Consumer Health in Finland

Consumer Health in Finland

Consumer health in Finland recorded stable current value growth in 2019, driven by the positive performances of larger categories (in value terms) of vitamins and dietary supplements and sports nutrition. An increasing interest in health and wellness with a focus on prevention, has been supported by positive consumer sentiment despite the Finnish economy slowing in 2019. Finns are highly influenced by media reports and are particularly interested in vitamins or minerals that are linked to their...

Euromonitor International's Consumer Health in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Consumer Health in Finland
Euromonitor International
October 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Stable Demand for Consumer Health As Consumers Increasingly Look To Self-care and Prevention
Ongoing Debate Over Restrictive OTC Environment Could Lead To Opening Up of Distribution
Orion Holds Fragile Lead Over Fragmented Consumer Health, While Gsk Consumer Healthcare Vastly Improves Share Through Pfizer Deal
Modern Grocery Retailers and Internet Retailing Continue To Gain Share From Leading Distribution Channel Chemists/pharmacies
Positive Performance for Consumer Health Despite A Not So Optimistic Economic Outlook
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019
Market Data
Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format: % Value 2014-2019
Table 9 Distribution of Consumer Health by Format and Category: % Value 2019
Table 10 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Adult Analgesics Experiences Declining Demand Although Niche of OTC Triptans Is Strongest Performer
Paediatric Ibuprofen Continues To Perform Well Supported by Innovation in Formats and Flavours
Higher Current Value Growth for Analgesics Driven by Product Innovation and Rising Unit Prices
Competitive Landscape
Orion Oyj Retains Leadership of Analgesics With Wide Product Portfolio
Gsk Consumer Healthcare Takes Over National Distribution of Orifarm's Topical Analgesics/anaesthetic Brands Leading To Strong Share Gain
Mixed Performance for Vitabalans With Paramax Offering Stronger Growth
Category Data
Table 12 Sales of Analgesics by Category: Value 2014-2019
Table 13 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 14 NBO Company Shares of Analgesics: % Value 2015-2019
Table 15 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 16 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024
Headlines
Prospects
Ongoing Demand for Sleep Aids Supported by Stressful Busy Lifestyles
Players Increase Dosages of Melatonin in Sleep Aids
Finnish Consumers Appreciate Innovation, Encouraging Players To Try New Formats
Competitive Landscape
Leading Players Feel Pressure From Smaller Brands
Private Label Continues To Gain Ground Led by Ya
Chemists/pharmacies Strengthens Domination But Hypermarkets Gains Share
Category Data
Table 18 Sales of Sleep Aids: Value 2014-2019
Table 19 Sales of Sleep Aids: % Value Growth 2014-2019
Table 20 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 21 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 22 Forecast Sales of Sleep Aids: Value 2019-2024
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2019-2024
Headlines
Prospects
Finns Continued To Appreciate Convenient Formats of Medicated Confectionery and Nasal Sprays
Addition of Natural Ingredients Is Increasingly Popular Strategy With Players
Medicated Confectionery Has Strong Presence in Grocery Retailers
Competitive Landscape
Cloetta Suomi Takes Over Leadership From Orion Oyj
Greater Consolidation Within Medicated Confectionery
Fennogate Continues To Expand With New Private Label Line of Cough Remedies
Category Data
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 27 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Stable But Undynamic Performance for Dermatologicals
Tentative Recovery for Vaginal Antifungals With
Increasing Presence of Private Label in Cold Sore Treatments May Restrain Stronger Value Growth Recovery
Competitive Landscape
Leading Players Continue To Lose Share To Generics
Ratiopharm Launches New Vaginal Antifungals Line
Category Data
Table 30 Sales of Dermatologicals by Category: Value 2014-2019
Table 31 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 32 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 33 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 35 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024
Headlines
Prospects
Stable Demand for Digestive Remedies Supported by Finns' Busy Stressful Lifestyles
Laxatives and Diarrheal Remedies Benefit From Consumer Trust in Branded Products
Positive Performance for Digestive Enzymes Supported by Wider Distribution
Competitive Landscape
International Players Retain Lead But Slow Emergence of Private Label
Ratiopharm Launches New Effervescent Hydration Tablet
Strong Growth Within Paediatric Laxatives
Category Data
Table 37 Sales of Digestive Remedies by Category: Value 2014-2019
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Improved Performance by Standard Eye Care Supported by High Incidence of Dry Eye
Players Look To Attract Consumers With Vast Array of Formats
Cross-category Strategy Could Encourage Other Brands To Follow Suit
Competitive Landscape
Increasing Pressure on Leading Players From Smaller More Dynamic Brands
Expansion From Skin Care To Eye Care Continues To Pay Dividends for Several Brands
Ya As Only Private Label Eye Care Product Continues To Slowly Gain Share
Category Data
Table 43 Sales of Eye Care by Category: Value 2014-2019
Table 44 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Eye Care: % Value 2015-2019
Table 46 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 47 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Ongoing Demand for Nrt Smoking Cessation Aids With Further Incentives To Quit Smoking But Nrt Gum Starting To Mature
