Market Research Logo

Consumer Health in Lithuania

Consumer Health in Lithuania

Consumer health in Lithuania continues to generate strong sales growth despite relatively high levels of saturation in some categories. The industry’s positive performance in 2017 can be attributed mainly to rising consumer purchasing power, which has generated higher interest in innovative consumer health products with higher prices. However, many people remain rather conservative when purchasing and consuming products, preferring more familiar brands.BRBREuromonitor International's Consumer Health in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.BRBRProduct coverage: Allergy Care, Herbal/Traditional , OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing. BRBRData coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.BRBRWhy buy this report?ULLI Get a detailed picture of the Consumer Health market;/LILI Pinpoint growth sectors and identify factors driving change;/LILI Understand the competitive environment, the market’s major players and leading brands;/LILI Use five-year forecasts to assess how the market is predicted to develop./LI/ULBRBREuromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER HEALTH IN LITHUANIA
Euromonitor International
October 2017
LIST OF CONTENTS AND TABLES
Executive Summary
Consumer Health Continues To Benefit From the Improving Economic Situation
Growth Underpinned by the Health and Wellness Trend and Rising Self-medication
the Importance of Private Label Continues To Increase
Discounters Becomes the Most Dynamic Distribution Channel for Consumer Health
Rising Demand Set To Be Based on Economic Stability and the Self-medication Trend
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017
Market Data
Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Penetration of Private Label by Category: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format: % Value 2012-2017
Table 9 Distribution of Consumer Health by Format and Category: % Value 2017
Table 10 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources
Headlines
Prospects
Consistently Positive Growth Expected for Analgesics
More Stringent Regulatory Environment Set To Propose Challenges
Significant Changes Unlikely in the Category
Competitive Landscape
Nycomed Sefa Maintains the Leading Spot Despite Losing Value Share
Four Major Multinational Companies Lead Sales in A Fragmented Category
the Importance of Local Players Continues To Diminish
Category Data
Table 12 Sales of Analgesics by Category: Value 2012-2017
Table 13 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 15 NBO Company Shares of Analgesics: % Value 2013-2017
Table 16 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 17 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022
Headlines
Prospects
Positive Outlook for Cough, Cold and Allergy (hay Fever) Remedies
Pace of Growth Are Set To Be Steady Rather Than Spectacular
Few Changes, If Any, Expected in the Competitive Landscape
Competitive Landscape
International Players Maintain Dominance
Domestic Companies Continue To Struggle
Branded Products Continue To Benefit From Consumer Preference for Strong Names
Category Data
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 21 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 22 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 24 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Dermatologicals Set To Record Positive Sales Growth
Increasingly Stringent Regulatory Environment Set To Present Challenges
Supporting Existing Key Brands Set To Be the Major Focus of Category Leaders
Competitive Landscape
Major Multinationals Set Atop A Highly Fragmented Field
Domestic Players Continue To Struggle in Dermatologicals
Branded Products Reign Supreme As Private Label and Generics Are Absent
Category Data
Table 25 Sales of Dermatologicals by Category: Value 2012-2017
Table 26 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 27 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 28 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 29 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 30 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022
Headlines
Prospects
Moderate Positive Growth Expected Over the Forecast Period
Impending Regulations on the Retailing of OTC Medicines Set To Pose Threat To Sales
Leading Brands Set To Maintain Strong Advantage
Competitive Landscape
A Menarini Industrie Farmaceutiche Riunite Maintains Its Strong Lead
International Players Prosper As Their Domestic Rivals Struggle
Development Remains Scant in Digestive Remedies
Category Data
Table 31 Sales of Digestive Remedies by Category: Value 2012-2017
Table 32 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 33 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 34 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 35 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 36 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Positive Growth Expected To Be Based on the Availability of Sophisticated Products
Slower Growth Set To Be Due To Maturity
Multinational Players To Remain Dominant Through Widening Their Product Ranges
Competitive Landscape
Four Strong Players Continue To Dominate Sales
Local Companies Continue To Struggle
Private Label Remains A Very Minor Player in Wound Care
Category Data
Table 37 Sales of Wound Care by Category: Value 2012-2017
