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Consumer Health in Denmark

Consumer Health in Denmark

Danish consumers are increasingly willing to spend money on consumer health products given the strong health and wellness trend converging with economic growth. Demand for more natural and higher quality products also continued to increase while the increasingly active and busy lifestyles lad by Danes means that convenience is an increasingly important factor, leading to sales growth in the modern grocery retailers and internet retailing channels.BRBREuromonitor International's Consumer Health in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.BRBRProduct coverage: Allergy Care, Herbal/Traditional , OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing. BRBRData coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.BRBRWhy buy this report?ULLI Get a detailed picture of the Consumer Health market;/LILI Pinpoint growth sectors and identify factors driving change;/LILI Understand the competitive environment, the market’s major players and leading brands;/LILI Use five-year forecasts to assess how the market is predicted to develop./LI/ULBRBREuromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER HEALTH IN DENMARK
Euromonitor International
October 2017
LIST OF CONTENTS AND TABLES
Executive Summary
Consumer Health in Denmark Performs Well in 2017
Favourable Conditions Lead To Positive Growth
Pharmacies Fight Back After Losing Ground
Growth in Internet Usage Impacts Consumer Health
Outlook Remains Positive As Conditions Improve
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017
Market Data
Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format: % Value 2012-2017
Table 9 Distribution of Consumer Health by Format and Category: % Value 2017
Table 10 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2016-2017
Sources
Summary 2 Research Sources
Headlines
Prospects
Active Lifestyles Lead To Growth in Topical Analgesics/anaesthetic
Topical Vs Systemic Analgesics
Demand for Convenience Impacts Sales Channels
Competitive Landscape
Competitive Landscape Remains Consolidated
Regulatory Change Aids Recovery of Analgesics
Generics Struggle To Compete With Branded Analgesics
Category Data
Table 12 Sales of Analgesics by Category: Value 2012-2017
Table 13 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 15 NBO Company Shares of Analgesics: % Value 2013-2017
Table 16 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 17 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022
Headlines
Prospects
Public Perception of Sleep Aids Impacts Growth
Companies Increase Support for Employees With Sleep Disorders
Alternative Treatments and Preventative Mesaures Also Negatively Affect Sales
Competitive Landscape
Orkla Care Continues To Dominate Sleep Aids in Denmark
Change Seems Unlikely in Mature OTC Sleep Aids in Near Future
Category Data
Table 19 Sales of Sleep Aids: Value 2012-2017
Table 20 Sales of Sleep Aids: % Value Growth 2012-2017
Table 21 NBO Company Shares of Sleep Aids: % Value 2013-2017
Table 22 LBN Brand Shares of Sleep Aids: % Value 2014-2017
Table 23 Forecast Sales of Sleep Aids: Value 2017-2022
Table 24 Forecast Sales of Sleep Aids: % Value Growth 2017-2022
Headlines
Prospects
Unstable Danish Weather Impacts Cough, Cold and Allergy (hay Fever) Remedies
Antihistamines/allergy Remedies (systemic) Benefits From the Increase in Allergies
Natural and Alternative Treatments Grow Too
Competitive Landscape
Modern Grocery Retailers Gain Ground at the Expense of Chemists/pharmacies
Low Unit Prices Make It Difficult for Producers of Generic Products
Producers Turn To Online Marketing To Boost Sales, Given Low Prices
Category Data
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 26 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 27 Sales of Decongestants by Category: Value 2012-2017
Table 28 Sales of Decongestants by Category: % Value Growth 2012-2017
Table 29 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 30 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 32 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
the Weather Affects Sales of Dermatologicals in Denmark
the Increase in Allergies Supports Growth of Topical Allergy Remedies/antihistamines
Alternatie Treatments Face Growth Too
Competitive Landscape
Social Stigma Helps Shape Marketing Strategies
Multinationals Remain Clear Leaders
Leading Local Player Orifarm Losing Share
Category Data
Table 33 Sales of Dermatologicals by Category: Value 2012-2017
Table 34 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 35 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 36 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 37 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
Table 38 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 39 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022
Headlines
Prospects
Demographic Changes Will Drive Growth in Digestive Remedies
Growth in Dietary Supplements Suppresses Digestive Remedies
Competitive Landscape
Multinationals Dominate Digestive Remedies in Denmark
Domestic Players and Generics Struggle To Compete
Category Data
Table 40 Sales of Digestive Remedies by Category: Value 2012-2017
Table 41 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 42 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 43 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 44 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 45 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Allergy Eye Care Growth Continues To Outpace That of Standard Eye Care
Standard Eye Care Suffers From Maturity and A Lack of Innovation
Raising Awareness Could Boost Eye Care
Competitive Landscape
Chemists/pharmacies Dominates Sales of Eye Care Products
Eye Care in Denmark Remains Consolidated
Category Data
Table 46 Sales of Eye Care by Category: Value 2012-2017
Table 47 Sales of Eye Care by Category: % Value Growth 2012-2017
Table 48 Sales of Standard Eye Care by Format: % Value 2012-2017
Table 49 Sales of Standard Eye Care by Positioning: % Value 2012-2017
Table 50 NBO Company Shares of Eye Care: % Value 2013-2017
