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Consumer Health in Chile

Consumer Health in Chile

Overall consumer health increased in current value terms in 2017, despite the macroeconomic context worsening in the last two years of the review period and during 2017; meanwhile, the inflation rate stood at 3%. Players tended to resort to promotions and discounts, mainly driven by retailers, in order to keep sales growth in line with the stagnant economy, as consumers were more price-sensitive when making purchasing decisions.

Euromonitor International's Consumer Health in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER HEALTH IN CHILE
Euromonitor International
January 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Overall Steady Value Growth, Despite the Slowing Economy
the Health and Wellness Trend and Cultural Changes Boost the Performance of Vitamins, Dietary Supplements and Sports Nutrition
Demographic Changes Galvanise Product Innovation
Primacy of Pharmacy Chains in OTC Products
Sociodemographics, Legislation and Climate Change Will Impact the Development and Growth of Overall Consumer Health
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017
Market Data
Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format: % Value 2012-2017
Table 9 Distribution of Consumer Health by Format and Category: % Value 2017
Table 10 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources
Headlines
Prospects
Analgesics May Suffer From the Uncertain Market Conditions
Difficulty Generating Value Through Price Increases
Legislation Might Galvanise Growth in Analgesics Once Again
Competitive Landscape
A Wide Variety of Price Segments, With Bayer Holding the Leading Position
Adult Acetaminophen Is the Most Popular Product Type in Analgesics in 2017
Laboratorio Maver Launches Tapsín M in May 2017
Category Data
Table 12 Sales of Analgesics by Category: Value 2012-2017
Table 13 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 15 NBO Company Shares of Analgesics: % Value 2013-2017
Table 16 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 17 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022
Headlines
Prospects
Dietary Supplements and A Weaker Economic Perspective Are the Main Threats To the Future Performance of Sleep Aids
Competitive Landscape
Sleep Aids Is Led by Domestic Players With Well-established Brand Recognition
A Lack of Product Innovation
Private Label Does Not Have the Muscle To Compete With Domestic Players
Category Data
Table 19 Sales of Sleep Aids: Value 2012-2017
Table 20 Sales of Sleep Aids: % Value Growth 2012-2017
Table 21 NBO Company Shares of Sleep Aids: % Value 2013-2017
Table 22 LBN Brand Shares of Sleep Aids: % Value 2014-2017
Table 23 Forecast Sales of Sleep Aids: Value 2017-2022
Table 24 Forecast Sales of Sleep Aids: % Value Growth 2017-2022
Headlines
Prospects
Factors Determining the Future Performance of Cough, Cold and Allergy Remedies
Innovations in Medicated Confectionery Are Set To Support Growth
Competitive Landscape
Successful Brand Stories in Medicated Confectionery
Different Consumer Profiles - Thus, Different Purchasing Behaviour
Private Label Remains Far Behind
Category Data
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 26 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 27 Sales of Decongestants by Category: Value 2012-2017
Table 28 Sales of Decongestants by Category: % Value Growth 2012-2017
Table 29 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 30 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 32 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Nappy (diaper) Rash Treatments and Antifungals Reach A More Mature Phase
As the Birth Rate Is Set To Continue To Decline, Innovation Will Be the Key Driver of Sustained Growth in Dermatologicals
Private Label Is Expected To Gain Ground in A Context of Economic Deceleration
Competitive Landscape
Eucerin Maintains Its Lead in Dermatologicals and Maintains Beiersdorf (chile)'s Leadership in 2017
Laboratorios Andrómaco Follows in Second Position
Private Label Growth Remains Limited, As Brand Recognition Drives the Performance of Dermatologicals
Category Data
Table 33 Sales of Dermatologicals by Category: Value 2012-2017
Table 34 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 35 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 36 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 37 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 38 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022
Headlines
Prospects
the Performance of Digestive Remedies Will Be Constrained by Greater Interest in Vitamins and Dietary Supplements
Poor Dietary Habits Combined With Fast-paced Lifestyles Will Continue To Boost Sales of Antacids and Laxatives
Product Format Innovations Will Be A Key Driver of Future Growth in Digestive Remedies
Competitive Landscape
Brand Recognition Allows Laboratorio Garden House To Lead Digestive Remedies
Generics Struggle for Recognition Against Well-established Digestive Remedies and Dietary Supplements
Category Data
Table 39 Sales of Digestive Remedies by Category: Value 2012-2017
Table 40 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 41 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 42 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 43 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 44 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
A Combination of Factors Is Set To Support Sustainable Growth
the Poor Economic Context Is the Main Threat To the Performance of Eye Care
Competitive Landscape
Eye Care Is Led by International Players
