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Consumer Health in Georgia

Consumer Health in Georgia

Maturity restricted current value growth rates for most consumer health categories in Georgia in 2017. However, changing consumption habits and rising disposable incomes supported positive performances by a number of categories that were still relatively new or unfamiliar to most Georgians. These included sports nutrition, which was still at a very early stage of development, as well as weight management and wellbeing, which benefited from rising consumer awareness. At the same time, the growing...BRBREuromonitor International's Consumer Health in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.BRBRProduct coverage: Allergy Care, Herbal/Traditional , OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing. BRBRData coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.BRBRWhy buy this report?ULLI Get a detailed picture of the Consumer Health market;/LILI Pinpoint growth sectors and identify factors driving change;/LILI Understand the competitive environment, the market’s major players and leading brands;/LILI Use five-year forecasts to assess how the market is predicted to develop./LI/ULBRBREuromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER HEALTH IN GEORGIA
Euromonitor International
October 2017
LIST OF CONTENTS AND TABLES
Executive Summary
Consumer Health Benefits From the Changing Habits of Georgians
Regulatory Changes and Currency Devaluation Affect Review Period Cagr
International Players Face Growing Competition From Local Producers
Interest in Emerging Categories Supports Gains for Smaller Distribution Channels
Outlook for Georgian Consumer Health Remains Broadly Positive
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017
Market Data
Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Penetration of Private Label by Category: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format: % Value 2012-2017
Table 9 Distribution of Consumer Health by Format and Category: % Value 2017
Table 10 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources
Headlines
Prospects
Acetaminophen Leads in Adult Analgesics But Looks Set To Lose Ground Due To Health Concerns
Ibuprofen Expected To Make Value Share Gains at the Expense of Other Product Types
Paediatric Analgesics Expected To Outperform Adult Analgesics in Value Growth Terms
Competitive Landscape
Ketonal, Voltaren and Diclac Demonstrate Low Price Elasticity Following Currency Devaluation
Efferalgan Suffers From A Lack of Advertising Support and Low Shelf Visibility
Currency Devaluation Facilitates Value Share Gains for Local Producers
Category Data
Table 12 Sales of Analgesics by Category: Value 2012-2017
Table 13 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 15 NBO Company Shares of Analgesics: % Value 2013-2017
Table 16 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 17 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022
Headlines
Prospects
Demand in Cough, Cold, and Allergy (hay Fever) Remedies Remains Highly Seasonal
Cough, Cold, and Allergy (hay Fever) Remedies Continues To Benefit From Inbound Tourism
High Rates of Air Pollution and Smoking Prevalence Boost Demand for Various Product Types
Competitive Landscape
Wide Portfolio Helps Gsk Consumer Healthcare To Maintain Its Leading Position
Products Made With Natural Ingredients Continue To Gain Popularity
Investment in Advertising Drives Improved Performance of Gmp
Category Data
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 21 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 22 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 24 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Reduction of Stigma Should Bolster Development of Haemorrhoid Treatments Towards 2022
Medicated Shampoos Set To Benefit From Wider Distribution Via Modern Grocery Retailers
Hair Loss Treatments Expected To Benefit From Rising Image-consciousness Among Georgians
Competitive Landscape
Competition Intensifies in Hair Loss Treatments and Medicated Shampoos
Fitoval Faces A Growing Challenge From Seborin in Hair Loss Treatments
Georgian Producers Maintain A Significant Presence in Dermatologicals
Category Data
Table 25 Sales of Dermatologicals by Category: Value 2012-2017
Table 26 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 27 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 28 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 29 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 30 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022
Headlines
Prospects
Digestive Remedies Continues To Benefit From the Traditional Dietary Habits of Georgians
Low Disposable Incomes and A Lack of Advertising Hamper Demand
Paediatric Digestive Remedies Set To Perform Well Over the Forecast Period
Competitive Landscape
Menarini Continues To Lead Digestive Remedies Thanks To Its Mezym Brand
Sanofi's No-spa Brand Remains Popular Despite Limited Advertising Support
Penetration of Generics in Digestive Remedies Remains Low, But Should Increase Over 2017-2022
Category Data
Table 31 Sales of Digestive Remedies by Category: Value 2012-2017
