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Consumer Health in Hungary

Consumer Health in Hungary

2017 was another year of strong value growth for consumer health as rising health-consciousness and widespread self-medication supported demand. Consumer health recorded strong value growth throughout the review period as incomes rose and the leading manufacturers strengthened their advertising campaigns. Nevertheless, the slowdown in sales growth was due to the maturity of demand in most categories and the lack of significant improvement in household finances in 2017, compared with previous yea...

Euromonitor International's Consumer Health in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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CONSUMER HEALTH IN HUNGARY
Euromonitor International
October 2017
LIST OF CONTENTS AND TABLES
Executive Summary
Strong Performance for Consumer Health As Growth Rates Continue To Slow Down
Sports Nutrition Continues To Outperform the Rest of the Industry
More Intensive Advertising Activity Spurs Growth
Dm-drogerie Markt Continues With New System for Retailing OTC Medicines
Consumer Health Is Expected To See Steady Growth Over the Forecast Period
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017
Market Data
Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format: % Value 2012-2017
Table 9 Distribution of Consumer Health by Format and Category: % Value 2017
Table 10 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources
Headlines
Prospects
Analgesics Set for Slow Growth As Demand Matures in Dynamic Emerging Categories
Few Threats To Growth Expected To Emerge
Advertising Set To Remain Important in Analgesics
Competitive Landscape
Sanofi-aventis Still Well Out in Front
International Brands Remain in the Box Seat
Media Advertising Campaigns Support Growth for Major Multinational Players
Category Data
Table 12 Sales of Analgesics by Category: Value 2012-2017
Table 13 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 15 NBO Company Shares of Analgesics: % Value 2013-2017
Table 16 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 17 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022
Headlines
Prospects
Increasingly Hectic Lifestyles, Rising Stress Levels To Support Demand for Sleep Aids
Economic and Social Stability in Hungary Set To Reduce the Incidence of Insomnia
Innovation Set To Support Rising Demand
Competitive Landscape
Sales of Sleep Aids Dominated by the Two Strong Leading Players
Multinational Companies and International Brands Dominate Sales of Sleep Aids
Innovation and New Product Development Remains A Key Characteristic of Sleep Aids
Category Data
Table 19 Sales of Sleep Aids: Value 2012-2017
Table 20 Sales of Sleep Aids: % Value Growth 2012-2017
Table 21 NBO Company Shares of Sleep Aids: % Value 2013-2017
Table 22 LBN Brand Shares of Sleep Aids: % Value 2014-2017
Table 23 Forecast Sales of Sleep Aids: Value 2017-2022
Table 24 Forecast Sales of Sleep Aids: % Value Growth 2017-2022
Headlines
Prospects
Stable But Slower Growth Expected Over the Forecast Period
Climatic Conditions Likely To Present Challenges and Opportunities
Company Activity Expected To Remain Lively
Competitive Landscape
Gsk Consumer Healthcare Leads A Fragmented Category
Sales Dominated by the Local Subsidiaries and Distributors of Major Multinationals
Innovation Continues Defining the Category
Category Data
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 26 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 27 Sales of Decongestants by Category: Value 2012-2017
Table 28 Sales of Decongestants by Category: % Value Growth 2012-2017
Table 29 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 30 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 32 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Dermatologicals Set for A Strong and Stable Performance During the Forecast Period
Demographic and Economic Factors Encourage Brands To Focus More on Advertising Than on Innovation
Strong Competition From cosmeceutical Skin Care Products Poses Threat To Growth
Competitive Landscape
Bayer Maintains Its Strong Leadership Over the Category
Traditional Local Brands Remain Popular Despite Foreign Ownership
Dermatologicals Continues To Be Defined by Regular New Product Launches
Category Data
Table 33 Sales of Dermatologicals by Category: Value 2012-2017
Table 34 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 35 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 36 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 37 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
Table 38 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 39 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022
Headlines
Prospects
High Levels of Investment and the Self-medication Trend Set To Support Growth
Rising Health Awareness Set To Present Challenges
Advertising Set To Be More of A Focus Then Innovation Over the Forecast Period
Competitive Landscape
Sanofi-aventis Storms Into the Leading Position After Acquiring the Brand Guttalax
Local Players Maintain A Minor Presence in Digestive Remedies
Innovation Remains Scarce in Digestive Remedies
Category Data
Table 40 Sales of Digestive Remedies by Category: Value 2012-2017
Table 41 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 42 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 43 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 44 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 45 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Lifestyle Trends and Demographic Factors Set To Influence Sales Trends
Slow Economic Growth Set To Moderate Sales Growth in Eye Care
Innovation and New Product Development To Remain A Constant Feature of Eye Care
Competitive Landscape
Two Major Players Head A Fragmented Field of Local and International Brands
Local Players Hold Their Own Amidst Intense Competition From Multinational Rivals
Innovation Focuses on New Delivery Formats
Category Data
Table 46 Sales of Eye Care by Category: Value 2012-2017
Table 47 Sales of Eye Care by Category: % Value Growth 2012-2017
Table 48 Sales of Standard Eye Care by Format: % Value 2012-2017
Table 49 Sales of Standard Eye Care by Positioning: % Value 2012-2017
Table 50 NBO Company Shares of Eye Care: % Value 2013-2017
Table 51 LBN Brand Shares of Eye Care: % Value 2014-2017
Table 52 Forecast Sales of Eye Care by Category: Value 2017-2022
Table 53 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022
Headlines
Prospects
the Consumer Base for Nrt Smoking Cessation Aids Continues To Diminish
the Category Is Set To Face Competition From That Vapour Products and Rival Therapies
Innovation Set To Come From the Category Leader
Competitive Landscape