Further Restrictions on E-vapour Products Could Encourage Consumers To Turn Towards Recognised Nrt Smoking Cessation Aids
Strongest Performance Recorded by Other Nrt Due To Innovative Formats
Competitive Landscape
Dominant Brands Nicorette and Nicotinell Continue To Lose Ground To Newer Brands
Niconovum Records Strongest Performance Supported by Innovative Brand Zonnic
Predicted Entrance of Iqos Over Forecast Period Could Attract Higher-income Finns
Category Data
Table 49 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 50 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 51 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 52 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 53 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Headlines
Prospects
More Positive Outlook for Wound Care Supported by Innovative Development
Healing Features Come With A Higher Price
Cedderoth Offers Dual Product
Competitive Landscape
International Brands Retain Lead But Lose Some Ground
Strong Presence of Private Label in Sticking Plasters/adhesive Bandages
Hansaplast Offers Wide Portfolio for Complete Wound Care
Category Data
Table 55 Sales of Wound Care by Category: Value 2014-2019
Table 56 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 57 NBO Company Shares of Wound Care: % Value 2015-2019
Table 58 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 59 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Some Maturity Entering Sports Nutrition But Sports Non-protein Products Continue To Offer Potential
Sports Protein Rtd Appreciated for Convenient Format
Players Continue To Launch Innovative Protein/energy Bars
Competitive Landscape
New Brands Continue To Enter Sports Nutrition and Gain Share From Leaders
Intense Competition Within Sports Protein Rtd With New Launches
Crossover Between Markets Could Widen Brand Recognition for Protein Products
Category Data
Table 61 Sales of Sports Nutrition by Category: Value 2014-2019
Table 62 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 63 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 64 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 65 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Headlines
Prospects
Maturity of Larger Categories Offset by Increasing Demand for Niche Supplements
Beauty From Within Supports Demand for Niche of Co-enzyme Q10
Herbal/traditional Dietary Supplements Continues To Slowly Gain Share
Competitive Landscape
Highly Fragmented Landscape Dominated by Local and Regional Producers
Two Distribution Channels Continue To Gain Notable Share
Minisun Continues To Perform Well With Wide Portfolio
Category Data
Table 67 Sales of Dietary Supplements by Category: Value 2014-2019
Table 68 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 69 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 70 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 71 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 72 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 73 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Headlines
Prospects
Despite Declining Demand Players Look To Combine Popular Vitamins
Single Vitamins Show Greater Promise
High Concentration Dosages Command Higher Prices
Competitive Landscape
Orion Retains Leadership Despite Mixed Performance
Gsk Consumer Healthcare Enters Vitamins Via Pfizer
Players Encouraged To Explore Innovative Formats and Flavours To Attract Consumers
Category Data
Table 74 Sales of Vitamins by Category: Value 2014-2019
Table 75 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 76 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 77 NBO Company Shares of Vitamins: % Value 2015-2019
Table 78 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 79 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 80 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Headlines
Prospects
Weight Management Continues To Lose Favour With Sceptical Finns
Wellness-focused Supplement Nutrition Drinks Is Only Positive Performer
Low-carbohydrate Diets Continue To Find Some Popularity Amongst Consumers
Competitive Landscape
Increasing Number of Smaller Players Intensifies Competition in Fragmented Landscape
English Tea Shop Bucks Declining Trend in Slimming Teas
Natural Composition of Ambronite Continues To Attract Consumers
Category Data
Table 81 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 82 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 83 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 84 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 85 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Headlines
Prospects
Trend for Some Herbal/traditional Dietary Supplements Supports Growth
Another Strong Performance for Herbal/traditional Tonics
Finnish Forests Offer Rich Source of Unusual Ingredients
Competitive Landscape
Highly Fragmented Competitive Landscape Led by Medicated Confectionery Brand
Strong Performances Seen by Herbal/traditional Dietary Supplements Brands
Internet Retailing Continues To Erode Share of Chemists/pharmacies
Category Data
Table 87 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Niche of Paediatric Ibuprofen Offers Further Growth Potential
Parents Attracted by Convenient Formats and Palatable Flavours for Their Children
Further Segmentation and Specific Targeting Could Help Boost Sales of Paediatric Vitamins and Dietary Supplements
Competitive Landscape
Gsk Consumer Healthcare Strengthens Leadership by Acquiring Pfizer's Multi-tabs
Orion Launches New Products Within Paediatric Vitamins and Dietary Supplements
Viruseptin Nasal Spray Offers Relief To Young Children
Category Data
Table 93 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

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