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Consumer Health in Finland

Consumer Health in Finland

The health and wellness trend strengthened further in the review period. When compared with 2013, consumer health products were easier to find and the selection was wider in 2017. This led to healthy growth in categories such as sports nutrition, certain dietary supplements and digestive remedies, regardless of the poor economic situation in Finland during the review period. Outside OTC categories, grocery retailers increased its sales strongly, and by 2017, Finns had become comfortable buying s...BRBREuromonitor International's Consumer Health in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.BRBRProduct coverage: Allergy Care, Herbal/Traditional , OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing. BRBRData coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.BRBRWhy buy this report?ULLI Get a detailed picture of the Consumer Health market;/LILI Pinpoint growth sectors and identify factors driving change;/LILI Understand the competitive environment, the market’s major players and leading brands;/LILI Use five-year forecasts to assess how the market is predicted to develop./LI/ULBRBREuromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER HEALTH IN FINLAND
Euromonitor International
October 2017
LIST OF CONTENTS AND TABLES
Executive Summary
the Health and Wellness Trend and Stressful Lifestyles Boost Consumer Health
Consumer Health Value Sales Are Rebounding After Some Challenging Years
Competition Is Tightening As More Players Enter
Consumer Health Channels Are Undergoing Major Changes in Finland
Demand for Consumer Health Products Will Remain High, But Competition Will Limit Value Growth
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017
Market Data
Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format: % Value 2012-2017
Table 9 Distribution of Consumer Health by Format and Category: % Value 2017
Table 10 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2016-2017
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
New Entries Revive Mature Analgesics Temporarily in 2016-2017
Analgesics Could Be Easier To Buy in the Future
Liberalisation Could Be on the Agenda in Topical Analgesics
Competitive Landscape
Regardless of A Higher Number of Economic Options, Brands From Local Player Orion Still Appeal
Penetration Rates in Generics in Analgesics Are at Different Levels
Branded Products Set To Achieve Better Sales
Category Data
Table 12 Sales of Analgesics by Category: Value 2012-2017
Table 13 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 15 NBO Company Shares of Analgesics: % Value 2013-2017
Table 16 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 17 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022
Headlines
Prospects
New Stronger-dose Products Made Available Thanks To Regulation Changes
Value Sales To Be Boosted by Higher Prices
the Selection of Pack Sizes and Product Types Swells
Competitive Landscape
Leading Valerian-based Brands Overtaken by Melatonin-based Ones
Private Label Ranges Compete With Brands
Grocery Retailers Is Still Gaining Sales, But New OTC Products Boost Chemists/pharmacies
Category Data
Table 19 Sales of Sleep Aids: Value 2012-2017
Table 20 Sales of Sleep Aids: % Value Growth 2012-2017
Table 21 NBO Company Shares of Sleep Aids: % Value 2013-2017
Table 22 LBN Brand Shares of Sleep Aids: % Value 2014-2017
Table 23 Forecast Sales of Sleep Aids: Value 2017-2022
Table 24 Forecast Sales of Sleep Aids: % Value Growth 2017-2022
Headlines
Prospects
An Increasing Number of Lower-price Products Restricts Value Growth
Grocery Retailers Will Generate More Sales
Innovative Application Formats Offer Opportunities in Decongestants and Allergy Care
Competitive Landscape
Local Player Orion Leads the Fragmented Category
Polarisation Is Likely To Take Place in the Forecast Period
Category Data
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 26 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 27 Sales of Decongestants by Category: Value 2012-2017
Table 28 Sales of Decongestants by Category: % Value Growth 2012-2017
Table 29 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 30 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 32 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Dermatological Product Sales Are Polarising in Finland
Competition From Systemic Variants in Treating Skin Conditions Restricts Growth
Competitive Landscape
Local Player Orion Remains the Leader in Dermatologicals, But Its Lead Is Reduced
Orifarm's Portfolio in Dermatologicals Is Extended Strongly in 2016-2017
the Outlook for Generics Is Positive Overall
Category Data
Table 33 Sales of Dermatologicals by Category: Value 2012-2017
Table 34 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 35 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 36 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 37 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
Table 38 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 39 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022
Headlines
Prospects
Stressful Lifestyles and Imbalanced Diets Boost Demand for Digestive Remedies
Demand for the Category Will Remain High, and More Generics Will Appear
As the Highest-growing Category, Digestive Enzymes Offers Good Opportunities in the Forecast Period
Competitive Landscape
Unlike in Many Other Categories of Consumer Health, International Brands Lead Sales in Digestive Remedies
More Innovation Is Likely
Generics Have A Weak Position in Digestive Remedies, But This Will Be Changing Slowly
Category Data
Table 40 Sales of Digestive Remedies by Category: Value 2012-2017
Table 41 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 42 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 43 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 44 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 45 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Standard Eye Care Sales Are Boosted As More Finns Are Suffering From Eye-related Problems
Standard Eye Care To Continue To Outperform Allergy Eye Care
Eye Care Sprays and Ointments Appeal To Consumers
Competitive Landscape
International Brands Lead Eye Care While Standard Brands Are Challenged by Innovative Launches
Private Label and Generics Have Little Impact in Eye Care
Category Data
Table 46 Sales of Eye Care by Category: Value 2012-2017
Table 47 Sales of Eye Care by Category: % Value Growth 2012-2017
Table 48 Sales of Standard Eye Care by Format: % Value 2012-2017
Table 49 Sales of Standard Eye Care by Positioning: % Value 2012-2017
Table 50 NBO Company Shares of Eye Care: % Value 2013-2017
Table 51 LBN Brand Shares of Eye Care: % Value 2014-2017
Table 52 Forecast Sales of Eye Care by Category: Value 2017-2022