Sales Dominated by Three Major Multinational Players
Domestic Players Completely Absent From the Category
Innovation Remains Scarce in Nrt Smoking Cessation Aids
Category Indicators
Table 54 Number of Smokers by Gender 2012-2017
Category Data
Table 55 Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
Table 56 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017
Table 57 Sales of NRT Gum by Flavour: % Value 2012-2017
Table 58 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2013-2017
Table 59 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2014-2017
Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 61 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Headlines
Prospects
Creeping Maturity Set To Place Limits on Growth
Growth Rates Set To Be Consistent With the Category's Review Period Performance
Limited Growth Set To Be Matched by Limited Company Activity
Competitive Landscape
Beiersdorf Remains Well in Front of the Chasing Pack
Local Players Continue To Play A Minor Role
Private Label Continues To Struggle in Wound Care
Category Data
Table 62 Sales of Wound Care by Category: Value 2012-2017
Table 63 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 64 NBO Company Shares of Wound Care: % Value 2013-2017
Table 65 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 66 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 67 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Sports Nutrition To Remain Among the Most Dynamic of Consumer Health Categories
Rising Health Consciousness and Stable Economic Conditions Set To Underpin Growth
New Product Development and Advertising To Remain Key Features of Sports Nutrition
Competitive Landscape
Scitec Dominates Sales, With Second-placed Biotech Well Ahead of the Chasing Pack
Local Products Dominate Sales in Sports Nutrition
New Product Development Focuses on Innovative and Convenient Delivery Formats
Category Data
Table 68 Sales of Sports Nutrition by Category: Value 2012-2017
Table 69 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 70 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 71 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 72 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 73 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Headlines
Prospects
Changing Attitudes Towards Health Care Benefit Sales of Dietary Supplements
Few Threats To Growth on the Horizon, Despite Unfavourable Efsa Regulations
Innovative Combinations Set To Dominate New Product Development
Competitive Landscape
One Local Player and One Multinational Company Well Out in the Lead
Local Players Generate A Sizeable Share of Value Sales in Dietary Supplements
New Efsa Regulations Present Challenges To Players in Dietary Supplements
Category Data
Table 74 Sales of Dietary Supplements by Category: Value 2012-2017
Table 75 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 76 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 77 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 78 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 79 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 80 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 81 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Headlines
Prospects
Rising Health Consciousness, the Shift Towards Preventative Medicine and Self-medication To Support Sales
Anticipated Slowdown in Growth Partially Due To New Efsa Regulations
Product Launches Likely To Consist Mainly of New Versions of Existing Products
Competitive Landscape
Bayer and Béres Gyógyszergyár Remain Atop A Fragmented Competitive Environment
Local Players Remained Prominent in Vitamins
Innovation by the Leading Local Player Focuses on Combination Products
Category Data
Table 82 Sales of Vitamins by Category: Value 2012-2017
Table 83 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 84 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 85 NBO Company Shares of Vitamins: % Value 2013-2017
Table 86 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 87 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 88 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022
Headlines
Prospects
Economic Stability Set To Support Steady Sales Growth in the Category
Slower Growth Anticipated in Weight Management and Wellbeing
the Shift Towards Healthier Lifestyles Poses A Potential Threat To Sales
Competitive Landscape
Pharma Nord and Biotech USA Lead A Highly Fragmented Category
Fragmented Category Characterised by others Generating 41% of Value Sales
Targeted Advertising Campaigns Continue To Support Sales in the Category
Category Data
Table 89 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 90 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 91 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 92 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 93 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 94 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Headlines
Prospects
Increasing Interest in Preventative Healthcare Set To Support Forecast Period Growth
Slower Growth Expected in the Category Over the Forecast Period
Advertising Set To Remain An Important Aspect of Herbal/traditional Products
Competitive Landscape
Mondelez Well Out in Front of A Congested Competitive Field
Domestic Manufacturers Hold Their Own in A Highly Competitive Category
Hectic Lifestyles Encourage Consumers Towards Dietary Supplements and Sleep Aids
Category Data
Table 95 Sales of Herbal/Traditional Products by Category: Value 2012-2017
Table 96 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
Table 97 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 98 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 99 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 100 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Headlines
Prospects
Unfavourable Demographic Trends To Suppress Growth in Paediatric Consumer Health
More Positive Economic Outlook Set To Support Sales
Rising Incidence of Allergies Set To Support Growth in Paediatric Cough, Cold and Allergy Remedies
Competitive Landscape
Multinational Player Pgt Healthcare Maintains the Leading Position
Sanofi-aventis and Walmark Vie for Second Position
Local Players Hold Their Own Against Major International Rivals
Category Data
Table 101 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 102 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 103 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 104 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
Table 105 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
Table 106 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 107 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

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