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Consumer Health in Morocco

Consumer Health in Morocco

Consumer health in Morocco continued to record growth in current value terms in 2019. Households’ awareness regarding the use of medicinal drugs, sports nutrition as well as traditional products is rising in Morocco. Consumers research products and have become increasingly knowledgeable, although they still retain a desire to check with experts prior to making any purchases. Consumers tend to trust doctors’ recommendations and will therefore buy products under their guidance. The Moroccan govern...

Euromonitor International's Consumer Health in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Consumer Health in Morocco
Euromonitor International
October 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Consumer Health Records Stable Growth
Moroccan Authorities Are Looking To Increase Healthcare Coverage
Generics Should Benefit From Government Backing
Performance of Distribution Channels Differs Between the Categories
Consumer Health To Continue Growing Over the Forecast Period
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019
Market Data
Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Distribution of Consumer Health by Format: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format and Category: % Value 2019
Table 9 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Favourable Macroeconomic Conditions Will Help Drive Continued Analgesics Growth
Government Encourages Local Production in the Fight Against Counterfeit Medicines
Pharmacist Recommendations Expected To Help Sales of Ibuprofen
Competitive Landscape
Locally Produced Analgesics Dominate, With Leading Player Bottu Again Gaining Share
Government Promoting the Use of Generics
New Warning To Be Printed on All Paracetamol Packaging
Category Data
Table 11 Sales of Analgesics by Category: Value 2014-2019
Table 12 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Analgesics: % Value 2015-2019
Table 14 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 15 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024
Headlines
Prospects
Strains of Modern Lifestyles Drive Sales of Sleep Aids in Morocco
Doctors Can Be An Effective Marketing Tool To Propel the Sales of Sleep Aids
Performance of Sleep Aids Improves at Certain Times of the Year
Competitive Landscape
Laboratoires Sothema and Maphar Laboratoires Dominate Sleep Aids in Morocco
Sport Is An Alternative To Sleep Aids
Herbal Tea Commonly Used To Treat Insomnia
Category Data
Table 17 Sales of Sleep Aids: Value 2014-2019
Table 18 Sales of Sleep Aids: % Value Growth 2014-2019
Table 19 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 20 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 21 Forecast Sales of Sleep Aids: Value 2019-2024
Table 22 Forecast Sales of Sleep Aids: % Value Growth 2019-2024
Headlines
Prospects
Strong Flu Season and Pollution Boosting Cough, Cold and Allergy (hay Fever) Remedies Sales
Consumers Increasingly Seeking Out Specialised Products To Treat Their Ailments
Generics Are Gaining Value Share
Competitive Landscape
Galenica Laboratoires Still Leads But Is Expected To Face Increasing Competition From Generics
Flu Vaccine and Rx Sales Provide Competition for OTC Products
Traditional Remedies Also A Threat To OTC Products
Category Data
Table 23 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 25 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 26 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 27 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Nappy (diaper) Rash Treatments Most Dynamic But Hair Loss Treatments Struggles To Grow
Dermatologicals To Benefit From Positive Macroeconomic Trends
Parapharmacies and Internet Retailing Continue To Eat Into Pharmacies' Share
Competitive Landscape
Laboratoires Laprophan Maintains Leadership of Dermatologicals
International Products Sold Via Instagram and Facebook Competing With Local Brands
Natural and Herbal Remedies Are A Direct Substitute for Dermatologicals
Category Data
Table 29 Sales of Dermatologicals by Category: Value 2014-2019
Table 30 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 31 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 32 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 34 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024
Headlines
Prospects
Modern Lifestyles and Poor Diets Helping Digestive Remedies To Grow in Morocco
Both Locals and Tourists Suffer From Low Hygiene Standards
With Rising Health Awareness Some Consumers Are Looking To Improve Their Eating Habits
Competitive Landscape
Maphar Laboratoires the Leading Player and Gastrogel the Number One Brand in Digestive Remedies
Traditional Remedies Still A Direct Competitor To OTC Products
Digestive Remedies Can Only Be Sold Through Pharmacies and Parapharmacies
Category Data
Table 36 Sales of Digestive Remedies by Category: Value 2014-2019
Table 37 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 38 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 39 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 40 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 41 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Eye Care Continues To Grow in Morocco
Excessive Use of Electronic Devices Leads To Development of Eye Problems
Medical Caravans in Morocco Increase Brand Awareness in Eye Care
Competitive Landscape
Laboratoires Sothema Continues To Lead Eye Care in Morocco
Aureomycine Is Widely Used and Appreciated by Moroccans
Levophta From Maphar Laboratoires and Laboratoires Sothema's Almide the Main Brands in Allergy Eye Care
Category Data
Table 42 Sales of Eye Care by Category: Value 2014-2019
Table 43 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 44 NBO Company Shares of Eye Care: % Value 2015-2019
Table 45 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 46 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Nrt Smoking Cessation Aids Still Underdeveloped in Morocco
Price Sensitivity Does Not Encourage the Use of Nrt Smoking Cessation Aids
Concerns About Vaping Could Lead E-smokers To Nrt Smoking Cessation Aids
Competitive Landscape
Laboratoires Pierre Fabre Continues To Dominate Nrt Smoking Cessation Aids
E-cigarettes Are Indirect Competitors To Nrt Smoking Cessation Aids
