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Consumer Health in Georgia

Consumer Health in Georgia

Further value growth was recorded in consumer health in Georgia in 2019 due to changing consumer habits, with healthier lifestyles ensuring increased product awareness and sales. Increased availability, with the widening of the product assortment in modern grocery retailers, also drove sales, especially for products in developing categories including sports nutrition. Such categories have also been supported by the slow growth of disposable incomes as consumers are increasingly willing to purcha...

Euromonitor International's Consumer Health in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Consumer Health in Georgia
Euromonitor International
October 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Consumer Healthcare Growth Due To Changing Lifestyles, and Increased Product Awareness and Availability in 2019
Slow Growth of Disposable Incomes Supports Sales
Gsk Consumer Healthcare Leads With Its Wide Product Portfolio
Dominance of Chemists/pharmacies, But Increasing Competition From Emerging Distribution Channels
Future Growth To Be Driven by Increased Health Awareness and Product Availability
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 3 Life Expectancy at Birth 2014-2019
Market Data
Table 4 Sales of Consumer Health by Category: Value 2014-2019
Table 5 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 6 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 7 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 8 Penetration of Private Label by Category: % Value 2014-2019
Table 9 Distribution of Consumer Health by Format: % Value 2014-2019
Table 10 Distribution of Consumer Health by Format and Category: % Value 2019
Table 11 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 12 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Paediatric Analgesics Continue To Benefit From Increased Awareness and Availability
Fast Growth of safe and Effective Ketoprofen, Whilst Acetaminophen Matures
Rising Tourism and Increased Interest in Evolving Categories To Drive Analgesic Sales Over the Forecast Period
Competitive Landscape
Ketonal Continues To Lead Due To Its Effectiveness, Availability and Customer Loyalty
Strong Promotion and Recommendations Benefit Fastum Gel and Voltaren
Gsk Consumer Healthcare Leads With Its Wide Portfolio, Advertising and Promotion
Category Data
Table 13 Sales of Analgesics by Category: Value 2014-2019
Table 14 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Analgesics: % Value 2015-2019
Table 16 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 17 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024
Headlines
Prospects
Further Strong Value Growth Due To Pollution, Growing Availability and Awareness, and Tourism
Cold Remedies Face Competition From Analgesics
Competition To Increase Due To Evolving Modern Grocery Retailers
Competitive Landscape
Gsk Consumer Healthcare Leads With Is Wide Brand Portfolio
Angelini Group Ranks Second With Its One Strong Brand
Local Gm Pharmaceuticals Ltd (gmp) Benefits From Offering Cheaper Products
Category Data
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 21 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 22 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 24 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Hair Loss Treatments Benefits From Increased Consumer Awareness
Reduced Stigma Supports the Growth of Haemorrhoid Treatments
Change in Distribution Channels Set To Drive Growth of Smaller Categories
Competitive Landscape
Nizhpharm Oao Leads Thanks To Its Wide Product Portfolio
Local Turmanidze A Strong Player Due To Its Long-standing Presence
Advertising and Availability Benefit Product Sales
Category Data
Table 25 Sales of Dermatologicals by Category: Value 2014-2019
Table 26 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 27 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 28 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 29 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 30 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024
Headlines
Prospects
Further Growth Thanks To Georgian's Diets, As Well As Increasing Availability and Advertising
Increasing Gastro-tourism Supports Category Sales
Paediatric Digestive Remedies Continues Its Growth, Albeit From A Low Sales Base
Competitive Landscape
Strong Promotion Drives Sales of Leading Brand, Mezym Forte
Sanofi Ranks Second With No-spa, Which Also Treats Other Conditions
Dramina Benefiting From Increased Awareness and Demand
Category Data
Table 31 Sales of Digestive Remedies by Category: Value 2014-2019
Table 32 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 33 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 34 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 35 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 36 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Price Remains Key in the Category Due To Low Disposable Incomes
Introduction of Mandatory Car Inspections May Trigger Appearance of First Aid Kids
Pharmacies Face Competition From Modern Grocery Retailers
Competitive Landscape
Santavik From Betasan As Maintains Its Top Spot Due To Strong Consumer Awareness and Wide Availability
