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Consumer Health in Kazakhstan

Consumer Health in Kazakhstan

The main driver of consumer health growth in 2017 was the increase in self-medication. Rising healthcare costs and the increasing number of old people are contributing to growing demand for better accessibility and wider consumer health product ranges. As a result, consumer health posted healthy current volume and value growth in 2017, while real GDP growth in Kazakhstan sped up with the help of increasing oil exports and government spending. Current value sales in 2017 were similar to the revie...BRBREuromonitor International's Consumer Health in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.BRBRProduct coverage: Allergy Care, Herbal/Traditional , OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing. BRBRData coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.BRBRWhy buy this report?ULLI Get a detailed picture of the Consumer Health market;/LILI Pinpoint growth sectors and identify factors driving change;/LILI Understand the competitive environment, the market’s major players and leading brands;/LILI Use five-year forecasts to assess how the market is predicted to develop./LI/ULBRBREuromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER HEALTH IN KAZAKHSTAN
Euromonitor International
October 2017
LIST OF CONTENTS AND TABLES
Executive Summary
Consumer Health Growth Fuelled by Improving Economic Situation
Launch of Eurasian Economic Union Consumer Health Market
German and Russian Manufacturers Leading Sales
Chemists/pharmacies Continue To Lead Sales
Future Trends
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017
Market Data
Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources
Headlines
Prospects
Ageing Population Fuels Demand for Analgesics
Hectic Lifestyles and Sedentary Office Work Fuel Demand for Analgesics
Rise in Office Work Linked To Increased Incidence of Headaches
Competitive Landscape
Large Number of Analgesics Brands
Limited Brand Diversification
Unique Products Attracting Consumers
Category Data
Table 11 Sales of Analgesics by Category: Value 2012-2017
Table 12 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 14 NBO Company Shares of Analgesics: % Value 2013-2017
Table 15 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 16 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022
Headlines
Prospects
Continental Climate and Pollution Drive Sales During Flu and Allergy Seasons
Strong Popularity of Multi-symptom Products
Offering of Wide Range of Flavours Key To Success
Competitive Landscape
Manufacturers Concentrate on Natural Products
Significant Marketing To Attract Consumers
Leading Players Benefit From Strong Brand Awareness
Category Data
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Ageing Population Drives Sales
Rising Living Standards and Health Awareness Fuelling Self-treatment Trend
Climatic Conditions Impact Demand for Different Dermatologicals
Competitive Landscape
Focus on Innovation To Attract Consumers
International Players Dominate Sales
Strong Entry Barriers
Category Data
Table 24 Sales of Dermatologicals by Category: Value 2012-2017
Table 25 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 27 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 28 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022
Headlines
Prospects
Popularity of Heavy Traditional Cuisine and Fast Food To Fuel Sales
Competition From Dietary Supplements
Sales Supported by Lack of Substitutes
Competitive Landscape
International Companies Dominate Sales
Brands Boosted by Frequent Advertising
Entry Barriers for New Players
Category Data
Table 30 Sales of Digestive Remedies by Category: Value 2012-2017
Table 31 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 32 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 33 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 34 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
No Alternative Substitutes To Wound Care
Weak Product Development
Lack of Substitutes Fuels Sales
Competitive Landscape
Limited Advertising and Product Promotion
Low Brand Awareness Limiting Sales
Focus on Marketing To Attract Consumers
Category Data
Table 36 Sales of Wound Care by Category: Value 2012-2017
Table 37 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 38 NBO Company Shares of Wound Care: % Value 2013-2017
Table 39 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 40 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Sports Nutrition Remains Underdeveloped But Has Strong Potential
Rising Demand for Convenience Fuelling Sales
Growing Distribution To Boost Sales
Competitive Landscape
Artificial Reputation Limiting Sales
Rising Awareness of Importance of Exercise Fuelling Sales
Advertising Required To Boost Sales
Category Data
Table 42 Sales of Sports Nutrition by Category: Value 2012-2017
Table 43 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 44 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 45 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 46 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 47 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Headlines
Prospects
Focus on Ageing Population
Probiotics Sales To Continue Growing
Innovation and Health Consciousness Fuelling Sales
Competitive Landscape
Sales Dominated by Leading Players
Innovative Flavours Attracting Consumers
Advertising Required To Fuel Awareness
Category Data
Summary 2 Dietary Supplements: Brand Ranking by Positioning 2017
Table 48 Sales of Dietary Supplements by Category: Value 2012-2017
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 50 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 51 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 52 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Headlines
Prospects
Health and Wellness Fuels Vitamins Sales in Kazakhstan
Strong Competition From Dietary Supplements
Focus on Raising Consumer Awareness
Competitive Landscape
Increasing Product Range Targeting Different Consumer Segments
Products Targeting Specific Consumer Groups
Significant Range of Brands for Pregnant and Breastfeeding Women
Category Data
Summary 3 Multivitamins: Brand Ranking by Positioning 2017
Table 56 Sales of Vitamins by Category: Value 2012-2017
Table 57 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 58 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 59 NBO Company Shares of Vitamins: % Value 2013-2017
Table 60 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 61 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022
Headlines
Prospects
Social Media Increasingly Establishing Beauty Standards
Day and Night Product Differentiation
Widening Product Portfolios
Competitive Landscape
Evalar Leads Weight Management and Wellbeing Sales in Kazakhstan
Competition Between Meal Replacement Products and Sports Protein Bars
Focus on Price and Distribution To Boost Sales
Category Data
Table 63 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 64 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 65 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 66 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 67 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 68 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Headlines
Prospects
Rising Demand for Safe and Gentle Treatment
Herbal/traditional Cough, Cold and Allergy Remedies Leading Sales
Rising Demand for Fast Relief
Competitive Landscape
Herbal/traditional Products Remains Highly Fragmented
International Players Dominate Sales
Eurasian Economic Union To Fuel Sales
Category Data
Table 69 Sales of Herbal/Traditional Products: Value 2012-2017
Table 70 Sales of Herbal/Traditional Products: % Value Growth 2012-2017
Table 71 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 72 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 73 Forecast Sales of Herbal/Traditional Products: Value 2017-2022
Table 74 Forecast Sales of Herbal/Traditional Products: % Value Growth 2017-2022
Headlines
Prospects
Rising Birth Rate Drives Demand for Paediatric Consumer Health
Paediatric Vitamins and Dietary Supplements Leads Sales
Marketing Support To Fuel Sales
Competitive Landscape
International Players Dominate Sales
Focus on New Product Development
Category Data
Table 75 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 76 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 77 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 78 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 79 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

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