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Consumer Health in Germany

Consumer Health in Germany

Consumer health in Germany continued to experience growth in 2017. Several trends affected the market in different ways. OTC products saw increasing demand resulting from the growing trend for self-medication and the virulent cold season in 2016/2017. Growing health awareness in Germany has led to the higher popularity of vitamins and dietary supplements, although negatively affected OTC products, as chemical ingredients and side-effects are increasingly scrutinised. Healthier lifestyles now als...

Euromonitor International's Consumer Health in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER HEALTH IN GERMANY
Euromonitor International
November 2017
LIST OF CONTENTS AND TABLES
Executive Summary
Continuing Growth for Consumer Health
Healthy Lifestyles and the Ageing Population Have A Tremendous Impact
High Competition Puts the Focus on Innovation and Positioning
Chemists/pharmacies Remains the Leading Distribution Channel in Consumer Health
Forecast Performance Expected To Be More Moderate
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017
Market Data
Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format: % Value 2012-2017
Table 9 Distribution of Consumer Health by Format and Category: % Value 2017
Table 10 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2016-2017
Sources
Summary 2 Research Sources
Headlines
Prospects
Focus on Healthier Lifestyles Reduces the Growth of Analgesics
With Limited Active Ingredients, Product Positioning Becomes Key
High Loyalty To Well-established Brands
Competitive Landscape
Gsk Consumer Healthcare Benefits From High Brand Loyalty
Product Characteristics of Emerging Ibuprofen Remedies Support Growth
Boehringer Ingelheim's Consumer Healthcare Business Moving To Sanofi
Category Data
Table 12 Sales of Analgesics by Category: Value 2012-2017
Table 13 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 15 NBO Company Shares of Analgesics: % Value 2013-2017
Table 16 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 17 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022
Headlines
Prospects
Growth Is Driven by Increasingly Busy Lifestyles and Digitalisation
Increasing Demand for Natural Ingredients
Competitive Landscape
Domestic Players Dominate Sleep Aids
A Preference for Branded Products
Category Data
Table 19 Sales of Sleep Aids: Value 2012-2017
Table 20 Sales of Sleep Aids: % Value Growth 2012-2017
Table 21 NBO Company Shares of Sleep Aids: % Value 2013-2017
Table 22 LBN Brand Shares of Sleep Aids: % Value 2014-2017
Table 23 Forecast Sales of Sleep Aids: Value 2017-2022
Table 24 Forecast Sales of Sleep Aids: % Value Growth 2017-2022
Headlines
Prospects
the Virulent Cold Season in 2016/2017 Generates Growth
Shift Towards Preventive Care and Natural Products
A Weaker Outlook
Competitive Landscape
With Products in Leading Positions, Klosterfrau Remains on Top
New Product Launches Are Geared Towards Lifestyle Changes
Category Data
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 26 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 27 Sales of Decongestants by Category: Value 2012-2017
Table 28 Sales of Decongestants by Category: % Value Growth 2012-2017
Table 29 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 30 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 32 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Consumers Are Switching To Preventive Measures and OTC Medication
Herbal Products Are Increasingly Popular
Hair Loss Treatments With Anti-ageing Claims Have Growth Potential
Competitive Landscape
Larger Players Continue To Lead Dermatologicals
Smaller Companies Find It Difficult To Compete
Category Data
Table 33 Sales of Dermatologicals by Category: Value 2012-2017
Table 34 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 35 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 36 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 37 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
Table 38 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 39 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022
Headlines
Prospects
Modern Society and the Ageing Population Drive Growth
Healthier Lifestyles and Preventive Care Pose A Challenge To Sustained Growth
Forecast Period Trends
Competitive Landscape
Boehringer Ingelheim Increases Its Lead in Digestive Remedies
Recent Boehringer Ingelheim-sanofi Swap Gives International Players the Edge
Category Data
Table 40 Sales of Digestive Remedies by Category: Value 2012-2017
Table 41 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 42 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 43 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 44 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 45 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
the Ageing Population and Digitalisation Drive Growth
Opposing Forces in the Forecast Period
Competitive Landscape
Domestic Players Dominate Eye Care
the Competitive Landscape Is Expected To Remain Unchanged
Category Data
Table 46 Sales of Eye Care by Category: Value 2012-2017
Table 47 Sales of Eye Care by Category: % Value Growth 2012-2017
Table 48 Sales of Standard Eye Care by Format: % Value 2012-2017
Table 49 Sales of Standard Eye Care by Positioning: % Value 2012-2017
Table 50 NBO Company Shares of Eye Care: % Value 2013-2017
Table 51 LBN Brand Shares of Eye Care: % Value 2014-2017
Table 52 Forecast Sales of Eye Care by Category: Value 2017-2022
Table 53 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022
Headlines
Prospects
E-cigarettes Used As An Alternative To Quit Smoking
Other Nrt Sees the Fastest Growth
Competitive Landscape
Nrt Smoking Cessation Aids Is Dominated by International Players
International Players Dominate
Category Indicators
Table 54 Number of Smokers by Gender 2012-2017
