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Consumer Health in Kazakhstan

Consumer Health in Kazakhstan

There are several factors that contributed to the growing sales of consumer health products in Kazakhstan in 2018, not the least of which was the country’s improved economic conditions. The improving standard of living and disposable income of the population is boosting sales. Another factor is the increasingly ageing population in Kazakhstan. Older consumers are increasingly demanding products positioned to help keep their health in good condition. Because older people are in fact the main cons...

Euromonitor International's Consumer Health in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER HEALTH IN KAZAKHSTAN
Euromonitor International
January 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Consumer Health Records A Positive Development in 2018
Younger Consumers Tend To Explore Consumer Health Products Through the Internet and Social Networks
Active Performance of International Players in 2018
Chemists/pharmacies Remains the Leading Distribution Channel in 2018
Trends That Will Affect Consumer Health in Kazakhstan Over the Forecast Period
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018
Market Data
Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Distribution of Consumer Health by Format: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format and Category: % Value 2018
Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources
Headlines
Prospects
Adult Aspirin Sees the Fastest Growth in 2018
Growing Number of Old People Supports Sales of Analgesics
Aches and Pain Are Widespread Symptoms That Contribute To Analgesics Consumption
Competitive Landscape
Successful Manufacturers Actively Promote Their Analgesics Brands
International Companies Dominate Analgesics in Kazakhstan
Manufacturers That Offer Cheap Brands Will Benefit Over the Forecast Period
Category Data
Table 11 Sales of Analgesics by Category: Value 2013-2018
Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 13 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 14 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023
Headlines
Prospects
Demand for Cough, Cold and Allergy (hay Fever) Remedies Remains Seasonal
Self-diagnosis and Self-medication Widespread in Cough, Cold and Allergy (hay Fever) Remedies
Price Is the Main Factor in the Purchasing Process
Competitive Landscape
Modest Advertising and Promotional Activity
Santo Member of Polpharma Group Holds on To Its Leading Position in Kazakhstan
Good Prospects for Herbal/traditional Brands
Category Data
Table 15 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 16 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 17 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 18 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 19 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 20 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Growing Standard of Living Supports Sales of Dermatologicals
Paediatric Dermatologicals Sees the Fastest Growth in 2018
Dermatologicals Faces Competition From Beauty and Personal Care
Competitive Landscape
Manufacturers Run Modest Marketing Campaigns
International Companies Dominate the Category
Opportunity for Private Label Developments in Dermatologicals
Category Data
Table 21 Sales of Dermatologicals by Category: Value 2013-2018
Table 22 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 24 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 25 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 26 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023
Headlines
Prospects
Pharmacists Play An Important Role in Consumers' Choice
Paediatric Diarrhoeal Remedies Sees the Fastest Growth
Hectic Lifestyles and Poor Dietary Habits Support Sales of Digestive Remedies
Competitive Landscape
Companies Actively Engage in Marketing Campaigns
the Opportunity for New Product Development
Russian and Belarusian Brands Strengthen Their Positions
Category Data
Table 27 Sales of Digestive Remedies by Category: Value 2013-2018
Table 28 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 29 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 30 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 31 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 32 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Growth in Ageing Population Drives Demand
Increase in Volume of Small Cuts, Accidents and Surgery Supports Sales of Wound Care
Rising Demand for Wound Care Innovations
Competitive Landscape
Opportunity for Private Label Development
A Large Number of Small Companies Are Present in Wound Care
Low Investments in Advertising and Promotion
Category Data
Table 33 Sales of Wound Care by Category: Value 2013-2018
Table 34 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 35 NBO Company Shares of Wound Care: % Value 2014-2018
Table 36 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 37 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 38 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Key Sports Nutrition Consumers Are Young People Who Follow A Healthy Lifestyle
High Unit Price of Sports Nutrition Is the Main Barrier To More Extensive Sales Growth
Positive Factors That Boost Sales of Sports Nutrition in Kazakhstan
Competitive Landscape
Growing Product Variety and Brand Range of Sports Nutrition
Companies Actively Support Sports Nutrition With Marketing Campaigns
A New Domestic Player Emerges
Category Data
Table 39 Sales of Sports Nutrition by Category: Value 2013-2018
Table 40 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 41 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 42 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 43 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 44 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Headlines
Prospects
Demand for Wellness and Illness Prevention Boosts Sales
the Growing Population of People Aged 65+
Dietary Supplements Are Not Required To Have Gmp Standard
Competitive Landscape
Consumers Like New Product Launches But Not Price Rises
Direct Sellers Play An Important Role in Dietary Supplements Development
International Companies Continue To Dominate Sales
Category Data
Table 45 Sales of Dietary Supplements by Category: Value 2013-2018
Table 46 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 47 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 48 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 49 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 50 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 51 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 52 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Headlines
Prospects
Vitamin B Sees the Fastest Growth in 2018
Unhealthy Lifestyle Contributes To the Growing Demand for Vitamins
Trade Press and Electronic Media Support the Development of Vitamins
Competitive Landscape
Takeda Pharmaceutical Leads in 2018
Manufacturers See Opportunities With New Product Development
International Companies Still Dominate Vitamins in Kazakhstan
Category Data
Table 53 Sales of Vitamins by Category: Value 2013-2018
Table 54 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 55 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 56 NBO Company Shares of Vitamins: % Value 2014-2018
Table 57 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 58 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 59 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023
Headlines
Prospects
Women Take Proactive Care of Their Bodies
Meal Replacement Sees the Fastest Growth in 2018
Competition Comes From Sports Nutrition
Competitive Landscape
Marketing Campaigns Are Mainly Run Through Internet Forums and Social Networks
Domestic Manufacturers Record A Weak Performance
Favourable Regulations Create An Opportunity for the Number of Players To Grow
Category Data
Table 60 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 61 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 62 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 63 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 64 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 65 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Headlines
Prospects
Opportunities for Herbal/traditional Products Development in Kazakhstan
Growth of Healthy Lifestyles Amongst the Younger Generation
Demand for Faster Relief Could Dampen Growth of Herbal/traditional Products
Competitive Landscape
Lack of New Product Developments
the Opportunity for Domestic Companies
Private Label Remains Negligible
Category Data
Table 66 Sales of Herbal/Traditional Products: Value 2013-2018
Table 67 Sales of Herbal/Traditional Products: % Value Growth 2013-2018
Table 68 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 69 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 70 Forecast Sales of Herbal/Traditional Products: Value 2018-2023
Table 71 Forecast Sales of Herbal/Traditional Products: % Value Growth 2018-2023
Headlines
Prospects
Growing Importance of Childcare Stimulates Paediatric Consumer Health
Growth in the 0-12 Population Segment Supports Sales of Paediatric Consumer Health
Increasing Demand for User-friendly Formats of Paediatric Consumer Health
Competitive Landscape
Santo Member of Polpharma Group Plans To Develop Paediatric Cough and Cold Remedies
Only Moderate Advertising and Promotion of Paediatric Consumer Health Seen in Kazakhstan
New Entrants Likely To Appear Over the Forecast Period
Category Data
Table 72 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 73 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 74 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 75 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 76 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

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