Table 51 LBN Brand Shares of Eye Care: % Value 2014-2017
Table 52 Forecast Sales of Eye Care by Category: Value 2017-2022
Table 53 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Growing Popularity of Vapour Products Impacts Nrt Smoking Cessation Aids
Declining Smoking Prevalence Puts Pressure on Nrt Smoking Cessation Aids
Competitive Landscape
Special OTC Legislation for Nrt Smoking Cessation Aids
Modern Grocery Retailers Gain Ground at the Expense of Chemists/pharmacies
Category Indicators
Table 54 Number of Smokers by Gender 2012-2017
Category Data
Table 55 Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
Table 56 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017
Table 57 Sales of NRT Gum by Flavour: % Value 2012-2017
Table 58 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2013-2017
Table 59 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2014-2017
Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 61 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Headlines
Prospects
Increasingly Active Lifestyles Support Growth in Wound Care
Strategic Segmentation Is Key To Growth
Competitive Landscape
Multinationals Dominate Wound Care in Denmark
Domestic Players Have Potential in Smaller Niches
Category Data
Table 62 Sales of Wound Care by Category: Value 2012-2017
Table 63 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 64 NBO Company Shares of Wound Care: % Value 2013-2017
Table 65 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 66 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 67 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Sports Protein Bars Benefits From Health and Wellness Trend
Danes' Fascination With Protein Supports Growth in Sports Nutrition
Manufacturers To Emphasise Difference of Actual Sports Nutrition Products
Competitive Landscape
Growth in Internet Usage Impacts Sports Nutrition
Players May Pursue Omnichannel Marketing Strategy for Greater Success
Category Data
Table 68 Sales of Sports Nutrition by Category: Value 2012-2017
Table 69 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 70 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 71 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 72 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 73 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Headlines
Prospects
inner Beauty Trend Supports Growth in Combination Dietary Supplements
Turmeric Enjoys Its Moment in the Sun
Competitive Landscape
Danish Consumers Are Sensitive To Media Stories
Players Must Engage More With Consumers and Monitor Social Media
Private Label Struggles Against Established Brands
Category Data
Summary 3 Dietary Supplements: Brand Ranking by Positioning 2017
Table 74 Sales of Dietary Supplements by Category: Value 2012-2017
Table 75 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 76 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 77 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 78 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 79 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 80 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 81 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Headlines
Prospects
Health and Wellness Trend Supports Growth in Vitamins
Segmentation and Specialisation Key To Further Growth
Government and Expert Recommendations Boost Sales of Vitamin D
Competitive Landscape
Private Label Gaining Ground at the Expense of Brands
Battle for Shelf Space Will Be Important Factor
Category Data
Summary 4 Multivitamins: Brand Ranking by Positioning 2017
Table 82 Sales of Vitamins by Category: Value 2012-2017
Table 83 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 84 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 85 NBO Company Shares of Vitamins: % Value 2013-2017
Table 86 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 87 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 88 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022
Headlines
Prospects
Holistic Approach To Weight Management Suppresses Sales
Busy Lifestyles Lead To Growing Demand for Convenience
Competitive Landscape
Nupo Retains Clear Lead in Weight Management and Wellbeing in Denmark
Meal Replacement Bars Faces Strong Competition
Category Data
Table 89 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 90 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 91 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 92 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 93 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 94 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Headlines
Prospects
Herbal/traditional Products Benefits From Health and Wellness Trend
Media Attention Results in Strong Growth of Turmeric
Competitive Landscape
Private Label Faces Struggle Against Established Brands
Leading Players Benefit From Obsession With Liquorice
Category Data
Table 95 Sales of Herbal/Traditional Products by Category: Value 2012-2017
Table 96 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
Table 97 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 98 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 99 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 100 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Headlines
Prospects
Rising Birth Rate Supports Growth
Herbal/traditional Paediatric Consumer Health Products Could Fare Better Than Traditional OTC Products
Paediatric Vitamins and Dietary Supplements Lose Ground
Competitive Landscape
Multinationals Dominate Paediatric Consumer Health in Denmark
Potential for Domestic Companies in Niche Areas
Category Data
Table 101 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 102 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 103 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 104 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
Table 105 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
Table 106 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 107 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

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