Consumer Health in Kazakhstan

Consumer Health in Kazakhstan

2019 saw consumer health in Kazakhstan again record consistently positive growth as very few product categories registered static growth or sales declines. Prominent among the numerous factors contributing to this positive sales growth across the industry are the ongoing improvements being seen in Kazakhstan’s economy. This has led to improvements in living standards and higher levels of disposable income among huge swathes of the population, boosting spending on consumer health.

Euromonitor International's Consumer Health in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Consumer Health in Kazakhstan
Euromonitor International
October 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Solid and Consistent Growth the Result of Multiple Factors
Targeting Younger Consumers Becomes More of A Priority for Industry Players
Multinational Players Remain Dominant in Consumer Health
Restrictions on Retail Distribution Continue To Favour Chemists/pharmacies
Further Positive Growth Expected in Consumer Health Over the Forecast Period
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019
Market Data
Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Distribution of Consumer Health by Format: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format and Category: % Value 2019
Table 9 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2018-2019
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Positive Sales Growth in Systemic Analgesics Due To Spreading Awareness and High Levels of Trust in Pharmacists
the Ageing of Kazakhstan's Population Very Positive for Sales of Analgesics
Paediatric Ibuprofen Benefits From Kazakhstan's High Birth Rate and Rising Spending
Competitive Landscape
Regional Brands Benefit From High Levels of Trust and the Tendency To Economise
OTC To Rx Switches Influence Sales Growth Trends in Topical Analgesics/anaesthetic
Chemists/pharmacies Remains Almost Completely Dominant in the Distribution of Analgesics
Category Data
Table 11 Sales of Analgesics by Category: Value 2014-2019
Table 12 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Analgesics: % Value 2015-2019
Table 14 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 15 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024
Headlines
Prospects
the Likelihood of Rx To OTC Switches Raises the Prospect of Strong Forecast Period Growth
Kazakhstan's Climate Remains Favourable for Category Sales
the Category Faces Increasingly Intense Competition From Preventative Products
Competitive Landscape
Chemists/pharmacies Remains the Dominant Distribution Channel
Few Changes Seen in the Competitive Environment in A Stable Category
Advertising Campaigns Continue To Popularise and Promote Self-medication
Category Data
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Dermatologicals Benefits From the Rising Popularity of Self-medication
More Open Discussions of Skin Conditions and Dermatological Treatments Support Growth
Paediatric Dermatologicals Benefits From High Birth Rate and Rising Spending on Children
Competitive Landscape
Bayer Maintains Leadership in Dermatologicals With Its Strong, Trusted Brands
Innovation Remains Important in Dermatologicals
International Brands Continue To Benefit From High Levels of Brand Loyalty
Category Data
Table 23 Sales of Dermatologicals by Category: Value 2014-2019
Table 24 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 25 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 26 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 27 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 28 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024
Headlines
Prospects
General Consumer Trends Remain Positive for Sales Growth in Digestive Remedies
Paediatric Digestive Remedies Benefits From High Birth Rate and Desire To Spend on Children
Leading Players Respond To Rising Demand by Expanding Their Product Ranges
Competitive Landscape
Advertising and Marketing Become More Important for Success in Digestive Remedies
High Levels of Consumer Loyalty Present Strong Barriers To Entry in Digestive Remedies
Multinational Companies and International Brands Continue To Dominate Sales
Category Data
Table 29 Sales of Digestive Remedies by Category: Value 2014-2019
Table 30 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 31 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 32 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 33 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 34 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Wound Care Hits Its Natural Ceiling, Resulting in Maturity and Saturation
Maturity of Demand Discourages Growth, Inhibiting Growth in Wound Care
the Increasingly Active Lifestyles of Younger Consumers Spur Growth
Competitive Landscape
Lack of Differentiation Between Brands Results in Highly Fragmented Competitive Environment
Chemists/pharmacies Remains Dominant in the Retail Distribution of Wound Care
Innovation Likely To Prove More Important in the Category During the Forecast
Category Data
Table 35 Sales of Wound Care by Category: Value 2014-2019
Table 36 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 37 NBO Company Shares of Wound Care: % Value 2015-2019
