Consumer Health in Germany
In 2019, consumer health in Germany recorded another positive year with moderate growth. Strong growth was registered in emergency contraception, sports nutrition, adult mouth care and eye care. Dermatologicals, digestive remedies, sleep aids, herbal/traditional products, vitamins and dietary supplements and paediatric consumer health also posted solid value growth. When it comes to the biggest category represented by cough, cold and allergy (hay fever) remedies, the growth was still moderate, s...
Euromonitor International's Consumer Health in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
- Consumer Health in Germany
- Euromonitor International
- October 2019
- LIST OF CONTENTS AND TABLES
- Executive Summary
- Good Overall Performance From Consumer Health in 2019
- Increased Emphasis on Healthy Diet on Top of Regular Exercise
- Competitive Landscape Remains Fragmented With Many Local and Global Players
- Pharmacies Remains the Biggest Channel As E-commerce Continues To Grow
- the Future Consumer Will Be Older and Richer
- Market Indicators
- Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
- Table 2 Life Expectancy at Birth 2014-2019
- Market Data
- Table 3 Sales of Consumer Health by Category: Value 2014-2019
- Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
- Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
- Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
- Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
- Table 8 Distribution of Consumer Health by Format: % Value 2014-2019
- Table 9 Distribution of Consumer Health by Format and Category: % Value 2019
- Table 10 Forecast Sales of Consumer Health by Category: Value 2019-2024
- Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
- Appendix
- OTC Registration and Classification
- Vitamins and Dietary Supplements Registration and Classification
- Self-medication/self-care and Preventative Medicine
- Switches
- Summary 1 OTC: Switches 2018-2019
- Definitions
- Sources
- Summary 2 Research Sources
- Headlines
- Prospects
- Analgesics Weakening
- ''ibu'' - Increasingly Germans' Favourite Painkiller
- Regulations' Impact and Growing Consumer Awareness Potential Threats To Further Growth
- Competitive Landscape
- GlaxoSmithKline Remains Leader With Further Boost in 2019
- Dr. Theiss Naturwaren Benefits From the Rise of Ibuprofen
- Analgesics Competition Relatively Consolidated
- Category Data
- Table 12 Sales of Analgesics by Category: Value 2014-2019
- Table 13 Sales of Analgesics by Category: % Value Growth 2014-2019
- Table 14 NBO Company Shares of Analgesics: % Value 2015-2019
- Table 15 LBN Brand Shares of Analgesics: % Value 2016-2019
- Table 16 Forecast Sales of Analgesics by Category: Value 2019-2024
- Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024
- Headlines
- Prospects
- the Number of People Suffering From Sleep Disorders Continues To Rise
- Increasingly Continuous Use of Electronic Devices Drives Demand
- Herbal Remedies Have Potential
- Competitive Landscape
- Multinational Company GlaxoSmithKline at the Top
- Domestic Brands Dominate Sales of Sleep Aids
- Category Data
- Table 18 Sales of Sleep Aids: Value 2014-2019
- Table 19 Sales of Sleep Aids: % Value Growth 2014-2019
- Table 20 NBO Company Shares of Sleep Aids: % Value 2015-2019
- Table 21 LBN Brand Shares of Sleep Aids: % Value 2016-2019
- Table 22 Forecast Sales of Sleep Aids: Value 2019-2024
- Table 23 Forecast Sales of Sleep Aids: % Value Growth 2019-2024
- Headlines
- Prospects
- Changeable Weather A Reason for Category Growth
- Climate Change Works in Favour of Antihistamines/allergy Remedies
- Flu Patterns Have the Biggest Impact
- Competitive Landscape
- High Level of Fragmentation and Competitiveness
- Bionorica Continues To Benefit From Trend Towards Natural Products
- Domestic Producers Focus on Natural Ingredients
- Category Data
- Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
- Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
- Table 26 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
- Table 27 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
- Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
- Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
- Headlines
- Prospects
- Growing Number of Allergy Sufferers Driving Sales
- Convergence of Health and Beauty Highly Visible
- Demand for Paediatric Dermatologicals Is Growing
- Competitive Landscape
- GlaxoSmithKline and Bayer Vital Remain Top of the Table
- Johnson & Johnson Slips Further
- Fragmentation Continues Due To Tendency To Specialise in Specific Dermatologicals Area
- Category Data
- Table 30 Sales of Dermatologicals by Category: Value 2014-2019
- Table 31 Sales of Dermatologicals by Category: % Value Growth 2014-2019
- Table 32 NBO Company Shares of Dermatologicals: % Value 2015-2019
- Table 33 LBN Brand Shares of Dermatologicals: % Value 2016-2019
- Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
- Table 35 Forecast Sales of Dermatologicals by Category: Value 2019-2024
- Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024
- Headlines
- Prospects
- Common Problems of Modern Society: Hectic Lifestyles and Food Allergies
- Ageing Society and Frequent Trips Help Category To Grow
- Demand for Herbal and Natural Products Influence the Category
- Competitive Landscape
- Bayer Vital - the Leader Is Losing
- Stada Arzneimittel Remains Dominant in Proton Pump Inhibitors
- Many Distribution Channels Represent A Chance for New Players
- Category Data
- Table 37 Sales of Digestive Remedies by Category: Value 2014-2019
- Table 38 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
- Table 39 NBO Company Shares of Digestive Remedies: % Value 2015-2019
- Table 40 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
- Table 41 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
- Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024
- Headlines
- Prospects
- the Number of Patients With Vision Problems Increases
- Weather As Pulse Generator for Allergy Eye Care
- Dry Eye Syndrome Provides Opportunities for Sellers
- Competitive Landscape
- Mann Chem-pharm Fabrik Continues To Lead Eye Care
- Hylo Comod Registers the Strongest Growth
- Doppelherz Launches New Product
- Category Data
- Table 43 Sales of Eye Care by Category: Value 2014-2019
- Table 44 Sales of Eye Care by Category: % Value Growth 2014-2019
