Consumer Health in Mexico

Consumer Health in Mexico

Consumer health is expected to record higher retail current value growth in 2020 than in the previous year, returning to the growth rates seen in the middle of the review period. This is due to rising interest in health, brought about by the arrival of the COVID-19 pandemic in the country. The higher growth is despite the challenging economic environment in the country as a result of measures taken to control the spread of the virus, which have led to job losses and wage cuts. Although healthcar...

Euromonitor International's Consumer Health in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Consumer Health in Mexico
Euromonitor International
October 2020
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 2 Life Expectancy at Birth 2015-2020
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2015-2020
Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 7 Distribution of Consumer Health by Format: % Value 2015-2020
Table 8 Distribution of Consumer Health by Format and Category: % Value 2020
Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Shortages seen, as consumers treat COVID-19 or stockpile in anticipation
Advertising is widely used to communicate benefits and target specific consumers
The top two players extend their lead
RECOVERY AND OPPORTUNITIES
Gradual slowdown in growth as COVID-19 is set to be better controlled
Faster relief systemic analgesics and more natural topical analgesics/anaesthetic
Private label expected to gain share thanks to low prices and more launches
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2015-2020
Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Analgesics: % Value 2016-2020
Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020
Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Slowdown in growth due to social distancing measures
Players use product launches to maintain growth
Mondelez extends its lead thanks to its dominance of medicated confectionery
RECOVERY AND OPPORTUNITIES
Rebound to former levels of growth as social distancing measures ease
Wide consumer base to ensure strong growth of medicated confectionery
Product development expected to continue
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Stockpiling sees higher growth, despite better eating habits leading to less demand
Product launches and advertising used to attract consumers
Pisa Laboratorios maintains its lead through expanding usage occasions
RECOVERY AND OPPORTUNITIES
Growth set to continue, although at a slower pace
Herbal/traditional laxatives set to continue to gain popularity
Unhealthy eating habits set to maintain sales of diarrhoeal remedies and antacids
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2015-2020
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
Table 25 NBO Company Shares of Digestive Remedies: % Value 2016-2020
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Most categories see slower growth or even turn to decline
Price-consciousness is evident amongst consumers, leading to trading down
Players highlight efficacy in product communication
RECOVERY AND OPPORTUNITIES
Rebound in growth, although constrained incomes will limit the rate of increase
Fewer children means more money to spend per child
Rising interest in health set to boost sales of herbal/traditional products
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2015-2020
Table 30 Sales of Dermatologicals by Category: % Value Growth 2015-2020
Table 31 NBO Company Shares of Dermatologicals: % Value 2016-2020
Table 32 LBN Brand Shares of Dermatologicals: % Value 2017-2020
Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
Table 34 Forecast Sales of Dermatologicals by Category: Value 2020-2025
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Opposing forces lead to a slight slowdown
Growing use of e-vapour products continues to temper demand
NiQüitin uses COVID-19 in marketing material to try and stimulate sales
RECOVERY AND OPPORTUNITIES
Growth slowdown as economic impact of COVID-19 leads to price-consciousness
Rising number of smokers set to maintain demand
Alternative therapies likely to compete with NRT smoking cessation aids
CATEGORY INDICATORS
Table 36 Number of Smokers by Gender 2015-2020
CATEGORY DATA
Table 37 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
Table 38 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
Table 39 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
Table 40 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Health and financial concerns and rising screen use contribute to growth
Herbal/traditional products dominate due to perceived safety
Dalay maintains its dominance due to its wider use than just a sleep aid
RECOVERY AND OPPORTUNITIES
Slowing growth but still high demand due to busy lives
More brands expected to turn to a holistic approach
Standard brand Nytol likely to continue to try and stem its decline
CATEGORY DATA
Table 43 Sales of Sleep Aids: Value 2015-2020
Table 44 Sales of Sleep Aids: % Value Growth 2015-2020
Table 45 NBO Company Shares of Sleep Aids: % Value 2016-2020
Table 46 LBN Brand Shares of Sleep Aids: % Value 2017-2020
Table 47 Forecast Sales of Sleep Aids: Value 2020-2025
Table 48 Forecast Sales of Sleep Aids: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Less pollution and price-sensitivity hamper value growth and reduce volume sales
Eye problems due to more screen time limits the slowdown
Targeting different consumer groups with different variants maintains growth for Nazil
RECOVERY AND OPPORTUNITIES
Slower growth than in the review period as consumers prioritise necessities
