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Consumer Health in Guatemala

Consumer Health in Guatemala

Consumer health is growing strongly in Guatemala. There are more mature categories, such as OTC, where there are two types of consumers: price-sensitive consumers, usually at the lower end of the market, who base their purchasing decision on price which is the main reason they tend to prefer generic remedies; and brand loyal consumers, more common in the middle to upper end of the market, who are loyal to brands that they already know work for them. Both kinds of consumers make innovation and ne...

Euromonitor International's Consumer Health in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER HEALTH IN GUATEMALA
Euromonitor International
November 2017
LIST OF CONTENTS AND TABLES
Executive Summary
Population Growth and Urbanisation Drive Consumer Health Sales
Consumer Health Stays Strong
Generics Continue To Lead Sales
Traditional Retailers and Direct Sellers Grow Strongly
Consumer Health Will Continue To Grow in the Forecast Period
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017
Market Data
Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources
Headlines
Prospects
Analgesics Is Mature With Low Innovation Rates
Adult Naproxen Registers the Strongest Value Growth Rate
"
"unpackaged Sales of Analgesics
Competitive Landscape
Bayer De Guatemala SA Leads Sales
Generic Brands Are Also Strong
Vitaflenaco Is the Most Advertised Brand
Category Data
Table 11 Sales of Analgesics by Category: Value 2012-2017
Table 12 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 14 NBO Company Shares of Analgesics: % Value 2013-2017
Table 15 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 16 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022
Headlines
Prospects
the Rainy Season and Self-medication Drive Sales of Cough, Cold and Allergy (hay Fever) Remedies
Combination Products Is Fastest Growing
Interesting Notes on How These Products Are Sold
Competitive Landscape
Generic Brands Lead Sales
Manufacturers Increase Marketing Campaigns To Increase Brand Awareness
Low Innovation Seen in Cough, Cold and Allergy (hay Fever) Remedies
Category Data
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Natural Ingredients Add Value To Dermatological Products
Nappy (diaper) Rash Treatments Registers the Strongest Growth Rate
Strong Growth Expected in Dermatologicals
Competitive Landscape
International Brands Lead Sales
Slow Innovation
Taboos Hinder Growth in Some Categories of Dermatologicals
Category Data
Table 24 Sales of Dermatologicals by Category: Value 2012-2017
Table 25 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 27 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 28 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022
Headlines
Prospects
Stress and Bad Eating Habits Drive Sales of Digestive Remedies
Natural Remedies Are Still Common in Guatemala
Independent Small Grocers Is the Strongest Retailing Channel
Competitive Landscape
Generic Brands Lead Sales
International Brands Are More Active
Innovation Remains Low in Digestive Remedies
Category Data
Table 30 Sales of Digestive Remedies by Category: Value 2012-2017
Table 31 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 32 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 33 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 34 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Little Differentiation in Wound Care Products in Guatemala
Some Brands Offer Added Value
Chemists/pharmacies Leads Sales of Wound Care Products
Competitive Landscape
Bdf Centroamerica SA Dominates Sales
Slow Innovation Seen in Wound Care
Category Data
Table 36 Sales of Wound Care by Category: Value 2012-2017
Table 37 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 38 NBO Company Shares of Wound Care: % Value 2013-2017
Table 39 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 40 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Sports Nutrition Products Continue To Appeal To Specific Demographics
Sports Nutrition To See Healthy Growth
Competitive Landscape
Omnilife Guatemala SA Remains the Dominant Player
International Retailers Expand Store Counts in Guatemala
Fewer Product Launches Are Seen Due To Strict Licences and Registrations
Category Data
Table 42 Sales of Sports Nutrition by Category: Value 2012-2017
Table 43 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 44 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 45 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 46 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 47 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Headlines
Prospects
Dietary Supplements Continues To See A Positive Performance
Combination Dietary Supplements Remains the Most Preferred Product Type
Chemists/pharmacies Is the Leading Channel for Dietary Supplements
Competitive Landscape
Omnilife Guatemala SA Is the Leading Player in Dietary Supplements
Dietary Supplements Is Becoming Competitive by Welcoming Both Domestic and International Players
Low Innovation in Dietary Supplements
Category Data
Summary 2 Dietary Supplements: Brand Ranking by Positioning 2017
Table 48 Sales of Dietary Supplements by Category: Value 2012-2017
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 50 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 51 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 52 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Headlines
Prospects
Vitamins Benefits From Growing Consumer Interest in Overall Health and Wellness
Multivitamins Is the Most Preferred Common Product
Companies Actively Launch Social Responsibility Programmes
Competitive Landscape
Generic Brands Have A Strong Prevalence in Vitamins
Gnc Is the Leading Brand
Both Domestic and International Brands Are Present in Vitamins
Category Data
Table 56 Sales of Vitamins by Category: Value 2012-2017
Table 57 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 58 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 59 NBO Company Shares of Vitamins: % Value 2013-2017
Table 60 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 61 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022
Headlines
Prospects
Newer Brands Introduce New Products To Build Presence in Guatemala
Weight Management and Wellbeing Consumer Profile
Direct Sellers Lead Weight Management and Wellbeing Sales
Competitive Landscape
Herbalife Guatemala Remains the Dominant Player in Weight Management and Wellbeing
Domestic Excelente SA Launches Weight Management Products
No Aggressive Campaigns Are Seen Specifically for Weight Management and Wellbeing Products
Category Data
Table 63 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 64 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 65 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 66 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 67 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 68 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Headlines
Prospects
Natural Ingredients Give Confidence To Consumers in Guatemala
Low Unit Prices Hinder Innovation in Herbal/traditional Products
Competitive Landscape
Herbal/traditional Products Is Very Fragmented
Domestic Remedies Are Stronger in Herbal/traditional Products
Category Data
Table 69 Sales of Herbal/Traditional Products: Value 2012-2017
Table 70 Sales of Herbal/Traditional Products: % Value Growth 2012-2017
Table 71 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 72 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 73 Forecast Sales of Herbal/Traditional Products: Value 2017-2022
Table 74 Forecast Sales of Herbal/Traditional Products: % Value Growth 2017-2022
Headlines
Prospects
Guatemala's Strong Birth Rates Allow Strong Growth in Paediatric Consumer Health
Nappy (diaper) Rash Treatments Is Fastest Growing
Paediatric Vitamins and Dietary Supplements Is Biggest
Competitive Landscape
Brand Fidelity Is Strong Among Paediatric Consumer Health Products
Innovation Is Slow
Category Data
Table 75 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 76 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 77 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 78 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 79 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

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