Table 38 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 39 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Increasing Focus on Sports and Fitness Among Young Consumers Spurs Sales Growth
Rising Consumer Awareness Results in A Wider Range of Products Becoming Available
High Prices Continue To Suppress Category Sales Growth Potential
Competitive Landscape
Internet Retailing and Specialist Store-based Retailers Dominate Sports Nutrition Sales
Few Changes Seen in the Competitive Landscape in Sports Nutrition in 2019
Local Brand Beyond Continues To Grow
Category Data
Table 41 Sales of Sports Nutrition by Category: Value 2014-2019
Table 42 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 43 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 44 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 45 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 46 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Headlines
Prospects
Increasingly Hectic Lifestyles Set To Remain Positive for Sales of Dietary Supplements
Positive Coverage of Dietary Supplements in the Media Continues To Support Demand
Absence of Requirement for Gmp Standards Ensures Relatively High Levels of Dynamism
Competitive Landscape
Bayer Seeks To Improve Its Position by Innovating and Expanding Its Product Range
Advertising and Marketing Promotions Remain Essential To Success in Dietary Supplements
Less Strict Regulatory Regime Promotes Dynamism in Dietary Supplements
Category Data
Table 47 Sales of Dietary Supplements by Category: Value 2014-2019
Table 48 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 49 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 50 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 51 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 52 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 53 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Headlines
Prospects
Rising Health Awareness Amidst Increasing Unhealthy Lifestyles Boasts Demand for Vitamins
the Ageing of the Kazakh Population Set To Remain Positive for Sales of Vitamins
Vitamin B Remains the Most Dynamic Vitamins Category
Competitive Landscape
International Companies Continue To Dominate Sales of Vitamins
Chemists/pharmacies Remains the Dominant Distribution Channel for Vitamins
Increasing Knowledge of the Benefits of Vitamins Form the Core of Marketing Campaigns
Category Data
Table 54 Sales of Vitamins by Category: Value 2014-2019
Table 55 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 56 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 57 NBO Company Shares of Vitamins: % Value 2015-2019
Table 58 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 59 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 60 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Headlines
Prospects
the Prevailing Weight Loss Trends Prove Unfavourable for Category Sales
Weight Management and Wellbeing Increasingly Faces Competition From Sports Nutrition
Innovative Weight Management Solutions Present Strong Challenges To Category Players
Competitive Landscape
Evalar Benefits From Its Wide Product Portfolio and Strong Consumer Awareness
Direct Selling Companies Remain Major Players in Weight Management and Wellbeing
Advertising and Marketing Promotions Likely To Remain Key To Forecast Period Success
Category Data
Table 61 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 62 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 63 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 64 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 65 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 66 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Headlines
Prospects
Prevailing Consumer Health Trends Remain Favourable for Herbal/traditional Products
Herbal/traditional Dietary Supplements at the Centre of Category Sales Growth
Lack of Immediate Results Set To Continue Presenting Barriers To Growth
Competitive Landscape
Fragmented Competitive Landscape A Reflection of the Diversity of Products
Advertising and Marketing Promotions Set To Become More Important in the Category
New Product Development Likely To Remain Another Important Factor for Success
Category Data
Table 67 Sales of Herbal/Traditional Products: Value 2014-2019
Table 68 Sales of Herbal/Traditional Products: % Value Growth 2014-2019
Table 69 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 70 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 71 Forecast Sales of Herbal/Traditional Products: Value 2019-2024
Table 72 Forecast Sales of Herbal/Traditional Products: % Value Growth 2019-2024
Headlines
Prospects
Enhanced Concern Over Children's Health Supports Growth in Paediatric Consumer Health
Slowing Birth Rate Likely To Place Sales Growth Under Pressure
Packaging and Delivery Formats Remain Highly Important Demand Factors
Competitive Landscape
the Desire To Provide Children With the Best Possible Start in Life Underpins Strong Demand
New Players Attracted To the Category by Parents' Willingness To Spend on Their Children
Advertising and Marketing Promotions Become Increasingly Important in the Category
Category Data
Table 73 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 74 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 75 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

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