Consumer Health in China
Consumer health in China recorded high single-digit current value growth in 2022, mainly due to the COVID-19-related sales surge for OTC products, and this growth trend is set to continue in 2023, mainly due to rising health awareness. In terms of categories, the current value growth rate of OTC products is set to gradually slow to the pre-pandemic level in 2023, after a significant peak of growth in 2022, which was mainly due to the wave of COVID-19 after the lifting of restrictions in December...
Euromonitor International's Consumer Health in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Consumer Health in China
- Euromonitor International
- September 2023
- List Of Contents And Tables
- CONSUMER HEALTH IN CHINA
- EXECUTIVE SUMMARY
- Consumer health in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
- Table 2 Life Expectancy at Birth 2018-2023
- MARKET DATA
- Table 3 Sales of Consumer Health by Category: Value 2018-2023
- Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
- Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
- Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
- Table 7 Distribution of Consumer Health by Format: % Value 2018-2023
- Table 8 Distribution of Consumer Health by Format and Category: % Value 2023
- Table 9 Forecast Sales of Consumer Health by Category: Value 2023-2028
- Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 1 Research Sources
- ANALGESICS IN CHINA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Outbreaks of COVID-19 and influenza stimulate the consumption of analgesics
- The market demonstrates a preference for specific active ingredients
- Topical analgesics/anaesthetic continues to exhibit robust growth
- PROSPECTS AND OPPORTUNITIES
- Systemic analgesics poised for continued steady growth due to increasing consumer awareness
- Analgesics set to continue to become more specialised
- Some consumers expected to be reluctant to purchase Japanese brands
- CATEGORY DATA
- Table 11 Sales of Analgesics by Category: Value 2018-2023
- Table 12 Sales of Analgesics by Category: % Value Growth 2018-2023
- Table 13 NBO Company Shares of Analgesics: % Value 2019-2023
- Table 14 LBN Brand Shares of Analgesics: % Value 2020-2023
- Table 15 Forecast Sales of Analgesics by Category: Value 2023-2028
- Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
- COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN CHINA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Cough, cold and allergy (hay fever) remedies shows a positive trend due to end of zero-COVID policy
- Systemic antihistamines/allergy remedies has great growth potential
- Combination products outperforms the market thanks to national endorsement
- PROSPECTS AND OPPORTUNITIES
- Return to slower growth expected for cough remedies and pharyngeal preparations
- Paediatric cough, cold and allergy remedies has the strongest growth potential
- CATEGORY DATA
- Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
- Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
- Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
- Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
- Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
- Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
- DIGESTIVE REMEDIES IN CHINA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Digestive remedies experiences high growth amidst the pandemic
- Herbal/traditional digestive remedies are increasingly favoured by consumers
- Penetration of e-commerce continues to rise
- PROSPECTS AND OPPORTUNITIES
- Digestive remedies is saturated, and therefore has limited growth potential
- Laxatives set to experience stronger competition from outside the category
- CATEGORY DATA
- Table 23 Sales of Digestive Remedies by Category: Value 2018-2023
- Table 24 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
- Table 25 NBO Company Shares of Digestive Remedies: % Value 2019-2023
- Table 26 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
- Table 27 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
- Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
- DERMATOLOGICALS IN CHINA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Holistic health concerns boost sales of dermatologicals
- Hair loss treatments continues to be the most promising category
- PROSPECTS AND OPPORTUNITIES
- Vaginal antifungals likely to continue to experience a lack of growth momentum
- E-commerce set to see ongoing growth
- Dermatologicals expected to become more fragmented
- CATEGORY DATA
- Table 29 Sales of Dermatologicals by Category: Value 2018-2023
- Table 30 Sales of Dermatologicals by Category: % Value Growth 2018-2023
- Table 31 NBO Company Shares of Dermatologicals: % Value 2019-2023
- Table 32 LBN Brand Shares of Dermatologicals: % Value 2020-2023
- Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
- Table 34 Forecast Sales of Dermatologicals by Category: Value 2023-2028
- Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
- SLEEP AIDS IN CHINA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- COVID-19 and other factors fuel the growth of sleep aids
- Combination products are gaining ground in sleep aids
- Domestic players venture into the category, due to health food filing system
- PROSPECTS AND OPPORTUNITIES
- Sleep aids brands flock to interest-based e-commerce
- Sleep aids set to keep being stretched, with innovative ingredients
- CATEGORY DATA
- Table 36 Sales of Sleep Aids: Value 2018-2023
- Table 37 Sales of Sleep Aids: % Value Growth 2018-2023
- Table 38 NBO Company Shares of Sleep Aids: % Value 2019-2023
- Table 39 LBN Brand Shares of Sleep Aids: % Value 2020-2023
- Table 40 Forecast Sales of Sleep Aids: Value 2023-2028
- Table 41 Forecast Sales of Sleep Aids: % Value Growth 2023-2028
- EYE CARE IN CHINA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Use of digital devices continues to drive steady growth for eye care
- Japanese manufacturers are currently facing significant challenges and dilemmas
- PROSPECTS AND OPPORTUNITIES
- Artificial tears products have tremendous potential
- Smaller dosages in eye care set to attract more attention
- CATEGORY DATA
- Table 42 Sales of Eye Care by Category: Value 2018-2023
- Table 43 Sales of Eye Care by Category: % Value Growth 2018-2023
- Table 44 NBO Company Shares of Eye Care: % Value 2019-2023
