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Consumer Health in Ireland

Consumer Health in Ireland

With rising disposable incomes due to a positive economic scenario, Irish consumers are increasingly investing in their health, particularly through prevention, with ongoing positive growth experienced by vitamins and dietary supplements, particularly combination dietary supplements and sales of segmented products that are being purchased by an ageing population, supporting increasing demand for co-enzyme Q10, eye health supplements and glucosamine. The shorter winter days in Ireland also suppor...

Euromonitor International's Consumer Health in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Consumer Health in Ireland
Euromonitor International
October 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Ongoing Stable Demand for Consumer Health in Ireland Supported by Polarised Consumer Groups
Growing Interest in Vegetarian and Vegan Lifestyles Supports Demand for Alternative Sources of Protein
Global Players Continue To Lead Consumer Health
Internet Retailing Continues To Gain Ground As Distribution Channel
Positive Performance for Consumer Health Predicted Although Several Negative Factors Could Impact Demand for Certain Products
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019
Market Data
Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format: % Value 2014-2019
Table 9 Distribution of Consumer Health by Format and Category: % Value 2019
Table 10 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2018-2019
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Static Prices for Adult Analgesics Due To Generics, While Parents Continue To Place Trust in Known Brands for Children
Waning Interest in Aspirin and Combination Products
Topical Analgesics/anaesthetic Will Continue To Gain in Popularity Due To Direct Targeting of Problem
Competitive Landscape
Gsk Consumer Healthcare Takes Over Leadership Following Merger With Pfizer
Irish Player Launches New Acetaminophen
Calpol Continues To Enjoy Strong Brand Loyalty Amongst Irish Parents
Category Data
Table 12 Sales of Analgesics by Category: Value 2014-2019
Table 13 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 14 NBO Company Shares of Analgesics: % Value 2015-2019
Table 15 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 16 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024
Headlines
Prospects
Herbal/traditional Products Continue To Gain in Popularity Within Sleep Aids
Lack of Innovation Inhibits Potential Stronger Growth
Consumers Look To Alternative Methods of Relaxation and Sleep Aids
Competitive Landscape
Kalms Tablets Strengthens Leadership of Sleep Aids With Natural Positioning
High Fragmentation Within Competitive Landscape
Private Label Continues To Gain Ground Through Offers From Popular Retailers
Category Data
Table 18 Sales of Sleep Aids: Value 2014-2019
Table 19 Sales of Sleep Aids: % Value Growth 2014-2019
Table 20 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 21 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 22 Forecast Sales of Sleep Aids: Value 2019-2024
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2019-2024
Headlines
Prospects
New Launch To Help Support Demand for Antihistamines/allergy Remedies, Offering Relief To Hay Fever Sufferers
Continual Decline for Paediatric Cough/cold Remedies Due To Ongoing Strict Regulation
Nasal Sprays Offers Alternative Option To Oral Decongestants
Competitive Landscape
Close Competition for Leading Two Players But Gsk Consumer Healthcare Could Disrupt Status Quo Over the Forecast Period
Another Strong Performance for Bronchostop
Television Advertising Supports Strengthening Position of Cetrine Allergy
Category Data
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 27 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Topical Treatments Continue To Gain in Popularity by Directly Targeting Problem
Irish Parents Happy To Invest in Babies' Comfort With Leading Nappy Rash Treatments
Salon Treatments Offer Competition To Dermatologicals With Alternative Treatments
Competitive Landscape
Mcneil Healthcare Retains Narrow Lead But Suffers Strong Share Loss
Zovirax Continues To Dominate Cold Sore Treatments But Mcneil Offers Alternative Product
Nizoral Experiences Change in National Brand Owner
Category Data
Table 30 Sales of Dermatologicals by Category: Value 2014-2019
Table 31 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 32 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 33 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 35 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024
Headlines
Prospects
Outcome of Brexit Negotiations Could Negatively Impact Availability of Popular Digestive Remedies Such As Gaviscon
Two Extremes of Irish Diets Lead To Demand for Certain Digestive Remedies
Increasing Levels of Ibs Encourage Consumers To Self-medicate
Competitive Landscape
Mcneil Healthcare Holds Slim Lead Over Reckitt Benckiser
Gaviscon Strengthens Leadership of Overall Digestive Remedies
Strong Brand Loyalty Means Limited Appeal of Generics for the Time Being
Category Data
Table 37 Sales of Digestive Remedies by Category: Value 2014-2019
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Strong Performance for Niche of Allergy Eye Care But Future Potential Limited by Lack of Innovation
Standard Eye Care Remains Dominant Due To High Exposure To Digital Screens
Greater Innovation Could Prove Popular With Consumers Who Continuously Search for New More Effective Eye Care Solutions
Competitive Landscape
Reckitt Benckiser Strengthens Leadership, Benefiting From Strong Consumer Loyalty To Optrex
Low Penetration for Private Label Due To Small Size of Overall Eye Care
Standard Eye Care Will Remain Dominant Over Forecast Period, Benefiting From Ongoing Exposure To Digital Screens
Category Data
Table 43 Sales of Eye Care by Category: Value 2014-2019
Table 44 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Eye Care: % Value 2015-2019
Table 46 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 47 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Government's Aim for Ireland To Be Smoke Free by 2025 Likely To Miss Target