Pollution, screen use and ageing population set to maintain growth
Convenience and discretion will maintain the leading position of drops
CATEGORY DATA
Table 49 Sales of Eye Care by Category: Value 2015-2020
Table 50 Sales of Eye Care by Category: % Value Growth 2015-2020
Table 51 NBO Company Shares of Eye Care: % Value 2016-2020
Table 52 LBN Brand Shares of Eye Care: % Value 2017-2020
Table 53 Forecast Sales of Eye Care by Category: Value 2020-2025
Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Fewer injuries hamper growth, as does the lack of innovation
Some consumers prepare for lockdown by purchasing first aid kits
Line extensions help maintain the lead of Curitas from BDF México
RECOVERY AND OPPORTUNITIES
Maturity set to continue hindering growth
Falling birth rate and rising population will lead to little change
Added-value products and brand differentiation will remain important
CATEGORY DATA
Table 55 Sales of Wound Care by Category: Value 2015-2020
Table 56 Sales of Wound Care by Category: % Value Growth 2015-2020
Table 57 NBO Company Shares of Wound Care: % Value 2016-2020
Table 58 LBN Brand Shares of Wound Care: % Value 2017-2020
Table 59 Forecast Sales of Wound Care by Category: Value 2020-2025
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Dynamic growth as consumers try and improve their health due to COVID-19
Segmentation is increasing, especially in multivitamins
Private label lines offer good prices, but brands offer better segmentation
RECOVERY AND OPPORTUNITIES
Desire for health protection set to lead to longer-term changes
Falling birth rate and population ageing set to pull in different directions
Players set to target specific consumer groups
CATEGORY DATA
Table 61 Sales of Vitamins by Category: Value 2015-2020
Table 62 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 63 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 64 NBO Company Shares of Vitamins: % Value 2016-2020
Table 65 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 66 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Growth in demand for immune-supporting dietary supplements due to COVID-19
Direct selling and other retailers play an important part in increasing consumption
Herbalife maintains its lead but its share drops due to the rising competition
RECOVERY AND OPPORTUNITIES
Slowing growth as consumers become less concerned about immune support
Organic products have potential despite higher prices
Possible opportunities for cannabis-derived dietary supplements
CATEGORY DATA
Table 68 Sales of Dietary Supplements by Category: Value 2015-2020
Table 69 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 70 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 71 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 72 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 73 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Lower incomes and lockdown lead some consumers to shun slimming products
Supplement nutrition drinks holds up well as these are often necessary products
Herbalife suffers from its lack of presence in supplement nutrition drinks
RECOVERY AND OPPORTUNITIES
Return to growth due to obesity crisis and lack of time
Marketing message changes from weight loss to healthy eating
Direct selling players have the advantage of word of mouth marketing
CATEGORY DATA
Table 75 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
Table 76 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
Table 79 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Closure of gyms and economic impact of COVID-19 hamper growth
Channel movements, with the rise of e-commerce and the fall of direct selling
Maxiva maintains its lead in a fragmented category
RECOVERY AND OPPORTUNITIES
Slow return to growth due to lack of consumer confidence
Brands set to differentiate using ingredients or positioning
Fragmentation expected to continue due to directly imported brands
CATEGORY DATA
Table 81 Sales of Sports Nutrition by Category: Value 2015-2020
Table 82 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
Table 83 NBO Company Shares of Sports Nutrition: % Value 2016-2020
Table 84 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
Table 85 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
Table 86 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Growth varies depending on the performance of each core category
Medicated confectionery not always used for its intended purpose
Mondelez and Herbalife continue to lead a fragmented environment
RECOVERY AND OPPORTUNITIES
Return to a slower rate of growth overall, but performances vary between categories
Rise of organic products will depend on consumers’ willingness to pay more
Innovations and advertising likely to be used by players to ensure growth
CATEGORY DATA
Table 87 Sales of Herbal/Traditional Products by Category: Value 2015-2020
Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Performances vary widely between categories due to COVID-19
Chemists/pharmacies maintains its distribution lead but direct selling performs well
Bayer extends its lead, whilst players tailor their strategies to COVID-19
RECOVERY AND OPPORTUNITIES
Growth set to remain high, led by paediatric vitamins and dietary supplements
Paediatric dermatologicals set to see a rising rate of growth
Paediatric cough, cold and allergy remedies to be driven by the return to school
CATEGORY DATA
Table 93 Sales of Paediatric Consumer Health by Category: Value 2015-2020
Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025

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