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Consumer Health in the Netherlands

Consumer Health in the Netherlands

Consumer health recorded positive value growth again in 2017, with growth rates in line with 2016 and higher than the review period CAGR. The rising cost of healthcare in the Netherlands has led many to self-medication as well as encouraging preventive healthcare. In particular, expensive dental care has led many consumers to focus on their oral hygiene regimes in a bid to avoid needing to visit the dentist. Many Dutch consumers are happy to self-medicate, especially for minor ailments, with pre...

Euromonitor International's Consumer Health in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER HEALTH IN THE NETHERLANDS
Euromonitor International
November 2017
LIST OF CONTENTS AND TABLES
Executive Summary
Positive Value Growth Remains A Constant for Consumer Health
Weather Conditions Continue To Influence Sales Trends in Consumer Health
Multinational Companies Remain Dominant As Smaller Players Gain Ground
Changing Shopping Habits Spur the Evolution of the Retail Environment
Consistently Positive Value Growth Expected Over the Forecast Period
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017
Market Data
Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format: % Value 2012-2017
Table 9 Distribution of Consumer Health by Format and Category: % Value 2017
Table 10 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2016-2017
Sources
Summary 2 Research Sources
Headlines
Prospects
Growth Set To Accelerate Over the Forecast Period
Restrictions on the Retail Sale of OTC Analgesics Pose Threat To Growth
Value Growth Set To Be Spurred by the Category's Leading International Brands
Competitive Landscape
Major International Manufacturers and Chained Retailers With Private Label in the Lead
Multinational Players Dominate Sales
Private Label Remains A Force To Be Reckoned With
Category Data
Table 12 Sales of Analgesics by Category: Value 2012-2017
Table 13 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 15 NBO Company Shares of Analgesics: % Value 2013-2017
Table 16 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 17 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022
Headlines
Prospects
Stressful Lifestyles Set To Continue Supporting Sales of Sleep Aids
Strong Positive Sales Growth Expected Over the Forecast Period
Competition To Sleep Aids Expected To Come Primarily From Outside the Category
Competitive Landscape
Vemedia and Omega Pharma Well Out in Front
Domestic Players Maintain A Good Presence
Private Label Continues To Struggle
Category Data
Table 19 Sales of Sleep Aids: Value 2012-2017
Table 20 Sales of Sleep Aids: % Value Growth 2012-2017
Table 21 NBO Company Shares of Sleep Aids: % Value 2013-2017
Table 22 LBN Brand Shares of Sleep Aids: % Value 2014-2017
Table 23 Forecast Sales of Sleep Aids: Value 2017-2022
Table 24 Forecast Sales of Sleep Aids: % Value Growth 2017-2022
Headlines
Prospects
Positive Growth Expected in Cough, Cold and Allergy (hay Fever) Remedies
Climate Change Set To Influence Sales
Competition Likely To Come From Herbal/traditional Remedies
Competitive Landscape
Leading Players Remain Largely Unchanged
Innovation Continues To Define the Category
Private Label Remains A Small But Dynamic and Influential Player
Category Data
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 26 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 27 Sales of Decongestants by Category: Value 2012-2017
Table 28 Sales of Decongestants by Category: % Value Growth 2012-2017
Table 29 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 30 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 32 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Moderate and Consistently Positive Sales Growth Expected in Dermatologicals
General Preference for Rx Products Set To Continue Limiting Sales Growth
Diversification To Be Based on the Proliferation of Herbal/traditional Dermatologicals
Competitive Landscape
Local Player Remark Leads the Category
Local Players Prominent in Dermatologicals
Private Label Struggles in Dermatologicals
Category Data
Table 33 Sales of Dermatologicals by Category: Value 2012-2017
Table 34 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 35 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 36 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 37 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
Table 38 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 39 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022
Headlines
Prospects
Lifestyle Factors Set To Continue Contributing To Positive Growth
the Emergence of Healthy Lifestyles Set To Pose A Threat To Growth
Marketing and Informational Communication Campaigns Set To Be Key To Growth
Competitive Landscape
Three Major Multinationals Out in Front Due To Their Diverse Brand Portfolios
International Players Dominate Sales
Private Label Records Slight Increase in Value Share
Category Data
Table 40 Sales of Digestive Remedies by Category: Value 2012-2017
Table 41 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 42 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 43 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 44 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 45 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Demand for Eye Care To Continues To Be Supported by Heavy, Long Pollen Seasons
Strong Positive Growth Expected for Eye Care
Competition From Rx Products Set To Challenge OTC Eye Care Players
Competitive Landscape
Reckitt Benckiser Continues To Dominate Sales in Eye Care
Sales Dominated by International Players
Major Brands With Strong Reputations Remain the Most Popular
Category Data
Table 46 Sales of Eye Care by Category: Value 2012-2017
Table 47 Sales of Eye Care by Category: % Value Growth 2012-2017
Table 48 Sales of Standard Eye Care by Format: % Value 2012-2017
Table 49 Sales of Standard Eye Care by Positioning: % Value 2012-2017
Table 50 NBO Company Shares of Eye Care: % Value 2013-2017
Table 51 LBN Brand Shares of Eye Care: % Value 2014-2017
Table 52 Forecast Sales of Eye Care by Category: Value 2017-2022
Table 53 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Declining Smoking Prevalence To Influence Sales of Nrt Smoking Cessation Aids
Consistent Growth Set To Be Due To the Influence of Countervailing Factors
Nrt Smoking Cessation Aids To Face Competition From Other Quit Smoking Methods
Competitive Landscape
Multinational Players Maintain Leadership
