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Consumer Health in Greece

Consumer Health in Greece

Consumer health posted an increase in 2017. Developments in public health encouraged a shift towards self-medication, and although in line with the ongoing recession and shrinking disposable incomes Greeks were becoming conservative with their spending on healthcare in general, consumer health witnessed an increase. The most important development in 2017 was the liberation of distribution and prices of OTC products. In May 2016, the Greek government issued a list of 216 OTC products to be libera...

Euromonitor International's Consumer Health in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER HEALTH IN GREECE
Euromonitor International
October 2017
LIST OF CONTENTS AND TABLES
Executive Summary
Legislative Changes Reshape Consumer Health
Self-medication on the Rise As Healthcare Costs Increase
No Major Developments Take Place in the Competitive Landscape
the Distribution of OTC Products Is Liberated in 2017, and Internet Sales Flourish
Value Growth Anticipated Amidst OTC Liberation
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017
Market Data
Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources
Headlines
Prospects
the Liberation of OTC Analgesics Prices Set To Increase Value Sales
Private Label Still Unavailable in Greece
Unclear Whether OTC Distribution Liberation Will Affect the Market
Competitive Landscape
Depon Remains the Leader in Analgesics
Growth in Ibuprofen Affects Shares
New Launches
Category Data
Table 11 Sales of Analgesics by Category: Value 2012-2017
Table 12 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 14 NBO Company Shares of Analgesics: % Value 2013-2017
Table 15 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 16 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022
Headlines
Prospects
Increase in Anxiety Levels Favours Sleep Aids
Slower Growth Expected in the Forecast Period
Legislative Changes Do Not Affect Sleep Aids
Competitive Landscape
Herbal Brands Lead
Melatonin Is the Emerging New Ingredient
the Entry of New Players
Category Data
Table 18 Sales of Sleep Aids: Value 2012-2017
Table 19 Sales of Sleep Aids: % Value Growth 2012-2017
Table 20 NBO Company Shares of Sleep Aids: % Value 2013-2017
Table 21 LBN Brand Shares of Sleep Aids: % Value 2014-2017
Table 22 Forecast Sales of Sleep Aids: Value 2017-2022
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2017-2022
Headlines
Prospects
Legislative Changes Affect Value Growth
Liberation of Distribution
Herbal/traditional Products Boost Growth
Competitive Landscape
Sanofi-aventis Moves Into Second Place
Companies Offering Herbal/traditional Products Gain Share
Manufacturers Await the Effects of Legislative Changes
Category Data
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 26 Sales of Decongestants by Category: Value 2012-2017
Table 27 Sales of Decongestants by Category: % Value Growth 2012-2017
Table 28 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 29 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 30 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
the Shift From Standard To Herbal/traditional Products Gathers Pace
the Growth of Herbal/traditional Brands Is Leading To Fragmentation
Self-medication Is Becoming More Common Amidst the Recession
Competitive Landscape
Antifungal Brands Lead Dermatologicals
the Move Towards Herbal Products in Topical Allergy Remedies
Frezyderm Is One of the Fastest Growing Players
Category Data
Table 32 Sales of Dermatologicals by Category: Value 2012-2017
Table 33 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 34 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 35 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 36 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
Table 37 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 38 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022
Headlines
Prospects
Legislative Changes
the Impact of Distribution Liberation on Sales
Consumers Shift From Standard To Herbal/traditional Products
Competitive Landscape
Leading Brands Retain Their Shares
the Use of Herbal/traditional Remedies
Branded Products Dominate
Category Data
Table 39 Sales of Digestive Remedies by Category: Value 2012-2017
Table 40 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 41 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 42 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 43 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 44 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Self-medication Is Still Uncommon, Yet Growing
the Growth of Eye Health Supplements
Chemists/pharmacies Remains the Leading Channel
Competitive Landscape
Leading Brands Retain Their Shares
Absence of Private Label
Category Data
Table 45 Sales of Eye Care by Category: Value 2012-2017
Table 46 Sales of Eye Care by Category: % Value Growth 2012-2017
Table 47 Sales of Standard Eye Care by Format: % Value 2012-2017
Table 48 Sales of Standard Eye Care by Positioning: % Value 2012-2017
Table 49 NBO Company Shares of Eye Care: % Value 2013-2017
Table 50 LBN Brand Shares of Eye Care: % Value 2014-2017
Table 51 Forecast Sales of Eye Care by Category: Value 2017-2022
Table 52 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Greeks Are Starting To Quit Smoking in Recession-ridden Greece, Generating Sales for Nrt Smoking Cessation Aids
Distribution Is Still Bound To the Chemists/pharmacies Channel
Nrt Gum Leads
Competitive Landscape
Brand Variety Remains Narrow
