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Consumer Health in Lithuania

Consumer Health in Lithuania

Consumer health in Lithuania is gaining all the features of smart consumption in 2018. General health and wellness trend is supporting consumption of specific categories, such as sports nutrition or vitamins and dietary supplements. In addition, the less popular historically, but perceived as important categories, such as adult mouth care is gaining share in Lithuania with more consumers opting to prevent themselves from large dentist bills in future. This is a result of consumers taking long-te...

Euromonitor International's Consumer Health in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER HEALTH IN LITHUANIA
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Market Is Moving Towards Smart Consumption
Healthy Economy Leads To Healthy Dynamic and Competition
Mixed Trio at the Top
Major Channel Expected To Lose Share
Saturation and Shrinking Consumer Base Against Growing Income
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018
Market Data
Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Penetration of Private Label by Category: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format: % Value 2013-2018
Table 9 Distribution of Consumer Health by Format and Category: % Value 2018
Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches
Sources
Summary 2 Research Sources
Headlines
Prospects
Self-medication in Line With Hectic Lifestyles and Growing Incomes Support Sales
Changes in Legislation To Add Momentum To Sales
Strong Competition Keeps Prices Relatively Stagnant
Competitive Landscape
Analgesics Dominated by International Heavyweights
Different Performance From Local Manufacturers
Voltaren Dominates in Niche Topical Analgesics
Category Data
Table 12 Sales of Analgesics by Category: Value 2013-2018
Table 13 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 15 NBO Company Shares of Analgesics: % Value 2014-2018
Table 16 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 17 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023
Headlines
Prospects
Growing Level of Allergies Adds Momentum To Sales
Long Cold Season Builds Good Basis for Constant Demand
Demand for Complex Solutions Increases
Competitive Landscape
Global Brands Dominate Cough, Cold and Allergy (hay Fever) Remedies
Local Brands Are Limited in Terms of Competitive Advantage
Super Trio in Decongestants
Category Data
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 21 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 22 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 24 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Parental Care Drives Sales of Products for Babies
Hair Products Lose Dynamism
Parasites Vanish
Competitive Landscape
Dermatologicals Dominated by International Players
Presence of New Entrants and Private Label Still Limited
Canesten Gains in Vaginal Antifungals
Category Data
Table 25 Sales of Dermatologicals by Category: Value 2013-2018
Table 26 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 28 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 29 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 30 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023
Headlines
Prospects
Digestive Enzymes Go Well With Local Diet
Laxatives on A Good Pace
Espumisan Enjoys Strong Reputation After Long Presence
Competitive Landscape
Strong Presence for A Menarini Industrie Farmaceutiche Riunite SRL
Local Players With Limited Product Portfolios
No Significant Changes in Competitive Landscape Expected
Category Data
Table 31 Sales of Digestive Remedies by Category: Value 2013-2018
Table 32 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 34 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 35 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 36 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Active Lifestyles Lead To More Traumatic Experiences
Growing Incomes and Private Label Impact Wound Care
Wound Care Lacks Innovation
Competitive Landscape
Major International Players Still Lead
Private Label Is Gaining Pace
Local Brands Tend To Stay Away
Category Data
Table 37 Sales of Wound Care by Category: Value 2013-2018
Table 38 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Wound Care: % Value 2014-2018
Table 40 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 41 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 42 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Fit Equals Successful
Wider Consumer Base
Bars for Snacking
Competitive Landscape
Universal Nutrition Benefits From Strong Reputation
Local Production Is Limited
Direct Sellers' Presence Undermined by International Influx
Category Data
Table 43 Sales of Sports Nutrition by Category: Value 2013-2018
Table 44 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 45 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 46 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 47 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 48 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Headlines
Prospects
Dietary Supplements Provide Short Cut To Healthier Lifestyles
Dietary Supplements To Meet the Needs of Hectic Lifestyles
Categories With Limited Potential
Competitive Landscape
Long Reach of Direct Sellers
Local Players Have Their Share
Private Label on the Rise
Category Data
Table 49 Sales of Dietary Supplements by Category: Value 2013-2018
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 51 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 52 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 53 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 54 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 55 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 56 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Headlines
Prospects
Growing Health Concerns and Purchasing Power Boost Sales
Attention To Single Vitamins Grows
Formats Move Beyond Tablets
Competitive Landscape
Orkla Benefits From Reputation and Wide Reach
Private Label Is Gaining
Consumer Base Is Mature and Urban
Category Data
Table 57 Sales of Vitamins by Category: Value 2013-2018
Table 58 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 59 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 60 NBO Company Shares of Vitamins: % Value 2014-2018
Table 61 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 62 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 63 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023
Headlines
Prospects
Healthier Lifestyles Constrain Sales
Slimming Teas Offer Ray of Hope
Weight Loss Supplements Lose Out
Competitive Landscape
Herbalife Is Strong Historically
Local Strength in Slimming Teas
Private Label Remains Negligible
Category Data
Table 64 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 65 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 66 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 67 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 68 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 69 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Headlines
Prospects
Natural Means Healthy?
Less Regulation and More Doubt
Cough and Cold Products Prevail
Competitive Landscape
Sinupret Has Strong Standing
Area for Local Players
Negligible Private Label Presence
Category Data
Table 70 Sales of Herbal/Traditional Products: Value 2013-2018
Table 71 Sales of Herbal/Traditional Products: % Value Growth 2013-2018
Table 72 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 73 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 74 Forecast Sales of Herbal/Traditional Products: Value 2018-2023
Table 75 Forecast Sales of Herbal/Traditional Products: % Value Growth 2018-2023
Headlines
Prospects
Demand for Effective and Child-friendly Products on the Rise
Long Cold Season Drives Demand for Effective Relief
Formats Specifically for Children
Competitive Landscape
Paracetamol for Children Generates Value
Tasty Medicine Is Successful Medicine
Local Brands Have Limited Reach
Category Data
Table 76 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 77 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 78 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 79 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 80 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

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