Table 32 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 33 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 34 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 35 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 36 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Chemists/pharmacies Continue To Dominate Wound Care Distribution in Georgia
Wound Care Set To Benefit From Wider Distribution Via Modern Grocery Retailers Towards 2022
Price Competition Expected To Intensify in Wound Care Over the Forecast Period
Competitive Landscape
Strong Position of Betasan Stifles Competition in Sticking Plasters/adhesive Bandages
Currency Devaluation Fuels Greater Competition in Gauze, Tape and Other Wound Care
Category Data
Table 37 Sales of Wound Care by Category: Value 2012-2017
Table 38 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 39 NBO Company Shares of Wound Care: % Value 2013-2017
Table 40 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 41 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 42 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Growing Participation of Georgians in Sports Activities Bolsters Development of Sports Nutrition
Fitness-related Websites Help To Raise Consumer Awareness of Sports Nutrition Products
Sports Nutrition Products Benefit From Wide Distribution in Georgia
Competitive Landscape
Highly Visible Shelf Presence Helps Trec Nutrition To Maintain Its Lead in Sports Nutrition
Competition Intensifies in Line With New Entries
Category Data
Table 43 Sales of Sports Nutrition by Category: Value 2012-2017
Table 44 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 45 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 46 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 47 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 48 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Headlines
Prospects
Lack of Consumer Interest Continues To Hamper the Development of Dietary Supplements
Products With Bone Health Benefits Remain the Most Popular in 2017
Relatively Modest Growth in Value Sales at Constant 2017 Prices Projected for Dietary Supplements
Competitive Landscape
Sustained Invested in Advertising Helps Krka To Maintain Its Lead in Vitamins
Local Producers Maintain A Visible Presence in Dietary Supplements
Currency Devaluation Supports Small Value Share Gain for Gmp
Category Data
Summary 2 Dietary Supplements: Brand Ranking by Positioning 2017
Table 49 Sales of Dietary Supplements by Category: Value 2012-2017
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 51 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 52 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 53 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 54 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 55 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 56 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Headlines
Prospects
Weight Management and Wellbeing Benefits From Poor Dietary Habits Among Many Georgians
Sedentary Lifestyles Also Fuel Growing Interest in Weight Management and Wellbeing Products
Low Awareness and Negative Perception Will Continue To Hamper Category Development
Competitive Landscape
Direct Sellers Oriflame and Faberlic Continue To Gain Ground in 2017
Ajanta Pharma Ltd Remains the Clear Leader Despite A Lack of Investment in Marketing
Figurin Brand Continues To Benefit From Its Competitive Price Positioning
Category Data
Table 57 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 58 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 59 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 60 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 62 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Headlines
Prospects
Herbal/traditional Cough, Cold and Allergy (hay Fever) Remedies Continues To Lead in Value Terms
Outlook for Herbal/traditional Cough, Cold and Allergy (hay Fever) Remedies Remains Bright
Herbal/traditional Topical Analgesics Continues To Suffer From A Lack of Promotional Activity
Competitive Landscape
Gmp Maintains Its Leading Position in 2017
Gmp Brands Benefit From Wide Distribution Via Psp Chemists/pharmacies Outlets
Devaluation of the Lari Supports Value Share Gains for Local Manufacturers in 2017
Category Data
Table 63 Sales of Herbal/Traditional Products: Value 2012-2017
Table 64 Sales of Herbal/Traditional Products: % Value Growth 2012-2017
Table 65 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 66 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 67 Forecast Sales of Herbal/Traditional Products: Value 2017-2022
Table 68 Forecast Sales of Herbal/Traditional Products: % Value Growth 2017-2022
Headlines
Prospects
Paediatric Consumer Health Benefits From Rising Awareness Among Parents in Georgia
Paediatric Vitamins and Dietary Supplements Set To Remain the Largest Category in Value Terms
Competitive Landscape
Currency Devaluation Results in Value Share Decline for Multi-tabs Junior
Category Data
Table 69 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 70 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 71 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 72 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 73 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

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