- Table 45 LBN Brand Shares of Eye Care: % Value 2020-2023
- Table 46 Forecast Sales of Eye Care by Category: Value 2023-2028
- Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028
- WOUND CARE IN CHINA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Resurgence of outdoor activities drives rebound for wound care
- Technological innovations shape awareness and the need for proper wound care
- Convenience and efficiency are the legacy of O2O platforms
- PROSPECTS AND OPPORTUNITIES
- The ongoing popularity of outdoor pursuits expected to be a key growth driver
- Further specialised solutions expected in wound care
- CATEGORY DATA
- Table 48 Sales of Wound Care by Category: Value 2018-2023
- Table 49 Sales of Wound Care by Category: % Value Growth 2018-2023
- Table 50 NBO Company Shares of Wound Care: % Value 2019-2023
- Table 51 LBN Brand Shares of Wound Care: % Value 2020-2023
- Table 52 Forecast Sales of Wound Care by Category: Value 2023-2028
- Table 53 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
- VITAMINS IN CHINA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Demand for vitamins rises due to COVID-19
- Paediatric vitamins maintains healthy growth despite the declining birth rate
- Interest-based e-commerce propels online sales of vitamins
- PROSPECTS AND OPPORTUNITIES
- Older consumers will become a new target group for vitamins
- The shifting focus of women’s vitamins
- CATEGORY DATA
- Table 54 Sales of Vitamins by Category: Value 2018-2023
- Table 55 Sales of Vitamins by Category: % Value Growth 2018-2023
- Table 56 Sales of Multivitamins by Positioning: % Value 2018-2023
- Table 57 NBO Company Shares of Vitamins: % Value 2019-2023
- Table 58 LBN Brand Shares of Vitamins: % Value 2020-2023
- Table 59 Forecast Sales of Vitamins by Category: Value 2023-2028
- Table 60 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
- DIETARY SUPPLEMENTS IN CHINA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- “Fourth meal” becomes a new choice for Chinese consumers in their pursuit of health
- COVID-19-related dietary supplements usher in sales surges for specific categories
- Glucosamine sees a decline due to intensified competition
- PROSPECTS AND OPPORTUNITIES
- Fast-paced lifestyles will accelerate the growth of liver health products
- Nurturing health gaining traction amongst younger consumers
- CATEGORY DATA
- Table 61 Sales of Dietary Supplements by Category: Value 2018-2023
- Table 62 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
- Table 63 Sales of Dietary Supplements by Positioning: % Value 2018-2023
- Table 64 NBO Company Shares of Dietary Supplements: % Value 2019-2023
- Table 65 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
- Table 66 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
- Table 67 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
- WEIGHT MANAGEMENT AND WELLBEING IN CHINA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Health concerns remain a key factor for decline in weight management and wellbeing
- Increasing focus on immunity drives dynamic growth for supplement nutrition drinks
- E-commerce platforms are crucial for the distribution of weight management and wellbeing products
- PROSPECTS AND OPPORTUNITIES
- Diverse performances across different categories
- Health will be the new revolution in meal replacement
- CATEGORY DATA
- Table 68 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
- Table 69 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
- Table 70 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
- Table 71 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
- Table 72 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
- Table 73 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
- SPORTS NUTRITION IN CHINA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Return of outdoor activities and sports engagements drive full recovery for sports nutrition
- Convenient formats attract younger consumers
- Lifting of COVID-19 restrictions brings back the buzz for protein/energy bars
- PROSPECTS AND OPPORTUNITIES
- Health awareness and the wellbeing mindset expected to continue to bring opportunities
- Interest-based e-commerce has become a new battlefield
- CATEGORY DATA
- Table 74 Sales of Sports Nutrition by Category: Value 2018-2023
- Table 75 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
- Table 76 NBO Company Shares of Sports Nutrition: % Value 2019-2023
- Table 77 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
- Table 78 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
- Table 79 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
- HERBAL/TRADITIONAL PRODUCTS IN CHINA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Recovery for nurturing products in herbal/traditional dietary supplements
- Due to the pandemic, herbal/traditional cough, cold, and allergy (hay fever) remedies attracts attention
- PROSPECTS AND OPPORTUNITIES
- Heated market for herbal/traditional dietary supplements for liver health
- Herbal/traditional digestive remedies set to experience continued growth in demand
- CATEGORY DATA
- Table 80 Sales of Herbal/Traditional Products by Category: Value 2018-2023
- Table 81 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
- Table 82 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
- Table 83 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
- Table 84 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
- Table 85 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028
- PAEDIATRIC CONSUMER HEALTH IN CHINA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Declining birth rate does not hinder growth for paediatric vitamins and dietary supplements
- Paediatric OTC experiences a trend towards diversification
- PROSPECTS AND OPPORTUNITIES
- Diversification of paediatric vitamins and dietary supplements
- Steady growth expected in paediatric OTC
- CATEGORY DATA
- Table 86 Sales of Paediatric Consumer Health by Category: Value 2018-2023
- Table 87 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
- Table 88 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
- Table 89 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
- Table 90 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
- Table 91 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028