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Consumer Health in Italy

Consumer Health in Italy

The focus on long-term health and prevention continues in Italy. Therefore, vitamins and dietary supplements and herbal/traditional products remain strong drivers of current value growth in 2019. The role played by these products in meeting the health and wellbeing needs of consumers is recognised by science and doctors. In addition, consumers are switching from standard OTC products and Rx medicines to herbal/traditional remedies, which are perceived as gentler and more natural offerings with f...

Euromonitor International's Consumer Health in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Consumer Health in Italy
Euromonitor International
October 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Healthier, More Proactive Approach Stimulates Value Growth in Consumer Health
Lifestyle, Demographic and Self-medication Shifts Inform Demand Trends
Joint Venture Helps Gsk Consumer Healthcare Gain the Leading Position in 2019
Liberalisation Fosters Growing Presence of pharmacy Corners
Positive Outlook Due To Focus on Self-medication, Segmentation and Long-term Wellbeing
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019
Market Data
Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format: % Value 2014-2019
Table 9 Distribution of Consumer Health by Format and Category: % Value 2019
Table 10 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Growing Appreciation of OTC Pushes Herbal/traditional and Value Sales
Consumers Look To Lifestyle Improvements and OTC To Treat Common Complaints
Search for Solutions To Specific Ailments and Convenience
Competitive Landscape
the Leader Supports Brands With Strong Positioning and Advertising
Key Players Invest in Convenience and Innovation To Challenge the Leader
Acquisitions and New Products Add Dynamism To the Competitive Landscape
Category Data
Table 12 Sales of Analgesics by Category: Value 2014-2019
Table 13 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 14 NBO Company Shares of Analgesics: % Value 2015-2019
Table 15 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 16 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024
Headlines
Prospects
Consumers Purchase Sleep Aids To Counter Sleep Disorders
Techno-dependency Grows the Potential Consumer Base for Sleep Aids
Natural-positioning Sees Shift To Sleep Aids Over Rx Medicines
Competitive Landscape
Vemedia Pharma Italia Leads Through Innovation and Product and Format Choice
the Main Players Leverage Gentler Herbal/traditional Products To Appeal To Consumers
Domestic Players Retain the Trust of Consumers To Challenge Internationals
Category Data
Table 18 Sales of Sleep Aids: Value 2014-2019
Table 19 Sales of Sleep Aids: % Value Growth 2014-2019
Table 20 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 21 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 22 Forecast Sales of Sleep Aids: Value 2019-2024
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2019-2024
Headlines
Prospects
Robust Flu Season and Rise in Respiratory Allergies Underpin Value Growth
Climate and Lifestyle Trends Increase the Demand for OTC Remedies
Consumers Switch To Herbal/traditional Products in Search of Less Invasive Options
Competitive Landscape
the Leaders Benefit From the Consumer Preference for Well-known Brands
New Product Launches Feature Format and Flavour Aspects
Pharyngeal Preparations Positioned To Compete Directly With Adult Mouth Care Brands
Category Data
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 27 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Higher Incidence of Allergies Determines Fastest-growing Category in 2019
Stress and Quality Concerns Boost Hair Loss and Paediatric Products Respectively
Fitness Trend Stimulates Value Growth in Topical Antifungals
Competitive Landscape
Bayer Supports Brands With Investments To Retain Lead
Domestic Players Remain Competitive As Multinationals See Varying Performances
Move To More Natural Products in Child-centric Categories
Category Data
Table 30 Sales of Dermatologicals by Category: Value 2014-2019
Table 31 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 32 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 33 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 35 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024
Headlines
Prospects
Stressful Lifestyles and Virulent Flu Cases Boost Antacids and Diarrhoeal Remedies
Research on Stress-related Issues Focuses on Women
Prevention Over Cure Favours Herbal Alternatives
Competitive Landscape
Sanofi Rides Growth in Antacids To Stay Ahead of Johnson & Johnson
Herbal/traditional Trend Spurs Growth for Brands
Strong Value Sales Growth Leaves Room for Optimism in Laxatives
Category Data
Table 37 Sales of Digestive Remedies by Category: Value 2014-2019
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Rising Use of Digital Devices Stimulates the Need for Eye Care
Consumers Appreciate Convenience and Gentler, More Natural Options
Rising Incidence of Allergies Sustains Interest in Allergy Eye Care
Competitive Landscape
Montefarmaco Leads Domestic Players' Hold on the Category
Aboca Leverages Natural Positioning To Grow Value Sales in 2019
Optrex Benefits From Convenience and Advertising To Grow Value Share in 2019
Category Data
Table 43 Sales of Eye Care by Category: Value 2014-2019
Table 44 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Eye Care: % Value 2015-2019
Table 46 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 47 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Limited Growth Potential As Tobacco Smokers Look To Other Means To Quit the Habit