Category Data
Table 55 Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
Table 56 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017
Table 57 Sales of NRT Gum by Flavour: % Value 2012-2017
Table 58 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2013-2017
Table 59 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2014-2017
Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 61 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Headlines
Prospects
Continuing Demand for Speciality Wound Care Products
Personalisation Trend Offers Opportunities
Diverse Trends in the Forecast Period
Competitive Landscape
Domestic Players Dominate Wound Care
Share Held by Private Label, Thanks To Lower Prices
Category Data
Table 62 Sales of Wound Care by Category: Value 2012-2017
Table 63 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 64 NBO Company Shares of Wound Care: % Value 2013-2017
Table 65 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 66 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 67 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Growth in Health and Fitness Boosts Sports Nutrition
Product Positioning Key To Success After the Category Has Reached the Mass Market
Growth Set To Continue
Competitive Landscape
Multipower Renews Its Brand Image
Private Label Has A Low Share, But Strong Potential
Wide Variety of Product Launches by New Players
Category Data
Table 68 Sales of Sports Nutrition by Category: Value 2012-2017
Table 69 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 70 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 71 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 72 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 73 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Headlines
Prospects
Growing Health Awareness Is A Key Driver of Growth
Product Positioning Is Becoming Increasingly Important for Consumers
Continued Growth Expected in the Forecast Period
Competitive Landscape
Klosterfrau Strengthens Its Lead in Dietary Supplements
Private Label Continues Its Expansion
Manufacturers of Herbal/traditional Dietary Supplements Have A Positive Outlook
Category Data
Summary 3 Dietary Supplements: Brand Ranking by Positioning 2017
Table 74 Sales of Dietary Supplements by Category: Value 2012-2017
Table 75 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 76 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 77 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 78 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 79 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 80 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 81 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Headlines
Prospects
Vitamins Become Increasingly Popular As the Self-medication Trend Grows
the Ageing Population, Prevention and Healthier Lifestyles Impact Vitamins
Various Factors Are Set To Affect Growth in the Forecast Period
Competitive Landscape
Abtei Maintains Its Convincing Lead in A Dynamic Environment
Private Label Sees Diverging Development in Different Channels
New Product Launches Driven by the Increasing Importance of Product Positioning
Category Data
Summary 4 Multivitamins: Brand Ranking by Positioning 2017
Table 82 Sales of Vitamins by Category: Value 2012-2017
Table 83 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 84 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 85 NBO Company Shares of Vitamins: % Value 2013-2017
Table 86 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 87 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 88 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022
Headlines
Prospects
the Growing Popularity of Alternative Weight Loss Methods Leads To Decline
Weight Management Products Remain Attractive To Some Consumers
Growth Is Set To Continue
Competitive Landscape
Almased Remains the Clear Leader As the Category Sees Decline
Demand for Weight Management Products in Chemists/pharmacies Decreases Rapidly
New Product Launches Point To Growth Potential
Category Data
Table 89 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 90 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 91 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 92 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 93 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 94 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Headlines
Prospects
Healthy Lifestyles A Growth Driver
Traditional Therapies Increase in Popularity
Competitive Landscape
Herbal/traditional Products Remains Highly Fragmented
Mcm Klosterfrau Vertriebsgesellschaft Maintains Its Lead
Category Data
Table 95 Sales of Herbal/Traditional Products by Category: Value 2012-2017
Table 96 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
Table 97 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 98 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 99 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 100 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Headlines
Prospects
Growing Health Awareness Worsens the Outlook for Some Categories
the Efficacy of Certain Products Supports Growth
Performances Expected To Vary in Paediatric Consumer Health in the Forecast Period
Competitive Landscape
Paediatric Consumer Health Plays A Minor Role Within the Overall Market
the Leading Companies in Consumer Health Also Define the Paediatric Segment
Category Data
Table 101 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 102 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 103 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 104 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
Table 105 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
Table 106 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 107 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

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