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Consumer Health in Estonia

Consumer Health in Estonia

Despite positive growth for most categories due to the reviving economy and improving purchasing power, the general performance of consumer health products could be defined as stable in terms of regulatory changes and lack of any significant trend or development that would bring significant changes.

Euromonitor International's Consumer Health in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER HEALTH IN ESTONIA
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Consumer Health Grows Despite Fewer Changes in Trends and Regulations
Development Starts To Slow As Some Categories Approach Maturity
Although Leading Players Maintain Positions, Market Becomes More Fragmented
Chemists/pharmacies Remains the Main Distribution Channel
Declining Consumer Base and Increasing Competition Is Expected
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018
Market Data
Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Distribution of Consumer Health by Format: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format and Category: % Value 2018
Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Consumer Base Expands Due To Changing Lifestyles
Newer OTC Products Witness Better Growth in 2018
Consumers Are Used To Existing Formats and Innovation Is Not Always Accepted Well
Competitive Landscape
Gsk Consumer Healthcare Leads Analgesics Sales
Uab Norameda Eesti Attains Fastest Growth by Offering A Natural Topical Analgesic
Brand Loyalty Remains High in Analgesics
Category Data
Table 11 Sales of Analgesics by Category: Value 2013-2018
Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 14 NBO Company Shares of Analgesics: % Value 2014-2018
Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023
Headlines
Prospects
Cough, Cold and Allergy (hay Fever) Remedies Remains A Seasonal Product
Unit Price Stability Is A Key Factor in Value Performance
Flu Season and New Product Developments Influence Growth
Competitive Landscape
Established Brands Lead Sales
Competition Pushes Producers To Look for New Options
International Players Dominate Cough, Cold and Allergy (hay Fever) Remedies
Category Data
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Dermatologicals Remains A Stigmatised Category
Dermatologicals Shows Signs of Maturity
Online Pharmacies Helps Overcome Stigma
Competitive Landscape
Competitive Landscape Sees Fewer Changes
Brand Awareness Tends To Define Success of International Players' Products
Companies May Use Stigma To Their Advantage
Category Data
Table 24 Sales of Dermatologicals by Category: Value 2013-2018
Table 25 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 27 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 28 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023
Headlines
Prospects
Growth Opportunities Derive From Lifestyle Changes
Self-medication and OTC Status Benefit Proton Pump Inhibitors
Different Factors Drive Digestive Remedies
Competitive Landscape
Fewer Changes Among Leading Players in 2018
International Players Outperform Domestic Producers
Despite Obstacles To Entry, Options for New Developments Still Exist
Category Data
Table 30 Sales of Digestive Remedies by Category: Value 2013-2018
Table 31 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 33 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 34 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Sticking Plasters/adhesive Bandages Largely Defines Performance of Wound Care
Improving Purchasing Power Is Major Driving Force in Value Sales
Distribution Varies for All Wound Care Categories
Competitive Landscape
Large International Players Dominate Wound Care
Brand Loyalty and Fast Brand Rotation Are Observed Simultaneously
Focus Shifts Towards New Formats and Value-added Products
Category Data
Table 36 Sales of Wound Care by Category: Value 2013-2018
Table 37 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Wound Care: % Value 2014-2018
Table 39 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 40 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Sports Nutrition Remains A Developing Category, But Starts To Stabilise
Shift Towards Higher Quality and Expensive Products Defines Best Performing Category
Internet Retailing Is A Prominent Channel in Sports Nutrition
Competitive Landscape
Robocop Maintains It Leadership Due To Active Support for Its Products
Sports Nutrition Observes High Rotation of Players
Estonians Tend To Focus on Standard Products More and Less on Innovation
Category Data
Table 42 Sales of Sports Nutrition by Category: Value 2013-2018
Table 43 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 44 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 45 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 46 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 47 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Headlines
Prospects
Dietary Supplements Becomes More Fragmented
Growing Consumer Base Benefits Consumers in Multiple Ways
Competition Is Set To Become Even Stronger
Competitive Landscape
Despite Increasing Competition Leadership Remains Unchanged
International Players Dominate Despite Significant Rise of Domestic Players
Producers Choose Very Diverse Strategies To Succeed in Dietary Supplements
Category Data
Table 48 Sales of Dietary Supplements by Category: Value 2013-2018
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 50 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 51 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 52 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Headlines
Prospects
Legislation on OTC Products Impacts Vitamins
Vitamins Is A Developing Category
Established Brands and New Players Tend To Use Different Channels
Competitive Landscape
Leaders Maintain Dominance in Vitamins
Domestic Producers Continue Active Development
Private Label Enters the Category
Category Data
Table 56 Sales of Vitamins by Category: Value 2013-2018
Table 57 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 58 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 59 NBO Company Shares of Vitamins: % Value 2014-2018
Table 60 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 61 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023
Headlines
Prospects
Government Efforts To Promote Healthy Living Influence Weight Management
Price Competition Prevents Meal Replacement Observing Fastest Growth
Developments in Dietary Supplements Also Impact Weight Management
Competitive Landscape
Leader Remains the Same Despite Weakening Position
International Players Dominate Weight Management
Distribution Commonly Defines Success of Weight Management Products
Category Data
Table 63 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 64 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 65 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 66 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 67 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 68 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Headlines
Prospects
Herbal/traditional Products Observes Positive Development
Herbal/traditional Paediatric Dietary Supplements Has Greatest Potential for Growth
Status of Dietary Supplements Benefits Herbal/traditional Products
Competitive Landscape
Bionorica Remains the Leading Producer in Estonia
International Players Lead Sales
Distribution and Brand Awareness Are Expected To Remain Key
Category Data
Table 69 Sales of Herbal/Traditional Products: Value 2013-2018
Table 70 Sales of Herbal/Traditional Products: % Value Growth 2013-2018
Table 71 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 72 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 73 Forecast Sales of Herbal/Traditional Products: Value 2018-2023
Table 74 Forecast Sales of Herbal/Traditional Products: % Value Growth 2018-2023
Headlines
Prospects
Changing Consumer Attitudes Benefit the Category
Paediatric Ibuprofen Has Greatest Potential for Growth
Dominance of OTC Products Defines Distribution Channels
Competitive Landscape
Reckitt Benckiser Poland Secures A Leading Position in 2018
Paediatric Vitamins and Dietary Supplements Is Expected To Drive Innovation
Producers Are Expected To Focus on Brand Awareness
Category Data
Table 75 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 76 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 77 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 78 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 79 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

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