Increasing Popularity of Vaping Could Pose Threat To Nrt Smoking Cessation Aids
Strongest Performance for Other Nrt Driven by Rising Demand for Spray Format
Competitive Landscape
Mcneil Healthcare Retains Dominance of Category With Wide Product Portfolio
Several Strong Advertising Opportunities for Players
Wider Distribution Needed To Make Nrt Smoking Cessation Aids Readily Available
Category Data
Table 49 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 50 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 51 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 52 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 53 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Headlines
Prospects
Increasing Demand for Gauze, Tape and Wound Care Due To Higher Participation in Extreme Sports
Strong Performance by First Aid Kits Although Unit Price Can Limit Demand
Trading Down To Private Label Wound Care Continues Due To Greater Affordability
Competitive Landscape
Elastoplast Retains Leadership of Largest Category, Sticking Plasters/adhesive Bandages
Fleming Retains Dominance of First Aid Kids Targeting Different Types of Demand
Greater Innovation Needed From Branded Players To Halt Share Loss To Private Label
Category Data
Table 55 Sales of Wound Care by Category: Value 2014-2019
Table 56 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 57 NBO Company Shares of Wound Care: % Value 2015-2019
Table 58 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 59 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Sports Nutrition's Strong Performance Supported by Gym Culture and Social Media Influencers
Protein/energy Bars Records Another Year of High Volume Growth Supported by Demand for Nutritious Filling Products for On-the-go Consumption
Vegan Protein Alternatives Set To Continue To Gain Ground Over Forecast Period
Competitive Landscape
Richmond Marketing Strengthens Leadership of Sports Nutrition Supported by Irish Brand Fulfil
Despite Lack of Space in Protein/energy Bars Smaller Brands Perform Well
Intense Competition Within Sports Protein Powder
Category Data
Table 61 Sales of Sports Nutrition by Category: Value 2014-2019
Table 62 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 63 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 64 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 65 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Headlines
Prospects
Ageing Population Supports Demand for Smaller Supplement Types
Strong Opportunities for Further Segmentation But Combination Dietary Supplements Increases in Popularity
Strong Performance for Protein Supplements Supported by Consumers' Changing Lifestyles and Diets
Competitive Landscape
Seven Seas Loses Leadership To Valeo Healthcare
Strong Performance by Irish Player Galway Natural Health Sales
Younger Consumers Look To Social Media Influencers More Than Medical Professionals for Advice on Dietary Supplements
Category Data
Table 67 Sales of Dietary Supplements by Category: Value 2014-2019
Table 68 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 69 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 70 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 71 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 72 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 73 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Headlines
Prospects
Stable But Undynamic Demand for Vitamins Due To Increasing Demand for Alternative Combination Products
Another Strong Performance for Vitamin D Supported by Medical Recommendations and Lack of Daylight During Winter Months
Increasing Innovation and New Brands Likely Over Forecast Period Targeting Children
Competitive Landscape
Centrum Retains Leadership and Gains New National Distributor
Ongoing Slow Penetration of Private Label Within Vitamins
Increasing Promotion of Vitamins Through Social Media Influencers Comes With A Warning
Category Data
Table 74 Sales of Vitamins by Category: Value 2014-2019
Table 75 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 76 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 77 NBO Company Shares of Vitamins: % Value 2015-2019
Table 78 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 79 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 80 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Headlines
Prospects
Consumers Continue To Turn Away From Quick Fix Solutions To Weight Management
Slimming Teas Bucks Declining Trend Due To Drastic Unit Price Declines
Sports Nutrition Bars Offer Alternative On-the-go Consumption
Competitive Landscape
Slim Fast Retains Leadership But Continues To Suffer Share Loss
Direct Selling Companies Begin To Lose Ground
Slimatee Retains Leadership of Highly Fragmented Landscape of Slimming Teas
Category Data
Table 81 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 82 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 83 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 84 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 85 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Headlines
Prospects
Irish Consumers Increasingly Turn To More Natural Alternatives To Address Certain Health-related Issues
Herbal/traditional Dermatologicals Attract Consumers Searching for Gentler Solutions To Skin Conditions
Strongest Performance for Herbal/traditional Topical Analgesics Due To Direct Targeting of Problem
Competitive Landscape
High Fragmentation for Herbal/traditional Products
Category Unlikely To Be Strongly Impacted by Proposed Application of Vat on Certain Consumer Health Products
Private Label Continues To Hold Low But Increasing Share of Herbal/traditional Products
Category Data
Table 87 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Irish Parents Increasing Turn To Preventative Measures To Help Support Their Children's Immune Systems
Nascent Development for Paediatric Combination Supplements
Competitive Landscape
Paediatric Consumer Health Continues To Experience Strong Brand Loyalty
Seven Seas Strengthens Lead of Paediatric Vitamins and Dietary Supplements
Low But Growing Share for Private Label
Category Data
Table 93 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

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