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Consumer Health in the Netherlands

Consumer Health in the Netherlands

Consumer health in the Netherlands continued to record stable current value growth in 2019, as Dutch consumers enjoyed rising disposable incomes due to a positive economic environment, supporting demand for higher quality products that they perceive to offer them greater specific value. Value sales were also supported by the VAT rate on consumer health products, increasing from 6% to 9% on 1 January 2019; as a result, the gap between volume and value development widened, particularly in popular...

Euromonitor International's Consumer Health in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Consumer Health in the Netherlands
Euromonitor International
October 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Rising Disposable Incomes and Higher Vat Leads To Stable Current Value Growth for Consumer Health
Some Products Removed From Basic Health Insurance As Government Encourages Self-care Amongst Local Population
Gsk Consumer Healthcare Takes Over Leadership of Consumer Health, Now Representing Former Pfizer Brands
Internet Retailing Continues To Rapidly Gain Share Supported by Increasing Popularity of Online Players
Marginally Stronger Value Performance Predicted for Consumer Health
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019
Market Data
Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format: % Value 2014-2019
Table 9 Distribution of Consumer Health by Format and Category: % Value 2019
Table 10 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2018-2019
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Government Aims To Encourage Greater Self-care Amongst Dutch Population With New Policy
Increasing Demand for Topical Analgesics Through Directly Targeting of Painful Area
Potential for Greater Segmentation by Brands in Terms of Targeting Specific Types of Pain
Competitive Landscape
Gsk Consumer Healthcare Gains Leadership of Analgesics Through Joint Venture With Pfizer
Despite Share Loss, Bayer Retains Leadership of Systemic Analgesics
Private Label Retains Strong Value Share of Analgesics
Category Data
Table 12 Sales of Analgesics by Category: Value 2014-2019
Table 13 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 14 NBO Company Shares of Analgesics: % Value 2015-2019
Table 15 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 16 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024
Headlines
Prospects
Increasingly Busy Lifestyles of Dutch Consumers Maintain Stable Demand for Sleep Aids
Older Generations Comprise Core Consumer Group for Sleep Aids
Melatonin Continues To Gain in Popularity As An Active Ingredient
Competitive Landscape
Vemedia Strengthens Leadership of Sleep Aids As Sleepzz Records Dynamic Performance
Second-strongest Performance From Biohorma
New Launch for Pharma Nord As the Player Looks To Capitalise on Popularity of Melatonin
Category Data
Table 18 Sales of Sleep Aids: Value 2014-2019
Table 19 Sales of Sleep Aids: % Value Growth 2014-2019
Table 20 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 21 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 22 Forecast Sales of Sleep Aids: Value 2019-2024
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2019-2024
Headlines
Prospects
Less Severe Flu Season in 2019 Leads To Weaker Demand for Relevant Products
Rising Incidence of Hay Fever Continue To Support Performance of Antihistamines/allergy Remedies
Solid Presence for Private Label With Potential for Further Penetration
Competitive Landscape
Lofthouse Retains Overall Leadership, Present in Largest Category of Medicated Confectionery
Otrivin Remains Dominant Leader of Nasal Sprays But Loses Share To Natural Positioning of Competing Brand A Vogel
Concerns Over Sugar Content of Cough Remedies Encourages Major Player To Offer Sugar-free Variant
Category Data
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 27 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Marginal Shift Towards Premiumisation Supporting Value Growth
Research Claims That Increasing Cases of Certain Skin Conditions Are Linked To Over-sanitised Conditions
Vaginal Antifungals Continues To Record Strong Performance With Greater Awareness of Treatment
Competitive Landscape
Gsk Consumer Healthcare Gains Leadership of Dermatologicals
Hansaplast Has Strong First Year of Sales in Topical Germicidals/antiseptics
Low But Increasing Value Share for Private Label But Most Consumers Remain Brand Loyal
Category Data
Table 30 Sales of Dermatologicals by Category: Value 2014-2019
Table 31 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 32 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 33 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 35 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024
Headlines
Prospects
Stable Demand for Digestive Remedies Supported by Inactive Lifestyles and Ageing Population
Increasing Awareness of Ibs Could Lead To Changing Diets for Long-term Relief Rather Than Seeking Digestive Remedies
Uncomfortable Effects of Long-haul Travel Could Support Demand for Antiflatulents
Competitive Landscape
Bayer Strengthens Leadership With Strong Performance in Indigestion and Heartburn Remedies
Norit Is Highest Ranking Herbal/traditional Digestive Remedy, Surrounded by Standard Offers
Low Share for Private Label, Although Some Gains Are Made in Motion Sickness Remedies
Category Data
Table 37 Sales of Digestive Remedies by Category: Value 2014-2019
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Allergy Care Continues To Be A More Dynamic Performer Than Standard Eye Care Supported by Ongoing Incidence of Hay Fever
Standard Eye Care Continues To Be Supported by Demographic Changes and Digital Lifestyles
Drugstores/parapharmacies Remains Leading Channel Supporting Strong Private Label Availability
Competitive Landscape
Bioharma Continues To Lead, Benefiting From Strong Distribution Support and Brand Recognition
Fairly Consolidated Landscape for Standard Eye Care With Limited New Launches
Prevalin Leads Allergy Eye Care, Marketing Lack of Antihistamines Or Steroids
Category Data
Table 43 Sales of Eye Care by Category: Value 2014-2019
Table 44 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Eye Care: % Value 2015-2019