Dried Fruits and Sweets Are Other Smoking Cessation Aids Adopted by Some Smokers
Category Data
Table 48 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 49 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 50 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 51 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 52 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 53 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Headlines
Prospects
Wound Care To Continue Growing in Morocco
Increasing Interest in Sports and Fitness Boosts Wound Care Usage in Morocco
Internet Retailing Records A Dynamic Sales Increase in Wound Care in 2019
Competitive Landscape
Providence Continues To Lead Wound Care in Morocco
Pharmadose Leads First Aid Kits, With Urgo Ahead in Gauze, Tape and Other Wound Care
Traditional Home Aids Are An Indirect Competitor To Some Wound Care Products
Category Data
Table 54 Sales of Wound Care by Category: Value 2014-2019
Table 55 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 56 NBO Company Shares of Wound Care: % Value 2015-2019
Table 57 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 58 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 59 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Consumers Are Exercising More Regularly and Are Interested in Sports Nutrition
Internet Retailing Expected To Continue Growing in the Forecast Period
Consumers Still Buy on the Black Market Despite Potential Health Issues
Competitive Landscape
Weider Global Nutrition Llc Retains Leadership of Sports Nutrition in Morocco
Sports Nutrition Brands Compete by Investing in Marketing
Media Influencers and Fitness Centres Utilised by Sports Nutrition Brands To Gain Share
Category Data
Table 60 Sales of Sports Nutrition by Category: Value 2014-2019
Table 61 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 62 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 63 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 64 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 65 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Headlines
Prospects
Sales of Dietary Supplements Still Rising, With Ginseng Especially Dynamic
Companies Focus on New Product Development To Boost Their Sales
Natural Products and Unpackaged Herbal Products Provide Competition for Dietary Supplements
Competitive Landscape
Gsk Consumer Healthcare Continues To Lead Dietary Supplements
International Products Are Popular Among Moroccan Consumers
Social Media Sellers A Growing Presence and Competing Against Established Brands
Category Data
Table 66 Sales of Dietary Supplements by Category: Value 2014-2019
Table 67 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 68 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 69 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 70 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 71 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 72 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Headlines
Prospects
Vitamins To Continue Registering Strong Growth, With Multivitamins Particularly Dynamic
Doctors Influence the Growth of Vitamins
Internet Retailing Increases Consumer Awareness and Boosts Sales of Vitamins
Competitive Landscape
Bayer Runs the Supradyn Cup in Morocco
Vitamin C Is the Leading Single Vitamin
Changing Eating Habits of Some Consumers May Impact Growth of Vitamins
Category Data
Table 73 Sales of Vitamins by Category: Value 2014-2019
Table 74 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 75 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 76 NBO Company Shares of Vitamins: % Value 2015-2019
Table 77 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 78 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 79 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Headlines
Prospects
Rising Obesity/overweight Levels, Health/fitness Trend and Rising Consumer Awareness Drive Sales
Black Market Affecting Legal Sales
Expansion of Gyms and Fitness Centres Boosts Weight Management and Wellbeing
Competitive Landscape
Laboratoires Forté Pharma Continues To Lead Weight Management and Wellbeing
Natural Products Are Direct Substitutes That Will Impact Sales in This Category
Fitness Technologies and Weight-loss Machines May Influence Sales
Category Data
Table 80 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 81 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 82 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 83 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 84 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 85 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Headlines
Prospects
Rising Health Awareness Helping Herbal/traditional Products To Grow
Online Stores Continue To Grow in Herbal/traditional Products in Morocco
Brands Start Incorporating Herbal and Natural Ingredients Into Their Products
Competitive Landscape
Mondelez Maroc Retains Leadership of Herbal/traditional Products
Merchants in Traditional Souks Are Competitors of Packaged Herbal/traditional Products
Sales Through Social Media Are Increasing
Category Data
Table 86 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 87 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 88 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 89 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 90 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 91 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Parents' Health Awareness Is Increasing in Paediatric Consumer Health
Social Media and the Internet Influence Sales of Certain Brands
New Warning To Be Printed on All Paracetamol Packaging
Competitive Landscape
Maphar Laboratoires Retains Leadership of Paediatric Consumer Health
Seminars and Forums Increase Brand Awareness and Sales
Natural Remedies Are A Direct Substitute for Paediatric Products
Category Data
Table 92 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 93 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 94 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 95 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 96 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 97 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 98 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

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