Brand Recognition Thanks To Strong Marketing Campaigns and Recommendations
Laboratorios Alcon Chile Maintains Its Strong Lead
Category Data
Table 45 Sales of Eye Care by Category: Value 2012-2017
Table 46 Sales of Eye Care by Category: % Value Growth 2012-2017
Table 47 Sales of Standard Eye Care by Format: % Value 2012-2017
Table 48 Sales of Standard Eye Care by Positioning: % Value 2012-2017
Table 49 NBO Company Shares of Eye Care: % Value 2013-2017
Table 50 LBN Brand Shares of Eye Care: % Value 2014-2017
Table 51 Forecast Sales of Eye Care by Category: Value 2017-2022
Table 52 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022
Prospects
Headlines
Prospects
Wound Care Will Reach Maturity, Fuelled by A Declining Birth Rate
Economic Decline Is the Main Hurdle To the Performance of Wound Care
Competitive Landscape
Private Label Is A Competitor Worth Watching
Innovations Targeted at Children
Key Success Factors Are A Wide Product Range Combined With Fun Packaging
Category Data
Table 53 Sales of Wound Care by Category: Value 2012-2017
Table 54 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 55 NBO Company Shares of Wound Care: % Value 2013-2017
Table 56 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 57 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 58 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Growth in Sports Nutrition Is Driven by the Exponential Growth of Sports and Fitness Activity
A Multi-channel Distribution Strategy With A Wide Product Range Will Enhance Sports Nutrition
the Health and Wellness Trend and the New Labelling Law Will Foster Sales of Sports Nutrition
Competitive Landscape
International Players Lead the Way With Strong Brand Awareness
Direct Sellers Maintain Their Shares
Low Advertising Presence, Mainly Focused on Fitness Centres
Category Data
Table 59 Sales of Sports Nutrition by Category: Value 2012-2017
Table 60 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 61 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 62 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 63 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 64 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Headlines
Prospects
the Move From Treatment To Prevention
Dietary Supplements To Target Specific Needs
Probiotic Supplements and Collagen Are Set To See Good Performances
Competitive Landscape
International Players Shape the Competitive Landscape in Dietary Supplements
Herbalife Has A Successful Wide Product Portfolio
New Product Launches Will Be Targeted Towards Specific Consumer Groups
Category Data
Table 65 Dietary Supplements: Brand Ranking by Positioning 2017
Table 66 Sales of Dietary Supplements by Category: Value 2012-2017
Table 67 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 68 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 69 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 70 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 71 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 72 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 73 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Headlines
Prospects
the Health and Wellness Trend Will Be the Main Driver of the Performance of Vitamins
Multivitamins Set To Continue To Boost Sales
Sociodemographic Factors Will Sustain the Performance of Vitamins
Competitive Landscape
Pfizer Chile and Merck Química Chilena Are Neck-and-neck, Relying on Long-established Brand Awareness
Numerous Variants of the Leading Brands
Vitaminlife Is A Relevant Brand Which Is Gaining Ground
Category Data
Table 74 Multivitamins: Brand Ranking by Positioning 2017
Table 75 Sales of Vitamins by Category: Value 2012-2017
Table 76 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 77 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 78 NBO Company Shares of Vitamins: % Value 2013-2017
Table 79 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 80 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 81 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022
Headlines
Prospects
the Health and Wellness Trend and Nutritional Labelling Are Set To Boost Sales in Weight Management and Wellbeing
the Increasing Participation of Women in the Workforce Leads To the Search for Convenient Solutions
Meal Replacement Suffers From Disillusioned Consumers and An Impractical Product Format
Competitive Landscape
Two Main Players Shape the Competitive Landscape
Legislation Is A Hurdle for New Entrants
Advertising and Communication Are Key
Category Data
Table 82 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 83 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 84 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 85 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 87 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Headlines
Prospects
the Threat of Economic Deceleration
the Shift Towards More Natural Options
A Younger and Technology-savvier Consumer Profile
Competitive Landscape
International Players Lead
Private Label Remains Negligible
Category Data
Table 88 Sales of Herbal/Traditional Products by Category: Value 2012-2017
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Headlines
Prospects
Sociodemographic Factors Are Expected To Negatively Impact the Overall Category
Fewer Product Innovations and Renewals and Less Shelf Space
Competitive Landscape
Bayer Chile Holds A Strong Lead
Merck Química Chilena Is Gaining Share by Capitalising on the Strength of Paediatric Vitamins and Dietary Supplements
Category Data
Table 94 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

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