Table 46 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 47 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Decline for Largest Category of Nrt Gum But Positive Performance for Other Nrt
Alternative Treatments Remain Obstacle for Growth for Nrt Smoking Cessation Aids
Strong Decline Predicted As Health Insurance Will Cover Nrt Smoking Cessation Aids From 2020
Competitive Landscape
Ongoing Consolidation for Competitive Landscape
Leading Brand Nicotinell Has Widest Coverage Across Category
Johnson & Johnson Continues To Invest in Dynamic Other Nrt
Category Data
Table 49 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 50 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 51 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 52 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 53 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Headlines
Prospects
Slow Declining Demand for Wound Care Likely To Turn To Recovery Over Forecast Period With More Positive Outlook
Education by Players Needed To Convince Consumers To Try Innovative Premium Wound Care
Higher Value Growth Driven by Some Level of Premiumisation
Competitive Landscape
Beiersdorf NV Retains Strong Leadership But Losing Ground To Private Label and Smaller Players
Hansaplast Offers Innovation and 3-step Treatment of Wounds
Solid Presence for Private Label Due To Presence of Chained Drugstores
Category Data
Table 55 Sales of Wound Care by Category: Value 2014-2019
Table 56 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 57 NBO Company Shares of Wound Care: % Value 2015-2019
Table 58 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 59 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Sports Nutrition Expands Appeal To Wider Audience
Sports Non-protein Products Remains A Strongly-performing Niche
Internet Retailing Strengthens Leadership of Distribution To Dominate Sales
Competitive Landscape
Body & Fit Consolidates Leadership of Fragmented Category
Private Label Continues To Make Gains in Sports Nutrition
High-profile Imported Brands Continue To Lose Share, Dependant on Distribution From Major Local Online Retailers
Category Data
Table 61 Sales of Sports Nutrition by Category: Value 2014-2019
Table 62 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 63 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 64 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 65 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Headlines
Prospects
Themed Heading 1
Interesting Niche Supplements Continue To Gain in Popularity
Internet Retailing Continues To Gain Value Share Due To Emergence of Online Only Players
Competitive Landscape
Biohorma Strengthens Lead of Dietary Supplements Benefiting From Natural Positioning
Private Label Retains High Presence in Dietary Supplements
Body & Fit Continues To Gain Value Share, Benefiting From Being Pure Online Retailer
Category Data
Table 67 Sales of Dietary Supplements by Category: Value 2014-2019
Table 68 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 69 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 70 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 71 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 72 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 73 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Headlines
Prospects
Strong Demand for Vitamin D, No Longer Covered by Basic Health Insurance
Increasing Segmentation To Attract Specific Consumer Groups and Drive Value Growth
Concerns Over High Levels of Vitamin B6 Call for Stricter Regulation
Competitive Landscape
Omega Pharma Retains Leadership But Loses Ground in Multivitamins To More Dynamic Players
Procter & Gamble's Aggressive Marketing of Swisse Leads To Greater Share Gain
Online Player Body & Fit Records Strongest Performance in Value Terms
Category Data
Table 74 Sales of Vitamins by Category: Value 2014-2019
Table 75 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 76 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 77 NBO Company Shares of Vitamins: % Value 2015-2019
Table 78 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 79 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 80 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Headlines
Prospects
Declining Demand for Weight Management and Wellbeing Dragged Down by Outdated Perception of Some Products
Wellbeing Trend Offsets Declining Demand for Weight Loss Solutions
Internet Retailing Continues To Strengthen Position As Leading Distribution Channel
Competitive Landscape
Leading Traditional Players Continue To Lose Ground To Smaller Dynamic Brands
Atkins Nutritionals Is Only Major Player To Record Positive Performance Due To Protein-based Brand
Despite Poor Performance of Weight Loss Supplements, Smaller Brands Record Positive Growth
Category Data
Table 81 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 82 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 83 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 84 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 85 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Headlines
Prospects
Dutch Consumers Increasingly Choose Herbal/traditional Options Over OTC
Strongest Performance for Herbal/traditional Topical Analgesics Driven by Older Demographics
Performance of Largest Category Herbal/traditional Cough, Cold and Allergy (hay Fever) Remedies Linked To Seasonal Fluctuations
Competitive Landscape
Lofthouse of Fleetwood Retains Fragile Lead in Highly Fragmented Landscape
Strong Performances by Smaller Players Offer Competition To Leader
Private Label Loses Ground in Largest Categories Due To Increasing Number of Smaller Brands Entering
Category Data
Table 87 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Rising Disposable Incomes Should Support Demand for Products Offering Specific Value
Expanding Presence of Paediatric Products in Drugstores Supports Private Label's Emergence in the Category
Dutch Parents' Support of Children's Wellbeing Drives Growth of Paediatric Vitamins and Dietary Supplements
Competitive Landscape
Leading Players Consolidate Positions
Vemedia Also Benefits From Share Gain in Paediatric Vitamins and Dietary Supplements But Gsk Is Rapidly Gaining Ground
Bisolvon Remains Leading Brand for Sanofi-aventis
Category Data
Table 93 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

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