Table 38 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 39 NBO Company Shares of Wound Care: % Value 2013-2017
Table 40 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 41 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 42 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Positive Sales Growth Expected To Continue, Albeit at A Slower Rate
Possible Slowdown in Economic Development Poses Potential Threat To Sales Growth
Innovation and Marketing Campaigns Set To Remain A Feature of Sports Nutrition
Competitive Landscape
Universal Nutrition Strengthens Its Grip on the Top Spot in Sports Nutrition
Multinational Players Dominate the Fragmented Competitive Landscape
Local Players Offer Basic Products at Low Prices
Category Data
Table 43 Sales of Sports Nutrition by Category: Value 2012-2017
Table 44 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 45 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 46 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 47 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 48 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Headlines
Prospects
Low Per Capita Consumption Leads Room for Further Growth
Consistent Growth Set To Be Seen Despite Increasingly Strict Regulatory Environment
Competition Between Private Label and the Leading Brands Set To Intensify
Competitive Landscape
Orkla Health Maintains the Leading Position in Dietary Supplements
International Manufacturers Continued To Dominate Sales
New Product Launches Continue To Define the Category
Category Data
Table 49 Sales of Dietary Supplements by Category: Value 2012-2017
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 51 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 52 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 53 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 54 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 55 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 56 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Headlines
Prospects
Low Per Capita Usage of Vitamins Leaves Plenty of Room for Sales Growth
Slower Growth Set To Be Partially Due To Increasingly Onerous Notification Procedures
More Intense Competition To Be Seen Between Private Label and Branded Players
Competitive Landscape
Orkla Health Records Positive Value Share Growth and Extends Its Lead Over Its Rivals
Domestic Players Remain Competitive in Vitamins, Gaining Ground in 2017
Relatively Strong Position of Private Label in Vitamins Improves
Category Data
Table 57 Sales of Vitamins by Category: Value 2012-2017
Table 58 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 59 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 60 NBO Company Shares of Vitamins: % Value 2013-2017
Table 61 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 62 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 63 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022
Headlines
Prospects
Static Value Growth Set To Derive From Increasing Scepticism About Product Efficacy
Sales To Be Supported by Rising Affluence and the Increasing Focus on Appearance
Companies Set To Focus More on Building Consumer Loyalty
Competitive Landscape
Herbalife Maintains Its Leading Position in the Category
Domestic Players Prosper Among the Lower Echelons in the Category
New Product Development Remains Scarce in Weight Management and Wellbeing
Category Data
Table 64 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 65 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 67 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 68 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 69 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Headlines
Prospects
Health and Wellness Trend Set To Support Growth in Herbal/traditional Products
Slower Growth Set To Be Due To the Enduring Preference for OTC Medicines
Innovation and Advertising To Set the Tone in the Category
Competitive Landscape
Local Player Valentis Continues To Lead the Category, Despite Losing Value Share
Domestic Producers Hold Their Own in A Highly Competitive Category
the Health and Wellness Trend Continues To Favour Products With A Herbal Positioning
Category Data
Table 70 Sales of Herbal/Traditional Products: Value 2012-2017
Table 71 Sales of Herbal/Traditional Products: % Value Growth 2012-2017
Table 72 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 73 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 74 Forecast Sales of Herbal/Traditional Products: Value 2017-2022
Table 75 Forecast Sales of Herbal/Traditional Products: % Value Growth 2017-2022
Headlines
Prospects
Relatively Low Birth and Fertility Rates Set To Suppress Growth Potential of Paediatric Consumer Health
Paediatric Consumer Health To Outperform the Industry Overall
Paediatric Vitamins and Dietary Supplements Set To Remain the Largest Category
Competitive Landscape
Bayer AG Remains the Leading Player in OTC Paediatric Consumer Health
Local Players Remain Strong in Paediatric Vitamins and Dietary Supplements
Chemists/pharmacies Remains by Far the Dominant Distribution Channel
Category Data
Table 76 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 77 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 78 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 79 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 80 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report