Consumer health in Italy recorded steady current value growth in 2017, confirming the positive trend recorded during the review period. Italian consumers continued to be keen to invest in their overall health and wellbeing, a trend that particularly benefited vitamins and dietary supplements and herbal/traditional products. OTC sales meanwhile benefited from a strong flu season, which boosted sales of cough, cold and allergy (hay fever) remedies and of certain analgesics categories, such as adul...
Euromonitor International's Consumer Health in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Consumer Health market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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