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Consumer Health in Italy

Consumer Health in Italy

Consumer health in Italy recorded steady current value growth in 2017, confirming the positive trend recorded during the review period. Italian consumers continued to be keen to invest in their overall health and wellbeing, a trend that particularly benefited vitamins and dietary supplements and herbal/traditional products. OTC sales meanwhile benefited from a strong flu season, which boosted sales of cough, cold and allergy (hay fever) remedies and of certain analgesics categories, such as adul...

Euromonitor International's Consumer Health in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER HEALTH IN ITALY
Euromonitor International
October 2017
LIST OF CONTENTS AND TABLES
Executive Summary
Solid Growth for Consumer Health in Italy
Ageing Consumers Keen To Invest in Health and Prevention
Key Acquisitions Shape New Company Rankings in 2017
Chemists/pharmacies Remains the Main Channel Thanks To Strong Consumer Trust
Increasingly Sophisticated Italian Consumers Seek More Natural Products
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017
Market Data
Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format: % Value 2012-2017
Table 9 Distribution of Consumer Health by Format and Category: % Value 2017
Table 10 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources
Headlines
Prospects
Maturity and High Penetration Levels To Curb Growth
Further Opportunities for Ketoprofen in Italy
Adult Ibuprofen and Topical Analgesics/anaesthetic Remain Italians' Most-preferred Remedies
Competitive Landscape
A Highly Concentrated Category Is Led by Angelini and Gsk
More Emphasis Expected on Specific Positioning
Private Label's Low Prices Could Attract Consumers
Category Data
Table 12 Sales of Analgesics by Category: Value 2012-2017
Table 13 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 15 NBO Company Shares of Analgesics: % Value 2013-2017
Table 16 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 17 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022
Headlines
Prospects
Sleep Disorders Will Continue To Affect Many Italians
Herbal/traditional Products Dominate in Sleep Aids
Competitive Landscape
Aboca Leads Sleep Aids
Herbal Ingredients Dominate the Category's Brands
Legislative Changes Affect Melatonin-based Products
Category Data
Table 19 Sales of Sleep Aids: Value 2012-2017
Table 20 Sales of Sleep Aids: % Value Growth 2012-2017
Table 21 NBO Company Shares of Sleep Aids: % Value 2013-2017
Table 22 LBN Brand Shares of Sleep Aids: % Value 2014-2017
Table 23 Forecast Sales of Sleep Aids: Value 2017-2022
Table 24 Forecast Sales of Sleep Aids: % Value Growth 2017-2022
Headlines
Prospects
A Category Strongly Impacted by Seasonal Cold and Flu
Good Prospects for Antihistamines/allergy Remedies (systemic)
Cough Remedies Will Remain the Biggest Category
Competitive Landscape
GlaxoSmithKline Leads in A Fragmented Landscape
Multinationals Dominate
Italians Favouring Well-known and Established Brands
Category Data
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 26 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 27 Sales of Decongestants by Category: Value 2012-2017
Table 28 Sales of Decongestants by Category: % Value Growth 2012-2017
Table 29 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 30 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 32 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Maturity To Hinder Sales Growth in Dermatologicals
Competing Products and Demographic Trends Will Also Affect Sales
More Positive Prospects for Paediatric Dermatologicals and Vaginal Antifungals
Competitive Landscape
A Fragmented Category Led by Multinationals
Advertising Is Key To Ensuring Consumer Loyalty
Private Label Not Yet Present in Dermatologicals
Category Data
Table 33 Sales of Dermatologicals by Category: Value 2012-2017
Table 34 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 35 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 36 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 37 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
Table 38 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 39 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022
Headlines
Prospects
Increasing Cases of Gastrointestinal Problems in Italy
Antacids Set To Excel
Manufacturers To Focus on Herbal/traditional Remedies
Competitive Landscape
A Highly Fragmented Category Led by Multinationals
Domestic Companies and Private Label Expanding
Category Data
Table 40 Sales of Digestive Remedies by Category: Value 2012-2017
Table 41 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 42 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 43 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 44 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 45 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Increasing Rate of Allergies and Eye Issues in the Digital Era
Despite Allergy Eye Care's Greater Dynamism, Standard Eye Care Will Continue To Dominate Sales
Competitive Landscape
A Concentrated Category Led by Domestic Players
Aboca Records Dynamic Growth
Category Data
Table 46 Sales of Eye Care by Category: Value 2012-2017
Table 47 Sales of Eye Care by Category: % Value Growth 2012-2017
Table 48 Sales of Standard Eye Care by Format: % Value 2012-2017
