 81 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Headlines
Prospects
Vegetarianism and Veganism Offer Opportunities for Growth
Growth in Vitamins To Combat the Norwegian Climate and Ageing
Expert Discussion on the Overconsumption of Vitamins Threatens Forecast Growth
Competitive Landscape
Takeda Nycomed Leads Vitamins
Orkla Care Remains the Second Largest Player
Finding A Niche Is Key for the Success of Smaller Brands
Category Data
Table 82 Sales of Vitamins by Category: Value 2013-2018
Table 83 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 84 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 85 NBO Company Shares of Vitamins: % Value 2014-2018
Table 86 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 87 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 88 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023
Headlines
Prospects
Weight Management and Wellbeing Suffers From the Health and Wellness Trend
Rebranding and Increased Distribution for Weight Management and Wellbeing
Supplement Nutrition Drinks Sees the Best Performance in 2018
Competitive Landscape
Nutricia Norway Leads Thanks To Its Dominance in Supplement Nutrition Drinks
Most Meal Replacement Brands Decline, But This Is Associated With Distribution
Xl-s Is the Largest Brand in Weight Loss Supplements, But Is on the Decline
Category Data
Table 89 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 90 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 91 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 92 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 93 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 94 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Headlines
Prospects
Mixed Performance for Herbal/traditional Products
Herbal/traditional Sleep Aids Set To See the Strongest Growth in the Forecast Period
Scepticism of Herbal/traditional Products Remains Strong in Several Categories
Competitive Landscape
Cloetta Norge Remains the Largest Player Within Herbal/traditional Products
Private Label Holds A Small Share in Herbal/traditional Products
Sedix and Gerimax See Strong Growth in 2018
Category Data
Table 95 Sales of Herbal/Traditional Products by Category: Value 2013-2018
Table 96 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
Table 97 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 98 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 99 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 100 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Headlines
Prospects
the Birth Rate and Parents' Concerns Drive Sales in Paediatric Consumer Health
Omega-3 Sees the Strongest Growth Within Paediatric Consumer Health
Paediatric Vitamins and Dietary Supplements Remains the Largest Category
Competitive Landscape
Domestic Stronghold Is Challenged
No Private Label Products
Large Shelf Space for Paediatric Consumer Health Products
Category Data
Table 101 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 102 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 103 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 104 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
Table 105 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
Table 106 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 107 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

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