E-vapour Products Continues To Provide Strong Competition
other Nrt Offers Convenience To Emerge As A Strong Growth Driver
Competitive Landscape
Nicorette Quick Adds Dynamism To Johnson & Johnson's Offer
Perrigo Consolidates Following Integration of Chefaro Pharma Italia
Innovation Remains the Key To Development for Players
Category Data
Table 49 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 50 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 51 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 52 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 53 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Headlines
Prospects
Socioeconomic Trends Underpin the Polarisation of Wound Care in Italy
Demand Remains Highly Seasonal With A Hot Summer Boosting Sales in 2019
High Prices See Consumers Purchase Products Separately
Competitive Landscape
Innovation and Wide Offer Foster Value Sales Growth for Master Aid and Hansaplast
Perrigo Enters Would Care With the Acquisition of Salvelox
Chemists/pharmacies Benefits From Restrictions on the Sale of Germicidals
Category Data
Table 55 Sales of Wound Care by Category: Value 2014-2019
Table 56 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 57 NBO Company Shares of Wound Care: % Value 2015-2019
Table 58 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 59 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Wider Potential Consumer Base Spurs Interest in Sports Nutrition
Endurance Positioning and Wider Offer Boosts Sports Non-protein Products
Wide Offer at Lower Prices Drives Online Sales of Sports Nutrition
Competitive Landscape
Enervit Benefits From A Comprehensive Offer and Wide Distribution
Named Raises Profile Through Advertising and Sponsorships
More Plant-based Protein Products Anticipated in the Forecast Period
Category Data
Table 61 Sales of Sports Nutrition by Category: Value 2014-2019
Table 62 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 63 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 64 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 65 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Headlines
Prospects
Focus on Prevention and Long-term Wellbeing Fosters Demand
Slower, But Robust Value Growth Predicted Due To Maturity
Calcium Supplements and Combination Dietary Supplements Benefit From Specific Positioning
Competitive Landscape
Sanofi Adds New Specific Need Product To Portfolio
Herbal Trend Helps Aboca Increase Its Retail Value Share
Players Look To Enter Dynamic Category Through Acquisitions
Category Data
Table 67 Sales of Dietary Supplements by Category: Value 2014-2019
Table 68 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 69 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 70 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 71 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 72 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 73 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Headlines
Prospects
Consumers See Vitamins As An Important Component of A Healthy Lifestyle
Move To Combination Dietary Supplements Set To Slow Multivitamins
Vitamins Develops Along Specific Lines of Positioning
Competitive Landscape
Bayer Retains Lead by Developing Offer of Multivitamins With Specific Positioning
Swisse Pushes Specific Positioning To See the Fastest Value Growth in 2019
Domestic Players Challenge Internationals With Segmented Offer
Category Data
Table 74 Sales of Vitamins by Category: Value 2014-2019
Table 75 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 76 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 77 NBO Company Shares of Vitamins: % Value 2015-2019
Table 78 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 79 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 80 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Headlines
Prospects
Sluggish Category Growth Despite Rising Obesity Rates
Weight Loss Supplements Suffers From Negative Perception and Strong Competition
Natural and Healthy Positioning Adds Dynamism To Meal Replacement
Competitive Landscape
Xl-s Is Emerging As A Significant Challenger To Herbalife Nutrition
Investments in New Products Boost Pesoforma and Enervit
Meritene Gains Ground on Ensure With New Positioning and Advertising
Category Data
Table 81 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 82 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 83 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 84 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 85 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Headlines
Prospects
Consumers Seek Alternative Healing Through Herbal/traditional Products
Standard Players Expand Their Lines To Include Herbal/traditional Options
Strong Flu Season and Sleep Disorders Push Sales of Herbal Remedies
Competitive Landscape
Aboca Leverages Strong Herbal Reputation To Lead A Highly Fragmented Category
Wide Distribution Helps Esi Grow Its Value Share in 2019
Investments in New Products and Advertising Remain Key Sales Drivers
Category Data
Table 87 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Willingness To Spend Offsets Low Birth Rates To Generate Positive Value Growth
Vitamins and Dietary Supplements Benefits From Safe Perception Among Parents
Move To Herbal Products in Search of Gentler Options With Fewer Side Effects
Competitive Landscape
Tachipirina Enjoys Trust and Favour Across the Generations To Lead the Category
Aboca's Reputation for Quality, Safe Products Leads To Fastest Value Growth in 2019
Mustela Gains the Trust of Parents With Products Made of Natural Ingredients
Category Data
Table 93 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

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