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Consumer Health in Kenya

Consumer Health in Kenya

The Kenyan economy continued to grow in 2017, backed by growing foreign investment and infrastructure development, stable political leadership, as well as a growing focus on youth entrepreneurship and infrastructure development. Regardless of prolonged drought and rising living costs, consumer health sales also continued to rise. Increasing income levels and continued marketing and advertising campaigns by manufacturers boosted awareness among Kenyan consumers regarding available products, while...BRBREuromonitor International's Consumer Health in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.BRBRProduct coverage: Allergy Care, Herbal/Traditional , OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing. BRBRData coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.BRBRWhy buy this report?ULLI Get a detailed picture of the Consumer Health market;/LILI Pinpoint growth sectors and identify factors driving change;/LILI Understand the competitive environment, the market’s major players and leading brands;/LILI Use five-year forecasts to assess how the market is predicted to develop./LI/ULBRBREuromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER HEALTH IN KENYA
Euromonitor International
October 2017
LIST OF CONTENTS AND TABLES
Executive Summary
Consumer Health Sales Continue To Grow in 2017
Changing Consumer Lifestyles Influencing Consumer Health
GlaxoSmithKline East Africa Continues To Lead Market in 2017
Chemists/pharmacies Continue To Dominate Distribution
Positive Growth Expected for Consumer Health in Kenya
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017
Market Data
Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Advertising Promotes Analgesic Sales
Counterfeiting Affects Category Growth
Expansion of Modern Retailers Boosts Sales
Competitive Landscape
Analgesics Continues To Be Led by International Players
Kenyan Players Increasing Distribution
Players Invest in Marketing in Bid To Maintain Sales Share
Category Data
Table 11 Sales of Analgesics by Category: Value 2012-2017
Table 12 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 14 NBO Company Shares of Analgesics: % Value 2013-2017
Table 15 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 16 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022
Headlines
Prospects
Urbanisation and Infrastructure Development Fuels Sales
Growing Popularity of Herbal Products
Withdrawal of Some Cough, Cold and Allergy Remedies for Children
Competitive Landscape
International Brands Remain Popular
Affordable Generic Products Continue To Grow
Strong Movement Towards Herbal Variants
Category Data
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Growing Availability of Asian Products
Rising Awareness of Treatment Options
Doctors' Recommendations Remain Key
Competitive Landscape
Local Firms Remain Important Players in Dermatologicals
Growing Focus on Herbal Products
Expansion of Chemists and Pharmacists
Category Data
Table 24 Sales of Dermatologicals by Category: Value 2012-2017
Table 25 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 27 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 28 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022
Headlines
Prospects
Changing Consumer Lifestyles Promote Growth
Demand Boosted by Street and Fast Food Consumption
Impact of Urbanisation and Rising Incomes
Competitive Landscape
Strong Brand Image Ensures International Players' Leadership
Investment in Distribution To Fuel Sales
Healthier Lifestyles and Counterfeit Products To Affect Future Growth
Category Data
Table 30 Sales of Digestive Remedies by Category: Value 2012-2017
Table 31 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 32 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 33 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 34 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Rising Awareness Among Urban Consumers Fuels Sales
Retail Expansion Fuelling Outreach
Product Affordability and Ease of Access Promotes Usage
Competitive Landscape
Strong Focus on Distribution
Offering of New Innovative Products To Boost Sales
Investment in Sponsorship and Promotional Campaigns
Category Data
Table 36 Sales of Wound Care by Category: Value 2012-2017
Table 37 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 38 NBO Company Shares of Wound Care: % Value 2013-2017
Table 39 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 40 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Healthier Urban Lifestyles and Growing Awareness Drive Sales
Kenya's Sporting Prowess Boosting Sales
Sales Limited by Expensive Prices
Competitive Landscape
International Players Dominate Sports Nutrition
Bodybuilding Products Continue To Lead Sales
Investment in Increased Multi-channel Distribution
Category Data
Table 42 Sales of Sports Nutrition by Category: Value 2012-2017
Table 43 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 44 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 45 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 46 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 47 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Headlines
Prospects
Growing Population and Wider Product Variety Boosts Development
Minerals Continue To Lead Sales
Growing Availability of Tonics and Nutritive Beverages
Competitive Landscape
International Players Dominate Sales
Doctors' Recommendations Remain Important
Appealing Product Packaging Boosts Sales
Category Data
Summary 2 Dietary Supplements: Brand Ranking by Positioning 2017
Table 48 Sales of Dietary Supplements by Category: Value 2012-2017
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 50 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 51 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 52 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Headlines
Prospects
Sales Mainly Fuelled by Changing Consumer Lifestyles
Most Sales for Preventive Health Reasons
Government Intervention Via Fortification Boosts Consumer Awareness
Competitive Landscape
Growing Target Market and Distribution Outlets Promote Growth
Companies Targeting Vulnerable Population Segments
Chemists/pharmacies Continue To Dominate Distribution
Category Data
Summary 3 Multivitamins: Brand Ranking by Positioning 2017
Table 56 Sales of Vitamins by Category: Value 2012-2017
Table 57 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 58 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 59 NBO Company Shares of Vitamins: % Value 2013-2017
Table 60 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 61 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022
Headlines
Prospects
Internet Boosts Weight Management and Wellbeing Sales Growth
Increased Awareness and Growing Middle Class Set To Push Future Sales
Increasing Incomes and Health Consciousness To Boost Demand
Competitive Landscape
Widening Product Distribution Key To Sales Growth
International Brands Dominate the Category
Importance of Positive Media Coverage
Category Data
Table 63 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 64 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 65 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 66 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 67 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 68 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Headlines
Prospects
Product Awareness and Improved Packaging Promotes Local Herbal Products
Direct Selling Leads Distribution of International Brands
Doubts Over Herbal Ingredients Limiting Sales
Competitive Landscape
Well-packaged Herbal Products Continue To Flood the Market
Category Data
Table 69 Sales of Herbal/Traditional Products: Value 2012-2017
Table 70 Sales of Herbal/Traditional Products: % Value Growth 2012-2017
Table 71 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 72 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 73 Forecast Sales of Herbal/Traditional Products: Value 2017-2022
Table 74 Forecast Sales of Herbal/Traditional Products: % Value Growth 2017-2022
Headlines
Prospects
Growing Target Market Promotes Growth
Withdrawal of Some Children's Products
Sales Boosted by Recommendations From Doctors
Competitive Landscape
International Firms Dominate Paediatric Consumer Health
Growing Availability of Cheaper Foreign Products
Focus on New Innovative Products To Attract Consumers
Category Data
Table 75 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 76 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 77 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 78 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 79 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

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