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Consumer Health in Latvia

Consumer Health in Latvia

In 2017, consumer health displayed accelerated growth in turnover in contrast to the steady growth of most categories during past five years. The year marked a turning point in the market’s development as value growth was achieved within an environment of declining volume demand, marking the success of wholesalers and chain pharmacies lobbying for higher unit prices for the most popular products as elasticity of demand is very low.BRBREuromonitor International's Consumer Health in Latvia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.BRBRProduct coverage: Allergy Care, Herbal/Traditional , OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing. BRBRData coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.BRBRWhy buy this report?ULLI Get a detailed picture of the Consumer Health market;/LILI Pinpoint growth sectors and identify factors driving change;/LILI Understand the competitive environment, the market’s major players and leading brands;/LILI Use five-year forecasts to assess how the market is predicted to develop./LI/ULBRBREuromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER HEALTH IN LATVIA
Euromonitor International
October 2017
LIST OF CONTENTS AND TABLES
Executive Summary
Significant Growth in Turnover Unsupported by An Increase in Volume
Lack of Human Resources A Major Problem for Local Producers
Expansion and Consolidation To Maintain Competitiveness
Tough Competition Characterised by Outlet Network Expansion
Healthy Lifestyle Trend Continues To Influence Habits and Development
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017
Market Data
Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Penetration of Private Label by Category: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format: % Value 2012-2017
Table 9 Distribution of Consumer Health by Format and Category: % Value 2017
Table 10 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Sources
Summary 1 Research Sources
Headlines
Prospects
Analgesics Growth Stimulated by the Expansion of the Largest Players
Multipurpose Medicines Gain Popularity Quickly
Decreasing Population Size Poses A Considerable Threat To Analgesics
Competitive Landscape
Aggressive Marketing Strategies Contribute To Retail Value Share Growth
Possibilities of Entering the Market by Undercutting the Price
Category Data
Table 12 Sales of Analgesics by Category: Value 2012-2017
Table 13 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 15 NBO Company Shares of Analgesics: % Value 2013-2017
Table 16 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 17 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022
Headlines
Prospects
Seasonality Determines Demand
Latvian Consumers Favour Natural Ingredients
Competitive Landscape
Large Foreign Producers Maintain Strong Positions
Local Producers Gain Competitive Advantage by Developing Natural Products
Little Chance of New Entrants Due To High Marketing Costs and Fondness for Recognised Brands
Category Data
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 21 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 22 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 24 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Improved Living Standards Help Drive Growth
Lack of Education About Intimate Health Holds Back Sales
Competitive Landscape
Dermatologicals Is Led by Versatile Application Products
Local Producers A Significant Force Among Dermatologicals Suppliers
Low Threat of New Entrants Due To Strength of Established Players
Category Data
Table 25 Sales of Dermatologicals by Category: Value 2012-2017
Table 26 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 27 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 28 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 29 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 30 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022
Headlines
Prospects
Quick Pace of Living Increases Incidences of Digestive Disorders
Quickest Growth Recorded by Proton Pump Inhibitors
Investments in Brand Recognition Allow Companies To Offer Higher Margins
Competitive Landscape
Berlin-chemie/menarini Baltic Leads
Local Producers Offer Increasingly Appealing Products
Lack of Private Label
Category Data
Table 31 Sales of Digestive Remedies by Category: Value 2012-2017
Table 32 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 33 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 34 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 35 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 36 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Mature and Crowded Category Limits Future Growth Opportunities
Presence of Numerous Substitutes Leaves No Space for New Entrants
Competitive Landscape
Price Undercutting Gives Medrull Brand the Lead
Recognising Potential Competitive Advantages, Private Label Products Enter
Compeed Surprises by Investing in Advertising
Category Data
Table 37 Sales of Wound Care by Category: Value 2012-2017
Table 38 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 39 NBO Company Shares of Wound Care: % Value 2013-2017
Table 40 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 41 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 42 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Growth in Demand Driven by Increasing Popularity of Physical Exercise and Healthy Living
Price Preference Underpins the Popularity of Sports Protein Powders
Gradual Shift of Sports Nutrition From Professional Users To Amateur Sports Enthusiasts
Competitive Landscape
Convenient Access Ensures the Popularity of Weider Products
Local Producer Loses Retail Value Share Due To Insufficient Advertising Activities
Category Data
Table 43 Sales of Sports Nutrition by Category: Value 2012-2017
Table 44 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 45 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 46 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 47 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 48 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Headlines
Prospects
Two Main Consumer Groups
Greater Focus on Heart and Joint Health
Fish Oils/omega Fatty Acids Remains the Largest Category
Competitive Landscape
Category Fragmentation Increases
Advertising Expenditure Contributes To Growth of Individual Brands
Local Producers Constrained by Limited Marketing Budgets
Category Data
Summary 2 Dietary Supplements: Brand Ranking by Positioning 2017
Table 49 Sales of Dietary Supplements by Category: Value 2012-2017
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 51 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 52 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 53 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 54 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 55 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 56 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Headlines
Prospects
Increased Popularity of Vitamin D Corresponds To the Peculiarities of the Latvian Climate
Vitamins Expected To Gain Popularity As Consumers' Awareness Increases
Increasing Popularity of Paediatric Vitamins
Competitive Landscape
Defragmentation As the Established Players Gain Retail Value Share
Local Producers Can Achieve Low Production Costs But Cannot Afford Brand Development
Persistent Education of Consumers Allows Brands With Good Value Offer To Gain Share
Category Data
Summary 3 Multivitamins: Brand Ranking by Positioning 2017
Table 57 Sales of Vitamins by Category: Value 2012-2017
Table 58 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 59 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 60 NBO Company Shares of Vitamins: % Value 2013-2017
Table 61 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 62 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 63 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022
Headlines
Prospects
General Scepticism About Weight Management Products
Increasing Pace of Life and Reliance on Fast Food Emphasises the Problem of Obesity
New Technology Offers A Wide Range of Targeting Possibilities
Competitive Landscape
New Entrants Increase the Level of Competition
Latvian Passivity in Taking Up Weight Management and Wellbeing Products Remains the Central Challenge
Category Data
Table 64 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 65 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 67 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 68 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 69 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Headlines
Prospects
Latvians Favour Natural Products and Consider Them Superior To Artificial Products
Best Performers Highlight Their Natural Origins and Strength of the Active Ingredient
Lack of Regulation Allows for Exploitation of the Perception of the Term natural
Competitive Landscape
Domestic Herbal/traditional Products Considered Superior
Local Production Is Led by Faringospray
Lack of New Product Introductions Presents Opportunities
Category Data
Table 70 Sales of Herbal/Traditional Products: Value 2012-2017
Table 71 Sales of Herbal/Traditional Products: % Value Growth 2012-2017
Table 72 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 73 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 74 Forecast Sales of Herbal/Traditional Products: Value 2017-2022
Table 75 Forecast Sales of Herbal/Traditional Products: % Value Growth 2017-2022
Headlines
Prospects
Product Efficiency Determines High Price Elasticity
Paediatric Vitamins and Dietary Supplements Records Strong Growth
Competitive Landscape
Largest Share Accounted for by Paediatric Vitamins
Latvian Parents Favour Natural Remedies
Category Data
Table 76 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 77 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 78 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 79 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 80 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

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