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Consumer Health in Estonia

Consumer Health in Estonia

In Estonia, most health products are sold through pharmacies. According to the State Agency of Medicine, sales of health products at pharmacies rose steadily over the review period. Pharmacy sales consist of about 75% medication and 25% other products.BRBREuromonitor International's Consumer Health in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.BRBRProduct coverage: Allergy Care, Herbal/Traditional , OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing. BRBRData coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.BRBRWhy buy this report?ULLI Get a detailed picture of the Consumer Health market;/LILI Pinpoint growth sectors and identify factors driving change;/LILI Understand the competitive environment, the market’s major players and leading brands;/LILI Use five-year forecasts to assess how the market is predicted to develop./LI/ULBRBREuromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER HEALTH IN ESTONIA
Euromonitor International
October 2017
LIST OF CONTENTS AND TABLES
Executive Summary
Sales Growth for Health Products Continues
New Regulation Results in Pharmacists Recommending the Cheapest OTC Product
Stable Environment Turns Companies To Focus on Marketing Efforts and New Products
Pharmacies Transform Themselves Into Walk-in Stores
Future Promises An Increase in Competition and A Decline in Population
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017
Market Data
Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2016-2017
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Modern Working Environments Increase Usage of Analgesics
Use of Acetaminophen Growing As Considered A Safe Remedy During Flu Season
Consumers Choose the Product Formats They Are Familiar With
Competitive Landscape
Dominant Brands Have Strong Marketing Support in Estonia
Shelf-presence Pays Off
Competition To Increase in Topical Analgesics
Category Data
Table 11 Sales of Analgesics by Category: Value 2012-2017
Table 12 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 14 NBO Company Shares of Analgesics: % Value 2013-2017
Table 15 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 16 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022
Headlines
Prospects
Marketing During Media Coverage of Flu Season Can Affect Sales Growth
Pharmacists Play An Increasingly Important Role in Consumer Choice
Change in Purchasing Patterns Possible Due To New Law
Competitive Landscape
Products With A Long History Prevail Over the Competition
Consumers Trust International Brands
Category Data
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Anonymity of the Internet Prompts Discussion Without Awkwardness
Growth Lies in Targeted Internet Marketing
Competitive Landscape
Room for Competition With Specific Active Ingredients
Domestic Origin Not An Important Factor for the Customer
Lack of Innovation Is No Threat To Sales
Category Data
Table 24 Sales of Dermatologicals by Category: Value 2012-2017
Table 25 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 27 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 28 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022
Headlines
Prospects
Increasing Wages and Modern Lifestyles Provide Growth Opportunities
High Alcohol Consumption Supports Digestive Remedies
Stable Sales Could Eventually Be Impacted by Healthier Living
Competitive Landscape
Leading Companies Hold A Strong Stable Position
Seasonal Marketing Helps Leading Brands
Local Producers Continue To Hold A Minor Market Share
Category Data
Table 30 Sales of Digestive Remedies by Category: Value 2012-2017
Table 31 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 32 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 33 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 34 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Growing Consumer Awareness and Car-based First Aid Kits To Support Sales
Mature Category Remains Stable With Minor Innovations in Terms of Package Sizes
Internet Sales Not Economical
Competitive Landscape
Well-established Brands Hold Most of the Market
Companies Branching Out To Other Areas
Category Data
Table 36 Sales of Wound Care by Category: Value 2012-2017
Table 37 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 38 NBO Company Shares of Wound Care: % Value 2013-2017
Table 39 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 40 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Sports Nutrition Reaches the Mainstream Consumer
Word of Mouth Recommendations Support Sales To Amateur Sports People
Something for Everyone
Competitive Landscape
Experienced Leading Company Has Consumers' Confidence
Multiple Smaller Retailers With A Varied Offer
Category Data
Table 42 Sales of Sports Nutrition by Category: Value 2012-2017
Table 43 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 44 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 45 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 46 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 47 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Headlines
Prospects
Multiple Ingredients Becoming More Popular
Many New Products Available, As Local Producers Increase Activities
Competitive Landscape
Chemists/pharmacies Remains the Leading Channel
Regulators Warn Consumers Not To Believe in Miracles
Tonics Have A Few Leading Brands, But Do Not Appeal To Younger Consumers
Category Data
Summary 3 Dietary Supplements: Brand Ranking by Positioning 2017
Table 48 Sales of Dietary Supplements by Category: Value 2012-2017
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 50 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 51 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 52 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Headlines
Prospects
Estonians' Interest in Health and Well-being Will Continue
Seasonal Marketing Supports Year-round Sales
Articles on the Internet Help To Make the Right Choice
Competitive Landscape
Fragmented Category Dominated by International Companies
Category Data
Table 56 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Headlines
Prospects
Herbal Products Are Associated With A Healthy Lifestyle
Paediatric Dietary Supplements Shows Potential As Parents Become More Informed
Natural Origins and Herbal Ingredients Will Continue To Appeal
Competitive Landscape
Herbal Products Classified As OTC Are Seen As More Effective
Traditional Estonian Medicine Still Has Its Place
Category Data
Table 62 Sales of Herbal/Traditional Products: Value 2012-2017
Table 63 Sales of Herbal/Traditional Products: % Value Growth 2012-2017
Table 64 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 65 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 66 Forecast Sales of Herbal/Traditional Products: Value 2017-2022
Table 67 Forecast Sales of Herbal/Traditional Products: % Value Growth 2017-2022
Headlines
Prospects
New Flavours Help To Increase Market Share
Parents Make Decisions Without Consulting A Doctor
Preference for Brick and Mortar Retailing When It Comes To Paediatric Consumer Health
Competitive Landscape
Fragmented Competitive Market in A Declining Environment
Birth Rate Expected To Fall Towards 2022, Slowing Sales
Category Data
Table 68 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 69 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 70 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 71 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 72 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

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