- Table 45 NBO Company Shares of Eye Care: % Value 2015-2019
- Table 46 LBN Brand Shares of Eye Care: % Value 2016-2019
- Table 47 Forecast Sales of Eye Care by Category: Value 2019-2024
- Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024
- Headlines
- Prospects
- Tobacco Consumption in Germany Remains High
- Nrt Patches and Lozenges With A Positive Outcome
- Stronger Competition From E-cigarettes and Other Alternatives To Ramp Up
- Competitive Landscape
- Johnson & Johnson Maintains Its Leading Position
- GlaxoSmithKline (gsk) Still Number Two
- Vaping Devices Emerge As Strong Competitors
- Category Data
- Table 49 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
- Table 50 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
- Table 51 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
- Table 52 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
- Table 53 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
- Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
- Headlines
- Prospects
- Low-value Products Reduce Value Growth
- Sales of First Aid Kits Remain Flat
- Slow Growth Predicted Due To Relative Category Maturity
- Competitive Landscape
- Beiersdorf Remains Unchallenged
- Paul Hartmann Continues To Increase Its Share
- Wound Care Competitive Landscape Remains Fragmented Outside Sticking Plasters
- Category Data
- Table 55 Sales of Wound Care by Category: Value 2014-2019
- Table 56 Sales of Wound Care by Category: % Value Growth 2014-2019
- Table 57 NBO Company Shares of Wound Care: % Value 2015-2019
- Table 58 LBN Brand Shares of Wound Care: % Value 2016-2019
- Table 59 Forecast Sales of Wound Care by Category: Value 2019-2024
- Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
- Headlines
- Prospects
- Vegan Products Are Boosting Sales in Sports Nutrition
- Flavour Diversification As A Strategy To Keep Clients
- As More Consumers Join the Category, Brand Positioning Differs
- Competitive Landscape
- Hut.com Leadership Weakened by Stronger Competition
- Category Fragmentation Is Intensifying
- Social Media Underpins Above-average Growth
- Category Data
- Table 61 Sales of Sports Nutrition by Category: Value 2014-2019
- Table 62 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
- Table 63 NBO Company Shares of Sports Nutrition: % Value 2015-2019
- Table 64 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
- Table 65 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
- Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024
- Headlines
- Prospects
- Growing Health Awareness Supports Sales of Dietary Supplements
- Demand for Ecological and Ethical Products Provides Positive Impact
- Ageing of the Population Fuels Demand for Specific Dietary Supplements
- Competitive Landscape
- Mcm Klosterfrau Remains the Leading Brand Manufacturer
- Private Label Continues To Command the Strongest Share of Sales
- Medium-sized and Local Players More Reactive
- Category Data
- Table 67 Sales of Dietary Supplements by Category: Value 2014-2019
- Table 68 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
- Table 69 Sales of Dietary Supplements by Positioning: % Value 2014-2019
- Table 70 NBO Company Shares of Dietary Supplements: % Value 2015-2019
- Table 71 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
- Table 72 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
- Table 73 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
- Headlines
- Prospects
- Vitamins Still With Upward Trajectory
- Seasonality Plays A Role
- Vitamins Face Stronger Threat From Functional Food and Beverages
- Competitive Landscape
- Abtei Further Strengthens Its Lead in Vitamins
- Doppelherz Benefits From A Strong Brand Image
- Private Label Leads Sales Overall
- Category Data
- Table 74 Sales of Vitamins by Category: Value 2014-2019
- Table 75 Sales of Vitamins by Category: % Value Growth 2014-2019
- Table 76 Sales of Multivitamins by Positioning: % Value 2014-2019
- Table 77 NBO Company Shares of Vitamins: % Value 2015-2019
- Table 78 LBN Brand Shares of Vitamins: % Value 2016-2019
- Table 79 Forecast Sales of Vitamins by Category: Value 2019-2024
- Table 80 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
- Headlines
- Prospects
- Increasingly Active Lifestyles A Threat To Sales of Weight Management and Wellbeing
- Obesity and Overweight Population Increasing
- Slimming Teas and the Greener and Organic Trend
- Competitive Landscape
- Almased Maintains Its Leading Position As Competitors Increase Pressure
- Multaben Brand Grows in Shrinking Category
- Internet Retailing's Growth Is Creating Opportunities
- Category Data
- Table 81 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
- Table 82 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
- Table 83 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
- Table 84 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
- Table 85 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
- Table 86 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
- Headlines
- Prospects
- Herbal/traditional Products Continue To Grow
- Traditional Medicine Is Gaining Interest
- Growing Number of Vegetarians and Vegans Drives Category
- Competitive Landscape
- Bionorica Remains in the Lead
- Domestic and Global Companies in Active Competition
- Category Data
- Table 87 Sales of Herbal/Traditional Products by Category: Value 2014-2019
- Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
- Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
- Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
- Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
- Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
- Headlines
- Prospects
- Paediatric Consumer Health Benefit From Demographic Factors
- Paediatric Dermatologicals Could Be A Shelter for Branded Players
- Competitive Landscape
- Johnson & Johnson Maintains Lead
- International Players Reign
- Manufacturers Focus on Quality Assurance and Ease of Distribution
- Category Data
- Table 93 Sales of Paediatric Consumer Health by Category: Value 2014-2019
- Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
- Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
- Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
- Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
- Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
- Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
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