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Consumer Health in Morocco

Consumer Health in Morocco

Multiple factors contributed to the healthy growth of the consumer health market in 2017; a continuation of the trend seen in the review period. The government’s willingness to raise awareness of health amongst the population was shown through relentless campaigns which ultimately encouraged people to look after their health, and gave them a better idea about health risks, and the consequences of leading unhealthy lifestyles. Moreover, the media in general and social media in particular also pla...

Euromonitor International's Consumer Health in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER HEALTH IN MOROCCO
Euromonitor International
October 2017
LIST OF CONTENTS AND TABLES
Executive Summary
2017 Is A Remarkable Year for Consumer Health in Morocco
Constant Increases in Disposable Incomes and Consistent Government Efforts Boost Sales
International Players Are Still Struggling To Establish A Strong Presence in Morocco
Chemists/pharmacies Still Dominates, But There Are Indications of Possible Future Threats
An Extended Period of Prosperity and Healthy Value Growth Are Expected in the Forecast Period
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017
Market Data
Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources
Headlines
Prospects
the Ever-growing Trend Amongst Moroccans Towards Self-medication
Busy Lifestyles Increase the Consumption of Analgesics
A Wide Variety of Products Which Are Relatively Easy To Obtain
Competitive Landscape
No Real Or Direct Threat To the Main Players in Either the Long Or Short Term
the Local Manufacturing of International Brands Continues To Be A Priority
Category Data
Table 11 Sales of Analgesics by Category: Value 2012-2017
Table 12 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 14 NBO Company Shares of Analgesics: % Value 2013-2017
Table 15 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 16 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022
Headlines
Prospects
Using Sleep Aids Is Increasingly Common Amongst Moroccans
A Crucial Factor in Sleep Aids Is Poor Sleeping Habits
New Distribution Channels Are Emerging for Sleep Aids
Competitive Landscape
the Key Players Maintain Their Leading Positions in Sleep Aids
Consumers Do Not Like Change When It Comes To Specific Brands in Sleep Aids
Category Data
Table 18 Sales of Sleep Aids: Value 2012-2017
Table 19 Sales of Sleep Aids: % Value Growth 2012-2017
Table 20 NBO Company Shares of Sleep Aids: % Value 2013-2017
Table 21 LBN Brand Shares of Sleep Aids: % Value 2014-2017
Table 22 Forecast Sales of Sleep Aids: Value 2017-2022
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2017-2022
Headlines
Prospects
the Long Winter Season and Increasing Pollution Levels
Allergies Are Now A National Concern at All Levels
Competitive Landscape
the Leading Companies Maintain Their Positions
International Brands Remain the Most Popular Amongst Consumers
Category Data
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 26 Sales of Decongestants by Category: Value 2012-2017
Table 27 Sales of Decongestants by Category: % Value Growth 2012-2017
Table 28 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 29 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 30 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
the High Birth Rate in the Country Leads To Greater Demand for Paediatric Products
Social Media Campaigns and Creative Marketing Strategies Are Needed Now More Than Ever To Boost Sales
Competitive Landscape
No Significant Changes in Shares
the Affordability and Availability of International Brands
Category Data
Table 32 Sales of Dermatologicals by Category: Value 2012-2017
Table 33 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 34 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 35 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 36 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
Table 37 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 38 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022
Headlines
Prospects
the Rapid Expansion of Fast Food Chains Goes Hand in Hand With Improved Economic Conditions
the Government Is Taking Various Measures To Raise Awareness
Price Differences, and A Practical Approach by Giant Distributors
Competitive Landscape
Shares Remain Unchanged for the Main Companies
Local Companies Outperform International Players
the Potential for New Entries and New Distribution Channels
Category Data
Table 39 Sales of Digestive Remedies by Category: Value 2012-2017
Table 40 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 41 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 42 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 43 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 44 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
the Rising Number of People Working With Computers Increases Cases of Eye Strain and Boosts Demand for Eye Care in 2017
the Rising Number of People With Vision Problems Boosts Sales
Eye Care Products Are Frequently Recommended by Doctors, and Therefore Enjoy A High Level of Consumer Trust
Competitive Landscape
Laboratoires Sothema Maintains Its Lead in Eye Care
Maphar Laboratoires Increases Its Share
International Players Struggle To Compete With Domestic Companies
Category Data
Table 45 Sales of Eye Care by Category: Value 2012-2017
Table 46 Sales of Eye Care by Category: % Value Growth 2012-2017
Table 47 Sales of Standard Eye Care by Format: % Value 2012-2017
Table 48 Sales of Standard Eye Care by Positioning: % Value 2012-2017
Table 49 NBO Company Shares of Eye Care: % Value 2013-2017
Table 50 LBN Brand Shares of Eye Care: % Value 2014-2017
Table 51 Forecast Sales of Eye Care by Category: Value 2017-2022
Table 52 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022
Headlines
Prospects
High Prices, Lack of Availability and A Very Limited Product Range
Tougher Measures Are Required From the Government
Competitive Landscape
No Form of Competition in Smoking Cessation Aids
Electronic Cigarettes Are Not Expected To Pose A Threat To Nrt Smoking Cessation Aids Or Influence the Category
