Consumer Health in Greece
Following the emergence of COVID-19 in Greece and the announcement of lockdown measures in March in a bid to control the spread of the virus, consumers took to stockpiling basic medicines such as acetaminophen, various cough and cold remedies including nasal sprays and pharyngeal preparations to equip themselves against various symptoms, in addition to dermatologicals such as topical germicidals/antiseptics to ensure greater protection against germs in case of wounds or infections. However, for...
Euromonitor International's Consumer Health in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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- Consumer Health in Greece
- Euromonitor International
- November 2020
- List OF CONTENTS AND TABLES
- EXECUTIVE SUMMARY
- COVID-19 impact on consumer health
- COVID-19 country impact
- Company response
- Retailing shift
- What next for consumer health?
- MARKET INDICATORS
- Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
- Table 2 Life Expectancy at Birth 2015-2020
- MARKET DATA
- Table 3 Sales of Consumer Health by Category: Value 2015-2020
- Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
- Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
- Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
- Table 7 Distribution of Consumer Health by Format: % Value 2015-2020
- Table 8 Distribution of Consumer Health by Format and Category: % Value 2020
- Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025
- Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- GLOBAL MACROECONOMIC ENVIRONMENT
- GLOBAL INDUSTRY ENVIRONMENT
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 1 Research Sources
- KEY DATA FINDINGS
- 2020 IMPACT
- Initial strong demand for analgesics due to emergence of COVID-19 unlikely to be sustained throughout 2020 due to stockpiling by consumers
- Increasing price sensitivity during pandemic and rising prices of some brands following price liberalisation results in higher demand for more affordable combination products
- Vian strengthens lead of analgesics due to dominance of adult acetaminophen and share gain within the paediatric segment
- RECOVERY AND OPPORTUNITIES
- Overall slower growth predicted for analgesics due to increasing price sensitivity following lockdown resulting in greater reliance on Rx
- Efforts to promote the targeting of specific pain relief could help drive stronger performances for ibuprofen and topical analgesics/anaesthetic
- Busy Greeks likely to demand more rapid and effective results from their pain relief
- CATEGORY DATA
- Table 11 Sales of Analgesics by Category: Value 2015-2020
- Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020
- Table 13 NBO Company Shares of Analgesics: % Value 2016-2020
- Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020
- Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025
- Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025
- KEY DATA FINDINGS
- 2020 IMPACT
- Dual impact of flu and pandemic results in early stockpiling of some cough and cold remedies but demand unlikely to be sustained throughout the year
- Herbal/traditional products regains lost share, as some consumers take an alternative approach to their healthcare needs
- Value share gain for major players following price rises, while herbal/traditional brands record impressive growth
- RECOVERY AND OPPORTUNITIES
- Overall slower growth for category as government prepares for coming flu season and price-sensitive consumers continue to look to Rx alternatives
- Herbal/traditional cough, cold and allergy (hay fever) remedies set to outperform many standard products due to changing attitudes amongst younger, affluent Greeks
- Strongest performance predicted for antihistamines/allergy remedies (systemic) following dip in 2020
- CATEGORY DATA
- Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
- Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
- Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
- Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
- Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
- Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
- KEY DATA FINDINGS
- 2020 IMPACT
- Initial stockpiling for diarrhoeal remedies due to link to COVID-19 symptoms is set to support its performance but motion sickness remedies will struggle due to restrictions
- Withdrawal of H2 blockers after contamination scare impacts overall performance of digestive remedies in 2020
- A number of players improve positions as producers of H2 blockers lose ground
- RECOVERY AND OPPORTUNITIES
- Demand for remainder of 2020 likely to be influenced by further lockdown measures, while overall weaker performance is predicted for forecast period
- Growing from a low base, herbal/traditional digestive remedies set to outperform OTC due to health and wellness trends
- Preventive approach to digestion set be major driving factor behind category’s weaker performance
- CATEGORY DATA
- Table 23 Sales of Digestive Remedies by Category: Value 2015-2020
- Table 24 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
- Table 25 NBO Company Shares of Digestive Remedies: % Value 2016-2020
- Table 26 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
- Table 27 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
- Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025
- KEY DATA FINDINGS
- 2020 IMPACT
- Heightened awareness of germs during pandemic and desire to prevent infection drives early uptake of topical germicidals/antiseptics
- Increasing interest in more natural products amongst Greeks continues to drive stronger performance of herbal/traditional dermatologicals
- Strong performances predicted for topical germicidals/antiseptics players and herbal/traditional brands in 2020
- RECOVERY AND OPPORTUNITIES
- Growth of OTC dermatologicals set to slow over forecast period, although stronger performance by antipruritics will be supported by ongoing attention to handwashing leading to skin complaints