Category Indicators
Table 53 Number of Smokers by Gender 2012-2017
Category Data
Table 54 Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
Table 55 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017
Table 56 Sales of NRT Gum by Flavour: % Value 2012-2017
Table 57 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2013-2017
Table 58 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2014-2017
Table 59 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Headlines
Prospects
Maturity and Lack of Innovation Hinder Value Growth
Gauze, Tape and Other Wound Care Benefits From Self-medication
Legislative Changes Regarding Prices and Distribution Have No Impact on Wound Care
Competitive Landscape
Beiersdorf Retains Its Lead, Although It Loses Share To Private Label
Strong Growth for Private Label
Lack of Innovation, But Endorsement by Cartoon Characters Drives Developments
Category Data
Table 61 Sales of Wound Care by Category: Value 2012-2017
Table 62 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 63 NBO Company Shares of Wound Care: % Value 2013-2017
Table 64 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 65 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 66 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Rising Awareness and Regular Gym-going Creates Room for Growth
Limited Product Variety
Prices Drop Amidst Intense Promotion
Competitive Landscape
International Brands Hold the Lion's Share
X-treme Stores SA Gains Share
Gyms Offer Sports Nutrition
Category Data
Table 67 Sales of Sports Nutrition by Category: Value 2012-2017
Table 68 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 69 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 70 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 71 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 72 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Headlines
Prospects
Notwithstanding Cuts in Disposable Incomes, Spending on Supplements Is on the Rise
Strong Variations in Performance
Distribution Trends Are Still Favourable To Chemists/pharmacies and Internet Retailing
Competitive Landscape
Solgar Leads Dietary Supplements
Strong Advertising Boosts Sales
Category Data
Summary 2 Dietary Supplements: Brand Ranking by Positioning 2017
Table 73 Sales of Dietary Supplements by Category: Value 2012-2017
Table 74 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 75 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 76 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 77 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 78 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 79 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 80 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Headlines
Prospects
Rising Awareness Boosts Sales
All-in-one Trend Favours Multivitamins
Trends Within Single Vitamins
Competitive Landscape
Former Leader Centrum Loses Share
New Players and Growth Opportunities
Category Data
Summary 3 Multivitamins: Brand Ranking by Positioning 2017
Table 81 Sales of Vitamins by Category: Value 2012-2017
Table 82 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 83 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 84 NBO Company Shares of Vitamins: % Value 2013-2017
Table 85 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 86 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 87 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022
Headlines
Prospects
Food, Drink and Dietary Trends Are Unfavourable To Weight Management Products
Seasonality of Sales
Chemists/pharmacies and Internet Retailing Are Key Distribution Channels
Competitive Landscape
Iso Plus Takes the Lead
Some Good Performances...
...and Some Not So Good
Category Data
Table 88 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 89 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 90 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 91 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 92 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 93 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Headlines
Prospects
Trends Are Favourable for Herbal/traditional Products
Increasing Product Variety
Strong Growth for Herbal/traditional Tonics
Competitive Landscape
With A Wide Product Portfolio, Power Health Hellas SA Leads
Domestic Player Frezyderm SA Sees An Increasing Share
A Vogel Is Gaining Share Despite Its High Retail Price
Category Data
Table 94 Sales of Herbal/Traditional Products by Category: Value 2012-2017
Table 95 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
Table 96 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 97 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 98 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 99 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Headlines
Prospects
Self-medication Is Growing at A Slower Pace for Children
the Dominance of Paediatric Analgesics
Vitamins and Dietary Supplements Are More Widely Used by Greek Parents
Competitive Landscape
Depon Retains the Lead
Paediatric Variants of Ibuprofen Gain Share
Category Data
Table 100 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 101 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 102 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 103 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
Table 104 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
Table 105 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 106 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

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