Category Indicators
Table 53 Number of Smokers by Gender 2012-2017
Category Data
Table 54 Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
Table 55 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017
Table 56 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2013-2017
Table 57 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2014-2017
Table 58 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 59 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Headlines
Prospects
Rising Consumer Awareness of the Importance of Wound Hygiene Drives Sales in Wound Care
Rising Health Awareness Boosts Sales
Wound Care Sales Remain Small in Morocco
Competitive Landscape
Providence Maintains Its Lead in Wound Care in the Country
No Government Campaigns Are Expected Over the Forecast Period
Category Data
Table 60 Sales of Wound Care by Category: Value 2012-2017
Table 61 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 62 NBO Company Shares of Wound Care: % Value 2013-2017
Table 63 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 64 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 65 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
Headlines
Prospects
the High Unit Price of Sports Nutrition Limits Sales Mainly To the Most Dedicated Fitness Enthusiasts
the Consumer Base for Sports Nutrition Widens
Sports Nutrition Attracts A New Audience in Morocco, Along With the Rising Number of Franchised Health Clubs
Competitive Landscape
Weider Global Nutrition Llc Continues To Lead Sports Nutrition in 2017
Rising Marketing and Advertising of Sports Nutrition Over the Internet
Category Data
Table 66 Sales of Sports Nutrition by Category: Value 2012-2017
Table 67 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 68 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 69 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 70 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 71 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Headlines
Prospects
New and Innovative Approach From Manufacturers
Women Are Primary Target of Manufacturers
Competitive Landscape
Gsk Consumer Healthcare the Leading Player
the Competition Remains Fierce, and New Products Are Constantly Being Introduced
More Advertising and Marketing
Category Data
Summary 2 Dietary Supplements: Brand Ranking by Positioning 2017
Table 72 Sales of Dietary Supplements by Category: Value 2012-2017
Table 73 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 74 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 75 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 76 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 77 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 78 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 79 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Headlines
Prospects
Consistent Government Campaigns To Raise Awareness Amongst Moroccans
Increasing Disposable Incomes and A Wide Range of Products on Offer
Multivitamins and Market Segmentation
Competitive Landscape
Bayer Healthcare Maroc Continues To Lead Vitamins
the Competition Is Expected To Be Fuelled by Marketing Campaigns
Category Data
Summary 3 Multivitamins: Brand Ranking by Positioning 2017
Table 80 Sales of Vitamins by Category: Value 2012-2017
Table 81 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 82 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 83 NBO Company Shares of Vitamins: % Value 2013-2017
Table 84 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 85 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 86 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022
Headlines
Prospects
Obesity Is A Major Problem in Morocco
Increasing Government Efforts To Fight Obesity Have A Positive Impact on Weight Management and Wellbeing
the Stable Economic Situation and the Increasing Number of Working Women Drive Growth
Competitive Landscape
Laboratoires Forté Pharma Leads Weight Management and Wellbeing in 2017
Moroccans Are More Aware of New Diets, and Regularly Follow New Diets Found in Health Magazines
Exercise and Surgery
Category Data
Table 87 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 88 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 89 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 90 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 91 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 92 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Headlines
Prospects
Consumers' Interest in All-natural Consumer Health Products Drives Sales of Herbal/traditional Products
Increasing Digestive Problems Positively Affect the Performance of Herbal/traditional Digestive Remedies
Cheap Unpackaged Products Challenge Growth
Competitive Landscape
Mondelez Maroc Leads Herbal/traditional Products
Competition From Both Sides
Ongoing Competition Between Key Players, and the Opening of New Distribution Channels
Category Data
Table 93 Sales of Herbal/Traditional Products by Category: Value 2012-2017
Table 94 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
Table 95 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 96 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 97 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 98 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Headlines
Prospects
International Media Headlines and Changes in Consumer Behaviour
Increased Awareness of Allergies and Nutrition Boost Sales
Dire Weather Conditions and Increasing Awareness Amongst Moroccans Boost Sales
Competitive Landscape
No Notable Changes in the Positions of the Key Players
New Product Launches
Innovative Advertisements and Appealing Packaging Fuel the Competition
Category Data
Table 99 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 100 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 101 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 102 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
Table 103 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
Table 104 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 105 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

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