- Herbal/traditional dermatologicals set to outperform standard variants due to demand amongst younger affluent consumers
- Despite marginal improvement in demand in 2021, topical allergy remedies/antihistamines set to struggle to generate stronger interest
- CATEGORY DATA
- Table 29 Sales of Dermatologicals by Category: Value 2015-2020
- Table 30 Sales of Dermatologicals by Category: % Value Growth 2015-2020
- Table 31 NBO Company Shares of Dermatologicals: % Value 2016-2020
- Table 32 LBN Brand Shares of Dermatologicals: % Value 2017-2020
- Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
- Table 34 Forecast Sales of Dermatologicals by Category: Value 2020-2025
- Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025
- KEY DATA FINDINGS
- 2020 IMPACT
- NRT smoking cessation aids continues to compete with alternative methods of quitting amongst Greeks despite initial upturn in demand for more novel products due to respiratory concerns linked to virus
- NRT lozenges no longer available in Greece following Johnson & Johnson’s withdrawal from the category
- Highly concentrated competitive landscape sees Johnson & Johnson strengthen its dominance in 2020
- RECOVERY AND OPPORTUNITIES
- Johnson & Johnson able to dictate pricing strategy of category resulting in higher current value growth compared to volume following hike in prices
- Heightened awareness of respiratory complications linked to smokers and virus set to support 2021 demand before decline sets in
- Initial surge in demand for NRT inhalators in 2021 will lose growth momentum to vaping products
- CATEGORY INDICATORS
- Table 36 Number of Smokers by Gender 2015-2020
- CATEGORY DATA
- Table 37 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
- Table 38 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
- Table 39 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
- Table 40 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
- Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
- Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
- KEY DATA FINDINGS
- 2020 IMPACT
- Marginal upturn in demand for sleep aids in 2020 due to increasing anxiety levels linked to pandemic but category must compete with Rx for more severe cases
- Melatonin as effective ingredient gaining in popularity
- GR Sarantis set to retain dominance of sleep aids but competitors gain value share
- RECOVERY AND OPPORTUNITIES
- Stress levels likely to remain high for remainder of 2020, driven by a number of factors
- Prescription sleep aids likely to offer further competition to herbal/traditional variants to address persistent issues
- VDS player launches sleep aids in the hope of gaining consumers’ attention familiar with its name
- CATEGORY DATA
- Table 43 Sales of Sleep Aids: Value 2015-2020
- Table 44 Sales of Sleep Aids: % Value Growth 2015-2020
- Table 45 NBO Company Shares of Sleep Aids: % Value 2016-2020
- Table 46 LBN Brand Shares of Sleep Aids: % Value 2017-2020
- Table 47 Forecast Sales of Sleep Aids: Value 2020-2025
- Table 48 Forecast Sales of Sleep Aids: % Value Growth 2020-2025
- KEY DATA FINDINGS
- 2020 IMPACT
- Home confinement during lockdown drives demand for standard eye care products addressing dry eye due to greater exposure to digital screens
- Reduced demand for allergy eye care in Q2 2020 as seasonal pollen in spring coincides with lockdown measures and greater time spent in the home
- Increasingly intense competition within eye care as brands raise prices and gain greater value share
- RECOVERY AND OPPORTUNITIES
- Future prospects for eye care look healthy, driven by a number of factors
- Improving performance for allergy eye care from 2021
- Busy urban consumers likely to drive demand for more premium products perceived to offer greater effectiveness
- CATEGORY DATA
- Table 49 Sales of Eye Care by Category: Value 2015-2020
- Table 50 Sales of Eye Care by Category: % Value Growth 2015-2020
- Table 51 NBO Company Shares of Eye Care: % Value 2016-2020
- Table 52 LBN Brand Shares of Eye Care: % Value 2017-2020
- Table 53 Forecast Sales of Eye Care by Category: Value 2020-2025
- Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025
- KEY DATA FINDINGS
- 2020 IMPACT
- Mature category experiences further decline during lockdown due to home confinement
- Competitive e-commerce sites gain consumers’ attention with attractive promotions
- Private label and domestic brands continue to gain share from global players due to their competitive prices
- RECOVERY AND OPPORTUNITIES
- Wound care set to return to normalisation in terms of demand from 2021
- Declining birth rate to be offset by ageing population as growing consumer group for wound care
- Greater sporting activity outside of the home offers further possibilities for growth
- CATEGORY DATA
- Table 55 Sales of Wound Care by Category: Value 2015-2020
- Table 56 Sales of Wound Care by Category: % Value Growth 2015-2020
- Table 57 NBO Company Shares of Wound Care: % Value 2016-2020
- Table 58 LBN Brand Shares of Wound Care: % Value 2017-2020
- Table 59 Forecast Sales of Wound Care by Category: Value 2020-2025
- Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025
- KEY DATA FINDINGS
- 2020 IMPACT
- Greater focus on boosting immune system during initial stages of pandemic boost demand for multivitamins and vitamin C
- E-commerce continues to gain impressive share due to convenience during lockdown and wider trend of offering competitive prices
- Vitamins becomes increasingly fragmented competitive landscape with strong performances by brands offering vitamin C and multivitamins with an older consumer target
- RECOVERY AND OPPORTUNITIES
- Despite heightened awareness of need to boost immunity through prevention in 2021, growth of vitamins is set to gradually wane over forecast period
- Vitamin D to remain relevant, positively performing category in Greece
- No bright prospects for vitamins A and E
- CATEGORY DATA
- Table 61 Sales of Vitamins by Category: Value 2015-2020
- Table 62 Sales of Vitamins by Category: % Value Growth 2015-2020