Table 49 Sales of Standard Eye Care by Positioning: % Value 2012-2017
Table 50 NBO Company Shares of Eye Care: % Value 2013-2017
Table 51 LBN Brand Shares of Eye Care: % Value 2014-2017
Table 52 Forecast Sales of Eye Care by Category: Value 2017-2022
Table 53 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Number of Smokers Not Expected To Show Any Major Changes
Increasing Competition From E-cigarettes
Nrt Lozenges and Sprays Set To Be More Resilient Than Other Formats
Competitive Landscape
Nrt Smoking Cessation Aids Is A Highly Consolidated Category
Lack of Innovation Hampers the Performance of Nrt Smoking Cessation Aids
Category Data
Table 54 Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
Table 55 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017
Table 56 Sales of NRT Gum by Flavour: % Value 2012-2017
Table 57 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2013-2017
Table 58 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2014-2017
Table 59 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Headlines
Prospects
Italians Reluctant To Invest in Stocking Up on Wound Care
Value for Money and Promotions Needed To Help Stimulate A Stagnating Category
Competitive Landscape
A Concentrated Category Led by Domestic Companies
Private Label Gaining Ground
Category Data
Table 61 Sales of Wound Care by Category: Value 2012-2017
Table 62 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 63 NBO Company Shares of Wound Care: % Value 2013-2017
Table 64 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 65 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 66 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
Headlines
Prospects
the Demand for Sports Nutrition Expands From Its Niche
Italians More Sophisticated and Knowledgeable in Regard To Sports Nutrition
Competitive Landscape
A Highly Fragmented Category Led by Domestic Companies
Multinationals Increasingly Investing in Sports Nutrition
Category Data
Table 67 Sales of Sports Nutrition by Category: Value 2012-2017
Table 68 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 69 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 70 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 71 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 72 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Headlines
Prospects
Italians Will Continue To Invest in Long-term Health
Dietary Supplements Expected To Benefit From Specific Positioning
Probiotic Supplements To Continue Registering the Greatest Sales
Competitive Landscape
A Highly Fragmented Competitive Landscape
Product Innovation and Marketing at the Top of Companies' Lists
Category Data
Summary 2 Dietary Supplements: Brand Ranking by Positioning 2017
Table 73 Sales of Dietary Supplements by Category: Value 2012-2017
Table 74 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 75 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 76 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 77 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 78 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 79 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 80 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Headlines
Prospects
Vitamins Will Continue Benefiting From Italians Keen To Invest in Prevention
Pharmacists and Doctors Can Play A Key Role in A Category With High Penetration Levels
Multivitamins Expected To See Increasing Product Segmentation
Competitive Landscape
Bayer and Pfizer Dominating Vitamins in Italy
Pfizer Introduces Multicentrum Vitamint
Bayer Launches Supradyn Ricarica Range
Category Data
Summary 3 Multivitamins: Brand Ranking by Positioning 2017
Headlines
Prospects
Obesity and Being Overweight Are Growing Concerns in Italy
Italian Government To Act on These Concerns
Italians Looking for Concrete Results
Competitive Landscape
Herbalife Continues To Lead A Fragmented Category
Nutrition & Santé Ranks Second
GlaxoSmithKline the Only Player in OTC Obesity
Category Data
Table 81 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 82 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 83 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 84 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 85 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Headlines
Prospects
A Strong Tradition for Herbal Medicine and A Growing Interest in Natural Solutions Will Ensure Solid Growth
Increasing Attention on Health, Prevention and Standard Products' Side-effects
Digestive Remedies Most Dynamic Over the Forecast Period
Competitive Landscape
A Fragmented Category Led by Domestic Players
Aboca Very Active in Building Consumer Trust
Strong Presence of Domestic Players Due To Long Tradition of Herbal Medicine in Italy
Category Data
Table 87 Sales of Herbal/Traditional Products by Category: Value 2012-2017
Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Headlines
Prospects
Decreasing Birth Rates Will Continue To Hinder Growth
Opportunities for Paediatric Vitamins and Dietary Supplements
Paediatric Cough/cold Remedies To Benefit From the Positive Performance of Herbal/traditional Brands
Competitive Landscape
Domestic Companies Dominate Paediatric Consumer Health
Aboca Continues Gaining Share
Bayer Loses Share With the Divestment of Its Sobrefluid Bambini Brand
Category Data
Table 93 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

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