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Consumer Health in Estonia

Consumer Health in Estonia

With solid real GDP growth, lowering inflation and improving disposable incomes, sales of both OTC and non-OTC products are benefiting in Estonia. In 2019, people were more open to buying expensive consumer health items and from a more diverse product range. Nevertheless, the general performance of consumer health products could be defined as stable in terms of regulatory changes and lacking any significant trend or development that would bring significant changes.

Euromonitor International's Consumer Health in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Consumer Health in Estonia
Euromonitor International
October 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Estonians' Interest in Consumer Health Increases
Price-competition Strengthens, While Consumers' Rising Health Knowledge Benefits Smaller Categories
Competitive Landscape Trends in 2019 Are Consumer-fuelled
Channels for Non-otc Products Are the More Dynamic
A More Moderate Performance Is Predicted As Maturity Sets in
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019
Market Data
Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Distribution of Consumer Health by Format: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format and Category: % Value 2019
Table 9 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Increasing Lifestyle Stress Sustains Demand for Analgesics
Higher-priced Adult Acetaminophen Posts Healthy Growth, While Paediatric Products Increasingly Appeal
New Formats May Face Consumer Resistance, While Online Pharmacies Offer A Healthy Source of Growth
Competitive Landscape
Nycomed Leads A Stable Category
Perskindol Is Boosted by the Preference for Natural, While Nurofen Gives the Category Something To Chew on
Strong Brand Loyalty Prevails
Category Data
Table 11 Sales of Analgesics by Category: Value 2014-2019
Table 12 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Analgesics: % Value 2015-2019
Table 14 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 15 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024
Headlines
Prospects
Value Sales Growth Is Achieved Despite A Milder Flu Season in 2019
Price Rises Are Mild Thanks To Regulations
Consumers Increasingly Seek Natural Cough Remedies
Competitive Landscape
Foreign Companies Have the Go-to Brands
Tried-and-tested Names Can Weather the Unpredictability of Flu Seasons
New Formats Provide A Usp Amid High Competition
Category Data
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Self-medication Prevails As Stigmatisation Lingers
Rising Health-awareness Allows Consumers To Cut Down on Dermatologicals
Internet Consultation and Sales Can Overcome the Stigma of Buying Dermatologicals
Competitive Landscape
Bayer Leads the Way
A Solid Reputation for Quality Is Key for Brands
Switches To OTC and Online Information Investment Could Offer Sales Potential
Category Data
Table 23 Sales of Dermatologicals by Category: Value 2014-2019
Table 24 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 25 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 26 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 27 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 28 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024
Headlines
Prospects
Less Healthy Lifestyles and An Improving Economy Boost Digestive Remedies
A Switch Has Made All the Difference for Proton Pump Inhibitors
Performance Factors Vary Across Digestive Remedies
Competitive Landscape
Berlin and Sanofi Products Are Still the Go-to Digestive Remedies
International Names Dominate, But the Natural Trend Favours Local Players
Opportunities Exist in Untapped and Niche Categories
Category Data
Table 29 Sales of Digestive Remedies by Category: Value 2014-2019
Table 30 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 31 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 32 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 33 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 34 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Higher Consumer Spending Favours Added-value Wound Care
Sticking Plasters/adhesive Bandages Cover the Most Demand
Distribution Channels Vary by Category, With Sticking Plasters the Most Omnipresent
Competitive Landscape
Most Players Cannot Graze the Top Three Producers
Smaller Wound Care Producers Struggle With Low-end Positioning
Improving Economy To Foster Innovation Development
Category Data
Table 35 Sales of Wound Care by Category: Value 2014-2019
Table 36 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 37 NBO Company Shares of Wound Care: % Value 2015-2019
Table 38 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 39 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
Headlines
Prospects
A More Active Population Discovers Sports Nutrition
Sports Protein Powder Benefits From Premiumisation
Distribution Widens As More Consumers Embrace the Offering
Competitive Landscape
Robocop Is Still Box Office for Sports Nutrition
International Names Dominate A Category That Is Tough To Crack
Standard Varieties Having More Staying Power Among Consumers
Category Data
Table 41 Sales of Sports Nutrition by Category: Value 2014-2019
Table 42 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 43 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 44 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 45 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 46 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Headlines
Prospects
Growth Remains Solid Thanks To Increasingly Health-conscious Estonians
Widening Product Access Encourages A Stronger Consumer Base
Establishing A Regular Presence With A Strong Brand Will Be Key
Competitive Landscape
Orkla Leads, Anchored in the Chemists/pharmacies Channel
Private Label Is Finding Its Consumer Base Thanks To Distribution Advantage
A Raft of New Launches Caters To Everyone
Category Data
Table 47 Sales of Dietary Supplements by Category: Value 2014-2019
Table 48 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 49 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 50 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 51 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 52 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 53 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Headlines
Prospects
the Health Trend and Favourable Market Conditions Attract More Producers
Price-competition Is High, But Premiumisation Is Rising Too
Wider Distribution Options Benefit Non-otc Vitamins
Competitive Landscape
Gsk and Nycomed Lead A Fragmented Category
Products Become More Advanced
Private Label Is on the Rise
Category Data
Table 54 Sales of Vitamins by Category: Value 2014-2019
Table 55 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 56 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 57 NBO Company Shares of Vitamins: % Value 2015-2019
Table 58 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 59 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 60 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Headlines
Prospects
Increasing Health-awareness Makes Estonians More Selective in Product Choice
Meal Replacement Benefits From Consumer Emphasis on Dieting
Healthy Competition Is Set To Stimulate Weight Loss Supplements
Competitive Landscape
Herbalife Still Tips the Scales in Weight Management and Wellbeing
Domestic Production Is Slim, But Set To Bulk Up
Consumer Behaviour Is Strongly Dictating Channel Trends
Category Data
Table 61 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 62 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 63 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 64 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 65 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 66 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Headlines
Prospects
More Consumers Choose the Natural Path To Health
More Ways To Reach Consumers Thanks To Less Red Tape
Producers Strive To Unlock Potential of These Categories
Competitive Landscape
Anchored in Chemists/pharmacies, the Leading Players Maintain Their Rankings
More Convenient Formats Are Launched
Players Need To Ensure Stand-out Amid An Increasingly Crowded Category
Category Data
Table 67 Sales of Herbal/Traditional Products: Value 2014-2019
Table 68 Sales of Herbal/Traditional Products: % Value Growth 2014-2019
Table 69 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 70 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 71 Forecast Sales of Herbal/Traditional Products: Value 2019-2024
Table 72 Forecast Sales of Herbal/Traditional Products: % Value Growth 2019-2024
Headlines
Prospects
Higher Standards of Living Lead More Parents To Give Their Children Paediatric-specific Medicine
OTC Red Tape Will Anchor Sales To Chemists/pharmacies
Paediatric Ibuprofen Begins To Realise Its Potential
Competitive Landscape
Solid Distribution Is Pivotal in Achieving Category Success
Paediatric Vitamins and Dietary Supplements Offers Key Operating Advantages
Innovation Leans on New Product Formats and Flavours
Category Data
Table 73 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 74 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 75 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

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