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Consumer Health in Macedonia

Consumer Health in Macedonia

The parliamentary elections in Macedonia provided the basis for a final resolution of the deep political crisis which intensified in 2015 and 2016, negatively impacting the prospects for more significant economic growth and future foreign investment in the country. Disposable personal incomes in Macedonia are among the lowest in Europe and the unemployment rate is among the highest. Nonetheless, despite the crisis and low purchasing power, consumer health witnessed significant consumer interest...BRBREuromonitor International's Consumer Health in Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.BRBRProduct coverage: Allergy Care, Herbal/Traditional , OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing. BRBRData coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.BRBRWhy buy this report?ULLI Get a detailed picture of the Consumer Health market;/LILI Pinpoint growth sectors and identify factors driving change;/LILI Understand the competitive environment, the market’s major players and leading brands;/LILI Use five-year forecasts to assess how the market is predicted to develop./LI/ULBRBREuromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER HEALTH IN MACEDONIA
Euromonitor International
October 2017
LIST OF CONTENTS AND TABLES
Executive Summary
Political Crisis Subsides To Revive Prospects for Stable Growth
2017 Value Growth Is Significant But Weaker Than the Review Period Cagr
International Companies Dominate in Terms of Presence and Innovation
Consumer Health Experiences Diversification in Terms of Distribution
Value Growth Is Expected To Remain Significant Despite A Slight Slowdown Overall
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017
Market Data
Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources
Headlines
Prospects
Growing Self-medication Trend Contributes To Solid Value Sales Growth
Prices and Professional Advice Are Critical Factors When Purchasing Analgesics
Paediatric Analgesics Remains A Highly Underdeveloped Product Area
Competitive Landscape
Domestic Company Alkaloid Ad Skopje Dominates Analgesics
International Companies Are at the Forefront of Innovation Despite the Dominance of A Domestic Player
Generics Have Little Impact on OTC Brands in Macedonia
Category Data
Table 11 Sales of Analgesics by Category: Value 2012-2017
Table 12 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 14 NBO Company Shares of Analgesics: % Value 2013-2017
Table 15 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 16 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022
Headlines
Prospects
the Rising Incidence of Allergies and Coughs Sustains Volume Demand
the Climate Exacerbates the Need for Treatments in 2016/2017
Paediatric Cough, Cold and Allergy Remedies Remains Underdeveloped
Competitive Landscape
Krka Farma Continues To Lead Cough, Cold and Allergy (hay Fever) Remedies
International Companies Dominate Cough, Cold and Allergy (hay Fever) Remedies
Several Domestic Companies Increase Their Focus on Cough, Cold and Allergy (hay Fever) Remedies
Category Data
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Strong Competition Between Beauty and Personal Care Products and Dermatologicals
the Self-medication Trend Supports Dermatologicals in the Face of Challenges
Social Stigma Continues To Affect Sales of Dermatologicals
Competitive Landscape
Domestic and International Companies Play Key Roles
Domestic Companies Occupy the Leading Positions
Category Data
Table 24 Sales of Dermatologicals by Category: Value 2012-2017
Table 25 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 27 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 28 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022
Headlines
Prospects
Unhealthy Diets Drive the Demand for Indigestion and Heartburn Remedies
Increased Travel Boosts the Need for Motion Sickness Remedies
Paediatric Digestive Remedies Sees the Highest Value Growth But Remains Highly Underdeveloped
Competitive Landscape
Few Significant Players in Digestive Remedies
International Players Lead A Highly Fragmented Competitive Landscape
Category Data
Table 30 Sales of Digestive Remedies by Category: Value 2012-2017
Table 31 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 32 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 33 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 34 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Growing Self-medication Trend and New Product Development Bode Well for Wound Care
Marketing and Advertising Adds Dynamism To Wound Care
the Prospects for Wound Care Depend on Innovation
Competitive Landscape
the Competitive Landscape of Wound Care Is Fragmented in Macedonia
International Companies Dominate Wound Care
Category Data
Table 36 Sales of Wound Care by Category: Value 2012-2017
Table 37 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 38 NBO Company Shares of Wound Care: % Value 2013-2017
Table 39 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 40 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Body Building and Fitness Culture Boosts the Demand for Sports Nutrition
Emergence of New Specialised Sports Nutrition Shops Drives Awareness and Sales
Technology Adds Dynamism To Sports Nutrition
Competitive Landscape
International Players Dominate Sports Nutrition
Manufacturers Use Innovation and Marketing and Advertising To Support Development
Category Data
Table 42 Sales of Sports Nutrition by Category: Value 2012-2017
Table 43 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 44 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 45 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 46 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 47 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Headlines
Prospects
Strong Demand for Dietary Supplements As Changing Lifestyles Increase Focus on Health and Wellness
Increasing Connectivity Also Boosting Dietary Supplements
General Health Positioning Drives the Demand for Dietary Supplements
Competitive Landscape
Dietary Supplements Is Highly Fragmented
International Companies Drive Dietary Supplements
Major Players Investing in Marketing and Advertising
Category Data
Summary 2 Dietary Supplements: Brand Ranking by Positioning 2017
Table 48 Sales of Dietary Supplements by Category: Value 2012-2017
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 50 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 51 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 52 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Headlines
Prospects
Growth of Vitamins Is in Line With Health and Wellness Trends
Slow Development of Delivery Systems and New Versions
Internet Retailing To Continue Developing
Competitive Landscape
Krka Farma Leads A Quite Fragmented Competitive Landscape
International Players Lead the Development of Vitamins in Macedonia
Marketing and Advertising Key To Success in A Category With Low Levels of Brand Loyalty
Category Data
Summary 3 Multivitamins: Brand Ranking by Positioning 2017
Table 56 Sales of Vitamins by Category: Value 2012-2017
Table 57 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 58 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 59 NBO Company Shares of Vitamins: % Value 2013-2017
Table 60 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 61 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022
Headlines
Prospects
Health and Wellness Trends Boost Weight Management and Wellbeing in Macedonia
Young Consumers Brighten the Outlook
Increasingly Connected Consumers Are Increasingly Aware of Weight Management and Wellbeing
Competitive Landscape
Highly Fragmented Landscape Is Led by Two Internationals
Major International and Domestic Players Look To Digital Marketing and Advertising
Category Data
Table 63 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 64 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 65 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 66 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 67 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 68 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Headlines
Prospects
Locals Favour Herbal/traditional Over Standard Products
Herbal/traditional Products Remains Underdeveloped
High Growth Potential for Herbal/traditional Products in Macedonia
Competitive Landscape
Herbal/traditional Products Is Highly Fragmented
Domestic Companies Maintain A Solid Presence Despite the Overall Dominance of Internationals
Category Data
Table 69 Sales of Herbal/Traditional Products: Value 2012-2017
Table 70 Sales of Herbal/Traditional Products: % Value Growth 2012-2017
Table 71 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 72 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 73 Forecast Sales of Herbal/Traditional Products: Value 2017-2022
Table 74 Forecast Sales of Herbal/Traditional Products: % Value Growth 2017-2022
Headlines
Prospects
Paediatric Consumer Health Faces Obstacles To Growth
Penetration Remains Low Despite Further Development
Conflicting Trends Determine Purchasing Patterns
Competitive Landscape
A Highly Populated Competitive Landscape
Krka Farma Is the Undisputed Leader, But A New Entry Adds Some Dynamism
Category Data
Table 75 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 76 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 77 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 78 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 79 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

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