Table 53 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Negative Attitudes Towards Smoking Boost Sales of Nrt Smoking Cessation Aids
Innovative Products Enter Finnish Nrt Smoking Cessation Aids
A Mixed Performance Is Anticipated Over 2017-2022
Competitive Landscape
New Competitors Challenge the Category Leaders
Controversial New Launch Influences Other Producers
the Chemists/pharmacies Channel Loses Sales To Grocery Retailers
Category Indicators
Table 54 Number of Smokers by Gender 2012-2017
Category Data
Table 55 Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
Table 56 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017
Table 57 Sales of NRT Gum by Flavour: % Value 2012-2017
Table 58 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2013-2017
Table 59 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2014-2017
Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 61 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Headlines
Prospects
Wound Care Is Affected by Economic Downturn, But Is Now Recovering
Innovation Levels Rise
Prices May Fall
Competitive Landscape
Big International Brands Dominate Sales
Private Label Manufacturers Benefit From the Economic Downturn
Category Data
Table 62 Sales of Wound Care by Category: Value 2012-2017
Table 63 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 64 NBO Company Shares of Wound Care: % Value 2013-2017
Table 65 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 66 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 67 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Sports Nutrition Has Become Mainstream, and Is Now Saturating
Less Mature Categories Will Generate the Most Growth
Opportunities in Sports Protein Powder
Competitive Landscape
Grocery Retailers Has Become A Key Sales Channel for Sports Nutrition
An Opportunity for Grocery Retailers
Amid Tight Competition, Sponsorships and Engaging Campaigns Have Become Key
Category Data
Table 68 Sales of Sports Nutrition by Category: Value 2012-2017
Table 69 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 70 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 71 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 72 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 73 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Headlines
Prospects
Mature Categories Suffer From Saturation, While Innovative Launches Still Capture Sales
A Stronger Economy Will Raise Demand for Value-added Products
the Beauty-from-inside Boom Continues As Innovative Products Enter
Competitive Landscape
Private Label Has Strengthened But Is Maturing
Dietary Supplements Is Fractured
Trust in Finnish and Other Scandinavian Brands Is High
Category Data
Summary 3 Dietary Supplements: Brand Ranking by Positioning 2017
Table 74 Sales of Dietary Supplements by Category: Value 2012-2017
Table 75 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 76 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 77 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 78 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 79 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 80 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 81 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Headlines
Prospects
Mature Multivitamins Hampers Overall Value Growth of Vitamins
Innovation Is Only Achieved Through High-strength Vitamin D Products
Competition From Combination Dietary Supplements Is A Threat To the Growth of Multivitamins
Competitive Landscape
Local Player Orion Leads Thanks To Multiple Brands in Both Multivitamins and Single Vitamins
Multi-tabs Is the Best-selling Vitamin
Private Label Benefits From Economic Downturn
Category Data
Table 82 Multivitamins: Brand Ranking by Positioning 2017
Table 83 Sales of Vitamins by Category: Value 2012-2017
Table 84 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 85 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 86 NBO Company Shares of Vitamins: % Value 2013-2017
Table 87 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 88 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 89 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022
Headlines
Prospects
the Movement From Weight Management To Sports Nutrition Has Been Strong
OTC Obesity and Weight Loss Supplements Suffer From A Limited Selection and A Lack of Consumer Trust
Innovation Is Needed To Revitalise the Category
Competitive Landscape
Regional Players Have Strong Positions As Consumer Trust in Local Brands Is High
Scams Discourage Finns From Buying Unfamiliar Brands
High Competition Pushes Manufacturers To Renew Portfolios
Category Data
Table 90 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 91 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 92 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 93 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 94 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 95 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Headlines
Prospects
the Best-selling Herbal/traditional Categories Are Stagnant Or Declining, But Smaller Ones Offer Opportunities
Emerging Herbal/traditional Products Such As Certain Dietary Supplements Can Expect High Growth Rates
Combination Products Become Trendy
Competitive Landscape
Medicated Confectionery Brands Lead Sales of Fragmented Herbal/traditional Products
Local Brands With Broad Portfolios Improve Their Positions
Consumers Favour Well-established Products
Category Data
Table 96 Sales of Herbal/Traditional Products by Category: Value 2012-2017
Table 97 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
Table 98 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 99 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 100 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 101 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Headlines
Prospects
Demand for Paediatric Consumer Health Products Increases in Key Categories
Both Mature and Immature Categories Will Experience New Product Launches
Convenience and Price Are Key To the Category's Appeal
Competitive Landscape
A Strong Position in Paediatric Analgesics Enables Gsk Consumer Healthcare To Lead Overall Sales
As the Economy Improves, Competitors Will Be More Invested in the Category
the Entry of More Innovative Products Is Necessary for Brands To Succeed
Category Data
Table 102 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 103 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 104 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 105 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
Table 106 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
Table 107 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 108 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

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