Brand Building Remains the Focus of the Category's Leading Players
Private Label Remains A Minimal Player in Nrt Smoking Cessation Aids
Category Indicators
Table 54 Number of Smokers by Gender 2012-2017
Category Data
Table 55 Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
Table 56 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017
Table 57 Sales of NRT Gum by Flavour: % Value 2012-2017
Table 58 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2013-2017
Table 59 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2014-2017
Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 61 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Headlines
Prospects
Less Active Lifestyles Set To Suppress Growth in Wound Care
Maturity of Demand To Contribute To Slow Growth
Segmentation Set To Be the Basis of Competitive Strategies
Competitive Landscape
Beiersdorf Well Out in Front in Wound Care
International Players Remained Dominant
Few New Products Are Seen in Wound Care
Category Data
Table 62 Sales of Wound Care by Category: Value 2012-2017
Table 63 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 64 NBO Company Shares of Wound Care: % Value 2013-2017
Table 65 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 66 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 67 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Strong Positive Growth Expected To Be Seen in Sports Nutrition
Sports Protein Bars Set To Continue Underpinning Overall Growth in Sports Nutrition
Shift Towards Healthier Eating Threatens Growth in Sports Nutrition
Competitive Landscape
Usn Inc and Muscle Tech Continue To Lead A Fragmented Category
Competitive Environment in Sports Nutrition Defined by High Levels of Fragmentation
Positioning and Targeted Advertising Remain Crucial To Success
Category Data
Table 68 Sales of Sports Nutrition by Category: Value 2012-2017
Table 69 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 70 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 71 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 72 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 73 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Headlines
Prospects
Ageing Population Encourages A More Preventative Approach, Benefiting Dietary Supplements
Consistent Growth Based on Rising Understanding of Product Benefits
Healthier Lifestyles Pose A Potential Threat To Sales of Dietary Supplements
Competitive Landscape
Diva Pharmaceuticals Usurps Vemedia To Assume Leadership in Dietary Supplements
Domestic and International Players Vie for Sales
Private Label Punches Above Its Weight in Dietary Supplements
Category Data
Table 74 Sales of Dietary Supplements by Category: Value 2012-2017
Table 75 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 76 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 77 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 78 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 79 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 80 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 81 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Headlines
Prospects
Ageing Population Set To Support Growth in Sales of Vitamins
Positive Growth Set To Return To Vitamins Over the Forecast Period
Healthier Lifestyles Set To Pose A Greater Threat To Sales of Vitamins
Competitive Landscape
Omega Pharma Leads A Fragmented Competitive Environment
Local Companies Make A Strong Showing
Private Label Remains Strong in Vitamins Are
Category Data
Table 82 Sales of Vitamins by Category: Value 2012-2017
Table 83 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 84 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 85 NBO Company Shares of Vitamins: % Value 2013-2017
Table 86 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 87 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 88 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022
Headlines
Prospects
Accelerating Sales Growth Due To Increasing Numbers of Overweight Dutch People
Evolution of Weight Loss Culture Potentially Unfavourable for Meal Replacement
Company Activity Expected To Be Muted Over the Forecast Period
Competitive Landscape
Herbalife and Weight Care Head A Competitive Field in A Rather Fragmented Category
Imported Products Dominate Sales in the Category
Communication Campaigns Remain Essential To Success
Category Data
Table 89 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 90 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 91 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 92 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 93 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 94 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Headlines
Prospects
Scepticism About the Safety and Effectiveness of OTC Products Set To Drive Growth
Acceleration in Growth Set To Be Due To A Combination of Several Factors
the Shift Towards Healthier Lifestyles Presents Challenges As Well As Opportunities
Competitive Landscape
Fisherman's Friend Maintains the Leading Position in A Highly Fragmented Category
Numerous Players Compete for Sales
Private Label Gaining Ground
Category Data
Table 95 Sales of Herbal/Traditional Products by Category: Value 2012-2017
Table 96 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
Table 97 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 98 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 99 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 100 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Headlines
Prospects
Strong Growth Set To Be Based on Rising Demand for Paediatric Vitamins and Dietary Supplements
Paediatric Consumer Health Set for A Positive Performance
EU Regulation on Medicinal Products for Paediatric Use Set To Remain Influential
Competitive Landscape
Sales in Paediatric Consumer Health Led by Vitamins and Dietary Supplements Brands
Cough/cold Remedies Prominent Among OTC Paediatric Consumer Health Brands
Fragmented Private Label Sales Led by Kruidvat and Ahold
Category Data
Table 101 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 102 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 103 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 104 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
Table 105 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
Table 106 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 107 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

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