- Table 63 Sales of Multivitamins by Positioning: % Value 2015-2020
- Table 64 NBO Company Shares of Vitamins: % Value 2016-2020
- Table 65 LBN Brand Shares of Vitamins: % Value 2017-2020
- Table 66 Forecast Sales of Vitamins by Category: Value 2020-2025
- Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
- KEY DATA FINDINGS
- 2020 IMPACT
- Greater focus on prevention and boosting immune system during pandemic supports healthy growth of dietary supplements
- Fish oils/omega fatty acids continues to record dynamic performance due to Greeks supplementing diet
- New brands continue to enter dietary supplements in 2020 but Apollonian Nutrition strengthens overall leadership due to success of Möller's
- RECOVERY AND OPPORTUNITIES
- Heightened awareness around need to boost immune system to remain in 2021 before overall growth slows over course of forecast period
- Mineral supplements to remain a relevant and positively-performing category
- Niche areas of dietary supplements offer potential for growth
- CATEGORY DATA
- Table 68 Sales of Dietary Supplements by Category: Value 2015-2020
- Table 69 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
- Table 70 Sales of Dietary Supplements by Positioning: % Value 2015-2020
- Table 71 NBO Company Shares of Dietary Supplements: % Value 2016-2020
- Table 72 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
- Table 73 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
- Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025
- KEY DATA FINDINGS
- 2020 IMPACT
- Declines for weight management and wellbeing exacerbated by emergence of pandemic as consumers prioritise spending, with reduced emphasis on looks during lockdown
- Sports nutrition offers alternative options to meal replacement
- Competitive landscape intensifies with new product launches despite negative outlook for category
- RECOVERY AND OPPORTUNITIES
- Upturn in demand predicted for 2021 after lockdown weight gain before returning to declines
- Promotion and advertising likely to remain highly seasonal
- Stable overall demand for supplement nutrition drinks, supported by ageing population
- CATEGORY DATA
- Table 75 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
- Table 76 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
- Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
- Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
- Table 79 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
- Table 80 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
- KEY DATA FINDINGS
- 2020 IMPACT
- Closure of gyms during lockdown results in significant slowdown in demand for sports nutrition
- E-commerce capitalises on healthy growth momentum during lockdown
- Sports nutrition set to become increasingly fragmented competitive landscape in 2020
- RECOVERY AND OPPORTUNITIES
- Positive outlook for sports nutrition with stronger growth momentum building from 2022
- Sports protein powder to continue to drive demand for category
- Omnichannel approach by players likely to support stronger sales growth with e-commerce set to continue to gain ground over the forecast period
- CATEGORY DATA
- Table 81 Sales of Sports Nutrition by Category: Value 2015-2020
- Table 82 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
- Table 83 NBO Company Shares of Sports Nutrition: % Value 2016-2020
- Table 84 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
- Table 85 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
- Table 86 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025
- KEY DATA FINDINGS
- 2020 IMPACT
- Positive performance for herbal/traditional products in 2020 with some categories outperforming their OTC counterparts
- E-commerce to gain further value share in the distribution of herbal/traditional products due to competitive pricing and wider range of brands
- Increasingly fragmented competitive landscape as both smaller players and newer entries gain share
- RECOVERY AND OPPORTUNITIES
- Slowing growth predicted for herbal/traditional products over the forecast period as greater price sensitivity kicks in
- Herbal/traditional cough, cold and allergy (hay fever) remedies still predicted to outperform OTC options supported by flurry of new entries towards end of review period
- Waning demand for herbal/traditional sleep aids due to increasing competition from Rx
- CATEGORY DATA
- Table 87 Sales of Herbal/Traditional Products by Category: Value 2015-2020
- Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
- Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
- Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
- Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
- Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
- KEY DATA FINDINGS
- 2020 IMPACT
- Undynamic performance by paediatric consumer health as local parents remain reluctant to self-medicate younger children
- Surge in demand for paediatric vitamins and dietary supplements during initial stages of pandemic unlikely to be sustained
- Vian set to regain lost value share due to brand loyalty for Depon and dynamic performance of its paediatric vitamins
- RECOVERY AND OPPORTUNITIES
- Value growth set to slow over the course of the forecast period due to declining birth rates and ongoing reluctance to self-medicate amongst local parents
- Paediatric ibuprofen set to rebound and record highest volume growth following negative publicity in early stages of pandemic
- Syrup set to remain as dominant format of systemic paediatric consumer health products
- CATEGORY DATA
- Table 93 Sales of Paediatric Consumer Health by Category: Value 2015-2020
- Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
- Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
- Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
- Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
- Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
- Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
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