'others' Rises Due To Increasing Number of Chinese Products
Changes in Share Expected If First Aid Kits Category Appears
Category Data
Table 37 Sales of Wound Care by Category: Value 2014-2019
Table 38 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Wound Care: % Value 2015-2019
Table 40 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 41 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 42 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Healthier Lifestyles and Wider Product Availability Support Further Dynamic Growth in 2019
Convenient Internet Retailing the Leading Distribution Channel in 2019
Further Strong Growth of Healthy and Affordable Protein/energy Bars
Competitive Landscape
Trec Nutrition Sp Zoo Leads With A Declining Share Due To Increased Competition
Fragmentation in Sports Nutrition Increases
Price and Brand Loyalty Influence Consumers' Purchasing Decisions
Category Data
Table 43 Sales of Sports Nutrition by Category: Value 2014-2019
Table 44 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 46 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 47 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 48 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Headlines
Prospects
Fish Oils/omega Fatty Acids and Probiotic Supplements To Grow Thanks To Increased Awareness and Availability
Older Consumers Increasingly Take Calcium Supplements for Bone Health
Competition Between Pharmacy Chains Supports Category Development
Competitive Landscape
Advertising, Price Discounting and Media Campaigns Boost Brand and Category Sales
Heart Disease Is A Serious Problem Amongst the Georgian Population
Prophylactic Products Benefit From Higher Disposable Incomes
Category Data
Table 49 Sales of Dietary Supplements by Category: Value 2014-2019
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 51 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 52 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Headlines
Prospects
Safe and Effective Vitamin C Records Further Growth in 2019
Vitamin D Not in Demand in Sunny Georgia
Paediatric Vitamins To Develop Further As Parents Prefer Child-specific Products
Competitive Landscape
Awareness and Availability Benefit Leaders Takeda Pharmaceutical and Krka Dd Novo Mesto in 2019
Advertising and Consumer Trust Key in Vitamins
Multivitamins Has Distinct Leaders, Whilst Single Vitamins Is Fragmented
Category Data
Table 56 Sales of Vitamins by Category: Value 2014-2019
Table 57 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 58 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 59 NBO Company Shares of Vitamins: % Value 2015-2019
Table 60 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 61 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Headlines
Prospects
Weight Loss Supplements and Slimming Teas the Only Categories Due To Low Availability, Awareness and Disposable Incomes
Negative Perceptions Are Expected To Remain Amongst Consumers
Direct Selling Grows As A Distribution Channel in Weight Management and Wellbeing
Competitive Landscape
Ajanta Pharma Leads Due To the Availability and Price-quality Ratio of Its Figurin Brand
Local Brand Orlip's Success Thanks To Availability and Pricing
Direct Sellers Faberlic Georgia and Oriflame Georgia Grow Their Share With Communication and Product Variety
Category Data
Table 63 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 64 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 65 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 66 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 67 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 68 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Headlines
Prospects
Sales of Herbal/traditional Cough, Cold and Allergy (hay Fever) Remedies Boosted by Environmental Issues
Herbal/traditional Topical Analgesics Remains Small Due To Strong Competition From Non-herbal Alternatives
Dietary Supplements and Tonics Not Expected To Grow
Competitive Landscape
Local Companies With Their Affordable and Available Products Lead in 2019
Price Is Key for Product Success
Herbal/traditional Products Is One of the Few Categories With Private Label Presence
Category Data
Table 69 Sales of Herbal/Traditional Products: Value 2014-2019
Table 70 Sales of Herbal/Traditional Products: % Value Growth 2014-2019
Table 71 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 72 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 73 Forecast Sales of Herbal/Traditional Products: Value 2019-2024
Table 74 Forecast Sales of Herbal/Traditional Products: % Value Growth 2019-2024
Headlines
Prospects
Changing Consumer Habits and Growing Awareness Support Paediatric Consumer Health
Paediatric Cough/cold and Allergy Remedies Sees the Highest Growth, Whilst Paediatric Vitamins and Dietary Supplements Remains the Key Generator of Sales
Competitive Landscape
Advertising and Doctors' Recommendations Ensure Top Spot for Gsk
others Increases As Players Try To Gain Ground
Category Data
Table 75 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 76 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 77 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 78 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 79 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

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